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Internet Culture Media

Day 685 and Brainworms

I am very good at media. It’s a passion as well as one of my few hobbies that has stood the test of time. If I wanted a regular job I think I’d enjoy for more than a couple year stint I’d probably pick publicist. I say this add context to the topic I plan to discuss.

Because I’m so experienced (and also naturally talented) at the attention disciplines, I can spend time consuming information that isn’t mentally or emotionally hygienic for the average person. I have outstanding informational immunity. I stare into the abyss so others don’t have to. I monitor it all, from extremist groups to the most normie mainstream media. I have always made my living by intaking and organizing information.

Unlike your drunk uncle or wired Gen Z nephew, I can withstand information environments designed to “pill” you and hijack your dopamine responses without ill effect. Frankly I’m disappointed I’m not a literal William Gibson character as I certainly feel like Cayce Pollard existentially.

So I hope you take me seriously when I say I think it is time for all of us to pull back from extended raw regular Twitter consumption for a little bit. It has become an info-hazard rapidly and almost accidentally as its new management attempts to reinvigorate features and drive cost cutting (some of which I support). I don’t know if it is going to collapse or get reinvented but Twitter as it is right now is unstable.

The degradation of features and rules of engagement is happening too quickly and unpredictably for me to surf continuously like I have in the past. Context collapse is pervasive. There are gaping holes in informational hierarchies from experiments to both nerf and boost accounts through verification chaos. Responses from trusted accounts don’t make it to my alerts. I used to browse on reverse chronological non-algorithm view but it appears so broken in my feed it’s unclear how or why things are being surfaced.

And these concerns barely scratch the surface. Twitter’s immune responses to competing agendas, trolling and chaos agents are broken as the duct tape and physical labor of its team has been slashed. Raging information infections that typically remain contained to their ecosystems are spreading to main feeds. You cannot control your information environment when it is collapsing all around you.

You are going to get brain worms if you are not careful. If even a twenty year professional with exposure to the darkest corners of content (from 4chan to Gawker to groypers) no longer feels safe in this information war zone than you might want to consider restricting your own consumption for your own mental and emotional safety. I’ve decided to cut down on browsing until the platform stabilizes. I’m rebooting my email inbox and newsfeeds. I am choosing to open news apps directly rather than waiting for my networks to surface news. I just don’t feel safe drinking from the raw feed on Twitter right now.

In other words, if it’s not safe for me then it is definitively not safe for you.