There is a tradition in certain corners of the internet of hiding in plain sight. Being illegible to anyone without the shibboleths of your chosen in-group protects you from unwanted attention. Or so we tell ourselves.
The downside of an implacable insistence on being inscrutable is that you won’t ever be clear enough to have your ideas spread.
Lack of clarity is an anti-mimetic just as surely as lack of speed prevents you from getting your ideas out into the world.
“I can write faster than anyone who can write better, and I can write better than anyone who can write faster.” AJ Liebling
Writing quickly in a language designed to obfuscate with jargon, keeps the those who search for clarity in the dark and your grip on communication tight. You should want to write fast and well and clearly.
One of the first rules of institutional cohesion is to develop acronyms and coin new words. And nobody is better at this than the military industrial complex. The RAND corporation feels as if it jas invented as many turns of phrases as a teenage TikToker and the Cambridge Dictionary combined.
So if you find yourself concerned that an obfuscated acronym like the DOD’s Department of Defense is getting a name with a bit more clarity as to its purpose ask yourself why?
Maybe a department of war is the proper name for the branch who commissions prime contractors to make weapons.
