Trying to make a buck on the internet usually means knowing your audience. And knowing when your audience will pay.
I keep hitting paywalls on blogposts and I think folks really over estimate the value they deliver to readers. You want to sway my viewpoint to your side but instead you jingle your penny jar for a captured audience of seals. The audience capture that has to happen to make someone really take off requires some pandering. People like their echo chambers.
Because I myself am serious about persuading people to shared ideals it offends me when otherwise useful pro-social content that would drive forward the adoption of better information is needlessly cut off for a “below the fold” $60 a year subscription that is thrice what I pay for Vogue.
If you are selling useful actionable services that make other people better in some measurable way it’s not too hard to close a fair deal on the internet. There are lots of businesses with lots of valid marketing funnels.
But if you are trying to persuade people to an ideal or some truth that you believe must be shared I beseech you to share it widely. We humans operate such fragile nodes of coordination. We must actively work to align people to causes. Propaganda and self interests can only win out over aligned incentives if we give our attention the loudest bidder. Don’t contribute to an information environment like that.