Americans have a tendency to think of themselves as the cultural norm. The default setting of media and movies and magazines has been the American empire. The world’s taste orbited our empire during nearly all television and cinema. I hear we Americans make our problems everyone else’s problems too.
It’s also a fantasy. Uncle Sam is a marketing gimmick. There is a propaganda machine even if it’s not organized by a sub committee of party loyalists. The vox populi push on our taste and our media industry will show them what is worth mimicking. Marketing works.
So it’s always amusing to see a bit of Americana marketed back to yourself. I saw this street advertisement for what appears to be a sincere sort of western show?
I’m consuming an entirely different genre of Americana than someone in Frankfurt. Which I admit I’m not sure I fully understand as I think it’s maybe a sincere musical that has a western sparkly rodeo theme? Again the semiotics on it would require a critical theory degree. Which I guess you could get in the city of Schopenhauer.
Momma don’t let your boys grow up to be cowboys. Rodeo seems like a brutal pastime in a country with no social safety net or functioning medical systems. Maybe that’s why it can be romantic here in Germany. Maybe you’d get medical care if you ever came in contact with a bull.
Speaking of semiotics, I’m rewatching Yellowstone while in Frankfurt. Yes it’s amusing that the yuppie woman reclaiming her lost Western upbringing by moving to Montana is watching a soap opera about land barons outside of Bozeman. Simulacrum. Something that replaces reality with it’s representation. I knew Foucault would come in handy.