I’m in my luteal phase so primed to be grumpy, frumpy and otherwise combative. You’d think this wouldn’t be an issue as I’m currently experimenting with synthetic hormones and all sorts of experimental peptides but the feminine is a mystery.
Thankfully this cunty attitude had a positive side effect of spiraling me into a group chat debate over what constitutes couture. Haute couture literally means “high sewing” or “high dressing making” in French.
I just had to be technically correct as it’s the best kind of correct. I only know as once upon a time I picked a fight with Fédération de la Haute Couture et de la Mode aka La Chambre Syndicale as old school fashionistas tend to still call it.
I may have done a kind of DDOS (allegedly) on their publicity fax machines to get their attention to further my guerrilla reporting efforts. They were not amused by the chron job I set to send them regular faxes at specific intervals. Anyways.
The TLDR is essentially that what constitutes couture is a bit like champagne. It only counts if it’s from the ateliers of Paris with very specific artisans (and a number of them) using hand sewn techniques which sell only to private clients with custom fittings. They then approve your atelier if you meet these standards.
Couture is not custom made clothing nor is it a form of luxury determined by price or self labeling. And it is definitely not “ready to wear” clothing you can buy off the runway. If an elaborate dance of craftsmanship and French bureaucracy. As an American I find it a bit silly but I don’t care for cartels of any kind be it drug, oil or clothing.
Many designers will try to get away with calling a custom made item couture in order to ride on the 170 year aura of French fashions but it’s not really what is meant by couture and it’s absolutely not what is meant by haute couture.
You don’t see Savile Row tailors calling themselves couture designers nor should they. That would be silly and imprecise. They are Savile Row tailors and that’s its own special custom suiting process.
Being imprecise in one’s specifications is exactly the opposite of what you’d want from someone making you a custom wardrobe based upon nearly two centuries of a professional cartel’s specifications.
So please don’t call something couture as a short hand slang for custom design. It may be ready to wear. It may be tailored to you. But only those who meet the standards of the Chambre Syndicale carry the designation haute couture. Otherwise it’s just sparkling custom made clothing.