Tag: Semiotics

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Chronicle Internet Culture

Day 27 and The Short Squeeze

The speed at which we’ve transited from insurrectionist attack on the heart of democracy to every man strikes at the heart of corrupt Wall Start has captured my attention. The GameStop squeeze may possibly be the most interesting story of the modern social age. The first wisdom of crowds moment striking at an institution and doing enough damage to get the beast’s attention.

We’ve careened from institutional faith crisis to the next in the long trudge out of the 2010s. And doubled down in 2021. Because it’s fundamentally the same energy. Tearing down the capital to stop the deep state to rallying around GameStop against the man is a straight line. The age of the extremely online is here

Both events have strong kek energy to it. It starts as a joke. Some sophomoric humor on the message boards. It is hilarious and fun how we all cosplay hax0rs blowing up Big Hedge Fund. But it will not be funny joke when a pension fund implodes. Just as it wasn’t funny when we had a kek coup on January 6th. One sounds like a stretch. We could never find ourselves in a place where trolls blow up an essential financial instrument on which millions rely for their futures. But then no one thought a D list celerity pretending to be a businessman could ride a gold escalator into the White House either.

The GameStop happening is just the first instance of memetic market manipulation. Institutionals will get caught without realizing it. Because mimicry online lets idea evolution happen swiftly. The base reference materials quickly get widely diffused and most folks aren’t even aware of the source. Ideas get separated from the original context, for good or ill. Hence Trump and sedition being both serious and a joke. It’s funny till it’s a federal crime. You may not realize you are perpetuating something with source material that is meant to either redpill or push a grift or policy position. Which probably explains why there were so many confused Boomers who couldn’t figure out how they had accidentally committed treason.

I’d be surprised if we bring any politicians to justice in the capital attacks. But I don’t doubt the SEC finds a way to make internet mob pump and dumps illegal. Sure that would require that literally anyone in regulatory oversight roles understood how meme cults perpetuate. We can barely wrap our head around memes electing politicians. Moving markets is too much for the imagination. Except that it’s happening right now it just may threaten the powers that be. Fuck with democracy fine. Fuck with the capital markets. Now you’ve got our attention.

What worries me the most is despite seeing the straight line from danger to democracy to internet mobs throwing themselves at the markets, I am having so much fun watching it all unfold.

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Chronicle Internet Culture

Day 25 and Ease

I’ve been giving a lot of thought to my self limiting beliefs lately. The ideas I hold about myself and the world that get in the way of me changing. And one I seem most attached to is the myth of hardship.

I’ve fetishized the idea that life should be hard. Working through tough problems is good. Sticking it out through bitter failure is worthy. That goodness, attention, wealth and status are achieved through a moral pain.

I’m fairly sure I got this ridiculous idea as some type of parasitic add-on from Calvinist thought. It’s also preposterously, comically untrue. Like objectively the wealth, status and power in human society do not come from anything even resembling moral good. It’s this annoying fact that gives socialists succor in an otherwise unforgiving climate of capitalism (an objectively true statement that equally frustrates adherents of communitarian philosophies.)

So somehow I’ve equated hard work with good. So instead of pursuing talents in life where I enjoy ease and facility I force myself into difficult pursuits. I rationalize this as noble. But my core self knows that it’s bullshit to keep me stuck in the mud

So I am trying to resolve to not poo-poo that in my life that flows smoothly. I can do well at life by being at ease. I can lean into my talents and enjoy where they go without judgment.

But in the immortal words of every thirst trap: feel cute…might delete later.

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Chronicle Internet Culture Media Politics

Distraction unto Death

I wasn’t allowed to watch television as a child. My mother has a firm view on the pedagogical benefits of using your full cognition range as a developing child. She simply thought the television did too much work for you which hindered building mental acuity in a child. But she also has a more personal reason. She believes distraction breeds stagnation.

As I’ve mentioned before here, my parents were utopian hippies committed to the manifest destiny of Silicon Valley. A classic book of the radical “information longs to be free” crowd Neil Postman’s Amusing Ourselves To Death showed distraction as the primary tool of the tyrant. The real tyrant wouldn’t need force. They only need us to be distracted. Bread and circus for the plebeians to keep us complacent. In this sense my mother feared Huxley’s Brave New World more than she did Orwell’s 1984. In her view information need discourse, disagreement, and nuance. Television wasn’t a medium suited to debate. Particularly news programs who digested and provided a narrative and a moral arc. No one could discern facts or testable hypotheses from a story. That was an affront to enlightenment values, science, and frankly even religion (she hates when you drag belief into science). So I didn’t watch television as a child as quite literally it would make me stupid and lazy.

It is with this knowledge that I realize the main weapon the populist right has wielded the last four years was distraction. A constant drum beat of incessant crisis after crisis. Never having a moment of peace after outage after outrage was laundered through mass media insistent on making sure it never became normal. The #Resistance committed to remembering that “this is not normal” wore us down daily.

So in a way I think we have come out from under totalitarian thought. It was impossible to make progress on problems when one could only see the next crisis. The question is now how do we react from having constant distraction finally relieved? Do we realize the mess we are in? Distraction bred stagnation. But can we shake it off and begin to the think for ourselves again.

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Chronicle Politics Preparedness

Day 19 and The Anticipation

I’ve been hit hard by the sudden (lol) realization of the chattering classes that “it can happen here” both with the discourse surrounding the pandemic and America’s democracy crisis. Clearly anyone who deals in nuance has been concerned about our institutional capacity for sometime. But that realization becoming mainstream freaks me out.

I don’t mind being seen as a bit of a Cassandra. I think about doom precisely because I’m naturally optimistic. If I didn’t look at worst case scenarios I would live in a perpetually Pollyanna-ish state where I exude complete confidence that it’s all for the best. So I’d rather my public persona be one of concern and worry as I think it’s tactically more worrisome if I’m perceived as being overly bullish. Bulls never get the best prices. Please continue to think of me as one of your favorite bears.

So because I’m a bull hiding in bear clothing I really loathe when the zeitgeist tips into fear for everyone. I don’t know if that means I need to dial in my personal meter to greed to take advantage of the fear. Because if everyone is fearful then I need to go against that grain and be a bull. Contrarianism pays the bills right up until the second it fails spectacularly. The thing is I don’t actually believe anyone is fearful. We are talking a mile a minute about the threat to democracy and the rising death tolls but the entire upper class is riding the rising prices to greater and greater wealth. In a sign that I don’t have a particularly diverse social class everyone I know has has very good earning years. Everyone is rushing to invest and brag about their good fortunes. While simultaneously belly aching about how unfair it all is but really there is nothing they can do.

So what can I possibly use to temper my own temperament when it’s not at all clear where the zeitgeist lives? Is it fear? Or is it greed? is it possible that we are just petrified fat cats the entire lot of us? That would probably explain the banner year for gun permits. I quite honestly haven’t the slightest idea how the midterm plays out. All I can do is anticipate the second order effects. So I did a grocery order before inauguration and I looked at numbers for the spread of the nee covid variant. Only time will tell.

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Chronicle Media

Day 16 and The Yips

I’ve always felt safer knowing more than less. It’s a childish view as the world is filled with unknown unknowns and the quality of information someone like I can get is better than it used to be but also potentially dangerously over saturating. Safety is illusory. Knowledge only gives you so much.

And yet I’d rather be on top of the information wave than slip off the board and have it drown me. Silly a metaphor as surfing the web can be, its helpful. Your ride your information environment you never let it crash over you. But last week I lost my footing on the information and got dragged under the wave. I was drowning in emotions. So I gave myself some time to catch my breath on the proverbial beach. I asked my husband to stop sending me information flow. I bought a bunch of relaxation driven products (because consumption ever solves anything). I promised myself that I would give myself more distance between myself and the yawning sea of media. And I became afraid of getting back on the board and riding the next wave. I got the yips. Every time I tried to navigate a story critically I couldn’t think it through. All my finely tuned skills for being extremely online. Poof! I thought perhaps I’d reached a point where media would only provide me anxiety and not power and knowledge. But after a few days of hikes, conversations with my mother, lots of meditation, and hours of talks with friends I found myself back online today surfing. The yips has passed. I had some good insights. And I was back on the wave again. Confident and without anxiety.

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Chronicle Internet Culture

Day 15 and The Wolf You Feed

A perennially popular “just so” story newly reborn as meme is The Two Wolves Inside. Not to be confused with the also excellent three wolves howling at the moon tee-shirt, this parable has a bit more payoff.

You can find endless “graphic design is my passion” variants of the parable from charming Etsy shop hipster versions to deeply weird mashups of Corinthians and Lanape culture. Thanks Art of The Christian Ninja Pastor dude. I’ll pick the firefighters training blog variant as beefy bros that save us from fires seem as good as any to own up to existential food demon metaphors. It’s not the best of the bunch and missed key elements like the wise grandfather telling the boy a story. But it absolutely captures the spirit of heinous layouts and type treatments meant to inspire you to greater things. Which is probably more core to the meme. As from there it reduces itself to further derp.

Why all this lead up? Why am I showing a badly executed meme that isn’t even the full story. Be patient good reader. Bad to the wolves. Well obviously we want to feed the good wolf. But also starving a part of you that isn’t socially acceptable also seems like a real asshole move. Why would you treat yourself so poorly? Or anyone for that matter. It’s like saying to a date “if you can’t handle the worst of me you don’t deserve the best of me” and then wondering why you get treated like a child. Bitch everyone needs to parent their screaming inner child. Blackmailing a potential partner into doing it for you is called codependency.

But I digress. I recognize the need for my own darker impulses. The tendency to swear (makes me relatable), the yawning almost never ending need for love and attention (makes me good at making things people want) and a litany of other bad wolf behaviors all serve a purpose. So maybe feed both wolves but recognize one of them can also kill you. Nurture it but keep it on a leash. Be the alpha of that pack. Oh god it’s been three wolves all along!

The tricky bit here seems to me where we extend out the metaphor to others. We want to be with friends and colleagues that are not fucking over their own wolves. Eating disorder wolves being starved out of fear. Ignored wolves. Misunderstood wolves. God it’s a parade of the kind of bullshit you have to empathize with daily as we grapple with the intrinsic sin and frailty of mankind. To say it makes the workplace a mess is an understatement.

It’s currently on my mind because I want to spend my time with people who are feeding and training their wolves for the best possible outcome for them. Genuine engagement with your faults and talents is a joy. It makes you better. It makes others around you better. And it’s just more fucking fun. People who refuse or are unable to engage with the sum total of their humanity just aren’t as interesting as those who are committed to becoming the best version of themselves. They also don’t tend to win as often, as limiting yourself out of fear is a finite game with only so many options to be seen as a winner. You either win a definite sum or you don’t. Evolution and bigger games and more interesting problems never arrive. I’ll just wholesale quote Alex Danco here.

First, finite games are played for the purpose of winning. Whenever you’re engaging in an activity that’s definite, bounded, and where the game can be completed by mutual agreement of all the players, then that’s a finite game In contrast, infinite games are played for the purpose of continuing to play. You do not “win” infinite games; these are activities like learning, culture, community, or any exploration with no defined set of rules nor any pre-agreed-upon conditions for completion. The point of playing is to bring new players into the game, so they can play too. You never “win”, the play just gets more and more rewarding. “

So ask yourself are going spending your time with people who are balancing out their wolves in a never ending game of joyful interaction? Or are you spending time with folks trying to kill off parts of themselves in order to win a prize that is simple and understandable. It’s not exactly a value judgement. Winning is good. Harmful behaviors towards others is bad. But I hope that we can all agree that a truly great life is a lot more nuanced than a scoreboard and a morality checklist. And yes this is me encouraging us all to spend time with better people who will support that.

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Chronicle Media Politics

Silicon Valley Isn’t Modern and That’s Why It’s Good

My favorite genre of essay is elites discovering the system is fucked. The latest to catch my eye is ostensibly about a mother for whom the medical system failed her child and who then like Alice in Wonderland has to completely reset her expectations of reality. It’s a spectacular piece of writing in Tablet Mag by Alana Newhouse that weighs in on many topics near to my heart like modernism, Marxism and the aesthetics of the future. It’s helpful to understand the context from which she writes which is conservative Jewish American which is an uneasy set of political priors in our current moment (she hints at biological essentialism and the benefits of religious community order which are to put it mostly just not my jam). But this gives her a firm base for the cultural critique of both socialism and the individualism of which I’m a proponent.

She references back to an excellent piece in The Verge about the flatness of millennial Silicon Valley consumption. It’s a significant and widespread aesthetic of ease and consumption we’ve all experienced. Some of us even like frictionless capitalism as she lays it out.

I also think she’s dead wrong about about both it’s causes and it’s main perpetrators. She blames Silicon Valley for the great flattening. Lays at its feet the horrors of socialism and capitalism alike with a hearty dose of Soviet aesthetics as its anchor.

But that’s just not the historically accurate view of Silicon Valley. I like to think I have some authority on the subject at hand for a multitude of reasons. If anything I am emblematic of her thesis. I’m someone who has fallen through the medical system by being spat out of the ringer of hustle culture. I also chose this fate willingly.

And it was not the aesthetics of Silicon Valley, late stage capitalism or libertarians who set my fate in motion. Or even American Calvinists (again I would know ask me how set theory and Russels paradox made me a born again Calvinist). It was the fucking boomer hippies.

Hear me out. I know this as I was born in Fremont (Palo Alto’s poorer sister) to a family of hippies who immigrated to Silicon Valley because they were devoted to the ethos of the Whole Earth Catalog. Information wants to be free and all that early optimism. They get woo. They were Age of Aquarius believers. They weren’t remotely modernists or Marxists. Hippies may be have pretended to be collectivists but in the end they were all about the pursuit of selfish enlightenment.

So I guess she gets the communitarian roots of it quite right. She simply missed the inherent radicalism of its early adherents. And I suppose it’s easy to forget this as most of the successful adherents became quite wealthy and became the anchor tenants of NIMBY towns like Boulder and Big Fork. They became the things they never wanted.

In other words Silicon Valley hippies became the Boomers their millennial and Gen X children know and hate. I honestly feel terrible saying this as my parents are the light of my life and I owe everything to them. My mother in particular hates being called a Boomer. As it’s come to represent an inversion of their core beliefs. It’s not really fair to be honest. They are better people than the term flattening could ever suggest.

Nevertheless it is true that Stewart Brand’s legacy is a complex one. The network society didn’t at all emerge into the utopia they envisioned. I believe it haunts them. It’s the great shame of their generation that their legacy on the turning of the cultural wheel would do so much to harm the very people they built it for: their children. And it wasn’t at all their intention.

Silicon Valley people are radical. But they actually believe quite a bit in hierarchy. They just believe it is earned. Founders wouldn’t be worshipped as messianic figures if this weren’t our culture. We wouldn’t have significant and elaborate sets of cultural capital signifiers if we believed in communists aesthetics of equality. Just because the outcome appears brutal doesn’t make it brutalist. Bertolt Brecht would be appalled to be compared to the radicalism of Silicon Valley’s meritocracy. It’s probably helpful to remember that Jacobin revolutionaries are not the same as those who exalt in the unique power of individualism.

But it’s a common historical fallacy Americans try to evoke as we become more and more uncomfortable with just how close our worshiping of liberties can overlap with the nationalist strongman of fascists of yore.

But the difference is the network state of Silicon Valley is a philosophy of freedom. It’s deeply retrograde in some aspects. It exalts the possibility of excellence for all that chose the system. That’s why America has been the country of immigrants in modern imagination. Being an American was a choice. So was Silicon Valley. The network is a choice. No one is born jacked in. Eventually you make a choice to be a part of it. The question I have is why do so many of us think we are victims of the choices we made?

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Background

What To Expect

Content that accrues social capital across class chasms (shit posting)

How to create value through semiotic desire campaigns (marketing and public relations)

The production and sale of memetic artifacts. ( recently lipstick)