I had some practical acquisitions that needed to be purchased. They were most easily purchased via an in person retail environment for reasons I won’t get into. I much prefer ecommerce but not everywhere has Amazon if you can believe it.
I wanted to get this done quickly. While it’s true I like to putter around many types of stores. I’m quite fond of browsing in grocery stores for instances. But I prefer to be ruthlessly pragmatic when it comes to necessities. Browsing can be your enemy when you know exactly what you want.
Much of shopping can be a hostile and adversarial environment. Merchandising, pricing, sales associates all work on your focus and attention.
I have a few tricks I use on my own psychology if I would prefer my limited cognitive energy be used on more important decisions than what I’m about to purchase. Deciding between a bunch options for a non important decision weighs on your capacity. I don’t know if science has replicated decision fatigue but it sure feels like it’s real to me.
I wore a pair of high heels to go shopping in this case. It’s just enough discomfort to provide a bit of focus. I wouldn’t want to stay on my feet overly long in heels so I’ll encourage myself to make decisions quickly and not linger over it.
I was able to easily and without agonizing make quick decisions on a number of purchases. Once something fell within 80% of the parameters I’d set out for the item I know I wished to buy I said yes and moved on. It really can be that easy. I’d rather use my focus on important things.