Black Friday – Julie Fredrickson

I am usually a very dedicated Black Friday shopper. Once you’ve worked retail it’s hard to shop full price. Black Friday used to offer good value for many categories but now it’s a free for all of inconveniences and debatable deals.

I have become a distrustful shopper over the ZIRP years which has eroded my usual rituals on retail cadence buying and bargain hunting.As a hippie kid Buy Nothing Day was more a part of my life than Black Friday so perhaps this is simply a return to form.

I however grew up into an adult who budgeted carefully and “buy nothing” is a futile gesture when you only buy on sale. If you had any kind of specific taste it usually required some creativity to afford what you wanted even in the pre-inflationary world.

And here I am without my old budget pressures and I find there is just so little I want or need at the moment. I have the luxury of being able to buy nothing.

Classic only on sale Black Friday purchases like Uniqlo puffer coats or cosmetic sets are now no better priced today than any other day. I already purchased my specific serum’s & moisturizers and cashmere in other sales with similar savings.

Maybe I’ve finally become so prepared that moving off my typical re-ordering rhythm is just asking for trouble. I can get away with simplicity and repeat purchases.

Nothing on the market looks all that interesting. And I’m well stocked on underwear and socks. I guess I’m back to buy nothing day.

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.