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Culture

Day 1400 and Cooler Than Me

I’ve spent enough time in the cool manufacturing professions to have opinions on the topic.

It seems hard for people who are not in control of cultural norms to accept that their capacity to be cool relies entirely on them outcompeting the existing cultural norm.

If you want to be cool you have to be as cool or cooler than the existing options. To be cool you must be cool. Fun tautology right?

Upsetting as it may be, if you are not perceived as cool it’s a skills issue. You gotta (as the kids say) get gud.

Develop your taste. There are many paths on that road. You can do that by building up your appreciation of other people’s taste. It’s wonderful to study what other people have created. You can learn a lot from the history of oratory, art, literature, music and fashion. Dive as deep as you like in the areas that appeal to you.

Cultivating your capacity to create can often look like mimicry. Don’t be afraid of that. Mastery is built upon the masters. Practice creation. As you build up those skills you will learn to create new things that reflect your own taste.

This gets us back to my original point. If you want to have people think you are cool you must be cool. Creating things that you enjoy and sharing cool things with others who share your taste is the whole game. So if you want your cultural norms to be a winner it’s up to you. Have fun!