Neal Stephenson gets a lot of credit in the shaping our science fiction imagination. Maybe too much credit given Anthropic trained on grim depictions of AI. But I would say that, I’m a William Gibson fan while the most I can say about Stephenson is that I really enjoyed Snowcrash fan.
Still the man coined the term metaverse (not that we ever got it), there isn’t an education entrepreneur who will shut up about the Diamond Age (AI harnessed to provide a Young Lady’s Illustrated Primer), and of course his cryptography obsession Cryptonomicon.
But Stephenson has a few interesting takes on media when it becomes overrun run by content created artificially. I think his Anathem might be worth looking at as our open internet gets hard to interpret. The plot is loosely intellectuals are confined to monasteries for having misused technology.
Early in the Reticulum—thousands of years ago—it became almost useless because it was cluttered with faulty, obsolete, or downright misleading information,’ Sammann said.
“‘Crap, you once called it,’ I reminded him.
“‘Yes—a technical term. So crap filtering became important. Businesses were built around it. Some of those businesses came up with a clever plan to make more money: they poisoned the well. They began to put crap on the Reticulum deliberately, forcing people to use their products to filter that crap back out. They created syndevs whose sole purpose was to spew crap into the Reticulum. But it had to be good crap.’
“‘What is good crap?’ Arsibalt asked in a politely incredulous tone.
“‘Well, bad crap would be an unformatted document consisting of random letters. Good crap would be a beautifully typeset, well-written document that contained a hundred correct, verifiable sentences and one that was subtly false. It’s a lot harder to generate good crap. At first they had to hire humans to churn it out. They mostly did it by taking legitimate documents and inserting errors—swapping one name for another, say. But it didn’t really take off until the military got interested.’
“‘As a tactic for planting misinformation in the enemy’s reticules, you mean,’ Osa said. ‘This I know about. You are referring to the Artificial Inanity programs of the mid-First Millennium
The artificial Inanity of the First Millennium is a pretty good joke about the Internet of 2026. Lots of people and machines are spewing misinformation into enemy reticules.
He later refined the concept in a slightly insulting way in Fall: Dodge in Hell. That society uses augmented reality glasses that deliver personalized news and media feeds. AI algorithms curate content based on users’ physiological responses, creating “personalized hallucination streams” or filter bubbles. He takes it to insulting places like Ameristan which is the interior country of reactionary racists.
But we do seem to be somewhere between Poisoned Reticulum’s of Artificial Inanity and needing to buy your way into high end human curated media feeds which is what the wealthy use to make sure they are not ruled by propaganda bubbles. At least now you can write your own algorithms to try to combat the inanity. How will we know when we’ve trapped ourselves in our preferred view?