Tag: Attention

Categories
Aesthetics

Day 1007 and Half A Decade Past Premium Mediocrity

I recall somewhat fondly the era of capitalism in which moving your business online was an innovation. The direct to consumer phase of retail and packaged goods is forever tightly tied to interest rates in my mind. Direct to consumer failed as an ethos and a movement for better goods for consumers.

Facebook, Google and Apple are engaged in brutal turf warfare over who owns customer data and let me tell you it isn’t the brands or you as the buyer that benefit.

What was once efficient in reaching ever wider and more specific audiences, the consumer internet has smoothed your identity into some brand’s extremely specific Pyschographic. You know what I mean when I was Lululemon girl and Black Rifle Coffee guy. Don’t worry you think, I’m not a sucker. While typing this on an iPhone.

There was a vague optimism that merely by doing something like bypassing superfluous luxuries like brands (which only served to bamboozle with flash and expense) you could provide a better quality product at a lower cost to your ultimate customer. How naive that seems at the speed of global derivatives based financial products.

How fondly I remember thinking someone could design the Platonic ideal of the tee shirt or provide some basic ultimate end good without confusing merchandising tactics. I’ve never once in my life wanted to decide if the X or ultra version of something was better. Just sell me the one good thing damn it.

But they can’t. Markets compete. The differentiation gets competed away eventually. It began with the “one essential good thing” in a category and ended as a mess of optimization for margin & enshitification and selling new versions of the same audience to whatever sucker can pay the CPM. Remember when we used to pretend you could pay for performance in advertising? Sheryl Sandberg got us good.

There’s a weird thing with scale, where the market can raise the threshold for crappiness and then a truly scaled company can positively exploit those dynamics to provide a genuinely superior good. Amazon can have pretty great basics in the same way gas station chains can have decent coffee. Costco’s hotdog will remain an icon if their standards hold up.

Rory Sutherland an advertising executor has a concept called the “threshold for crappiness” that suggested your local chain sometimes had to up its game to compete when a chain comes in. But markets push downwards as well as upwards.

Venkatash Rao first coined premium mediocrity. Private equity excels at this category. It’s global cosmopolitan striver megabrand. It’s the pretty decent but in a big packaged good sort of way item you get at Whole Foods. Imagine the dreaded diffusion line of a once great luxury brand. Or Michael Kors.

Rao put words to a phenomena that drove me a bit nuts during the height of premium mediocrity in 20117. That was the tipping point for me when the shrinkflation of frothy times body slammed the aesthetic soul of branding.

Now the most mass market experience that is still tasteful and good can compete globally. But sometimes you just long to discover where a local market is genuinely better.

My favorite aspect of being abroad is finding markets where it’s not yet occurred & enjoying a significantly better product for it. It’s my most toxic millennial trait.

Legacy local businesses in small towns or secondary markets simply set a different standard for themselves occasionally from the premium mediocrity of the global markets. But times change. Business models change. Now we have ghost kitchens. And you two have probably purchased a premium mediocre brand and been fine with it.

Categories
Culture

Day 997 and Brain Fog

I have felt a bit disappointed in my recent writing. I’ve not felt the urge to produce anything of much substance or synthesis in a week or two.

The exercise of writing daily isn’t meant to produce anything but the consistent repetition of a habit of critical thinking about my daily experiences. I sometimes have to accept that there will be weeks where it all feels a bit half baked. I’ve got no conclusions to share.

I am not the only one experiencing a lack of clarity. Confident assurances read as naive at best or manipulative at worst. No one is certain of anything at the moment. The widening gyre has our best struggling with conviction.

I have been following Venkatash Rao’s working theory on the breakdown of world narratability in his series on Protocal Narratives. If you are not a Ribbonfarm reader I’d encourage you to begin.

He is grappling very well with these themes considering the deep sense making challenges facing all of us. Attempting to find workable worldviews that are manageable to our human minds is a challenge as consensus reality is a competition between thousands of different competing narratives.

To retain fluidity, you must retain an unmediated connection to reality. But the unaugmented brain is clearly not enough for that connection to be tractable to manage.


How do you resolve this paradox?


I think the trick is to inhabit more than one interposing intelligence layer. If you’re only an economist or only a deep-state institutionalist, you’ll retreat to a fixed logic of caring; a terminal derp.

Fluid Fogs and Fixed Flows

I’m doing my best to stay out of terminal derp but I’m still feeling like the fog is impeding my view. I’ll just have to keep putting out my own beacons and hope the lighthouse network illuminates enough for us to navigate together.

Categories
Chronicle Media

Day 994 and Good Conversation

There are few pleasures in life as gratifying as having a good conversation with someone. I recorded a podcast with one of my absolute favorite Twitter mutuals and LP in chaotic.capital this morning. I don’t want to ruin the surprise (click here if you do) but it was a very good time and a very good conversation. I can’t wait to share it with everyone.

I’ve had the good fortune to be in a few deep dive podcasts recently if you want a preview of the kind that of thinking and conversations that bring me joy.

I was recently a guest of Frazer Rice’s podcast Wealth Actually to discuss how the venture asset class has changed over the course of the last fifteen years. I was also a guest of Stewart Alsop III on his podcast Crazy Wisdom where we discussed the complexity spectrum of bringing our present into our future.

One of the most challenging aspects of doing the earliest stage investing in technology, and startups in general, is that we simply have no idea what the future will bring us. We have our best guesses.

That doesn’t mean we are flying blind. Like Captain Kirk, I trust some people’s best guesses a lot more than other people’s facts. But the harsh truth is that we are all doing our best with heuristics and humility.

And it’s through conversations with others do we get to improve our best guesses. Sharing insights and history helps us refine our process and worldview such that our knowledge broadens and deepens.

In conversation we share what’s worked for us and what we’ve seen across our own experiences. A good conversation is a pleasure unto itself but it’s also a window into the world of someone else. And I cannot imagine a more joyful way of improving yourself.

Categories
Community Internet Culture

Day 989 and Autopoietic Ergodicity

In one of my group chats, I hang out with a bunch of rationalist machine learning engineers who are happily climbing the rungs of accelerating life.

I really love the energy of the community as it’s centered tangibly around making things. It’s a little less talk and a lot more action. It’s got a bit of a feeling of Stack Overflow’s early helpfulness but without the Hacker News nerd sniping culture. It’s like the best of a small Reddit thread but for dudes who want to make shit with artificial intelligence.

Now, of course, every community finds itself with disruptive members and turf fights over social mores. Virtual spaces are notorious for clout chasing and personal dramas. Veterans of green text wars are familiar with Geeks, Mops and Sociopaths in Subculture Evolution.

And so it seems fitting that last night, in a much bigger very public egregore that is e/acc’s online community, we got to witness an immune reaction to someone trying to apply non-consensus standards.

I spent an hour watching it play out last night and then went back to reading before bedtime. I’ve got some personal investment in the space and it’s people, so of course that’s what I’m doing on a Friday Night.

But as I got up the next day and saw everyone going back to work, a insightful lowbie named bmorphism (slang for smaller anon accounts on Twitter within subcultures) introduced me to a term I’d never heard before. Autopoietic Ergodicity. Or how do multi-actor dynamic systems self regulate?

He introduced me Autopoietic Ergodicity via a link on PerplexityAI which seemed appropriate. And it got me thinking about how we as individuals interact on a much wider system and how it interacts with us.

The term combines two ideas by positing that complex adaptive systems (like living organisms or ecosystems) exhibit self-regulating behavior that enables them to maintain persistent patterns while also experiencing change from external influences. These systems are capable of minimizing changes caused by random factors, ensuring their essential dynamics remain stable without needing to undergo a complete reset or cycle back to the initial state. It’s like having a dampening mechanism that continually adjusts for fluctuations, allowing system resilience and long-term persistence in an ever-changing environment.

It’s my suspicion that something special is happening across portions of the fracturing social web as most of our platforms go back under more centralized control. The system is fighting back.

A meme using a Dune visual that originally has the elder Etreides saying to Paul “we need to cultivate desert power” with a substitution “autist power”

The grey tribes that have populated Silicon Valley have an opinion about the future. And it’s a positive one. We’ve got to find ways to be resilient in the face of memetic interference on our systems. There will be high energy distractions. We’ve got to be reminded that it’s a competition for efficient use of energy and we shouldn’t let it be drained. We’ve got to focus on making things that speak for themselves.

Categories
Aesthetics Culture

Day 979 and Signal Season

I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.

Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.

I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.

Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.

And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.

So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.

I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.

Categories
Internet Culture

Day 978 and Unfollowing

I spent serval hours today manually combing through everyone I followed on Twitter. I was following over 10,000 accounts. As I do not use the algorithm view “For You” tab, my feed was getting a bit out of hand. I knew something had to be done.

As Elonbucks (monetization for account with over one million impressions a month) have rolled out, it’s become harder to make sense of anyone’s feed. All the incentives for status and wit have been distorted by rage clicks and engagement bait. Everyone is competing to game the algorithm for maximum reach now.

I have fought the algorithms. I prefer to browse in chronological order. But as I follow all kinds of accounts the sheer volume was too much.

I don’t follow only people I like. I wouldn’t call it “hate following” but I keep an eye on unsavory types. When you combine the engagement bait with the exodus of professional and media accounts, you get a timeline that is tilted to scheming and grifting.

The confluence of factors means anything timely like breaking news is impossible to find. My capacity to extract sense or narrative from the platform has degraded to the point where I’m at the mercy of discourse.

So I started to unfollow. I began the day a hundred or so accounts over 10K. At the end? I got it down to 5,600 or so.

I followed a few simple heuristics. If I didn’t recognize your name and you didn’t follow me back it was an automatic unfollow. If I did recognize your name but I couldn’t remember the last time you interacted with me I also unfollowed.

The only exceptions to that were if you were a journalist I followed for news or a venture fund or LP I follow for work. I don’t expect random journalists who don’t know me or funds outside of my space to chat with me.

At first, my unfollows were a lot of anonymous and avatar accounts. I am active in TPOT and degen crypto which both have a culture of anonymity, so some of the accounts enjoyable.

But as I went further, I found a veritable deluge of NFT accounts I regretted following. 2021 Julie was far too forgiving of NFT content for 2023 Julie’s tastes.

A screen shot of me working my way through unfollowing a bunch of NFT Twitter accounts.

Because Twitter shows you who you followed chronologically, it was a bit like an archeological dig of my last decade on Twitter. I could see when I moved to Colorado. I could see when I was in Lower Manhattan. I unfollowed road condition, weather and emergency service accounts I did not need. Ditto local politicians.

I easily could see when I’m moved to Montana with a huge swathe of local news, local service, and local businesses all lined up chronologically to show we’d arrived in Gallatin County outside of Bozeman. I kept most of those except the local socialist club.

My local Montana layer from 2022. I kept them

As I dug, I found myself with plenty of people to unfollow. A shockingly large number of women had simply left the platform.

At first I thought they had just unfollowed me for being annoying (and I’m sure many did) but I kept encountering profiles that had tweets deleted and notes saying they were abandoned. Some were men, but it was dramatically more common with women and queer accounts.

I also noticed as I got to around the 2016 layers that my gender balance went from being 80% men to 20% women to being 50/50 as we traveled to the “Before Times” prior to the Great Weirding.

There was clearly a time on Twitter before Trump and the Resistance and the Pandemic had made the platform worthy of the nickname This Hellsite.

And that time had a lot more women on the website. There were marketing and PR chicks, Girlbosses, and mommy bloggers. All gone. That made me sad.

The most enjoyable part was seeing pleasant memories like when everyone was absolutely all in on Ted Lasso.

I followed the entire cast of Ted Lasso on Twitter in 2020

I also found evidence of many weird interests and hobbies. Like the time I got obsessed with algae. I didn’t figure I needed to keep a bunch of trade accounts and niche biology journals in my follow list.

It was also fun to see when I first followed my husband. I recalled it as his account was surrounded by a bunch of fitness influencers. It’s a long story involving Airbnb, a power lifting friend in from out of town and rent arbitrage

I also noticed that many of the venture capitalists I’d followed early in my career who I never imagined following were in fact all now following me. It was clear that over a decade I have gone from upstart founder to respectable (ish) member of the startup ecosystem. People I once viewed as aspirational were now people who treated me as a peer.

I’ve got no idea if this massive unfollowing will help my Twitter feed but I hope it will. And if I unfollowed you it was probably an accident. I was rapid fire unfollowing and scrolling and I had to go back to refollow folks when Twitter would get out of sync. But I’m sure I missed a lot. So please don’t hesitate to remind me to follow you back if I made a mistake.

Categories
Culture Internet Culture

Day 977 and Insecurities

A toxic morass of content has been circling on Twitter and corners of the chattering classes on TikTok, Substack, and podcasts that I’ve taken to calling gender bait.

Topics like “body counts” and the relative degrees of acceptable promiscuity in women (as little as possible) is everywhere. We are main charactering single women for sleeping in on Sundays. Hot takes on how women are failing men is everywhere.

The insecurity is palpable. The lust for control is high. How many people you’ve had sex with and how it affects marriage and family formation has been a contentious topic in culture wars in America for sometime. For a private matter between partners, it’s shocking how much it’s become fodder for social media grist.

Presenting scorn to women for being without significant others and children strike me as callus. Fertility is one of the most sensitive possible areas for anyone. I know it has been for me. You never know why someone is childless.

I wouldn’t recommend diving into gender bait topics if you aren’t already aware of the discourse and it’s champions. This variant appears to have gained momentum with a YouTube celebrity boxer feud.

It’s now percolated out to every engagement farmer looking to grow their outrage crops. And it looks like business is booming. Sadly, lonely people are desperately searching for control and reassurance and gender bait gives it to them.

It feels as if we are repeating the same slut shaming I saw as a teenage girl but on some new variant of reactionary steroids.

If you are looking for ways to judge, shame and coerce others into behaving in a way that provides you comfort without their consent please consider that the problem might be you. It’s your insecurities speaking when you apply sweeping generalization to an individual you may not even know.

Once you are secure in your value and worth it’s a lot easier to get what you want from others simply by having boundaries and standards. There is no need to rain judgement on others. You wouldn’t want them doing it to you. Apply the golden rule and nurture empathy. The security you will find will last longer than any temporary control you may find through shame or judgement.

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimism, YIMBY advocacy for the Montana Miracle housing reform, my digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Community Startups

Day 967 and Good Moods

Everyone in my social circle was in a terrific mood yesterday. A small company that was widely supported by angels in my ecosystem was acquired by a larger startup that we all like. Happy investors that we were, Alex and I read the cap table over dinner and celebrated each co-investor that we liked.

It was a jubilant moment across my group chats in a darker wider climate for startups. The federal reserve’s inflation fight has meant tighter dollars. And that means less funding for early stage companies at lower valuations.

The focus has been good for the industry. A reminder that we can’t spend our way to innovation. We’ve relied on bigger companies, weaker talent, and unsustainable growth policies while the cash spigot was on.

I enjoyed the win. I’m happy for the founder and the team who will be going to such a great company. I’m happy a lot of investors got a win. But I know that the good mood will have to sustain us through some rough patches. So it’s good we are all banding together and the wins are shared.

Categories
Aesthetics Culture

Day 961 and Repeating 2003

Greetings, citizens
We are living
In the age
In which the pursuit of all values
Other than
Money success fame glamour
Has either been discredited
Or destroyed
Money success fame glamour
For we are living in the age of the thing

Felix da Housecat for the 2003 film “Party Animal”

I wasn’t a club kid in the Iraq War era. I had not yet rebelled. Like all class jumpers I was safely ensconced at a private university where I studied great books. I was however a club kid in the era of indie sleeze which arrived at an even more bleak sociopolitical nadir.

The Global Financial Crisis imploded expectations for how middle class millennials might pay off loans for expensive educations while we redeployed our working class to Afghanistan. But we’d elected Obama so like our politics were a little weird. Yes, we can’t? It’s was a dissonant age.

The remnant aesthetics from that era are somewhat shameful (as is all true youth culture) and yet here we are repeating them as the twenty year cycles of cultural remixing arrive to demand their due from my youth. 2003 is reappearing in 2023.

Logan Paul cannot marry a slut just as Britney Spears should never have given it up to Justin Timberlake. Elite social mores are not for the Bourgeoisie to emulate.

Perhaps we should call this tendency for aesthetic return the “‘70s Show’ Show” effect as the nostalgia for our youth by the middle aged is always more consumer friendly than the culture was at its birth.

I get to enjoy feeling like I was cool when I was 22 and Zoomers pick over our wardrobes at theme parties. It’s a fair trade.

I encourage you to revisit an artifact from the 2003 called Party Monster to explore this aesthetics original form. It stars Chloe Sevigny, Seth Green (remember him) and McCauley Caulkin. The music video for the big hit from the soundtrack is titled “Money, Success, Fame, Glamour”. I quoted it at the top.

With lyrics that rooted so deeply in modernist materialism I’m tempted to yell “Eat your heart out Walter Benjamin!” The Marxist continental philosopher was a sexy club kid. Consider the engraving on tombstone in Portugal where he died fleeing the Nazis.

There is no document of culture which is not at the same time a document of barbarism

Theses on the Philosophy of History

Benjamin was a great historian of German romanticism and it’s impact on fascist political aestheticism. So consider that history and ponder it’s relationship to the 2003 era counter cultural artifact.

The “Money, Success, Fame, Glamour” lyrics are materialism distilled and reflective of the nihilism of the Bush era. Forever wars and inflationary spending on empire was harder to smooth over with propaganda as the internet fought back. But in the aughts we still hadn’t quite realized we’d never be rid of our elites after the shocks of reactionary terrorism.

Maybe in our twenties we thought eventually we might take over and do things differently. I’m turning forty this year, and well, Joe Biden is president.

So here we are revisiting the past that won’t leave. RuPaul has a remix challenge of Party Monster soundtrack’s hits released this year and it’s worth seeing how ugly the refinements are compared to the original.

The most you can hope for now is that some millennial will turn your influencer work into a Netflix comedy in which you show off your cultural savvy by going to a queer club party themed 2003 in Bushwick. No the Kim Cattrall vehicle Glamorous is not very good.