Tag: Consumption

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Biohacking Media

Day 1766 and Thursday Styles Theory Strikes Again: Testosterone for Women Edition

One of my long standing theories, and a personal coinages, is the Thursday Styles Problem. It’s a theory of knowing directionally what is coming, but never being quite sure of when.

The New York Times publishes its “styles” section on Thursdays and Sundays. If you work in media, public relations or culture, you are aware of the general trends that will emerge on Thursday ahead of time. If you know “what everyone knows everyone knows” ahead of time, there is a lot of money to be made.

Predicting the trends sounds easy when I put it this way, but the timing of it requires quite a bit of foresight, and considerable planning.

The trend piece is researched and reported over months. It requires the editor to be familiar enough with the trend to approve the writer taking time & resources. That means other upstream media has to have covered the topic in the niche which requires its own planning and coverage.

And while hype cycles have shortened, culture still takes time. And really important cultural trends may even require years to be relevant enough to be Thursday Styles worthy.

And can you afford to wait for the cycle to run? Breaking news happens and a piece gets pushed. A hotter trend might push the piece for weeks or months. If your business can’t survive the long game of becoming a Thursday Styles trend, being first hardly matters. Being right doesn’t matter as much as being right on time.

There is an art to this. Publicists play long games. They seed articles with a long arc in mind. Prediction markets place bets on the likelihood of something occurring, but with many actors you can’t really control when and how a thing happens.

It’s hard enough that Alex Danco believes it to be its own cultural movement and a force akin to past movements like modernism. Predicting the future is now an active part of living in the present for everyone.

So naturally when something I am doing happens within a month or so of me doing a thing, I tend to feel smug. When Albania was on the front page of the styles section while Alex and I were vacationing there, I gloated. I’d been hip to the forgotten European country for years.

Today I got a push notification about women taking testosterone. It had the full ugly animations of a thirty minute reporting on a full blown phenomenon.

Frustratingly it is very light on specifics as to what constitutes a “high dose”, while framing the piece almost entirely around the wonders women experience from taking a higher dose of testosterone than what might be considered average. 5mg a day is roughly average, and the procedure I did lasts 4-6 months, so I am starting at an average dose after having been on a 3mg a day cream without getting an improvement in my bloodwork.

We’re started me with 10mg of estradiol (range 6-25mg with 8-10mg being most common), and 75mg of testosterone (range 50-150mg with the most common being 75-100). Day 1754

I have been very open about my dosing, my own bloodwork, and what went into why I chose to do it. Which, I’m glad, as the New York Times sure isn’t telling. Being very honest and open about details seems important as I have the privilege to experiment and I want others to benefit from that.

Because of minor complications, I’ve been attempting to be entirely transparent with those as well. The treatment itself is not dangerous and is tolerated very well, but I have had unusually high incidences of skin infections due to the IL-17 inhibitor I take for my chronic inflammatory condition, which led to a longer recovery than I’d have preferred.

Now that this is a full blown trend I promise to report back as I heal and as my blood work begins to show results. Until then, if you want to know what other trends I think will hit big and want to get ahead of the pack, remember I am just a message away. And I keep a shopping blog as well so you can buy what I buy before it shows up with a rave in the New York Times.

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Aesthetics Internet Culture

Day 1762 and New Nodal Points

I suspect that if I am any good at seeing the future it’s because I enjoy touching the present so much.

I think it’s a fools errand to professionalize “the spark” of active players meeting and exchanging information. Not to say that working at your game is wrong. You should work at it. But know what game you are playing.

I’m experiencing a kind of multi-modal view of my own focus and how it can be turned into more time touching reality. I know it sounds silly but the verbiage of the moment is enabling in strange ways.

I don’t always like consensus. I need to experience the consensus myself before I’ll join up. But I love to be first. I love being your first fan. I love being first to a new trend, narrative or aesthetic. I want to see a thing first.

To engage with others in this market place of ideas and trade in our knowledge for our own priorities, is for me, the stuff of life. I love a market. What is the mood of now so I can find others who might understand the possibilities of tomorrow. Every angle counts

I do think it’s all up for grabs future at the moment. I am leaning into some personal weirdness partially for my own happiness but partially because I think maybe this strange node of “people who want to communicate that they value beauty” to the world will be a vector for finding interesting people working on what is going to explode next.

Put out a little value for people with your own skills and maybe that is the node through which you have the opportunity to see what they see and in return you both learn more together.

I am trusting when everything goes up in “the churn” I enjoy picking up new skills. I am enjoying turning myself in a new direction. I think it might actually get me to my original goals. To invest in founders building their weird chaotic nodes of next should be.

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Aesthetics Biohacking

Day 1752 and Too Much Protestant Work Ethic

I am pouring far too much autistic enthusiasm into my pet beauty shopping column that has a roughly half and half ration “theory of appearance culture in Protestantism” and half “specific routines at different price points” but I am enjoying it.

The heavier lift is going to be the work I am putting into the individual routines for the founding subscribers who have paid good money for help and I intend to give them my absolute all. I admit I’ve put way more thought than is probably necessary into each one but it’s a joy to track down specific products and geographic needs. It’s a shame that market editor was never a well paid enough job at a fashion magazine as I am pretty good at it.

Like, of course, I have opinions on the German drugstore market and its cost effective actives lines versus the old school naturals brands and where to acquire them. I don’t have quite as extensive a sample library of the market staples on hand but you know I spent hours browsing the grocery and retail shops when I was living in Frankfurt.

And on that note I’m going to bed early as I’m healing from my various biohacking experiments and I’m exhausted even with all the effort I’m putting into wound healing it still takes a certain about of rest to actually knit things together no matter how much time I spend with HBOT or what peptide stack I’m taking (it’s a spicy boy on the way in I’ll say that much).

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Aesthetics

Day 1747 and Hyper Autistic Protestant Work Ethic Beauty Blog

I spent some time being really “in my special interest” today writing about why I think we should give more, and not less, time to beauty. I’ll post it to my new substack tomorrow as that will remain focused in subject matter.

Appearances clearly matter in every facet of life, but we don’t do much to help develop taste even as we face an onslaught of the hyper visual unrealistic world of short form video.

It’s all dopamine drips and quick hits that make it hard to develop taste of your own. At best you found algorithms that suited some things you could enjoy but sincerely held joy is rare. I’ve been able to experience many times and it’s now one keeps going in a cruel world.

I spent so much of my life beating the drumbeat of more access to the secret knowledge of the world only to discover again and again, that even if you offer up to the world pearls, not everyone will want them.

Or as my mother liked to say her Latin teacher said “I’m throwing pearl’s before swine!”

To appreciate the details is to recognize that layer upon layer of irritation worked to a finished pearlescent sheen which seems too delicate to truly show the process. That’s its beauty.

Each layer of culture is built by people who cares about details. And all kinds of details matter. Sometimes the details are financial. Sometimes aesthetic. Sometimes it’s noticing a very specific signal inside a very particular group and being able to admire the elegances.

I myself didn’t think I ever much went in for subtlety of any kind until I spent more of my time in mass markets. I’ve come to realize I was allowed to live without too much push on my own tastes for so much of my life.

And because I care about details, now I know I a stupid amount about the business of appearances because I worked at its heart.

So naturally I’d like to do more to share that knowledge as I realize it is maybe much rarer than I realized.

I intend to do it as a fun addition to my life as I experience so much of life through professional and personal interest in technologies. I’ve got aspirations for a world where we choice to work to be better. That requires a world where beauty can be cultivated in improving ourselves. so you can be certain I appreciate the angles of how we use the existing culturally technologies at hand to create the new ones.

Categories
Biohacking Chronic Disease

Day 1746 and Processed Pizza Hangover

Yesterday was my birthday and we celebrated it in grand style and semi- tradition by spending two hours walking every single aisle of Costco.

Now you might think all that walking around would leave your body feeling invigorated, and honestly it did, but we finished our grand tour by eating at the Costco food court. Now there are probably ways to eat healthy there but not how we did it.

We went for the classics including the dollar fifty hot dog and soda combination (a bulwark against inflation that has stood longer than seems possible) a slice of pepperoni pizza, a strawberry smoothie and a chocolate chip cookie. I had the pizza, some of the smoothie and half the cookie while Alex had the hotdog, a root beer, the rest of the smooth and a little bit of the cookie.

Our mutual and biohacker in chief Bryan Johnson gifted me a birthday roast of this meal. Which was not only hilariously funny but absolutely true.

Happy Birthday.

We didn’t feel immediately worse but we woke up today with what I’d qualify as a hangover. We can enjoy the above roasting as we generally don’t eat junk food and when we do it’s in more of the local beef category than the hyper processed and hyper preserved category.

Before you think this is a show of virtue, this preference never did anything for my aesthetics or metabolism, it’s just that it always makes me feel bad.

I am quite sensitive to preservatives and refuse to eat most forms of American bread and most varieties of prepared meal. No matter how good the ingredients are, the preservatives just do not agree with me.

It’s not that I’m a healthy eater naturally so much as hyper palatable foods are often hyper preserved foods and that sends my histamine response soaring into cytokine storms. So it’s no wonder I woke up feeling hungover.

I did real damage to myself as Bryan pointed out. We had a lovely time and I like to think the joy and happiness reduced our cortisol enough to bring us some balance. But it was easy to quit drinking for the same reason as it is easy to quit fast food. You feel like shit afterwards.

One of the most amusing fights I recall my parents having was my father taking my kindergarten class to tour a Carl’s Jr kitchen. They gave us a kid’s meal at the end, and while I turned up my nose at the burger, I did eat the french fried potatoes. My very crunchy and wise mother was not happy. “Now she will have a taste for French Fries!”

And damned if she wasn’t right. I still haven’t ever eaten a fast food hamburger. The idea of it is revolting to me and I’ve no clue how that came to be programmed in me. I may be one of the few people in America who has never eaten a Big Mac. But I love french fries. And good potatoes fried in a decent oil never leaves me feeling awful. But bread that doesn’t go moldy? That gives me a hangover every time.

Categories
Aesthetics Culture

Day 1737 and The Life You Save Might Be Your Own

I don’t know if high schools still teach Flannery O’Connor. I’m not entirely clear if we even teach American literature to college students anymore if I’m honest.

Reading literature for enjoyment seems to have been reduced to mostly pornography, but I suppose that’s what they said about D. H. Lawrence a hundred years ago so maybe I shouldn’t judge.

Why else would we read fiction if not for the vitality? And what goes from fiction to literature is a reflection of its time.

What it means to be alive, and experiencing the consequences of one’s actions, can feel pornographic if the subject is genuinely exposed. I’m not so sure the explicit and the erotic are any worse a subject than the base and the broken.

That is my awkward segue into the stroke of good luck which introduced me to French existentialism and Southern Gothic literature in the same year as a teenager.

Reading Albert Camus and Flannery O’Connor roughly contemporaneously stood me in relatively good stead throughout the years as to assessing how little we deserve grace in this truly absurd world. Great horrors in a Christian world are hard tests of faith.

As an aside, it’s funny how we ask about her racism and but I doubt an American would have a nuanced view of pied-noir authors in the French pantheon, but I’m not here to decolonize anyone. Have a hazelnut.

Human frailty is my point, and we justify a lot under that sad reality, even as it’s simply true we are all committing a litany of sin by existing.

Literature explores the quiet horrors that we are damaged people in a broken world. That is why we read literature in the first place.

If not for our search for our humanity, we may as well be consuming information via a machine synopsis of a bloated airport book. Thank goodness information pornography is rapidly becoming ever more déclassé than reading romantasy. Malcolm Gladwell may struggle with that one.

I think it’s fine to explore the vitality of human choice and our pragmatic darkness in the safety of fiction. Reality is often much darker. We could all stand to live our lives a little more, even if we are afraid of the shadows our actions cast.

And as part of that effort the first thing I’d drop is spending time on reading book length business explainers. Replace it with short fiction and the life you save may be your own.

Categories
Aesthetics Internet Culture

Day 1734 and Oink Oink Slop Slop Piggie Piggie

It’s seems a tad unfair to use our porcine friends as comic stands in whenever we wish to mock trough consumers of remixed refuse. Pigs are intelligent animals whose biological closeness to human may allow us to use their organs in a pinch. We insult ourselves when we insult pigs.

And yet every time some new form of processed artificial intelligence content drops, we call it slop. Sooie!

Neither pigs nor humans deserve that kind of diet, even if we are both omnivores willing to consume just about anything. Staying alive sometimes requires a bit less discretion in diet.

Presumably so does staying spiritually healthy as well. If there is no Mozart to be had, I’ll take Moby. If there is no Melville then we take a pithy viral tweet. Where is the event horizon of art?

Michael Pollen called it the omnivores dilemma in our food system. When it comes to our art, it doesn’t seem like much of a dilemma. More creation and more tools for creativity are a social good but when it becomes regurgitation and re-ingestion does it not seem liable to make us soul sick?

And yet the industrialization of food has inspired the industrialization of all forms of content. Scale has indeed become the standard way we’ve come to feed our bodies and mind. It was Gut with Gutenberg but where are the limits? Do we even know?

Facebook and OpenAI both released new content creation tools this week that were widely derided as slop factories in my circles.

Of course, I spend my time on the written web amongst producers of the tools that produce the slop. We think we know better and can use these tools wisely. We know what’s in it, or at least we have the know how that programs the machines extrude it. Some of us have some sense of the original material but precious few.

The engineers who built the Doritos factory probably enjoy a cheesy corn chip too even if they can afford aged cheddar thanks to pay which came with popularity of their creation. Imagine how a medieval peasant would have felt encountering that much extreme nacho cheesiness.

The intelligentsia of the written web like Substack, Twitter and Reddit (admittedly that being an intelligentsia is a funny conceit) presumes the unwashed TikTok, Reels and Shorts masses have no taste and will consume anything and without end.

Video? How gauche! But isn’t it just so funny when our elders can’t tell the video of the lady breaking the bridge with a rock isn’t real. Ha ha! Stupid oldsters. We don’t realize soon we won’t be able to tell either. Walter Benjamin knew it was coming. He aura farmed too.

My brother told me recently that our grandmother worked in a hotdog factory and refused to eat processed meat for the rest of her life. I also won’t eat hot dogs or sausages so maybe the sense memory runs deep.

I admit that I feel the same way about encased meats as I do about short form video content. No amount of condiments or “answering to a higher authority” will entice me into consuming the stuff. ConAgra owns Hebrew National now and they answer to the stock market not God.

Even if there are artisanal varietals of processed meats (and processed content), I struggle with the ease with which it bypasses my satiety filters. We have peptides for overconsumption of food but not yet overconsumption of dopamine.

It’s fine if we crave whole meats and whole books. Or at least a long form essay. Something can be created with the finest ingredients carefully sourced and prepared by caring hands. And yet we know man cannot live on tweets and sausage alone. Pigs probably shouldn’t either. Sooie!!!!

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Culture Media Startups

Day 1709 and Love is Blind UK and Better Late Than Single Failures as Global Cultural Mirror

It’s no secret I have come to love the sub-genre of reality dating shows about new ways of dating in the social media era.

I’ve watched every single episode of Love is Blind including the international versions as well as the matching shows that range from religious matching to cultural affinities and disabilities.

I am having a rough week what with my own chronic health challenges and the death of my father over the long weekend. My husband is also brutally ill with the flu. So it’s just generally 2025 on maximum. All brakes and no gas.

So I took a break from reality. to watch the reunion for Season Two of Love is Blind: UK aka the working class multicultural Manchester season as well as test out a South Korean dating show for forever singles or motae-solos in Korean called Better Late Than Single.

Now I’m a middle aged elder millennial who turned over into her forties with ten years of marriage so keep that in my mind. My husband and I met through a mutual friend and now I wonder if we were on the last helicopter out of Saigon.

We worked in the nascent New York startup scene. Over the course of two birthdays, a year apart, for that same friend, we got our act together (ok I did) and began dating.

A few weeks before we got engaged, that same friend showed us this new dating app called Tinder. We laughed at the bare bones profiles as were used to involved questionnaires from OKCupid.

Many of our friends had worked for the dating holding company juggernaut of Barry Diller’s called IAC. The founders of the OKCupid subleased space from Alex’s startup. Dating app culture was part of New York startup culture.

It’s clear that these applications have left a cavernous void in the culture of mating and dating not only in America but across the world. From Raya to AMANDA (a very judgmental Korean dating app) we’ve found all the ways to maximize for the most superficial aspects and signifiers of a person.

Some cultures seem to have taken this to extremes. On rainbow coalition class coded Manchester season of Love is Blind: UK we had Indian posh girls dating down class half Pakistani guys and Albanian girls falling for Lebanese guys. It was a clusterfuck. I won’t spoiler anything but the disposable attitudes clearly came from long habit you associate with dating application culture.

Meanwhile the forever singles have taken the opposite approach. Rather than sweetly autistic singles being helped along as Love on the Spectrum does, social media personalities roast painfully awkwardly awful members of the opposite sex fail to listen to each other. Holding eye contact and grossly insulting someone via misunderstanding was the tone.

If those media pieces show anything it’s the utter lack of tenacity being displayed by everyone involved. Sure, someone willingly going on a reality show is extreme. But the deep desire to be seen and loved goes beyond any culture or awkward social technologies. We’d all do with learning to fight more for love and family.

Categories
Aesthetics

Day 691 and Ready to Shop

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.

Categories
Aesthetics Travel

Day 637 and Loyalty

I was discussing with a friend their planned to trip to London to capitalize on sterling parity. The pound and the dollar being worth the same amount is an opportunity for American travelers. The conversation turned to optimizing for travel points structures, maintaining status, and other loyalty programs. I suppose anyone who finds traveling opportunities during a currency crisis almost certainly enjoys a good deal and being rewarded for consumption during hard times.

The pandemic upset so many consumer patterns that it’s a little bit hard to remember why we bought some of the things we did in the past. We’ve got vague positive memories and we are attempting to recreate them. Travel is inarguably one of the most confused spaces in the wake of those upheavals. Status got rolled over so when travel opened back up stuff got weird. Lounges got more crowded just as business travelers were being removed from the financial base of the space. It led to a lot of chaos this summer as the economics got reliance’s.

The most loyal travelers got back on the proverbial road in the aftermath and were met with materially worse products despite paying just as much as the remembered in the past. For all of the rich yuppies who showed up to say Italy or other Mediterranean vacations, they were reminded that travel wasn’t so glamorous without the perks. And it certainly made more than a few of us consider the economics of being on the road.

There are other industries where loyalty is being rewarded with worse producers and shittier user experiences. I’ve been experiencing quite a bit of disappointment with the offerings in cosmetics recently. I’ve complained endlessly about shittier packaging and lower grade formulations even though I haven’t really cut down my spending any. Like the loyal travelers, I am putting up with less quality as I don’t really want to simply stop a hobby I enjoy.

But how long will residual loyalty and affection remain? If travel to London must be combined with currency debasement and travel rewards perhaps our loyalty is not endless. Consumers often underestimate our power with industry because it takes them some time to adapt. But if we don’t change our behaviors in response to dwindling quality or service the incentive structures don’t force improvements. The balance is cost of loyalty.