Tag: Cosmetics

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Aesthetics Biohacking

Day 587 and Transhumanism is Here

The wealthy are now dramatically better looking than the average person. This is not because because beauty is somehow genetically distributed more heavily to the rich but because you can buy good looks. I bet you are agreeing with me. Maybe nodding. You watch tv. But I’d be willing to bet you’d be surprised by how much work has been done because the good shit is discreet. It looks natural. Super natural.

The horrifying frozen faces, super symmetrical gravity defying boobs, and super puffy dick-sucking-lips are low status cosmetic work now. It’s what you get if you are either poor or have low status taste you haven’t yet figured out how to get rid of. You can tell and I can tell and everyone else can tell you had work done. Maybe you even like it. Porn is it’s own very popular aesthetic.

But looking like you are naturally beautiful requires a bit finesse. And wealthy beauty is natural. It’s more Napa Valley than San Fernando. I’d argue it’s not any less fake but but it’s so perfectly crafted as to aspire to the most believably close to natural as possible. In some cases it’s functionally transhuman at the rate they biohack their looks. Permanently shifting the Overton Window of beauty levels is arising.

Now good health is closely aligned culturally in our minds with good looks. That’s bullshit in a lot of critical ways but also broadly true in enough ways that it is common knowledge. So it feels truthy. This naturally brings up a lot of politics as to who deserves the world’s wealth and how do we determine that. “It’s the true and the beautiful obviously!” And well you can see it’s not a huge leap to fascism’s aesthetics.

I think we will see a backlash against slowing aging in noticeable ways. We will have a new hippie back to the land era of aging naturally. Except people will cheat it. We will hack finer and finer grades of the natural look to signal we value traditionalism but in reality the battle is over. Transhumanism may solve for longevity but it’s going to arrive by vanity.

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Aesthetics

Day 342 and Cosmetics

I’ve barely worn any makeup since the pandemic started. If you knew me in my former life as a cosmetics CEO this might surprise you. But I found that I had mostly worn makeup (also fashion) for other people. I found it fun and enjoyable for social signaling purposes but otherwise didn’t engage in it for personal pleasure.

But today I found myself wanting to wear some eyeshadow. Not a tasteful nude from a basics palette of pressed powder. No I wanted to put on some velvety cream with some shine to it. Maybe even a bit of sparkle.

Initially the desire came over me because I haven’t been able to get a Christmas tree or set up decorations yet as I’ve been immobilized to heal a ligament injury. I thought a little bit of shine would make me feel a bit of the season spirit. I wasn’t going to be able to trim the tree for a bit but I could trim myself in something tinsel colored.

This desire to do something for fun and for myself isn’t something I’m used to. I have a bit of paranoia about using too much energy on something frivolous. Like I’ll regret having had some fun if later I felt too tired for routine obligations like working out or cleaning up. I’ve even been known to put off activities if I know I need to wash my hair and do a big bout of grooming. Laugh all you like,but with chronic pain in my spine bending over to clip and file nails takes it out of me!

So I take it as a good sign that I found the idea of doing something unnecessary and energy intensive like putting on some eyeshadow sounded like fun.

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Aesthetics

Day 126 and External Aesthetics

An essay by Amanda Mull, whose writing I generally enjoy, has an essay on fashion and the end of the pandemic. It’s an interesting read on how fashion and disease have intersected in history and how we might react to our own moment in history as the summer of the vaccine rolls around. But it was this line that caught my attention.

Clothes are a language we use to tell others about ourselves; fashion is a conversation. If there are no other people to talk to, then what’s the point?

Aesthetics have been a big part of my adult life and one of my primary professional interests. I’ve worked with brands as diverse as Nike, Gucci and Ann Taylor and I founded a cosmetics line. I like conversations in the language of style.

But I didn’t realize until the pandemic that I had very little interest in an internal dialog on aesthetics. I think Ms Mull has hit on a truth I couldn’t put my finger on. What was the point if I was just talking to myself?

I’ve got several drawers of cosmetics and a full closest of clothing but I haven’t felt the urge to use any of it simply to please myself. I didn’t realize just how little these aesthetic conversations were about a personal dialog with myself until this year. I never wore makeup to please myself. If I did then I would have work lipstick this year. Nor did I wear clothing for my own enjoyment. The pandemic seems to have proven that for me aesthetics are all about the dance with others. The joy of communicating one’s taste and preferences to the outside world is more riveting than playing with my look for an audience of one.

While I have a personal style (it leans towards minimalism and Italian basics) it’s not so tied up with my identity that I felt I needed to expressive it to myself. I’ve got mixed feelings on the matter as there is an undercurrent of moralizing that suggests style should be for the joy and satisfaction of the wearer and no one else. It’s got a kind of self care “you be you” celebratory tone that is in reality a bit judgmental.

For some of us it’s clearly about telegraphing who we want to be seen as in the world. The semiotics of taste, class, wealth and culture are arguably more interesting than a personal picadillo for purple. Layering nuances into garments and color is an art but if no one looks at the final piece it feels a bit like keeping a painting locked up in a private collection. So I guess I feel ok that I’m only interested in style if it’s part of an external world. I’ll keep the talking to myself in my head and off my hips and lips. It’s nice that I have something I actually want to share with the world.