I’ve never been much of a fan of April Fools. I like pranks and jokes but I’ve always found the idea of forced merriment to be a bit of cultural drudgery. Most holidays have a bit of marketing attached but April Fools feels like all marketing and no meaning attached.
Despite my dislike I was surprised to see April Fool’s come around and see almost no jokes or pranks. The closest I got was seeing a shitposter buddy of mine Alex Cohen declare he was becoming a leadership poaster. Fun and harmless good stuff. But otherwise it felt like crickets.
I hazarded a guess that it might be because everyone is feeling a bit gun shy. Lots is going on and most corners of the internet feel like they could pop off at any moment. Twitter is has the tension of a neighborhood under siege in some corners. Lots of ingroup fighting is happening in particularly contested spaces like crypto and politics. You can tell it’s information warfare out there.
In that environment I guess no one wants to hazard a shot. It’s too embarrassing to consider that your fire dunk might accidentally be regarded as World War 3’s Franz Ferdinand moment. No laughing matter indeed.