Social media has given us so many ways to become fans. We have ever more content thanks the streaming wars. Give content a chance to live everywhere online and it will develop a fanbase beyond its intended audience. The internet gives small shows outsized impact.
I’m a fan of a Canadian comedy called a Letterkenny. It’s about a small town in Canada. It’s got people and their problems. It’s a very funny character study and has fundamentally warm and loving humor. I’ve watched every episode and the spin-off. I’ve taken a lot of solace in the very human nature of the show, particularly during the pandemic years when everyone felt far away from each other.
There is a phenomenon that is particularly prominent online called parasocial relationships. Someone creates art or a personality and it develops a fandom. Over time, the fans, through repeated exposure to a character or show, believe they know them like a friend. It is fun to be in the fandom. Enjoying art is a universal experience. I am a stan for Letterkenny. I’m in a parasocial relationship with the Letterkenny crew and it’s universe.
How deep is it? Well my husband and I recently ordered some Canadian chip flavor called all dressed featured on an episode of Letterkenny. The chip is, as the name suggests, every single type of flavor. It is salt and vinegar, bbq, ketchup (weird but crucial), and sour cream & onion. And it is absolutely delicious. As a Twitter friend said to me, it is the Dr Pepper of chips. It’s not for everyone but it’s spectacular.
Because it is Sunday, I am taking a medically necessary amount of THC. I’ve had a gummy. And I thought this was a perfect moment to try the Letterkenny chip.
And it was indeed glorious. All dresseds is a chip made for the munchies. It’s got bite and taste and texture and it all rolls up into an experience. It’s a chip worthy of the extra attention of weed focus.
And because I am extremely online I shared my appreciation for it on Twitter.
Now on Letterkenny there is a clique called the Skids. They are the weird kids. They are the hipster ones. They are the nerds. They are small town weed dealers. Asking me to pick a favorite on Letterkenny is like asking me to pick a favorite child. One of the Skids is Roald. He is a loyal friend but his own man. He definitely likes weed. I love Roaldie.
And I’m delighted to learn through my all dressed munchies Tweet, that the actor who plays him, Evan Stern, is following me. He likes the tweet. What a perfect way to enjoy a very specific kind of fandom. A parasocial relationship’s individual manifestation through social media. Now that I’ve made a big deal out of all this I should probably say hi to Evan. It’s going to be weird no matter what but it brought me a lot of joy. It’s good to be a fan.