Gen Z – Julie Fredrickson

Day 1803 and Anemoia

You know I am old as I just don’t consume or create short form video content. Every new trend that filters to me on Twitter or on my reader feeds presents as sadness to me. I don’t fully understand them and probably never will.

The newest TikTok trend involves Zoomers pretending to be happy millennials in 2012 Williamsburg Brooklyn. They romanticize millennial optimism as unpolished and carefree for some sort of shared but unreal nostalgia for pre-gentrification Brooklyn.

I left Williamsburg in 2010 for Manhattan’s Chinatown as even the south side past the JMZ had become too expensive. The loft I shared above Future Perfect on North 8th and Berry was getting expensive on just the other side of the Great Recession. It was a loud place to live and a lot of fun but I needed a lease with my name on it and prime Williamsburg wasn’t it in 2012.

I wasn’t in a position by 2012 to buy an apartment but neither did I have any debt. So I’m sure that made me better off than the Zoomers coveting my life just before New York would go ZIRP. Not making a fortune wasn’t too bad when you could still enjoy a lot of hipster consumer choices.

You can’t blame the Zoomers for feeling like today’s economic volatility and social fragmentation makes our “before times” life look relatively utopian.

Michael Milaflora brought to my attention Gen Z’s “anemoia” which is a broader trend. A 2023 study in Emotion journal found 68% of young adults report nostalgia for past decades they didn’t live, linked to rising anxiety levels post-pandemic.

I’ve previously enjoyed when my own past lifestyles are the subject of nostalgia rehashes on social media. Now I think worried as no one should be too obsessed with the past. Especially not the young.

I don’t use TikTok at all. I have an Instagram account I’ve failed to reboot which I only open if a Groupchat sends me a link.

I deliberately insulate from algorithmic visual content. It makes you miserable for one. But more importantly, it deadens your aesthetic palette from overexposure.

If you want to develop and sustain personal taste and style, do yourself a favor and do it deliberately without the subtle nudging enforcement of refinement culture.

I do however avidly follow the propagation of different fashions as a personal interest. I like to see where a runaway trend goes as virality and social contagion set in. The New York Post’s entire culture section is dedicated to moral panics but it occasionally hits on real sources of social anxiety.

Gen-Z is allegedly having an anti-aging culture panic over turning 30. Their source on this is a Reddit post about skincare obsessives on social media.

“I feel like aging to Gen Z is what ‘being fat’ was to millennials. Remember how ruthless the media [and] everyone was about that?,” another noted.
Gen Z’s Fear of Aging NYPost

I still have anxiety about weight from living through the TMZ era of body shaming. So I’m sympathetic to what it must feel like to younger women facing the relentless scrutiny of living online. They rightly perceive appearances to be a part of how value is calculated in wider society and are afraid of losing it.

I’m convinced some portion of the extremely online Gen Z are living entirely out of the slipstream of historical culture. They consume artifacts from other people’s youth culture but live in a what amounts to a “long now” in which the future seems unstable. We rebooted 2003 as a micro trend but the apocalypse is almost here.

The nostalgia machine gives Gen Z an ever present history but very little present to hold onto for grounding in physical reality. Their ahistorical vibes approach seems to overweight the need for youth.

Sean Monahan of K-Hole normcore fame posted a mapping of the aesthetics of the decade that I thought spoke well to the strange relationship digital aesthetics have to time. I’m posting a diagram here from his post here.

8Ball “Stuck in The Past vs Inspired By The Past” trends breakdowns

If Gen Z is aging like milk it’s probably not because they are actually aging quickly. Though I’m sure the stress isn’t doing them any favors. I think dit’s what Ryan Broderick of Garbage Day points out here. The glamified hyper-media full face contour is an ageless one. It’s inspired by the past and stuck in the past. It’s got nothing to do with their actual age.