Tag: Design

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Culture Internet Culture Startups

Day 1946 and Cultural Appropriation Wars

I wish I hadn’t signed online today. I participated in the basest form of attention grabbing virality as I needed a distraction from Bernie Sanders “America and China Need to Stop Artificial Intelligence” press push colluding with the “foot in mouth” disease of Silicon Valley.

So naturally I got caught up in bizarre intrasexual and intersexual competition schemes. Two absolutely bizarre stories dominated the feeds. The first is Asian women in California and the appeal of the ABG. The second is the alleged fantasies of an Indian banker who wanted us to “believe all men” but like Penthouse letters, it seems too good to be true. An Albanian baddie at JPM wouldn’t be that careless.

No clue what I mean? Let me urge you to stay that way. But I’ll put down some thoughts.

If you are a Subaru driver and Vin Diesel fan, you may dimly remember that they were once rice rockets and not lesbian all terrain vehicles. California has diverse homegrown culture of Asian American women who embrace bad boys, fast cars and their East Bay neighborhoods.

The controversy? The ABG culture is being appropriated by striving Product Mommies who believe their B2B SaaS baes will enable their inner Asian Baddie Gangsta ways. I am not from this culture so I can’t exactly say. I think it’s fine if you want to improve your looks in search of a specific aesthetic. There is even an event you can RSVP to attend.

Now the other horror show I mentioned is about intersexual competition schemes from a different Asian culture. Ink has been spilled on western portrayals of the sexuality of Southeast Asian men, specifically how Anglo culture emasculates them. Well, that’s how the story started out.

It began as a “believe all men” tale of Indian man who was a direct report to a blonde Albanian woman at an investment bank. He alleged being forced into sexual contact with his female superior and it is so salacious my best recommendation is to watch it via anthropomorphic fruit. Well, the internet moves fast.

And as the day went on it turned out that it might be some very lurid erotica written by a rake and the very attractive blonde Albanian banker has in fact had her good name besmirched.

Now why am I associating these two stories? I think that identity in Anglo-American dominant cultures has often flattened the experiences of assimilation into our melting pot. London, New York, the Bay Area all have unique flavors of this blending.

And a cultural niches like East Bay Asian gangster baddies (Los Angeles also has its own variants) being consumed as an identity by other Asian cultures as a way to “be bad and sexy” seems harmless. But it’s also consuming a culture you didn’t create. I understand the annoyance.

The upsetting story coming from banking may be a very different way of embracing and reinforcing sexual narratives for southeast Asian men, but it is still fundamentally a story of belief about sexual identity and how it gets used in the workplace. H

ad it not been so incredibly salacious, we might have considered his side of the story a little bit longer, but it is now a piece of culture that reinforces some of the most negative perceptions of southeast Asian men.

Everyone is free to form their own identities and preferences, but it’s a fascinating day when the two major stories running rampant on social media are examples of constructing westernized, fetishized identities to get ahead.

Categories
Aesthetics Internet Culture

Day 1938 and ChatGPT 2.0 Image’s Mood Board Mania

Every time a new AI image generation model comes out, there is a wave of people creating new content riffs inspired by their friends testing out the newest capabilities.

Yesterday OpenAI released ChatGPT Images 2.0 which is tool powered by the gpt-image-2 model designed as a “visual thought partner.

It is pretty fun to play with if you have even the slightest design or visual vocabulary to work with. Or even just a couple cool selfies.

No need to focus on regulatory capture politicking, compute shortages, geopolitical drama or shipping choke points when you can create cute social media content right? Screw a grey zone informational wars (or even a hot kinetic one) girls just want to be remade as a fairy princess science or as Studio Ghibli character.

So what’s the next trend? My feed produced a wave of mood boards with color theory, swatching, fabric pins, makeup stories, hairstyles, other mood board elements that combines everything from descriptive prose to capsule wardrobes. And all this from a a couple of basic uploaded photos and some simple prompts.

I choose the below images and said “do a color analysis of the woman in this picture including best colors, makeup choices, hair choices, style options and create a mood board with outfit inspiration, prints that work, accessories and other details”

From there it spat out a long analysis which I will post below. I then asked that analysis to be mocked up in a mood board based on the look and feel of the images with the descriptions from the analysis. And I’m not going to lie it’s pretty good and clearly ChatGPT can smell the Ann Taylor on me. I mean, umm, it can tell I spent time working for some of best known American heritage retailers.

Now it gets weirder the more you try to edit it. The slow warping of my face from my own to I’m going to say Sheryl Sandberg is a little unsettling. But I do wear a lot of silks and prefer greens and browns though I am often a little black dress defaulter.

Now I just went through an enormous exercise in which I tried to find a television and camera ready foundation where other models were sure I was a soft autumn but a soft summer isn’t all that far off.

And I appreciate the buttering up OpenAI does with their quiet luxury spiel. I’m more of an Italic luxury buyer and a Quince if I’m feeling like a gamble. But somewhere back before all this inflation I for sure was the kind of girl who wore chunky antique vermeil accessories and never turned down a nice olive green.

This is a great set of photos for analysis—different lighting, styling, and contrast levels make it much easier to see your natural coloring clearly.

🎨 Overall Color Season: Soft Summer (leaning Neutral-Cool)

You sit in that refined, muted, slightly cool palette with:

  • Low-to-medium contrast (your features blend rather than sharply contrast)
  • Soft, diffused coloring (nothing overly bright or high-chroma)
  • Neutral-cool undertone (pink in the skin, but not icy)

You can borrow slightly from Soft Autumn (especially olive/green tones), but your best looks are cooler and more muted.

🌈 Best Colors for You

✅ Core Palette (your power zone)

  • Dusty rose, muted mauve
  • Soft plum, blackberry
  • Blue-gray, slate, steel blue
  • Sage, eucalyptus, muted olive
  • Taupe, mushroom, cool beige
  • Soft navy (not inky or harsh)

⚠️ Approach Carefully

  • True black (can feel a bit heavy—your blazer photo shows this slightly)
  • Bright white (too stark—soft ivory is better)
  • Bright jewel tones (too high contrast)

🚫 Avoid

  • Neon anything
  • Super warm oranges/yellows
  • High-contrast combos (black + white, etc.)

💄 Makeup Direction

You look significantly more harmonious in the softer, diffused look (photo 1 and 3 vs the sharper blazer look).

Skin

  • Light to medium coverage with a natural or satin finish
  • Avoid overly matte—your skin looks best with a bit of life

Blush

  • Rose
  • Soft berry
  • Muted pink (what you’re wearing in photo 1 = excellent)

Lips (this is your strongest feature zone)

  • Rose gloss (photo 1 = perfect)
  • Mauve nude
  • Sheer berry stains
  • Avoid: orange-red or overly brown lipsticks

Eyes

  • Taupe, mushroom, soft plum
  • Cool brown instead of warm bronze
  • Soft liner (charcoal > black)
  • Mascara: brown-black ideal

💇‍♀️ Hair Analysis

Your natural coloring works beautifully—this is key.

Best Hair Direction

  • Neutral to cool brown
  • Slight ash or soft cocoa tones
  • Subtle dimension (very blended, not high contrast)

Avoid

  • Golden highlights (too warm)
  • Very dark/black dye (overpowers you)
  • High-contrast balayage

Styling Note

You shine with:

  • Soft movement
  • Natural texture
  • Slightly undone polish

👓 Glasses (important win here)

The black frames:

  • Add structure (good)
  • But slightly overpower your softness

Try:

  • Soft charcoal
  • Translucent gray
  • Muted tortoiseshell (cool-toned)

👗 Style Essence + Mood

You read as:

Soft Minimalist + Intellectual Romantic

(very understated, very intentional, very modern)

Think:

  • Quiet luxury
  • Slightly academic
  • Soft structure, not rigid tailoring

🧥 Outfit Direction

Silhouettes

  • Fluid tailoring
  • Draped fabrics
  • Soft blazers (less sharp shoulders)
  • Relaxed but intentional lines

Fabrics

  • Silk
  • Fine knits
  • Matte satin
  • Soft wool
  • Avoid stiff, shiny synthetics

🧵 Best Neutrals (your wardrobe backbone)

  • Mushroom
  • Cool taupe
  • Soft navy
  • Dusty olive
  • Muted charcoal (instead of black)

🌿 Prints That Work

Because your coloring is soft, your prints should be too:

✅ Ideal

  • Blurred florals
  • Watercolor patterns
  • тонal (low contrast) stripes
  • Soft geometrics

🚫 Avoid

  • High-contrast graphic prints
  • Sharp black/white patterns
  • Loud, busy designs

📌 What Your Photos Show (Specific Feedback)

Photo 1 (window light, glasses)

Best overall look

  • Soft pink lip = perfect
  • Brown shirt = harmonious
  • Natural light = confirms your muted palette

Photo 2 (black blazer)

  • Black is wearing you slightly
  • More contrast than your features naturally support
  • Makeup slightly sharper → less aligned with your softness

Photo 3 (relaxed, green tone)

  • Muted green = excellent
  • Skin looks balanced and even
  • This palette direction is very “you”

🧭 Style Keywords (use these when shopping)

  • Muted
  • Soft
  • Washed
  • Dusty
  • Neutral-cool
  • Blended
  • Understated
Categories
Aesthetics Culture

Day 1881 and Attemplate

I’ve wandered far from the traditional life paths that might have recognizable to past generations of my kin.

It scares me. Any time I contemplate the change I have already experienced, I imagine how much more change I can expect to see.

How are we supposed to raise children, mentor young leaders or align artificial intelligence with the good, the true and the beautiful when we adult humans have experienced life so far from past ideals?

So I’ve been toying with a portmanteau blending attempt and template to express the idea of “an experimental framework” or “proto-template for living, learning, or skill-building.” I need templates to help me attempt to adapt while retaining my humanity.

We will all be re-skilling, re-learning, and re-engaging with our values and as I try to structure templates that help me walk a life and prototype styles that might work for myself and others.

I hoped to communicate both clarity and flexibility with the choice. We are building good ways of being in a world of rapid change. Templates must change and we must always be attempting to learn and adapt.

I liked that attemplate sounds like a natural word you felt like you may have already encountered. It does a nice job of mirroring the thoughtfulness of contemplate. A template for a new era which will be attempt to build, even if the foundations we thought were firm in the past give way to much broader ways of being.

I played with “attempate” which sounds procedural (almost bureaucratic) as if one would take a sheet of paper with an assigned attempate to fill out and live. Why yes, I took the project management attempate sheet to see if I had natural aptitude for detail work.

“Temptlate” sounded engineered. Maybe it would be suitable name for an internal tool or concept document. We will add that to the family Temptlate and see who bites on it for Saturday plans. It’s cute, playful and almost experimental, but not entirely as serious as the scaffolding one hopes to build upstairs n.

Maybe I’m the only one who feels like I lost decade between Trump Derangement Era through Pandemic Biden Gramsci End of March Institutional Capture.

What I thought was true slammed into things I wished were not. And then we fought years of anarcho-tyranny as the state refused to budge even if you attempted to follow its templates.

So here I am trying to find new ways of being for myself, for the future, and for my present. Maybe it’s entirely selfish. Templates for how to live are the anchors from which we used to build religion and power.

We’ve stripped much of the meat from life and turned past ideals into brands and merchandised them into outfits and starter packs. But it’s worth an attempt don’t you think?

Categories
Aesthetics Startups

Day 1866 and Never Escaping Veblen Goods

I love a good signaling and status competition. There are so many ways to to signal that at the far reaches of taste you will never fear to tread. Just don’t worry about how other people live.

I’ve worked in luxury fashion and venture capital and they run on the same rules. And it’s all snobbery up and down and it is a mixed bag when it comes to what works in reality.

I’ve known sneakerheads who seamlessly transitioned to private equity because they know in some fundamental way that rising price increases demand in strange markets. But the little signals can give away your whole game and you can’t always assume you are speaking their language.

Many an investor and fashionista has made good use of this basic understanding of a Veblen good. The more expensive it gets, the more it stokes demand. Everyone thinks they can become Hermes or Facebook but if you could well you would have.

This can fuck with actual performance as the thing being performed isn’t necessarily the thing that is getting done in reality. You can show your own displeasure with the pricing scheme by not participating. You can short a thing with a little creative and signaling of your own.

Many decided will continue to play along despite not needing to participate in status games. Outsourcing taste is actually something you can pay for and sometimes you should just get a realistic budget.

Often you really can’t afford to play the game and it’s better to cultivate your own taste and satisfactions in life so you are comfortable taking on the risk load of stepping out of unnecessary competition. You play your own game and win on your own terms.

Categories
Aesthetics Politics Travel

Day 1808 and The Secret Sauce is Strongmen

Without getting into too much detail about my travel schedule I will say I’ve visited a few places with a lot of construction this year.

I’m talking about cranes on every corner level construction. If I did a full rotation as if I were Michael Bay getting an action shot, I’d see a half dozen cranes putting up major construction projects.

In some European cities (not the western ones) I saw entire neighborhoods being rebuilt from old multi-family buildings to massive mixed used developments. Cute streets and courtyards be damned, the millenial families want Instagram housing from Tallinn to Tirana.

Their elders are confused but new families need new condominiums. Let’s just hope they remembered to plan for water, power, and other infrastructure needs like new roadways. I’ll admit I’m skeptical in many cases. Maybe it’s good that they are just building willy nilly as it’s not like we get infrastructure investment without the pressure of new families demanding it.

Americans don’t see this amount of construction regularly and it is both inspiring and also a mess of pollution from debris to noise. It’s pretty miserable if you happen to enjoy walking. It is also miserable to live with.

It almost makes me sympathetic to the whines of older residents who want their homes to be worth more and use the chaos of new developments as a cudgel to stop new housing from being built.

There was a time in New York City when I first arrived there when it felt like new buildings went up all the time. You’d complain about jackhammers, trucks, and the ugly protective sidewalk sheds that are meant for safety.

I even knew a venture capitalist who left his job to make a classier sidewalk shed as the damn things almost never come down in a city under constant improvement.

I went through ULURP or Uniform Land Use Review Process hundreds of times in just a few years as an appointee in the community board system.

All anyone can do is complain about the lack of new building and construction. And who can manage to overcome the slog to build let alone turn a profit. American processes for building are more “cranky man tells at clouds” local meeting hell than Robert Moses.

Maybe the YIMBYs (I myself am a yes in my backyard sort) are barking up the wrong true with red tape reform efforts. The strongmen cut the Gordian knot of land reform by simply not giving a shit about process.

The Zoomers are ready to rage for radicalism with their reactionary political entertainment industry. It’s unclear to me if those types would remember to incorporate waste water treatment in their plans. It’s not hard to go from bullshitting to being covered in shit. So that’s worth considering too before we get too excited about a new round of futurism.

Categories
Aesthetics Internet Culture

Day 1797 and Last Minute Cyber Week Shopping

Shopping in a highly bifurcated consumer market is an unpleasant experience. No more so than over the great shopping holiday that has become Cyber Season.

Regular consumers feel gaslight enough as it is by smart pricing strategies and persistent inflation. Their trust that they can make a better purchase is at a low. Their Black Friday looks very different than it did during the ZIRP years.

But many brands are battling it out for the ten percent of consumers that do 48% of the spending. And that is a brutal business. I can’t spend time on image or video social networks for fear of triggering some kind of shopping allergy. Being in that group of consumers makes you a target.

And very few of them are battling on the merits of their products. I went brand by brand through my usual suspects of Black Friday brands and found better deals and less to like.

I bought cashmere and skincare and I still don’t know if I got scammed on the cashmere. Ironic as I’m buying seconds of items I already own hoping the sourcing didn’t change in the intervening seasons.

I genuinely miss the Ann Taylor of 2010 when I worked there. You wouldn’t think it would be a glory year for the brand but there was hope. It was still publicly traded American brand. And it had a real estate portfolio of stores to envy from Madison Avenue to the Magnificent Mile.

Imagine an American brand like that now. It had strong supply chains, good relationships with vendors and it had just hired a hot new young executive with a hot new designer.

This was when you could imagine an MBA reinventing a brand’s look for a new generation of working women. Millennial feminism was on its way up, a blonde Gen X feminist beauty from Harvard led the charge and everyone believed. Heck maybe we’d even see a female president who wore our pants suits.

And we know how that broader cultural story turned out. We made pant suits cool for a brief moment in time and private equity ate the brand and now it’s shit. But I know we did good work and I’m glad our MBA leader landed on her feet at Amazon.

I just look at where I shop now and I look at Ann Taylor and the prices are roughly the same but it’s not the same cashmere sweater for that $200 absolutely anywhere. And if you want that sweater be prepared to spend over a grand.

So while I did a little shopping I think maybe I’ll get lucky. Maybe I’ll get a good batch. But it’s not always a sure thing. I got my replacement retinols. And I finally found my old Mansur Gavriel tote (going on year 12 or so) for roughly the same price as I bought it.

I’ll use my beat up on still but I thought hey maybe they still make good bags. But I don’t know if their private equity guys are any good. Fingers crossed as it’s a great tote.

Categories
Aesthetics Biohacking

Day 1744 and A Yenta For Your Perfect Look

I am considering doing more writing, but instead of it being an exercise in creating more, I am interested in writing about how to consume well, so meet Nice Packaging, a beauty shopping column with a b side about the business of keeping up appearances.

Background on why I want to do this is below, but if you want to be a part of it getting started, I’m going to offer “founding members” for it live 1:1 time with me to craft your perfect routine. Details here

Background

I get a fair amount of joy out of being the person in my social group who everyone goes to for advice on what to buy in the areas where I am most expert. I sort of wish it just could be just category (cosmetics would probably top the list ) but I’ve developed a wide range of interests as I’ve cultivated my tastes over the years so I’m just as likely to be asked what supplements I take for my biohacking as I am to be asked for skincare and cosmetic recommendations.

Chronic disease offers very transparent revealed preferences as I do what works best for my health. A a long career in the style industry means I’ve learned a lot and how to apply it as looking good is often a side effect of feeling good.

I have been in wellness my whole career as it’s not just a matter of having clean clear skin and long hair (though I mostly do) but having been inside the corporate sanctums of everywhere from Goop to Equinox. I learned a lot sourcing for my own makeup brand and I’ve applied the depth of knowledge I have in cosmeceuticals to my own healing as naturally we humans pay more for beauty than we do for health. The cosmetics industry is often light years ahead of standard medical practice.

Other topics I will play with may be more esoteric. I oddly well informed on preparedness thanks to our Montana off grid lifestyle. I’m regularly asked about stocking pharmaceuticals and first kits as those wellness worlds overlap with chronic disease, biohacking and family preparedness. Wellness goes hand in hand with fighting for your own life.

I still travel a great deal so I’ve got travel and packing optimization stories and preferences for days. Having once owned a cosmetics brand that specialized in on-the-go makeup, I can tell you now to pack what you need to look good for any scenario from surviving O’Hare with your family to packing black tie makeup that fits through London Heathrow’s quart bag nightmare.

And finally as an avid reader in the go-to gal for science fiction and reading lists which isn’t as likely to go with the rest but I’m shockingly well read in the genre. And no I don’t mean romantasy. I read hard sci-fi from cyperpunk to space opera. Thinking about what will be popular in the future means living on the cutting edge taste of the right now.

I’ll maintain my daily blog here as this is me time or me space or whatever you might like to call it. I enjoy having the space to ramble about continental philosophy, internet cultural subgroups and their fascinating ecosystems, my own emotional work and becoming version of myself that makes me happy and healthiest.

So I’ll be considering what all this looks like, editorial cadences and how I will integrate which portions of those varied interests into what is most likely going to be a style blog.

Get Started with Me

I can also use your help in getting this off the ground, so I’m offering something special – if you join as a “Founding Member” for the first year (for $300), I’ll spend an hour with you, coming up with your perfect skincare or cosmetics routine, and even send you some products to get started with. And btw, this can be just as helpful for men as for women.

One of my greatest pleasures is putting together cosmetic routines for my friends to test and trial to get you exactly what works for them. I’ve done this for billionaires and working class dollar store shoppers so I promise you I know the market.

I typically do an intake session with you with a questionnaire and some one-one time where we yap about your look, your hopes for them and your ambitions. Then I go over all of your preferences, allergies and issues. With that in mind I create a month or so of samples total for us to experiment with.

I’ll prepare your routine from either my personal brand library of travel sizes (which is enormous) or I decant into sample containers creams, serums, lotions and lotions into one perfect routine. Don’t worry I’m a germaphobe autist.

My goal is to make a routine that matches your skin & hair, and bodily needs perfectly with hour preferences. Things like daily simplicity or complete looksmaxxing, your budget from drugstore to luxury, your comfort level with different kinds of return on investment from Pareto optimization to no routine is too much. And then you test it out and we refine it together. I’m like a yenta for your grooming.

Sign Up Here

Categories
Biohacking Chronic Disease

Day 1732 and It’s Getting Hot In Here So Take Off All Your Clothes

You might want bring towel though, as our handcrafted Finnish sauna will need some use before the cedar is completely smooth. Yes, that’s right, the MilFred family Yellow Barn now has a sauna. And she is a beauty. Just check out the view we picked for her.

Alex and the wonderful family who built the cedar sauna structure placed her under the back awning of the big yellow barn today. Wiring and electronics are underway as I write.

We’ve been slowly but surely turning our barn into our ideal wellness center both for our own use and eventually for the wider community as well. We are privileged with skills, capital and loads of very expensive personal experience with chronic illnesses.

So naturally as geriatric millennials it is always our instincts to turn our pain into something useful and also if we are lucky pay back the expenditures and turn a profit. Which we can then reinvest. It’s the circle of life for a generation who found the circle of life to be a tad more inflationary than expected.

The man of action putting the finishing touches on the electronics. We don’t have anything in our home systems connected to the cloud, so he built his own fully local controller with
ESP32 as the brains, 60a 240v contactor for heater, RGBW LED controls
UI/ final control via Home Assistant and HomeKit. You can snag the code on GitHub

In true MilFred fashion, we are building and testing everything all on ourselves. An n of 1 is good, an n of 2 is better, and if you’d like to test it out hit us up while it is a work in progress. Build in public and beta test with your friends.

Tucked under the awning of the barn so one can easily pop in from gym, HBOT or cold plunge to warm cedar comfort and mountain views

We’d like to ultimately build a space for healing, relaxation and training for those who prefer time tested modalities like heat, cold, oxygen and pressure.

Friends and family can come and test out our now very impressive range of equipment as we build this all out.

We have one of the few hyperbaric oxygen therapy chambers available outside of hospital use in the region. You can pressurize to 2 atmospheres and set a range of parameters for a range of treatments. I use it for my inflammatory condition while Alex is treating the remains of long covid. You’d be shocked what pressure and oxygen can do.

Our hyperbaric oxygen therapy chamber

If you want a work out get in some squat reps in our power cage, take a swing at the punching bag or lengthen your spine on our Pilates reformer. You can even climb around on the rock wall built into the the barn ceiling (not even kidding that is the work of the previous family).

If you are looking for a spa day you can have a sweat in the sauna, do red light therapy on your face, chill out on a PEMF mat, and hopefully soon take a dip in a cold plunge. Though if you are ambitious you can sprint across the front pasture and jump in our pond but I’ll warn you that the ducks might not love it.

The pond is fed by a creek that comes from the canyon above our house

The point being that we are building by hand and through personal experience something that improves our lives and others and that’s a pretty hot thing to do. Don’t worry, we will provide towels and robes if you do indeed take off all your clothes. Just come on over and try it out.

Categories
Aesthetics Travel

Day 750 and Interstitial

If you have ever stayed in an airport hotel or a particularly standardized corporate hotel, you’ve encountered the grand global homogeneity of acceptable hospitality.

Airwave bedroom at a Marriot in Prague

This aesthetic owes a debt to Silicon Valley and the way we’ve sanded off peculiar edges and smoothed over individual characters to make the real world’s brand book as consistent as our virtual ones. It’s called Airwave.

If you enjoyed the silky sameness of a WeWork or a perfect Airbnb or the reclaimed wood counter at a third wave coffee shop in Prague or Frankfurt, you’ve enjoyed Airwave.

If you travel enough, you find the aesthetics comforting eventually. As if your entire palette or taste profile was subtly sifted into the window of preferences set by an art director at an advertising agency in Brooklyn or Amsterdam.

Soothing sameness

Sure you seek out newness and novelty, but also you are glad for the suite at the just nice enough Marriot which delivers you a club sandwich with a request to room service. Remember when Jonny Mnemonic screamed for room service? If you are of a certain age I bet you do.

Ah the height of luxury for a data currier criminal of cyberpunk legend is now the expected outcome for the rootless cosmopolitans. Who is to stay which of us as a worse dystopia?

Categories
Aesthetics

Day 607 and Shopping

I’m in a heavy “bitches be shopping” phase. Moving into a new house always necessitates some new purchases but adjusting to an entirely new lifestyle is a heavy lift.

We don’t have much furniture that effectively made the transition from loft in lower Manhattan at the start of the pandemic to townhouse in Colorado for 18 months. So it’s almost like starting from scratch furnishing a farmhouse in Montana. We are using Havenly to help us decide on items we want for areas we’ve never had to furnish before like a dining room and guest rooms. It’s an amazing service that does all the product market work of finding items in your price point and desired styles.

But of course, it all takes forever to get furniture and I wish we’d started on this earlier. As rationalized not starting till we moved in but of course every week some new piece of furniture gets delayed. I’ll be lucky if I get the dining room table by mid October at this rate.

A rendering of our dining room from Havenly

The other big shopping project is upgrading my wardrobe as even after two winters in Colorado most of the adjustment from Manhattan to the Rocky Mountains was technical fabrics and activewear clothing not actual workwear.

Now I have outdoor clothing needs that are less “let’s go for a hike” and more “someone needs to stack wood” or “turn over the soil in the raised beds.”. I guess this means I’m changing over from Merril hiking boots to Ariat paddock boots and from hiking pants to Carhartt canvas work pants. I placed an order for a bunch of stuff today and am modestly enthusiastic about it.

I’ve spent a small fortune on adjusting to Montana life and a huge chunk of the purchases feel aspirational. Or at least my perception of what kind of adjustments are required. As much as I’ve lived in the country, and worked on a farm, my childhood is well in the distance. I’m working from memories.