Day 1186 and Return To Non-Normalcy

I first sensed it when I picked up a copy of the Financial Times going through Heathrow in February. I was behind the news cycle. I read through the pink paper and felt informed.

Normally I wouldn’t be satisfied with just one news source. No matter how much I overweight my personal preferences to business papers I wouldn’t limit myself to just those publications.

But then I realized I had neither the time nor the patience to get up on the nuances of the day. I love the news business and even I felt weary about wading through the firehouse.

If a new hound like me who loves reading reactionaries of all stripes couldn’t do more than scan some financial numbers how did everyone else feel? Not good, not good at all.

The Normie Restoration

We are reaching a fascinating moment in history in which you can be shockingly well informed about almost anything in real time.

Naturally this means we “know” less than we ever did. I can read propaganda from every viewpoint straight from the source straight on Telegram chats. The most informed know they getting just a fraction of the story.

During the Great Dislocation (roughly 2019-2023 though many of us went into much earlier), there was a new openness to seeing beyond institutional consensus. We saw a flourishing of open condemnation of all forms of institutional knowledge and media was at the epicenter of much of that rage.

Many groups did not do well with the newfound power they had found in the hands of shifting alliances and new attention.

My theory is that the lunatic fringes of both the left & right have handled their digital powers poorly. As they did not handle the attention with care we will see a return to mass media preferences as people return to “non-normalcy.” Our trust has been spread too thin and too far and everyone has to tend to their own.

Who, or even what, ends up being the mass media substitute going forward ks not yet settled as the waning days of cable television & national papers will not disappear until the Boomers move on.

We are starting to realize little value is accrued by sourcing news from many sources as more competing narratives spin out to Cray Cray Land. Everyone has become audience captured. And not all audiences are equal. Not all voices are equal either.

People may think I’m insinuating that it’s about control or truth or ideological niche. I want to disabuse you of this notion. Media is about attention. People with different goals want your attention focused on what they think is important.

Anyone with responsibility has an attention limit. People with responsibilities are the people with power. They can’t manage with endless attention conflicts. They can and do resolve these conflicts on their attention all the time.

And many of them are about to resolve that by not paying attention. So you have to ask yourself if you think they are wrong. The new non-normal isn’t very forgiving of distraction.