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Aesthetics Internet Culture

Day 1046 and Aestheticization of Techno-Capital

Aestheticization of politics is to 1930s :: Aestheticization of techno-capital is to 2020s

Julie Fredrickson

Does anyone have a Walter Benjamin AI agent I can borrow? I’m working on the above analogy as I believe we may be seeing a similar form of reactionary populism with techno-capital finding itself at the center of a similar aestheticization process inside the accelerationist movements.

Its (mankind) self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order. This is the situation of politics which Fascism is rendering aesthetic. Communism responds by politicizing art

The Work of Art in the Age of Mechanical Reproduction” Walter Benjamin

The various branching of accelerationist thought has gone from university critical theorists towards the event horizon of techno-capital. It’s all playing out across fragmented social media platforms.

I don’t have a full analysis of what’s happening but e/acc’s first genuinely funny attack vector is a femcel coded brigade of glowie girlboss NFT grifts calling themselves “based retard gang” and Lil Clear Pill. They made a whole cute/acc manifesto riffing Landian NEET asexuality aesthetics just to sell some shit. Which is obviously the most techno-capitalism shit I can imagine. For watchers of the space it’s the Milady/ Remelia folks drifting into the slipstreams of e/acc for a buck.

If none of that scans for you don’t worry, I’m confident you are happier for it. It’s just interesting to see the branching and threading and hijacking of these schismatic groups all in search of clout and capital.