I partook in the time honored tradition of going to a mall before Christmas. My family was inconsistent in its treatment of the holiday when I was growing up and consumerism was not a value we celebrated.
And yet now I think it’s a wonder America has exported the triumph of the American consumer at its most intense and made Christmas shopping a mentality globally. Consumer debt is a marvelous when it’s priced in American dollars.
Our holidays are now times for displaying status and taste in so much of the world. I think it’s reasonable to say we’ve been post scarcity since the mass commercial fertilizer and it’s all been status signaling since then. We all live materially better lives. Arguments for the impoverishment of our souls are still quite valid.
Yet here I am buying stuff before Christmas. Nothing makes me feel more like a piece of the capital markets like buying consumer electronics at Christmas.
The prices are better only because we’ve been trained into a consistent purchasing pattern. We can predict consumer sentiment and meet those demands partially as a function of training the consumer when to shop. The propaganda of the markets.
So I get to enjoy the overstimulating existential horror that is the wall of televisions ready to be Christmas gifts. The high fidelity color and intense noise is an assault on the senses. No wonder reality is a disappointment. I’ve never seen so crisp a picture. It’s all just a bit too much.