Tag: Consumption

Categories
Aesthetics Culture

Day 1737 and The Life You Save Might Be Your Own

I don’t know if high schools still teach Flannery O’Connor. I’m not entirely clear if we even teach American literature to college students anymore if I’m honest.

Reading literature for enjoyment seems to have been reduced to mostly pornography, but I suppose that’s what they said about D. H. Lawrence a hundred years ago so maybe I shouldn’t judge.

Why else would we read fiction if not for the vitality? And what goes from fiction to literature is a reflection of its time.

What it means to be alive, and experiencing the consequences of one’s actions, can feel pornographic if the subject is genuinely exposed. I’m not so sure the explicit and the erotic are any worse a subject than the base and the broken.

That is my awkward segue into the stroke of good luck which introduced me to French existentialism and Southern Gothic literature in the same year as a teenager.

Reading Albert Camus and Flannery O’Connor roughly contemporaneously stood me in relatively good stead throughout the years as to assessing how little we deserve grace in this truly absurd world. Great horrors in a Christian world are hard tests of faith.

As an aside, it’s funny how we ask about her racism and but I doubt an American would have a nuanced view of pied-noir authors in the French pantheon, but I’m not here to decolonize anyone. Have a hazelnut.

Human frailty is my point, and we justify a lot under that sad reality, even as it’s simply true we are all committing a litany of sin by existing.

Literature explores the quiet horrors that we are damaged people in a broken world. That is why we read literature in the first place.

If not for our search for our humanity, we may as well be consuming information via a machine synopsis of a bloated airport book. Thank goodness information pornography is rapidly becoming ever more déclassé than reading romantasy. Malcolm Gladwell may struggle with that one.

I think it’s fine to explore the vitality of human choice and our pragmatic darkness in the safety of fiction. Reality is often much darker. We could all stand to live our lives a little more, even if we are afraid of the shadows our actions cast.

And as part of that effort the first thing I’d drop is spending time on reading book length business explainers. Replace it with short fiction and the life you save may be your own.

Categories
Aesthetics Internet Culture

Day 1734 and Oink Oink Slop Slop Piggie Piggie

It’s seems a tad unfair to use our porcine friends as comic stands in whenever we wish to mock trough consumers of remixed refuse. Pigs are intelligent animals whose biological closeness to human may allow us to use their organs in a pinch. We insult ourselves when we insult pigs.

And yet every time some new form of processed artificial intelligence content drops, we call it slop. Sooie!

Neither pigs nor humans deserve that kind of diet, even if we are both omnivores willing to consume just about anything. Staying alive sometimes requires a bit less discretion in diet.

Presumably so does staying spiritually healthy as well. If there is no Mozart to be had, I’ll take Moby. If there is no Melville then we take a pithy viral tweet. Where is the event horizon of art?

Michael Pollen called it the omnivores dilemma in our food system. When it comes to our art, it doesn’t seem like much of a dilemma. More creation and more tools for creativity are a social good but when it becomes regurgitation and re-ingestion does it not seem liable to make us soul sick?

And yet the industrialization of food has inspired the industrialization of all forms of content. Scale has indeed become the standard way we’ve come to feed our bodies and mind. It was Gut with Gutenberg but where are the limits? Do we even know?

Facebook and OpenAI both released new content creation tools this week that were widely derided as slop factories in my circles.

Of course, I spend my time on the written web amongst producers of the tools that produce the slop. We think we know better and can use these tools wisely. We know what’s in it, or at least we have the know how that programs the machines extrude it. Some of us have some sense of the original material but precious few.

The engineers who built the Doritos factory probably enjoy a cheesy corn chip too even if they can afford aged cheddar thanks to pay which came with popularity of their creation. Imagine how a medieval peasant would have felt encountering that much extreme nacho cheesiness.

The intelligentsia of the written web like Substack, Twitter and Reddit (admittedly that being an intelligentsia is a funny conceit) presumes the unwashed TikTok, Reels and Shorts masses have no taste and will consume anything and without end.

Video? How gauche! But isn’t it just so funny when our elders can’t tell the video of the lady breaking the bridge with a rock isn’t real. Ha ha! Stupid oldsters. We don’t realize soon we won’t be able to tell either. Walter Benjamin knew it was coming. He aura farmed too.

My brother told me recently that our grandmother worked in a hotdog factory and refused to eat processed meat for the rest of her life. I also won’t eat hot dogs or sausages so maybe the sense memory runs deep.

I admit that I feel the same way about encased meats as I do about short form video content. No amount of condiments or “answering to a higher authority” will entice me into consuming the stuff. ConAgra owns Hebrew National now and they answer to the stock market not God.

Even if there are artisanal varietals of processed meats (and processed content), I struggle with the ease with which it bypasses my satiety filters. We have peptides for overconsumption of food but not yet overconsumption of dopamine.

It’s fine if we crave whole meats and whole books. Or at least a long form essay. Something can be created with the finest ingredients carefully sourced and prepared by caring hands. And yet we know man cannot live on tweets and sausage alone. Pigs probably shouldn’t either. Sooie!!!!

Categories
Culture Media Startups

Day 1709 and Love is Blind UK and Better Late Than Single Failures as Global Cultural Mirror

It’s no secret I have come to love the sub-genre of reality dating shows about new ways of dating in the social media era.

I’ve watched every single episode of Love is Blind including the international versions as well as the matching shows that range from religious matching to cultural affinities and disabilities.

I am having a rough week what with my own chronic health challenges and the death of my father over the long weekend. My husband is also brutally ill with the flu. So it’s just generally 2025 on maximum. All brakes and no gas.

So I took a break from reality. to watch the reunion for Season Two of Love is Blind: UK aka the working class multicultural Manchester season as well as test out a South Korean dating show for forever singles or motae-solos in Korean called Better Late Than Single.

Now I’m a middle aged elder millennial who turned over into her forties with ten years of marriage so keep that in my mind. My husband and I met through a mutual friend and now I wonder if we were on the last helicopter out of Saigon.

We worked in the nascent New York startup scene. Over the course of two birthdays, a year apart, for that same friend, we got our act together (ok I did) and began dating.

A few weeks before we got engaged, that same friend showed us this new dating app called Tinder. We laughed at the bare bones profiles as were used to involved questionnaires from OKCupid.

Many of our friends had worked for the dating holding company juggernaut of Barry Diller’s called IAC. The founders of the OKCupid subleased space from Alex’s startup. Dating app culture was part of New York startup culture.

It’s clear that these applications have left a cavernous void in the culture of mating and dating not only in America but across the world. From Raya to AMANDA (a very judgmental Korean dating app) we’ve found all the ways to maximize for the most superficial aspects and signifiers of a person.

Some cultures seem to have taken this to extremes. On rainbow coalition class coded Manchester season of Love is Blind: UK we had Indian posh girls dating down class half Pakistani guys and Albanian girls falling for Lebanese guys. It was a clusterfuck. I won’t spoiler anything but the disposable attitudes clearly came from long habit you associate with dating application culture.

Meanwhile the forever singles have taken the opposite approach. Rather than sweetly autistic singles being helped along as Love on the Spectrum does, social media personalities roast painfully awkwardly awful members of the opposite sex fail to listen to each other. Holding eye contact and grossly insulting someone via misunderstanding was the tone.

If those media pieces show anything it’s the utter lack of tenacity being displayed by everyone involved. Sure, someone willingly going on a reality show is extreme. But the deep desire to be seen and loved goes beyond any culture or awkward social technologies. We’d all do with learning to fight more for love and family.

Categories
Aesthetics

Day 691 and Ready to Shop

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.

Categories
Aesthetics Travel

Day 637 and Loyalty

I was discussing with a friend their planned to trip to London to capitalize on sterling parity. The pound and the dollar being worth the same amount is an opportunity for American travelers. The conversation turned to optimizing for travel points structures, maintaining status, and other loyalty programs. I suppose anyone who finds traveling opportunities during a currency crisis almost certainly enjoys a good deal and being rewarded for consumption during hard times.

The pandemic upset so many consumer patterns that it’s a little bit hard to remember why we bought some of the things we did in the past. We’ve got vague positive memories and we are attempting to recreate them. Travel is inarguably one of the most confused spaces in the wake of those upheavals. Status got rolled over so when travel opened back up stuff got weird. Lounges got more crowded just as business travelers were being removed from the financial base of the space. It led to a lot of chaos this summer as the economics got reliance’s.

The most loyal travelers got back on the proverbial road in the aftermath and were met with materially worse products despite paying just as much as the remembered in the past. For all of the rich yuppies who showed up to say Italy or other Mediterranean vacations, they were reminded that travel wasn’t so glamorous without the perks. And it certainly made more than a few of us consider the economics of being on the road.

There are other industries where loyalty is being rewarded with worse producers and shittier user experiences. I’ve been experiencing quite a bit of disappointment with the offerings in cosmetics recently. I’ve complained endlessly about shittier packaging and lower grade formulations even though I haven’t really cut down my spending any. Like the loyal travelers, I am putting up with less quality as I don’t really want to simply stop a hobby I enjoy.

But how long will residual loyalty and affection remain? If travel to London must be combined with currency debasement and travel rewards perhaps our loyalty is not endless. Consumers often underestimate our power with industry because it takes them some time to adapt. But if we don’t change our behaviors in response to dwindling quality or service the incentive structures don’t force improvements. The balance is cost of loyalty.

Categories
Preparedness

Day 611 and Consumer Packaged Goods

As Ive mentioned, I’m in a heavy “bitches be shopping” mode as I’m settling into a new home that is 5x larger than anything I’ve ever lived in.

I’ve purchased furniture, home decor, sheets & towels, work boots, denim, dry goods, storage bins & racks, paint, curtains, toiletries, vitamins, over the counter medications, and cosmetics. I’ve really “enjoyed” the full spectrum of American retail in all its consumer glory. Makes me feel all patriotic.

I’m lucky that I have several decades of experience in the dark arts of consumption studies and consumer marketing to guide me through. And even with that knowledge, I feel like I keep getting ripped off.

What is wrong with shopping in America?

Most folks are keenly aware of rising costs and supply chain troubles coming out of a pandemic that was treated with stimulus and zero interest monetary policy. Stimmy checks & a society wide health scare had all kinds of unintended consequences on everything. But the end result is everything feels more expensive. And also shittier.

One argument is that shrinkflation has come for America.

Shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality.

Wikipedia

It’s a maddening phenomenon as brands and retailers do their best to hide the basic fact that you are paying the same amount for less. We are a nation being gaslighted by an array of institutions that we’ve been raised to consider our pride and joy. It’s part of our national myth that supermarkets won the Cold War. American brands can be trusted. American brands are the best.

American brands are subject to market forces not central planning. And those forces are choppy at best. Which is how we ended up with our favorite popsicle letting us down.

Welch’s juice ice bars popsicles shown side by side. One is 1.5 oz and one is 2oz. Both cost the same at Costco but the 2oz is from 2020 before shrinkflation.

The otter pop’s my husband favors have gone from 2oz to 1.5oz but have stayed the same price at Costco. It’s not a huge change. We probably wouldn’t have noticed it except we had a couple older ones we bought early in the pandemic and were able to compare. It was a small betrayal but at least we knew it and could accept the increased cost.

But imagine if you weren’t aware of the macroeconomic forces at play. Or if you weren’t a careful observer of consumption and shopping. What if you were just a kid that got duped by a popsicles?

The compounding effect of lower standards of living is making us all go a bit stir crazy.

I suspect we are all experiencing a little bit of crazy-making from the subtle ways in which we can no longer trust our brands and retailers. It feels downright un-American. And I wouldn’t be shocked if it’s a contributing factor to the general sense of unease and institutional distrust. If you can’t trust American consumerism, well we don’t really have much left.

Categories
Aesthetics Internet Culture

Day 552 and Consumption

When I was emerging into my teens and early adulthood in the aughts I was fascinated by style. Coming from a small town in the Rocky Mountains, populated by hippies and techies, I’d had little exposure to fashion or cosmetics. Gore-Tex jackets, rainbow sarongs and Tevas had more purchase on the imagination than twin sets or pearls.

I didn’t chose a university known for its style either. I chose one known for crunching the numbers on our economy. My abiding interest in why we consume what we do never quite got around to being taste based. I followed fashion through export deficits, balance sheets and purchase orders. More back page of the Economist than Thursday Styles.

It was all an intellectual exercise for me. And it was mostly a numbers game. The cost of cotton and the trading flows of finished goods were much more legible to me than why a WASP enjoyed salmon colored pants.

I didn’t let an utter lack of taste, hell even exposure to taste, get in my way. I used a personal style blog hosted on WordPress (sound familiar) to comment on runway looks that were slowly emerging onto trade publications online. I used my comment sections to hold conversations with other enthusiasts. I was quite sure my opinion mattered. I guess I still am.

I very presumptuously emailed academic and authors like Valerie Steele and Virginia Postrel to share my enthusiasm. Much to my astonishment they wrote back. Eventually I stumbled into being their nominal peers, blending into the milieu of Balthazar breakfasts once I moved to Manhattan. Talk about peaking early. I’d achieved my life’s goals at 23.

But somewhere along the way it didn’t matter anymore that I lacked taste. No one had taste anymore. Our entire aesthetics stalled out sometime in the wake of the Great Recession. As I partied with the rest of Indie Sleeze crowd in my American Apparel deep v-necks, the end of distinct trends and looks was at hand. We just didn’t know it yet

Globalization and the internet gave us an amalgamation of tastes I’ve come to refer to the “Everything, Everywhere, All At Once” aesthetic. It’s all the same and it’s always been the same as long as our forever End of History Fukuyama moment continued. We’d reached terminal fashion. As the media class fractured into the creative class and struck gold in startup land, the center of gravity of taste didn’t just shift. It disappeared entirely. It was chaos and boring all at once.

No one sets agendas for style, or taste, or top down, or even bottom up aesthetic movements anymore. It’s just a stream of consumables made by fast fashion factories and sold out through Instagram and TikTok as the data miners and algorithms predetermined your desires before you’d even thought them up. Dystopian looks like getting exactly what you want.

It turned out that fashion blogs, once a nemesis for showing taste before it was ready, had been too slow. Blogging is so 2000 and late. The Everything Everywhere All At Once aesthetic is done with a look even before it starts. Because it has no beginning or end or middle.

Maybe we should have called it non-linear fashion. There are no early adopters or taste laggards any longer. It’s all very much a kind of quantum of sameness. Which is somehow even less exciting than a James Bond movie in the Daniel Craig era.

I stumbled onto a styles section piece about the disappearance of the fashion Czarinas in the wake of the Ukraine war. Global taste has collided with the brutal reality of kleptocracy. We’d ignored it for a decade or two but now it appears history has reasserted itself. Maybe that means fashion might come back? But as inflation runs rampant and supply chains crack we might be edging towards a new austerity. Which might make for a pleasant pre-war historic period.

I for one would love to know who the Neu-Weimar Coco Channel of the Boogaloo/World War 3 conflicts will be. I bet she’s an anorexic TradCath living in Dimes Square. And like her predecessor she’s definitely fucking a Nazi. Let’s pray she has taste that is more interesting than her sex life.