Tag: Public Relations

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Startups

Day 826 and Alignment

I think there is this persistent fantasy in startup life that people will always agree with your bets. We forget the discord of every hype cycle but it’s not always clear who is winning and what outcome is certain. Only hindsight is 20/20.

You do get occasional moments of vindication but it’s rare that they ever clearly overlap with a trend or a moment that everyone is paying attention. Media hype cycles and innovation hype cycles are not the same thing. Trust me I’m a pretty good publicist for a hobby.

Your deals aren’t always going to get attention though and a lot of founders want to keep things quiet so you can’t always talk your commitments.

This is a problem that investing has in common with fashion. I earned my stripes making shit cool for money. It’s actually hard. I call it the The Thursday Styles. The problem with tend forecasting is knowing what’s going to be trendy is a temporal bet as well as a cultural adoption one.

It’s a thing happening over time that is unevenly distributed. I learned that from William Gibson. Some of us live in the future but you can’t be too far out because then it’s just you speculating. You got to be right on the thing and on the timing to make any money.

It’s honestly way harder than it looks and anyone who is any good at taking a bet on what the future looks like has to take some variant of this bet. It’s probably why Dune is such a canonical text for nerds. He predicts the future dimly and is also a messiah time lord? Sign me up that sounds like venture capital to me. The sheer hubris of this comparison is honestly nauseating.

Like fuck all the way off you ain’t Maud’Dib. You’ve got to be very skeptical about the charismatic pull of a messiah my friends. That said I bet you’d believe me if I told you I was a Bene Geserit right? Anyways. My point is you don’t always get it right and you don’t usually get to take credit till the end. And mercenaries can co-opt anything. Your shit might hit the skids.

But sometimes one of your deals looks hot and everyone is paying attention and you get to feel like you were cool. You spotted the band. You saw the runway show. The media is hyped about it at the same time and your friends noticed on Twitter. It’s a nice feeling. And yes I invested in the Chroma seed round. I think Jeff and Anton are cool.

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Startups

Day 817 and RIP SVB

I hadn’t expected to grieve the death of a bank. It sounds so preposterous. Who the fuck feels sad about a bank failing? But I am genuinely sad that the Silicon Valley Bank name doesn’t appear be living on with its new owner First Citizens Bank.

I guess I look forward to banking with First Citizen. They seem like nice enough folks. And maybe a bank is just a bank. But as I look back on the firsts that Silicon Valley Bank gave me I realize I will miss it. I’m sad they are gone.

The first check I saw with more than one comma was from Silicon Valley Bank. My very first company was acquired by a startup that banked with them. Ironically, right before the 2008 crisis was beginning to come onto the scene. I had a small window of fleeting security where I enjoyed a steady paycheck every two weeks with payroll done by Silicon Valley Bank. I remember thinking I was so rich. Even though I was super pissed my cofounder had a better salary than me as Silicon Valley culture dictated at the time that engineers make more.

If you are a fan of history then you will enjoy knowing that yes I did get fired during the infamous RIP good times affair. Thanks Sequoia! They were our main investors. Still I appreciated the opportunities as I was so young I wasn’t very good yet. I’ll forever have loyalty to my CEO for having treated me much better than I thought I deserved.

I also I also really loved the steady paychecks from Silicon Valley Bank. Now I think to myself why didn’t I take any pictures of it? Why don’t I have that moment recorded anywhere but my memory? Why am I now recounting this fifteen years later.

I’ll never get another check from Silicon Valley Bank again. I just didn’t have the expectations in life that I’d be the sort of person with a bank account with more than a million dollars. Let alone that I’d be in control of one and entrusted to do something responsible with it. Which has now happened multiple times at Silicon Valley bank over the years for me. Guess no one wants to have more than $250,000 in a bank right now though huh?

So goodbye Silicon Valley Bank. I’m so sad I’ve got nothing to remember you but. I didn’t take a screen shot of the bank app on the day Stowaway’s first round closed but I should have. I spent a lot of time in their banking application over the years running my cosmetics startups P&L. I remember being so proud to be the sort of person that even needed to deal with the bank. And I trusted Silicon Valley Bank with my employees because I’d seen it treat me well when I was an employee.

It seems so silly to mourn not taking a picture of a check or a screen shot of a mobile banking app but I don’t really know how to mourn a bank that failed. We failed them. They failed us. And it’s dead and I’ll never ever get a chance to do it all over again, and even if they are a villain, I remember when they were the hero in my life.

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Internet Culture

Day 805 and Legibility

Being inscrutable is a tactical asset in our extremely online age. As more informational influence campaigns are waged, it becomes easier to invade your headspace if you are too predictable.

I’m not saying that being predictable isn’t worthwhile. If you have a firm foundation of philosophy or religion that dictates a stance sometimes you just have to own it. I’m a libertarian and I often walk the line of what I consider to be foundational beliefs in the value of other people’s freedom in relation to mine.

But I also live in reality where the grey of living in a civilization is a lot less clear. Anyone who doesn’t admit to this fundamental tension is untrustworthy as far as I’m concerned.

This of course makes me legible. It is one of the buzzwords in my favorite online spaces. It is the art of how we make ourselves legible to others such that we can see and be seen. I rather like this philosophy overall.

But I am also quite sure that if you give someone an opening to fuck with you they probably will. It’s definitely a risk to be seen. It makes you a target. But it’s also how you become a beacon. So it’s an over under decision on how much you care about other people attacking you is up to you. But if you open about experimenting with life and how little you know it almost always turns out alright.

There is a theory of public relations, much popularized by Steve Bannon and legal discovery, called flood the zone with shit. And sometimes not giving your enemies a sense of who you is because you are always in process of becoming more and bigger and inscrutable and then suddenly you are in the Heart of Darkness.

It was the stillness of an implacable force brooding over an inscrutable intention

Joseph Conrad Heart of Darkness

So everyone be optimistic and find your people but remember everyone is going to be playing the same game. So I’d definitely recommend you don’t cheat and play the long game.

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Aesthetics Internet Culture

Day 758 and Two Sides

I somehow missed watching the Mandalorian when it came out. My husband isn’t really into Star Wars and I’m a Star Trek person so as just missed it. I started watching it today for the first time and I’m experiencing it somewhat fresh of its original release context.

But I’ve got a vague memory of the culture war issues that it triggered at the time. Somehow Gina Carano got coded to team red and champion of the downtrodden right wing. I honestly couldn’t tell you why except I think she mouthed off on Twitter. She sacrificed her career as a main character on prestige Disney tv show for shitposting. She thought she had social latitude that she just didn’t when working for Big Mouse. Shockingly naive if I’m honest.

That somehow everything has a side in the culture wars is a real tragedy of our time. Because a couple years pass and whatever dumb stunt that got you put on team red or team blue probably gets forgotten. Normal people have moved on and the discourse gets digested eventually into common knowledge. Memory is a fickle thing. Madeleines and Proust or something in that direction.

If you are team red you go into an alternate universe where apparently being a dick with a right wing slant on YouTube gets you 50 million dollar media deals. I assume there are as many opportunities as now being on team red is a real badge of honor and whole media ecosystems arise because it’s an actual demographic. Shocking somehow to some people but I guess I’ve always lived adjacent to team red. I’ve be always known you could make money on that audience.

I suppose the real tell is that if you are team blue you don’t really change ecosystems at all if you pick their side in the culture war. You get to maintain your plum gig at Disney. You do not have Ron DeSantis gunning for you. I hear that woke mobs come to get you but I’ve never actually seen it in action. The worst part of my chaotic evil leftist Twitter bubble stops at Taylor Lorenz though I am aware that a murky left exists beyond Chapo Trap House and I know about Tankies.

It just seems so strange to take sides in any of this nonsense if your aim is to make a living as a performer. Sure maybe you can cater to one niche or another. But really isn’t the whole point finding the things that bind us all in the human experience? I always assumed art was meant to transcend whatever petty shit happened while making it.

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Internet Culture

Day 755 and Instagram

I haven’t been on my Instagram account since 2018. I stopped actively posting in 2017. I’d become absolutely sick of the social media platform and the relentless aspirational influencer content marketing that had taken over my feed. I can’t say I’ve missed it, but I’ve decided to reinstall the application and begin posting again.

I’ve been a participant in the “creator economy” long before it had a name. A college friend set me up on a WordPress blog after a fellow student had written a piece criticizing me for being interested in fashion on campus.

I’d written something about designer denim in the competing school newspaper. My friend told me I needed to watch out as this new nemesis was going to ruin my Google results. From these petty seeds a fashion blogging “empire” was born.

I have some dubious distinctions from being early to social media. Women’s Wear Daily claimed I was the first person to liveblog fashion week in 2006. I turned that into an advertising network for online lifestyle publishers called Coutorture. It was eventually acquired by PopSugar. I went on to work at a number of luxury and fashion brands before starting my own cosmetics line.

I’d like to think having been there from the start of the creator economy counts for something but the harsh truth is that once you stop posting you tend to disappear from any social network. I stopped fashion blogging for my own enjoyment once I made it into a career.

During my girlboss years as the CEO of Stowaway Cosmetics being on Instagram felt like a part of my job. I had enjoyed it more when I wasn’t obligated to look cool. I remember 2012 Instagram fondly as a place where you followed photographers and fashion insiders at work. By 2016 it was loaded with aspirational lifestyle content. I felt like I all I saw was sponsored content.

Somewhere in that timeframe I racked up 30,000 followers. I don’t think I ever maintained anything remotely professional. It was just pictures of whatever was happening in my life so the usual mix of food and travel. It didn’t seem like a huge loss to walk away.

Oddly even if my follower count on Twitter isn’t actually that much larger than my Instagram account I feel like I’m much more influential there. I’m better with words clearly. I am a shitposter so it always felt lower stakes. And maybe that’s why it’s less of a burden in my mind. I do Twitter joyfully.

But I’m going to experiment with Instagram again. I’ve got visual things in my life that are worth sharing as I’ve now got a totally new aspirational lifestyle. I’ve graduated from fashion influencer to doomer optimist. Homesteading and cozy farmhouse is it’s own aesthetic and maybe I’ll enjoy sharing mine. And I’ll admit that I’m not at all above coveting back on gifting lists. I guess if you enjoy that sort of thing find me back on Instagram. Or if you want to send me some free stuff I’m open to getting back into the SponCon game.

Categories
Internet Culture

Day 716 and Slightly Embarrassed

I spent my entire day on Twitter. I’m not embarrassed by that to be clear. It felt like a vacation day. And even though I live in a majestic mountain paradise, I will spend my time off inside looking at my phone.

Yes it was absolutely gorgeous day in Montana. I marveled at the playful pinks of the sunrise over the mountains in our backyard while drinking coffee. And then I got back in bed and on my phone. And you better believe I fucking doomacrolled.

I just gorged myself on cheap attention calories. Gimme that dopamine drip. I did not even try to modulate my consumption pattern or prevent myself from going into fight or flight. It was goblin mode. I’m still not embarrassed.

But Twitter is a fucking mess. Watching people go tribal on Elon Musk is worse than people going tribal on the president somehow. Maybe because it feels more personal to me? Don’t get me wrong Trump felt existential, but Elon Musk is personal.

And it’s fucking embarrassing watching people react to him and his decision making. Here it is my industry’s moment in the spotlight. The technology industry showing itself as a keeper of common goods and open discourse right? Absolutely fucking not. We’ve shat the bed. Old management was incompetent sure. But new management is not an improvement.

I went into Twitter being purchased by Elon Musk modestly optimistic. He’s our guy right? He’s one of us. He likes startups and capital and technology. He reads the same science fiction as me. We’ve got friends in common. This is what it’s like to be a fan of the home team right?

Well fuck me sideways it has been going poorly. The site is pretty broken but I’m over that. It’s just the constant mayhem. Dave Kellog termed it adhocracy. Some random bullshit happens and the whole website has to lurch around conspiracy theories and rationalization.

It has frankly not been a fine showing for techno-libertarians. Not sure about showing up for a monarch executive now that you’ve seen your civil rights up for terms-of-service revisions by fiat huh? I’ve always thought the neo-monarchists to be dickriders but that’s a sentence that’s only comprehensible to the terminally online. And yes I should go outside and touch snow. I’ll do that now.

Categories
Internet Culture

Day 709 and Stan Armies

I think I might be living and participating in corporate and cultural warfare. Which is the most cyperpunk dystopian thing I can imagine. Which automatically makes it a little bit cool. But I really do think we are being drafted as a stan army of useful idiots in the culture war that has hijacked the meme space in Elon Musk’s brain.

Our most brilliant entrepreneur and erstwhile scientist reaching for the stars is now fighting a battle against attention whores. And I guess that’s how we fund things in late stage capitalism. It is honestly very cool even if it is very scary.

I know we have all read Ian M Banks. We love the Culture. Bring on AGI! Fun fact, Elon Musk’s family trust is called Excession. That’s the book I read on vacation every year. Clearly I have a lot of the same interests as the guy. So I get it. We want Elon to win.

But our boy is fighting some fights he might not even be aware he is in. He being used. He’s been recruited for a host of interest groups to launder some of the weirder corners of Reddit.

One narrative that outlines this agitprop civilian targeted skirmish is that Musk is freeing us from the tyranny of wokes. He represents the the real Americans populists who like goodness, dynamism and slightly dehumanizing working conditions.

And also somehow it involves grooming and pedophilia. Meaning that QAnon has come for Silicon Valley. So I’d be going to ground if I were a target, as you don’t want to be found by the crazies at the end of the internet. What Elon Musk just did to Yoel is at best naive and lacking impulse control, but at worst, puts a former employee at direct and extreme personal risk.

Silicon Valley used to be its own culture war. We fought for free information and open source software. We wanted cryptocurrencies and privacy. And now we have instead differing factions fighting for their own inscrutable means. Except maybe getting us to the singularity. I think he’s been clear on that. But beware fringe political movements flattering your ego. They just want your power.

Categories
Culture

Day 690 and Status Games

Noblesse oblige. Literally translated from the French as nobility obligates. It’s commonly understood to mean that aristocracy has a responsibility to act graciously towards the civilization which has granted them status.

It’s a turn of phrase I’ve written about before, specifically how in our post modern times, we are challenged to understand who is pursuing a life of virtue and what their obligations may be to the rest of us.

No one is sure if they are nobility or peasantry. No one is noble or good. Which means nobody deserves anything they get. Which is about as close to the war of all against all as I can imagine. Hobbes would be pleased.

JFredrickson.com Day 45

Humanity has always been rather clever at inventing new classes. We need fresh blood from the bottom to keep revolutionary sentiment in church. Every century we are finding new ways to fight it out for new types of status and virtue.

Business values money. Old money values class. The intelligentsia values intellect. Hipsters value taste. The religious value faith. And around we go with status games as we trade social capital for actual capital just so we can get something to eat.

There is always an emerging new game that upsets the underlying order. The printing press destabilized the church and its priestly cast. The internet destabilized the media and it’s editor cast. You know the drill.

Right now there is a massive internecine fight over which order rules over Twitter. And depending on whose camp you fall into you are probably signaling different things. And that lack of shared cultural values is leading to some pretty silly reactions. A lot of dickriding is happening across every major faction.

Which if you take away the reactionary specifics, is totally understandable. If one class of person values money but the competing group values taste than you aren’t really fighting for the same things. Different values are different.

But you’ve got to be careful with your own reactions. Ask yourself if you are responding out of some shared cultural loyalty that is overshadowing your own common sense. Your attention is valuable and powerful people recognize your attention for the commodity that it has become.

Don’t buy into bullshit just because it’s your team. The chance that someone is making a buck off of your attention sure ain’t zero. And America being a free country and all means you shouldn’t be living enthralled to someone else’s priorities.

Categories
Internet Culture Media

Day 685 and Brainworms

I am very good at media. It’s a passion as well as one of my few hobbies that has stood the test of time. If I wanted a regular job I think I’d enjoy for more than a couple year stint I’d probably pick publicist. I say this add context to the topic I plan to discuss.

Because I’m so experienced (and also naturally talented) at the attention disciplines, I can spend time consuming information that isn’t mentally or emotionally hygienic for the average person. I have outstanding informational immunity. I stare into the abyss so others don’t have to. I monitor it all, from extremist groups to the most normie mainstream media. I have always made my living by intaking and organizing information.

Unlike your drunk uncle or wired Gen Z nephew, I can withstand information environments designed to “pill” you and hijack your dopamine responses without ill effect. Frankly I’m disappointed I’m not a literal William Gibson character as I certainly feel like Cayce Pollard existentially.

So I hope you take me seriously when I say I think it is time for all of us to pull back from extended raw regular Twitter consumption for a little bit. It has become an info-hazard rapidly and almost accidentally as its new management attempts to reinvigorate features and drive cost cutting (some of which I support). I don’t know if it is going to collapse or get reinvented but Twitter as it is right now is unstable.

The degradation of features and rules of engagement is happening too quickly and unpredictably for me to surf continuously like I have in the past. Context collapse is pervasive. There are gaping holes in informational hierarchies from experiments to both nerf and boost accounts through verification chaos. Responses from trusted accounts don’t make it to my alerts. I used to browse on reverse chronological non-algorithm view but it appears so broken in my feed it’s unclear how or why things are being surfaced.

And these concerns barely scratch the surface. Twitter’s immune responses to competing agendas, trolling and chaos agents are broken as the duct tape and physical labor of its team has been slashed. Raging information infections that typically remain contained to their ecosystems are spreading to main feeds. You cannot control your information environment when it is collapsing all around you.

You are going to get brain worms if you are not careful. If even a twenty year professional with exposure to the darkest corners of content (from 4chan to Gawker to groypers) no longer feels safe in this information war zone than you might want to consider restricting your own consumption for your own mental and emotional safety. I’ve decided to cut down on browsing until the platform stabilizes. I’m rebooting my email inbox and newsfeeds. I am choosing to open news apps directly rather than waiting for my networks to surface news. I just don’t feel safe drinking from the raw feed on Twitter right now.

In other words, if it’s not safe for me then it is definitively not safe for you.

Categories
Aesthetics Finance

Day 584 and Fraudsters

I hadn’t bothered watching any of the numerous Netflix documentaries on how Americans love a beautiful fraud until this weekend when I made an attempt to watch Inventing Anna. I can’t tell if I regret the decision. I’ve avoided any glamorizing of the various grifters that we love to hate.

I don’t love stories about hustles gone bad because I fundamentally believe the difference between success and failure is a lot thinner than than the average person knows. “Fake it to you make it” is part of the great Pentecostal American prosperity gospel. You can come from nothing and become someone in America. We worship the idea of social mobility even if we don’t always like how people gained their fortunes. It’s an entire aesthetic in America.

This is particularly true because sometimes we actually do let the fraudsters win. Especially if we admire their hustle. And let’s be frank it’s a lot harder to tell who is a fraud these days because decades of publicly being a fraud doesn’t stop you from sitting in the Oval Office anymore.

Is it any wonder we aren’t quite sure how to feel about wealth and privilege and the black magic required to obtain it? We act like fraud is a temporarily embarrassing discovery on the way to respectability. Because it often fucking is.

Being in startups has given me a front row seat to just how much talent and capability matter. Except when they absolutely don’t. It’s genuinely hard to reconcile how little effort and outcome can be correlated occasionally.

And this absolutely lends itself to people being willing to take shortcuts. Mistaking that some hard doesn’t pay will kill you if you aren’t able to stay one step ahead. If you get caught, well that is clearly bad but who is to say you couldn’t have kept it up? It’s not like Americans trust cops or prosecutors (except for the line blue line fetishists). Maybe you were just too much of a loud mouth.

I will say the Inventing Anna series has shown me Americans are genuinely confused on how the rich stay rich. In so far as I can tell it boils down to gambling on who might be the real deal and simply writing off the frauds.

Cost of doing business. It happens to everyone. And the worse your boundaries are, well, the worse off your percentages. If your bullshit radar is bad that’s how generational wealth disappears unless you can figure out a way to rig the system (which is always an option).