I wrote a lot today. Like a LOT. Over the weekend my dear friend and erstwhile cofounder decided to make an interactive art installation to explore our interest in non-fungible tokens. We’ve been watching the explosion of interest in digital art, sports memorabilia, and tickets. We had a lot of questions about how value is created, traded and ultimately decided.
We typically learn best by building and doing so we thought rather than get mired in spammy YouTube tutorials and long essays we would build our own minimum bid auction for a set of NFTs. Phil Leif thought a funny domain would be illegal.auction and we were off to the races.
We both share a love for Matt Levine and his running gag that everything is securities fraud. This leads to lots of funny discussions about reprehensible behavior that is totally legal and perfectly fine decisions that somehow end up being felonies. The American financial system!
It turns out that it’s relatively simple for a developer or even someone nominally technical to mint an NFT using platforms like rarible. Putting together our own site was the same basic stack you’d expect for a simple web app that sells e-commerce things. We thought a web 1 Craigslist aesthetic fit the bill.
The last step was what on earth would we sell. Too many jokes have been made a lot bad art, dumb art and meme art. In fact, the entire concept of art seemed less interesting than a discussion of what constitutes art and how removed we are from the source of creation in a financialization scenario where something that is supposedly unique is made fungible. So we thought screw it, this is clearly a meditation on art, representation and the semiotics of value. So why not go all in on the satire? Why not ask why finance is so keep to manufacture another esoteric asset class with some technically novel structure. Is this good? Is it bad? Who knows. We aren’t even sure if it is a “thing” or not the further you remove it from reality. It’s just all so abstract.
This the first unsanctioned sale of art representations was born. Featuring a diverse selection of copies of contemporary and street art for new and seasoned collectors alike. The sale includes unauthorized digital images.
We went pretty far down the semiotics rabbit hole in our artists statement.
The auction works. You can buy representations of art thanks to a non-fungible token. The token is legitimate and shows just how early you got in on this. And it’s pretty darn funny. Except for all the people who have some ideas about IP law. Even though it’s pretty clear we mean this as satire and they should really jump into the discourse on what it means to own a unique item that has been reduced to a hash on a blockchain. Financialization gets pretty weird and we would all benefit from a discussion of the cultural foundations of ownership.