I went down a rabbit hole today with Screaming Jay Hawkins “demented” blues classic titled “I Put A Spell On You. You should really stop and have listen to if you’ve never heard it.
Considered one of the first pieces of shock rock, Hawkins performed while he “wore a long cape, and appeared onstage by rising out of a coffin in the midst of smoke and fog” according to Wikipedia. Spooky!
The song took on a life of its own and became so iconic that it has been covered countless times by wildly different artists.
Nina Simone has a gorgeous version that sounds like a Bond theme with big band jazz stylings. Credence Clearwater Revival’s cover with Jim Fogerty’s intense vocals was closer to Jay Hawkin’s original. But it’s the signature rhythm guitar that transitioned so well to their style. They opted to play it at Woodstock. A year later the put out Bad Moon Rising which is even spookier.
There are more modern renditions of the song. Annie Lenox has a version which was included in the Fifty Shades of Grey soundtrack and took off. Even Marilyn Manson has a creepy drum heavy cover in his signature style that’s pretty good.
As artificial intelligence starts to spook people I go back to the early adopters who knew it would feel like magic to the uninitiated.
Decades ago we had communities studying chaos magick and popularizing Lovecraftian horror as a way of understanding computational processes.
Somewhere along the line, the magic of spell casting has became less metaphor and more literal. As people struggle to understand the technology stack the easier it gets to point and say these talking sand djinn computer chips sure demonic.
Gibberish cosmic horrors and witchy women spell casting are all fun and games until we have another moral panic on our hands. And I suspect spells become less metaphor for people and a lot closer to Neal Stephenson’s Babylonian memetic death cults hijacking available limbic systems.
Snowcrash is already here and it’s in Discord channels filled with those who have no immunity at all to the mind viruses of being perfectly mirrored by a machine.
What spells will we cast? What spells will others cast on us? How do we protect ourselves? Max Borders coined a term godwords. We will need to understand them in mind wars to come. I’m glad I have a couple decade head start.