Instead of Benadryl it was diphenhydramine. For a headache we used ibuprofen not Advil. Acetaminophen was the proper name not Tylenol.
She taught me what went into popular brand name medication like DayQuil and I learned the ratios of guaiphenesin to dextromethorphan. Always take the minimum viable dose she’d say. And if I only had a cough I didn’t a fever reducer.
America is lucky to have a thriving generic medicine market. If you are a Costco shopper you can buy thousands of tablets of every crucial over the counter medication at just a few cents per dose.
Take the time to read more on the issues as it’s been forty years of struggle for access and safety and we are experiencing shortages and supply chain risk that is unprecedented.
I was doing some packaging preparation for fall travel and was pleased to discover that I’d finally appeared to have built out a basics wardrobe that actually mixed and matched well. A decent capsule wardrobe I bought I’d never achieve had come together after literally a decade of failed promises from startups.
There was an era of direct to consumer startups that promised quality and simplicity. A startup would launch with few basic but upscale stock keeping units (or SKUs) that promised they would be all you needed to own at a fair price point. This was alluring proposition for many early entrepreneurs including myself.
The premise was simple. Why would you want to add unnecessary complexity to tee-shirts, glasses, or toiletries when you could get something good without worrying if you were paying a markup for branding or retail margins?
The DTC boom has been largely looked at as failure as a movement for both consumers and businesses. With the benefit of hindsight, many of the businesses relied heavily on growth that couldn’t be achieved without either expanding your retail presence in stores or without giving up on providing simple basics.
As the zero percent interest rate era boomed, brands released constant new and novel SKUs to chase growth in every vertical from sneakers to lipstick. The goal of better prices and simpler products failed under the weight of driving growth at scale. Darlings became pariahs and founders sold to roll up private equity firms.
ZIRP ended as post pandemic era inflation demanded higher interest rates. We all complained bitterly about cost and quality of consumer goods in the aftermath.
And yet maybe we judged things too harshly. A chaotic decade of changing macroeconomic conditions were not easy to navigate. The growth required by venture and private equity were always going to conflict with a simple ethos of shopping.
But here I am with exactly what I wanted from my shopping choices at the start. I’ve got my quality basics merchandised in a simple way from brands I purchased from directly. In other news, the Everlane Barrel Pants are excellent.
I love cotton. In my Waldorf third grade, our year long class project was to plant, grow, harvest, gin, card, spin & dye cotton. Along with a similar wool project, this childhood experience instilled a love of fibers, fabrics & textiles in me.
The Agriculture Marketing Service of the USDA oversees efforts to improve the position of various commodities produced in America. Other campaigns include Got Milk, Beef: It’s What’s for Dinner, and Pork: The Other White Meat
We work to make cotton the best it can be through research, textile innovations (like water- and wind-resistant cotton apparel and moisture-wicking, wrinkle- and stain-resistant cotton), and sustainable advancements like finding new uses for cotton and cotton byproducts, reducing land and water usage, and modernizing agricultural processes.
We make sure you know about all of cotton’s amazing benefits through advertising, retail and influencer collaborations.
You might be annoyed to find that American cotton growers are obligated to pay into a government marketing program which underwrites social media influencers.
Cotton is the most popular natural fiber in the world with 25 million tons a year produced so it’s perhaps not unexpected American has an incentive to promote it as one of our commodities.
Cotton is crucial natural fiber which means it has its share of a controversies as commodity for things like its water & pesticide use and genetic engineering to withstand the herbicide glyphosate.
In The Fabric of Civilization, Virginia Postrel synthesizes groundbreaking research from archaeology, economics, and science to reveal a surprising history. The cloth business spread the alphabet and arithmetic, propelled chemical research, and taught people to think in binary code.
This thesis suggests to me that fashion bitches are one of the original tribes of technology brothers. To care this much about the feature sets of a base layer clearly marks us as nerds. So I’ll finish this up with a personal anecdote.
I am furious at a brand of upper market cotton basics called Splendid. I’ve been buying the same long sleeve classic tee-shirt from them for at least a decade. It claims to be a 50% blend of Pima cotton and Modal. Both are considered premium fabrics with long fibers. Modal is a semi-synthetic developed in Japan made from beech trees. There are many grades of both fibers Splendid could source and in the past I’ve found the tee to wear extremely well. I’ve got a half dozen that never pilled, held its color & shape, and gave me years of wear.
Last month I bought three new Splendid tees as I becoming fearful of the downward trend in quality of manufactured goods. I’ve been trying to stock up on basics I’ve relied on in the past. Alas it would seem my most reliable shirt in my favorite fabrics has come to an ignoble end.
I am a good shopper. I know retail cadences and when to buy a product. If you want to know sales happen or new merchandise timing I usually know. I know manufacturing chains, sourcing standards and material costs across multiple categories. I loved working inside corporate retail and consider my time in cosmetics and fashion to be foundational to my approach to businesses.
This is useful context for what I am currently feeling. I’ve become a very distrustful shopper. Now I feel as if I’m starting from scratch every single time I need to replace an item even if it’s in a category I know intimately.
I’ve worn the same pair of simple black Gap 100% cotton sweatpants for as long as I can remember. They were roughly $30 and I’d get years of good wear. I’d reorder a couple pairs every Black Friday just to be sure I’d always have them.
It wasn’t easy but I could find them. I’d need to check what size (medium) and its name from the last order (always changing) but I’d almost always be able to find it. It drove me bonkers it didn’t maintain a consistent SKU (stock keeping unit) when it was clearly the identical product.
It got harder and harder to find. And then this year they appear to have stopped manufacturing them entirely. I’ve been checking in on the Gap website every couple of months this year and it’s just not re-appearing.
Shoppers have to relearn an entire series of sizing, merchandising, naming, and pricing cues over and over with no reliability on offer from even the most established brands.
If you like an item and it serves you well, buy another one immediately. Heck buy two. There guarantee that you will able to find it again in a few years.
I’m feeling a bit better so I went for a walk around Tallinn’s public ferry port terminals. I love port cities and the public infrastructure of ports. Trade has always fascinated me. Where culture and its exports goods mingle, you see the most malleable parts of culture. Bonderlands and border towns occupy unique cultural space. Ports represent that that in more organic ways as ships come from everywhere..
One of the more amusing features of the public transportation system of ferries in the Nordics is that there is a cross country service from multiple countries. With rides being in the two to thing hour range you see cottage industries emerge in different policy choices.
Estonia has substantially better alcohol prices than Finland. As it turns out there is a good reason for the price discrepancy. There is a state owned alcohol monopoly in Finland called Akko. Naturally it’s better to buy a good in a competitive market like Estonia.
Outside the ferry there are multiple large liquor retailers. I went inside and was impressed by the wide variety. While there was endless options for beer and spirits, it was really the selection of wine that impressed me.
Finns will take the hour and a half ferry from Helsinki to Tallinn and go straight to the liquor stores and then back on a return ferry. I saw multiple tour buses from Finland in the parking lot.
You can’t trick a broader market forever with a state monopoly. If a market exists the customers will find it. Make something inconvenient and it’s just a fun beer run with friends. But eventually it does get old. Direct to consumer is shaking up old Finish alcohol monopoly.
Most trade disputes aren’t this simple and this easy for people to get around. Borders that can’t be crossed lead to real disputes.
I know it’s a little bit odd to be getting chickens in August, but as of today our homestead is now home to eight egg laying hens.
Some of our friends are moving and needed a local home for their laying hens. Another one of our friends was giving up their old chicken coop so we figured it was a sign from the universe that it was time for us to become chicken people.
My husband has spent the last two weekends repainting the coop, installing predator fencing, and otherwise preparing for the arrival of the chickens. Having not done the work of raising them up ourselves the pressure is on to make sure they are well protected.
You can’t just take on a friend’s chickens without feeling just a bit more responsibility than you otherwise would had you raised them up from chicks ourselves. We can’t let a literal fox into the henhouse.
This is alas real possibility as a red fox roams our pastures. We’ve got a very tasty infestation of prairie dogs that are suitably stupid enough for an even moderately clever fox. Hopefully the 18 inch predator apron is suitably troublesome to keep our all but the most enterprising. We’d rather the prairie dogs remain the easy snack and our hens too much effort.
The funniest bit of all of this is that I am slightly intolerant to eggs. I can manage eggs in a baked good I find omelettes, quiches and even mayonnaise to a quick path to nausea. Even the smell of eggs being scrambled makes me a bit sick to my stomach.
But I’ve got a fantasy that industrial eggs are the problem and I could come to tolerate eggs from chickens living the good life roaming around our lovely Montana land. And if not we will give them to our neighbors. If we can find one that doesn’t have their own chickens.
Much to my surprise, tomorrow it will have been one year since my husband and I moved from Colorado to Montana. It feels like the time absolutely flew by. We achieved quite a bit on the homestead in just a year here.
We installed a solar grid so we can be off the power grid if we chose. We repaired our well pumps & installed a top of the line water filters. We installed air conditioning because sadly that’s a thing you need now even in the Northern Rockies now. We replaced the roof on the barn and the house. We furnished the living room, dining area, and a full guest floor (come visit seriously). We built out a gym in the barn. We set up a small hydroponic system for vegetables and herbs.
That feels like a lot to when I write it out, and yet oddly it was a purchase we made just yesterday that made me feel like we’d settled in. We bought dishes.
Yes, dishes as in in plates and bowls. We bought a proper nice set of matched china. It took us an entire year of living in our first home, but we finally have something to serve our guests on.
This may require some context for the significance. We got married at city hall without anyone present. We didn’t have a registry or any kind of celebration, so we didn’t get a single gift like a serving platter or soup bowl.
It turns out if you don’t do things the traditional way, neither friend nor family will bother with the rituals of gifting midrange china to celebrate what used to be a major life milestone. I don’t think we got so much as a congratulations card let alone a teacup. Not that we’d asked anyone to do so.
Our kitchen reflects this ten years later with a hodgepodge of Ikea ceramics so chipped and mismatched it’s become a running joke. And while we are clearly willing to invest in substantial equity building activities, spending $500 to acquire dishes felt insane.
Heirlooms don’t really get passed down anymore so it’s just a consumer good. To be fair, we also thought spending the equivalent of a year’s college tuition on a wedding was a waste so maybe it’s just how we prioritize. We invest in things that will be worth more over time like company stock.
I think there has been a persistent fantasy about how millennials rely on their Boomer parents that has just never really been true for my own experience. The grind to build enough stability and cash to own a home can be nearly impossible when starter homes in middle tier cities are over half a million dollars. Letting go of things like weddings was a small sacrifice in my mind given the challenges of earning enough.
But I’ll admit to feeling a little surprised that even getting a hand with your kitchen necessities wasn’t something the older generations wanted to help the younger ones with. No wonder my generation is a bunch of workaholics with no kids.
If you own parents forget to send celebratory tokens, what hope do have for maintaining any of the social fabric of past traditions? We may as well accelerate as fast as we can into the future if we can’t even rely on the past for dishes.
It’s a holiday in America and Germany today, so this morning I went out to do some semiotic spotting like an elder millennial Cayce Pollard.
Just kidding (not kidding). I went to have breakfast at an outdoor cafe and went for a long walk. All imagery shown in this post was captured in service of a stroll. That stroll had a smoked salmon & horseradish cream on toast in the middle of it. I was walking a trendy mixed use neighborhood that was just on the line between hipster and yuppie.
I felt like I got in as I was wearing entirely unbranded minimalist garments. I was eyeing “out of home” advertising design elements during a stint a digital nomad in a major culture & financial hub. Yes, I enjoy my own main character energy when I’m pretending I’m a Gibsonian heroine.
The pollen was killing me after two hours. Cayce is the protagonist of William Gibson’s Pattern Recognition and makes her living in advertising by having an extreme sensitivity to corporate logos and mascots. My eyes were itchy, red and swollen and my own aesthetic attention felt equally uncomfortable. Everywhere I looked was mass market diffusion “direct to consumer” aesthetics. Including on an Ann Frank day poster.
The poster’s design included multiple 2016 style Pantone shades of blue including teal with geometric blocking. It gave the impression it was a cookware brand being advertised on the New York City subway somewhere in the middle of the DTC design boom.
Other design elements also brought to mind the DTC rush for me. Flat lay citrus with a reusable shopping bag? A pensive woman on a simple prop like a stair case? I can’t tell if it was Everlane circa 2014 or Bon Appetite from before their woke crisis.
Thankfully weirdness did eventually prevail over the seamless sameness of flattened consumption messaging. A Linkin Park tribute band and something labeled “Heavy Pysch Stoner Kraut” gave me some faith that weird shit was alive and well. Sanded down Silicon Valley by way Baudrillard consumer aesthetics may be soothing in their sameness.
But I was searching for friction. If only to distract myself from being itchy. Pollen and boutique design agency products make me break out.
One of the most canonical pieces of knowledge in startup land is an adage from a 2007 post by Marc Andreessen. What makes for a successful startup? Product, team or market? He concludes that Market Always Wins.
Its similar to another aphorism I like. “The market can remain irrational longer than you can remain solvent” I think of them both as Newcomb’s Paradox explainers. In an irrational world, it is irrational to behave rationally. Sometimes bad shit made by bad people has a market. Sometimes good shit made by good people doesn’t have a market.
I am always interested in different flavors of the cold hard reality that if no one wants to buy what you are selling nothing else matters. You can have a great product and be absolutely brilliant but it won’t matter if nobody wants the thing.
And this is all on my mind because I don’t think anyone wants to pay for Twitter Blue The great Blue Check removal has happened and it’s not going great.
The sheer copium of the arguments being made for the value of the blue check to users astounds me. For reasons I assume have to do with emotional insecurities, the blue check came to represent something about status. But it was always a feature that was valuable to Twitter the company but not strictly speaking Twitter’s users. Twitter was a cool place to be because lots of verified cool people would talk to each other. You got to occasionally talk to them and you knew it was the real deal. This made Twitter valuable. I don’t know why this is so hard to grasp.
I woke up to a totally off handed tweet of mine going viral. I had done some googling on the cost of pregnancy surrogacy and learned that it would probably cost $200,000 a pop. I’d never really considered the cost as to be honest as I didn’t think I’d be having children that way. The responses to the tweet left me feeling despondent.
It took years to get healthy again. Of course, I first had to get stable at all. I spent years, and a huge chunk of savings, biohacking my way back to a body healthy enough to work. I’m thrilled to be back doing what I love most which is working with early stage companies. But work wasn’t the only goal of getting healthy.
I’ve had a fantasy that if I just kept at my biohacking that one day I’d be off all these medications. That I could truly be healed. That all this trouble and heartache wouldn’t be permanent. That I could heal myself. Unsaid in all of that, is that I cannot be pregnant and on the medications that saved my life. How is that for a kick in the teeth.
I’ve got two embryos and ten eggs and a fleeting dying ember of hope that I could ever carry them. I don’t know if having them via a surrogate is my path forward. Maybe there is still hope I could be healthy enough. I frankly don’t know and I’m not ready to say where my fertility is headed.
All I know is that this feels like a no scenario. That having a child in America is a fraught and expensive endeavor even when everything goes right and you are healthy and young. There is no winning as a woman as any decision around family is going to upset someone.
It’s the Kobayashi Maru for American women. Juggling your partner (or partners), your money, your home, your health and your fertility means balls get dropped. You are going to lose somewhere. And it really hurts.