Black Friday is somewhere between a global celebration of shopping and an affirmation of consumerism as a shared cultural value.
It’s easier and much cooler to denounce consumerism. There is more cultural criticism material of shopping in the genre of commodity aesthetics than there are laudatory treatises on say the bourgeois virtues of shopping well.
Most religions, and many flavors of political governance, focus on dangers of consumer markets and the dangers of overweighting and overvaluation of material things.
It’s just that if we look at the subject from a different direction, it’s quite clear that humans love to make things. Sure we focus first on shelter, food and water but we quickly use our excess capacity to produce. Climbing up Maslow’s hierarchy we look for ways to make things for ourselves and others. If we make surely we must use?
So much of our lives are dedicated to the making of things. We have children. We make tools that make the making of our needs easier and faster. We make art and music. We adorn ourselves with decorative objects.
So why is it that the consumption of the things we make as humans have such a bad reputation? If we didn’t consume adequate food we wouldn’t be able to reproduce. If we didn’t make and use shelter those offspring wouldn’t live to adulthood.
It seems to me that as in all things we make we do so as part of our commitment to being in a community with each other. A Buy Nothing Day may seem necessary when the balance tilts too far from making to consuming but each and every one of us is enabled to make wonderful things for each other. So go shopping if you like.