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Chronicle Internet Culture

Day 67 and Virality

There are few more satisfying feelings in the world than seeing your emotions mirrored back to you. It’s what makes us fall in love, form communities, build anything that takes the work of more than one person. I’m not sure that anything matters more to humans than feeling seen.

Feeling seen is valuable. Finance knows it, marketers know it, fashion designers know it and the algorithms really know it. A switch flips when the outside world mirrors us back. The cold reality of being atomistic individuals dissolves just a little with the prospect that the other might not be so far away after all

This is why going viral on social media is such an ecstatic feeling for people. Being mirrored at mass scale is beyond pleasure and pain. Virality is existential. This fact is not lost on Silicon Valley and various expatriates of the culture and even current citizens question the morality. Creating virtual existential experiences feels wrong to us. And I can’t argue that the consequences of virality hasn’t done significant damage to the fabric of civilization. Facebook has more blood on its hands than a small government. But I’m not sold that synthetic experiences are morally worth less than natural ones. Social media replicates religious and cultural experiences but whether it’s “worse” than the other existential experiences is a bit like questioning if opium or fentanyl is worse because plants are morally superior to chemistry labs. The effect is the same more or less. Sure the dosing is what gets you but arguing scale gets you into a “good of the many or good of the one” debates and I’m not the crew of the Enterprise or Spock.

I can tell you that it’s probably best to be cautious about anything that can get you hooked if you know you are an addict. I’ve gone viral on Twitter several times in the past week and probably going on double digits now in the last year. Each time I get a new appreciation for how much it can feel like a god has messed with your reality. If it goes poorly you feel like you got hit by a bolt from the blue. Even if it goes well you worry if maybe Aries has decided to make you his tool. I’m a Christian so I’m no stranger to the feeling of surrender to a higher power, but watching a machine algorithm play like the left hand of God in your life is fucking weird.

By Silicon Valley standards I’m a minor clerical authority in some backwater. I’ve been initiated into the rights but I’m not close to the Vatican or Mecca. Being swept up in the miracle of virality makes some amount of sense to me and I appreciate the benefits of status that it confers. But I know it’s a ritualized way of bringing us closer to the divine that’s not about the individual and is ultimately about the institution. Fortunately I’m also a Calvinist so I have very few illusions about my place in the experience. I’m still a sinner and whether I’m damned or not hasn’t got much to do with human rituals. But I’m not immune to the awesome either.

So if you are inclined to use social media be careful what weight you assign to your actions and words. At any moment a miracle facilitated by the rites of machines can and will occur. I made a stupid joke about a monarchy in decline and a television show about a witch in a massive universe of superheroes. But 31,000 accounts decided to like it and a million discrete instances of it were produced to “others” willing to mirror it back to me. Which is about as stupid a thing as I can imagine happening and also as close to the random miraculously nature of God as I can possibly imagine. Just don’t read too much into it or your faith might have an existential crisis as well.

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Chronicle Politics

Day 48 and Rush

My high school years had some ups and downs, which is how I ended up in Manhattan as an 18 year old, making up credits from the year I dropped out. I had an interest in news, so I talked my way into a job at a talk radio station 77WABC.

I’d take the 1 train down from 116th St to Penn Station and l, without even going outside, went up into one of the Penn Plaza towers where I screened calls for the block of radio programs that took the afternoon and evening hours. Some of the programs were pretty shoddy “left wing white guy vs right wing white guy” and announcing for New Jersey Devils hockey games.

But the marquee talent was Rush Limbaugh.

In the back of the rabbit warren of sales team cubicles and behind the other recording studios for B-list talent (which at the time included Sean Hannity), Rush had his own recording studio. And yes, the golden microphone was real. It stunk of smoke. His producer had somehow struck a deal with building management to allow him to smoke his cigars when the rest of the station had to plod down to 34th street for a cigarette.

The funny part of him having his own private recording studio is that Rush had already moved to Florida. Sure he recorded at the station, but even at the time he was enough of a star that he maintained multiple private studios. Such was the power of the EIB Network. Dittoheads had made Rush a fortune even before 9/11 and the rise of the neoconservatives. I can still recite the ditties. I can hear Rush recording his commercials. The way he would say Ruth Chris Steaks will stay with me till I die.

I have complex feelings about having spent time in talk radio. I didn’t stay long, I saw the money wasn’t particularly good in media and I decided a college degree was worth pursuing. Conservative chit chat hadn’t yet fully diverged from the overall skepticism of mainstream media into its own behemoth yet. 6 o’clock news on broadcast probably still mattered. Facebook hadn’t been invented. People got their hard news from real television and the side opinions of grumpy white men hadn’t fully turned to grievance culture yet. Sean Hannity was still partners with Alan Colmes.

Seeing what Rush Limbaugh wrought on America has been hard. I don’t doubt that without him January 6th wouldn’t have happened. Trump might not have been president.

But without Rush and my experience in talk radio maybe I wouldn’t have studied economics. Maybe I wouldn’t have pursued business. I might have stayed a comfortable Silicon Valley liberal. But spending my afternoon talking to the weirdos that call into talk radio was an experience I value. I had come from crunchy hippie comfortable white upper class towns like Palo Alto and Boulder. I hadn’t ever considered the kind of politics that bred Republicans and subsequently Tea Party reactionaries and eventually Trumpist alt righters. A lot of ground got covered in the years.

I doubt Rush (or Sean) would have liked where my politics landed. Libertarians are frowned on in “real” conservative circles. Probably worse than the kind of pleasantly socialist left wing politics I had when I arrived.

I hope no one takes any of this as affirmation or justification or even acceptance of what talk radio culture birthed. I’m not even sure how to feel about Rush Limbaugh’s passing. Not that we were close, heck I doubt he knew my name. I was a teenager doing shit work and I spent much more time on other programs. But I still had to take the afternoon off as social media rushed to rejoice in his death. Even knowing the scope of his legacy I just couldn’t take it. My life path might have looked very different without encountering the EIB Network.

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Aesthetics Chronicle Media

Day 43 and The Freeze

I’ve been watching the television adaption of Snowpiercer. So I’m delighted to have the polar vortex collapse that is chilling most of American dovetail so well with my current media aesthetics. I’ve always loved the cold.

Colorado has been in the single digits all day and will be below freezing for the weekend. I had to drive out to a doctor’s office for some treatments and was terrified I’d slip off the road at every intersection. As the sun slipped behind the flatirons a gloomy grey quickly turned into a pitch back snowstorm.

The aesthetics of disaster and apocalypse generally lean more towards heat and explosions but the subgenre of extreme cold holds our attention. Day After to Tomorrow, Snowpiercer, The Revenant, The Thing, The Grey and many other freezing fear movies capture an aesthetic.

The natural fear of cold isn’t just about freezing to death. Much of the claustrophobic feeling of cold crisis movies comes from isolation, loneliness and it’s resulting paranoia. It’s why the genre does so well when mixed with horror or action. Game of Thrones regularly intoned the threat of winter.

Freezes typically operate on bleak but wide open spaces like arctic tundra or within the confines of a station or refuge that quickly closes in on its people. Scenes of mayhem and violence come out of close quarters that are supposed to guard you from the even more fearsome freeze right outside your door.

All of this conditioning from film and television makes a weather condition like a polar vortex collapse take on a bit of an edge. I indulged in my pre-storm prepping shopping to make sure we has enough beef for stew and chickens for roasting. But that’s partially ritual. A sacrifice to the gods that says I am worthy to survive the bitter cold that is coming. It’s almost superstitious. But it’s also joyful. Humanity against the odds of Mother Nature. We’ve developed rituals and technology to live in the worst conditions.

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Chronicle Internet Culture Media Politics

Distraction unto Death

I wasn’t allowed to watch television as a child. My mother has a firm view on the pedagogical benefits of using your full cognition range as a developing child. She simply thought the television did too much work for you which hindered building mental acuity in a child. But she also has a more personal reason. She believes distraction breeds stagnation.

As I’ve mentioned before here, my parents were utopian hippies committed to the manifest destiny of Silicon Valley. A classic book of the radical “information longs to be free” crowd Neil Postman’s Amusing Ourselves To Death showed distraction as the primary tool of the tyrant. The real tyrant wouldn’t need force. They only need us to be distracted. Bread and circus for the plebeians to keep us complacent. In this sense my mother feared Huxley’s Brave New World more than she did Orwell’s 1984. In her view information need discourse, disagreement, and nuance. Television wasn’t a medium suited to debate. Particularly news programs who digested and provided a narrative and a moral arc. No one could discern facts or testable hypotheses from a story. That was an affront to enlightenment values, science, and frankly even religion (she hates when you drag belief into science). So I didn’t watch television as a child as quite literally it would make me stupid and lazy.

It is with this knowledge that I realize the main weapon the populist right has wielded the last four years was distraction. A constant drum beat of incessant crisis after crisis. Never having a moment of peace after outage after outrage was laundered through mass media insistent on making sure it never became normal. The #Resistance committed to remembering that “this is not normal” wore us down daily.

So in a way I think we have come out from under totalitarian thought. It was impossible to make progress on problems when one could only see the next crisis. The question is now how do we react from having constant distraction finally relieved? Do we realize the mess we are in? Distraction bred stagnation. But can we shake it off and begin to the think for ourselves again.