Tag: Semiotics

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Aesthetics Internet Culture

Day 391 and Breath

Daily overstimulation is starting to rub the pressure sores of America’s downer induced depression into a full blown mental health crisis. Like, even more than usual. War with Russia in the imagination, inflation and market volatility coaxing a recession, culture war skirmishes over every basic fact in the pandemic, along with generalized anxiety are fucking us up focus wise. And every propaganda outlet and publicist on the planet is having a field day.

I’m listing to The Prodigy’s Breath and mumbling lyrics like pyschosomatic insane. So I guess, come play my game?

I try not to listen too much music as it overstimulates my nervous system to be honest so its kind of rare for me to have Spotify playing. I’ve got a finely tuned propaganda radar that benefits from sensing subtle shifts in tone and extremely online discourse. I can’t do that if I’m too worked up from the rough stimulus that comes from pop music. I mostly use it to run my portfolio and investing but sometimes I think I should really be used in the service of some autocrat or multi-national. I’m the doubt factory

I guess it is nice I can make a buck during the end of the empire. I’m one of those post structuralism, post-capitalism babies. A regular Bane “born to the darkness” of hyper objects like markets and climate change. So I guess I’d better be molded to being the kind of villain that survives a world of agitprop and meme warfare. Thanks Adbusters!

Frankly I’m having a fucking blast. Sure I’m scared I don’t have my homestead property all shored up for civilization hiccups, but I’m of the mind that the crumbles is going to take a while so might as well enjoy the gains that come from a massive upheaval. I guess its true venture capitalists are ghouls. I mean at least we aren’t private equity carrion birds but it is wild that the system rewards a class of people that invest in creative destruction.

But even as I want to paint myself as bad, I do stereotypically think what venture capital does is often good. We can’t predict second order effects. Chaos theory doesn’t let us see all the future paths. But stochastic as shit power laws are just math so we’ve got a shot at accidentally making things better. So while the agitprop tries to sway your opinions might I recommend you just Breath? That is my professional advice.

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Aesthetics

Day 388 and Washing My Hair

When I was a sophomore in high school I lived in France. As part of an exchange program I attended a private Catholic school in Evreux which is a a town midway into Normandy. The family I lived with was almost quintessentially French. The patriarch of the family Didier was a perfumer that worked in fragrances for Chanel. And this is where American bourgeois and French bourgeois diverge. In our washing up.

I was accustomed to showering every single day. I was a horseback rider, as was the daughter in the family with whom I lived. I thought it perfectly reasonable to rinse off the barn smells on a regular basis. This was not a view shared by the family. While they were immaculately groomed, their routines involved wash cloths and eau de toilette. Washing one’s hair was a once a week affair.

I was slow to pick up on this cultural norm. They would politely point out that I showered a lot. I was gifted a number of Chanel cosmetics and fragrance products. Did I perhaps prefer Allure to Number 5? They kept coaxing me. I kept not getting the hint. Finally I was told point blank I was running up the water bill and I needed to knock it off.

Lucky for me the habit stuck. That old joke where a woman tells her suitor she can’t go on a date because she’s washing her hair? That’s me now. Well, sort of. Every Sunday afternoon I set aside an hour for the full scrub down routine. I like to go into the week with freshly styled hair. If you catch me on Wednesday or Thursday you can see my hair slowly getting less coiffed. I’ll typically do a rinse and condition on Thursday but thanks to my French family Sunday remains the only full hair washing day. And I still kind of dislike perfume. But don’t tell Didier.

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Internet Culture

Day 386 and Pressure

I have been feeling a little disconnected the past couple days. The rising feeling that the zeitgeist isn’t coalescing around a shared narrative has been unsettling.

I usually feel a strong sense of narrative. Maybe because I’m a veteran of the internet’s propaganda class. I was a mercenary in the marketing and media space for the formative years of the social web. If anyone has natural immunity to disinformation it’s the people who manufacture it for a living.

But I can’t tease out who is placing what stories right now. I can’t even get a read on what stories are common knowledge right now. It’s like nothing is winning. There is no story capturing all our imagination at the moment. At least nothing beyond West Elm Caleb. We can agree that Tik Tok is toxic but we aren’t sure where the pandemic is headed, what politics will prevails, or where the markets are headed.

You’ve got to be careful in a toxic information climate like this. You can easily get suckered into attention holes. The more we fixate on the story of the moment the more anxiety you will feel. The zeitgeist isn’t legible. The only way you can protect yourself is to anchor what you know in core beliefs. Don’t let any one stop dictate your mood or shift your focus. Center yourself and you will be less affected.

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Internet Culture

Day 382 and Your Truth

I’ve always hated when people say shit like “well that’s my truth” as it gives credence to all kinds of elaborate personal fantasies that make living in civilization almost impossible. But also perception is reality. So while it gets frustrating when people insist on their own set of facts, I can’t really blame anyone for relying on their personal feelings.

I’ve often been afraid to share my personal truths. I’m afraid I’ll be judged for my feelings. I’ve got a number of feelings that are easy to dismiss if you happen to be a fan of many traditional systems of morality.

For instance, I don’t think marriage needs to be about nuclear families. I’m perfectly fine with it being for political or financial power. I think people should start dynasties by combining resources. Which if you go back to really traditional systems of human civilization this take wouldn’t be super shocking. But it certainly sounds shocking to my family and friends that I’m all for multiple spouses. Do I think this works for most people? No, I think paired coupled monogamy is probably right for most normies. But I’m all for people trying shit that isn’t normal if it meets their life goals. Go start your empire king!

Now I’m not saying I’m living this way. Obviously I am a married white woman from the upper class. But I’d be lying if I said my marriage was all about the romance. I do want to build something with my husband!But I think it’s perfectly fine to say different people can live in truthful ways that are different from me. I’m not remotely trad. I’ve got different values than people who marry their high school sweetheart and raise kids. But explaining that makes it sounds like I’m so terminally online normies can’t ever relate. I’m conservative but not trad. Which if that is legible to you I’m glad we are friends. If it’s not then whatever. I hope it’s ok that my truths might be different than yours. Don’t worry I’m a libertarian so I won’t impose it on anyone but myself.

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Finance Internet Culture

Day 371 and Never Work A Day In Your Life

I had almost nothing on my calendar today I didn’t want to do. I had small administrative things that took up maybe two hours and that’s excessive by my standards. It’s rare I ever have more than half an hour of genuine obligations. Mostly I just go where I feel like on any given day. I lay in bed on my phone and I move the world with strangers on the internet.

I’m not sure how I optimized for this kind of idyllic work life. I certainly didn’t used to live this way. When I was a founder I was constantly at the mercy of meetings I didn’t want and obligations I wanted to shirk. I always felt put upon. I never felt more like hustle culture owned my life than during my founding years. I was constantly optimizing and I felt like I never had any relief.

Maybe it’s the pandemic. Once we stopped with offices and workdays and all their attendant events and activities, life got a lot better. Everyone kind of settled into routines that made space for what mattered most to them. We no longer had cocktail parties or conferences. Thought leadership stopped being keynote speeches and started being shitposts on Twitter.

I don’t know what the fuck I did it exactly to free myself from that over scheduled fate. I’m so much happier and more efficient. I get shit done and I am less stressed and working fewer unnecessary hours.

Maybe part of it is that I might be a better investor than I was a founder. I could spend the whole day skipping through direct messages and sharing insights in Telegram group chats or having product breaksdowns in Notion. I’m actually good at what I do now. I bring more value and I do it more quickly. Maybe this is what real optimized work is like. You are so good it’s easy.

I’m so fucking happy right now. Over the last hour I’ve done more to advance my deals, connect my community and dig into shit that I genuinely passionately love than I thought I could do in an week. It’s like winning the lottery. I cannot believe I make money doing this.

I basically gossip all day with super smart people and then trade a bunch of densely coded social signals. Those all translate into money. I plot elaborate stories with fellow degenerates with deep aesthetics and then we send it into media zeitgeist. It’s like I work in fashion but the pay is much much better. So I guess it is true what they say. Do what you love and you never work a day I’m your life.

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Aesthetics Internet Culture

Day 369 and Reeeee!!!

Maybe it’s human nature to be a bit catastrophic. We are so self centered we thought the sun revolved around us. Took centuries of science for someone to propose another framework. Completely revolutionized science by thinking hey what if what we think is true isn’t?

Narcissistic thinking is our vibe. But also Jesus fuck it feels like the world is going to hell. What if I am living in uniquely bad times? Maybe this is just old person thinking and I need to accept I can’t see reality with sparkling clarity. Or at least the most optimistic permutations of reality. Time isn’t linear and all.

I’m simultaneously planning for an incredibly positive future while I’m also freaking the fuck out. It’s straight up Dickensian. Best of times worse of times. On the one hand I have never been more excited about where technology is headed. Web 3 really might move forward a freer more open market capitalism for everyone. But also my county is on fire and a thousand homes were destroyed in a fire brought on by drought and heat and bad land use.

It’s just extremely jarring to be living a positive optimistic life where I’m excited to buy a home and invest in new founders while also incorporating risk from climate change and political instability. And I won’t even get into whether we need to give a fuck about the pandemic anymore

Pepe frog in a rage in red background

It’s enough to make you go REEEEEEE. Which is a meme that I think should freak me out a little as it bubbled up in kek rare pepe memes on 4chan. Which have filtered into some safe uses but are still tightly wound to meme magic alt-right. But that’s part of why everything is so scary today! Am I a Nazi fascist for using this meme? Who knows! Reeeeeee!! Cancel me daddy!

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Aesthetics

Day 357 and Festivities

I’ve had a bit of a comically disastrous holiday season. Early in December I tore two ligaments in my ankle. I was immobile stuck on the top floor of the house for about two weeks. Just as I was getting back my ability to bear weight on my feet my husband Alex got really sick. At first we thought it was a cold. But surprise we both had Covid! Cue quarantine.

Tomorrow is Christmas Eve and we’ve done nothing remotely festive all month. When I was off my feet it didn’t seem achievable to go get a Christmas tree. We had this idea we’d get it once I was walking because well picking out the tree is part of the fun right? Turns out this was a tactical error as now neither one of us can go anywhere as we are isolated at home so we don’t spread Omicron. No pine scents and twinkling lights for us!

The funny think is Christmas I went all out on making our home as cozy as I could. With the pandemic isolating us I felt like it was the perfect opportunity to enjoy a season of light at home.

And I went all out. I spent like $200 on shipping IKEA ornaments & candles. I bought out the entire seasonal line up at Trade Joe’s. I bought a fucking stand mixer and made five types of Christmas cookies. I stuffed boots for St Nick’s Day. I baked rolls and light candles for St. Lucia. I made an elaborate 3D advent calendar. I sent hand written Christmas cards. And lest you think I ignored Chanukah we made latkes from scratch. We lit the menorah and said prayers each night. We did the traditional Feast of the Seven Fishes for Christmas Eve. We did stockings. We made a roast. We watched Die Hard. We got Chinese delivered.

But this year we’ve done nothing. Absolutely nothing. I haven’t even do much as done a boxed cookie recipe. No candles have been light. No advent doors opened. We haven’t eaten anything I’d qualify as even remotely seasonal. I’m not even sure what we’d do at this point we are both too exhausted to cook.

But I don’t feel bad about it. Maybe I’ll get a pie from Whole Foods. Maybe it’s because I did so much last year that I don’t feel like I’ve got to celebrate in any particular way. For me Christmas has always been about receiving the quiet optimism of a better future. The end of the year and the transition to a new one is a reflective space. I don’t need it to look any particular way to feel the spirit of the season. I’ve been so incredibly lucky this year. And even in the last month, bad as some of it was, I’ve achieved more then I could have imagined. I’m going to be alright no matter what.

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Aesthetics Preparedness

Day 339 and Doomer Optimism

I write a mini-festo for the Doomer Optimism community. I am sharing it here today as well as gosh darn it I wrote it so it counts.

I come from hippie utopian stock. My parents, both working class union types, moved us to the promised land of Silicon Valley right before I was born. The family lore concludes that my father had no job on the day I came into the world as he was pitching a startup. My parents believed in the promise of computing, and eventually, the internet, to connect free thinking humans in a culture of collaboration and self-sufficiency. The do-it-yourself ethos of Stewart Brand’s Whole Earth Catalog combined with a heady blend of technical opportunity and growth that is well chronicled in What The Dormouse Said. This gives you a sense of cultural milieu in which I was raised. The sixties had long given way to the Reagan revolution and the rise of Clinton’s neoliberalism when I came on the scene, but I never forgot my roots. I invest in startups to continue that legacy of autonomy and freedom at my own fund chaotic.capital.

“Remember what the dormouse said: feed your head.”

For me doomer optimism is the continued braiding of those cultural strands. Each one of us is capable of connecting to each other and enabling ourselves, individually and collectively, to lead the life of flourishing and growth we seek. We want tools and information that feed our head but also crucially our heart. The key insight that these very different culture strains, hippie and technology, have shown us, is that individual empowerment is what ultimately connects us to our tribes. 

How does it work? Well, natural law is pretty simple. The laws of thermodynamics are clear.  “If you do not fuck around, you never find out.” As we cede autonomy to others, we cede our capacity to fuck around. The inexorable logic of that, means we also cede our capacity to find out. Without the natural chaos of energetic entropy pushing man against nature, we get stuck. We stagnate in the local maxima. 

And we long to find out. We want to find our communities, our families, our capacities, and our passions. That is how we build. That is how we invent. That is how we solve our problems. Humans are capable of huge creative leaps. Massive shifts in capacity have risen in a blink of an eye. We can solve our problems, and indeed have been doing so, for millennia. But the only way we do is if we fuck around. Otherwise we will never find out what we are capable of overcoming. No matter how dire our problems we can rely on the deep laws of energy. So don’t be afraid, go and fuck around. We are counting on you to find out.

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Aesthetics Chronicle

Day 332 and Advent

I don’t talk about it much but I am a Christian. Not the American evangelical type but more of the original reformation Calvinist type. I happened to be taking set theory at the same time as I was reading Calvin’s Institutes of the Christian Religion. God is the set of all sets. Which cannot exist. You probably follow my logic from there. Math and divinity school are a weird mix.

I like routine and rhythm and even seasons. I particularly like holidays and the way we set our calendars by them. The holy nights between Christmas and epiphany are some of the most sacred in my own calendar as I use them for rest and reflection. It’s the space between the in breath and out breath of the year.

Tonight is the first night of advent. It’s the 4th Sunday before Christmas. Advent, from the Latin adventus and the Greek parousia, means arrival or coming. I guess strictly speaking it’s the liturgical calendar’s preparation for the nativity of Christ but also maybe the second coming. Apparently no one knows exactly when Christians decided to celebrate advent (maybe the Council of Tours?), but it seems to involve fasting.

I have an advent wreath and candles. I am ready to celebrate the changing seasons. I like the idea that the end of the year is the beginning of the new one. Beginnings and endings now being so wrapped up in the Christian calendar that we don’t even remember what pagan light festival they replaced. Winter solstice is just a part of the season now. The first Sunday of Advent are coinciding with the first not of Chanukah this year. Festival of lights are aligning this year. I’ll be lighting a lot of candles to see myself into the end of this year.

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Aesthetics

Day 317 Walk Without Rhythm

I struggle with accepting the reality that humans have natural rhythms. I struggle even more with the idea that living by them is to my benefit. Circadian rhythms and seasonal rhythms control our days and nights. The body craves the repetition that rhythm brings even as the mind rejects the idea that we are behold to it.

Call it a Calvinism of the body. We are predestined to our rhythms. We’ve got freedom to chose how we live, so even though rhythms bring strength to our bodies, our mind strains against the constraints. We must have free choice we say. Except what good does it bring us to reject our natural physical rhythms?

There are many types of rhythms. Our world is built out of them. Regular, random, progressive, alternating and flowing rhythms give shape and order to everything around us. All of our art forms leverage the beauty of rhythms freedom and constraints. Nothing is new under the sun but the combinatorial possibilities are infinite.

I’d do well to retain that sense of wonder at the infinite as I fight against the sense of indignation that I am limited by rhythms. We are all limited by the forms in which we exist. Until I get to discover what is beyond the veil of physical existence I’m stuck. Maybe beyond that I’ll find the formless freedom of pure comprehension. Or maybe I can learn that freedom always comes with the constraints of its medium. That doesn’t mean I’m not free to be creative within the form I have.