Tag: Black Friday

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Aesthetics Internet Culture

Day 1797 and Last Minute Cyber Week Shopping

Shopping in a highly bifurcated consumer market is an unpleasant experience. No more so than over the great shopping holiday that has become Cyber Season.

Regular consumers feel gaslight enough as it is by smart pricing strategies and persistent inflation. Their trust that they can make a better purchase is at a low. Their Black Friday looks very different than it did during the ZIRP years.

But many brands are battling it out for the ten percent of consumers that do 48% of the spending. And that is a brutal business. I can’t spend time on image or video social networks for fear of triggering some kind of shopping allergy. Being in that group of consumers makes you a target.

And very few of them are battling on the merits of their products. I went brand by brand through my usual suspects of Black Friday brands and found better deals and less to like.

I bought cashmere and skincare and I still don’t know if I got scammed on the cashmere. Ironic as I’m buying seconds of items I already own hoping the sourcing didn’t change in the intervening seasons.

I genuinely miss the Ann Taylor of 2010 when I worked there. You wouldn’t think it would be a glory year for the brand but there was hope. It was still publicly traded American brand. And it had a real estate portfolio of stores to envy from Madison Avenue to the Magnificent Mile.

Imagine an American brand like that now. It had strong supply chains, good relationships with vendors and it had just hired a hot new young executive with a hot new designer.

This was when you could imagine an MBA reinventing a brand’s look for a new generation of working women. Millennial feminism was on its way up, a blonde Gen X feminist beauty from Harvard led the charge and everyone believed. Heck maybe we’d even see a female president who wore our pants suits.

And we know how that broader cultural story turned out. We made pant suits cool for a brief moment in time and private equity ate the brand and now it’s shit. But I know we did good work and I’m glad our MBA leader landed on her feet at Amazon.

I just look at where I shop now and I look at Ann Taylor and the prices are roughly the same but it’s not the same cashmere sweater for that $200 absolutely anywhere. And if you want that sweater be prepared to spend over a grand.

So while I did a little shopping I think maybe I’ll get lucky. Maybe I’ll get a good batch. But it’s not always a sure thing. I got my replacement retinols. And I finally found my old Mansur Gavriel tote (going on year 12 or so) for roughly the same price as I bought it.

I’ll use my beat up on still but I thought hey maybe they still make good bags. But I don’t know if their private equity guys are any good. Fingers crossed as it’s a great tote.

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Aesthetics Internet Culture

Day 1795 and Luxury BNPL So Techno-Capital

Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.

I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.

It is a delicate dance between better customers and quality providing the original layer of trust that makes loyalty. This dynamic plays out every Black Friday with a few purchases. Are these your best customers? Maybe if you don’t disappoint them.

Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.

As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.

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Aesthetics

Day 1793 and Shopping Around

Black Friday is somewhere between a global celebration of shopping and an affirmation of consumerism as a shared cultural value.

It’s easier and much cooler to denounce consumerism. There is more cultural criticism material of shopping in the genre of commodity aesthetics than there are laudatory treatises on say the bourgeois virtues of shopping well.

Most religions, and many flavors of political governance, focus on dangers of consumer markets and the dangers of overweighting and overvaluation of material things.

It’s just that if we look at the subject from a different direction, it’s quite clear that humans love to make things. Sure we focus first on shelter, food and water but we quickly use our excess capacity to produce. Climbing up Maslow’s hierarchy we look for ways to make things for ourselves and others. If we make surely we must use?

So much of our lives are dedicated to the making of things. We have children. We make tools that make the making of our needs easier and faster. We make art and music. We adorn ourselves with decorative objects.

So why is it that the consumption of the things we make as humans have such a bad reputation? If we didn’t consume adequate food we wouldn’t be able to reproduce. If we didn’t make and use shelter those offspring wouldn’t live to adulthood.

It seems to me that as in all things we make we do so as part of our commitment to being in a community with each other. A Buy Nothing Day may seem necessary when the balance tilts too far from making to consuming but each and every one of us is enabled to make wonderful things for each other. So go shopping if you like.

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Culture

Day 1429 and a Buy Nothing Black Friday

I am usually a very dedicated Black Friday shopper. Once you’ve worked retail it’s hard to shop full price. Black Friday used to offer good value for many categories but now it’s a free for all of inconveniences and debatable deals.

I have become a distrustful shopper over the ZIRP years which has eroded my usual rituals on retail cadence buying and bargain hunting.As a hippie kid Buy Nothing Day was more a part of my life than Black Friday so perhaps this is simply a return to form.

I however grew up into an adult who budgeted carefully and “buy nothing” is a futile gesture when you only buy on sale. If you had any kind of specific taste it usually required some creativity to afford what you wanted even in the pre-inflationary world.

And here I am without my old budget pressures and I find there is just so little I want or need at the moment. I have the luxury of being able to buy nothing.

Classic only on sale Black Friday purchases like Uniqlo puffer coats or cosmetic sets are now no better priced today than any other day. I already purchased my specific serum’s & moisturizers and cashmere in other sales with similar savings.

Maybe I’ve finally become so prepared that moving off my typical re-ordering rhythm is just asking for trouble. I can get away with simplicity and repeat purchases.

Nothing on the market looks all that interesting. And I’m well stocked on underwear and socks. I guess I’m back to buy nothing day.

Categories
Aesthetics

Day 691 and Ready to Shop

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.