If you have ever stayed in an airport hotel or a particularly standardized corporate hotel, you’ve encountered the grand global homogeneity of acceptable hospitality.
This aesthetic owes a debt to Silicon Valley and the way we’ve sanded off peculiar edges and smoothed over individual characters to make the real world’s brand book as consistent as our virtual ones. It’s called Airwave.
If you enjoyed the silky sameness of a WeWork or a perfect Airbnb or the reclaimed wood counter at a third wave coffee shop in Prague or Frankfurt, you’ve enjoyed Airwave.
If you travel enough, you find the aesthetics comforting eventually. As if your entire palette or taste profile was subtly sifted into the window of preferences set by an art director at an advertising agency in Brooklyn or Amsterdam.
Sure you seek out newness and novelty, but also you are glad for the suite at the just nice enough Marriot which delivers you a club sandwich with a request to room service. Remember when Jonny Mnemonic screamed for room service? If you are of a certain age I bet you do.
Ah the height of luxury for a data currier criminal of cyberpunk legend is now the expected outcome for the rootless cosmopolitans. Who is to stay which of us as a worse dystopia?