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Chronicle Internet Culture

Day 85 and Collective Progress

I am extremely online. I think it’s the best place to spend time if you want to thrive. Hands down nothing has ever beaten internet communities at improving the quality of my life on every metric. I know it sounds a little utopian but every skill I’ve acquired, job I’ve had and crucial piece of knowledge can be tracked back to the web.

I could have had a slower path in life with regular credentials and prestige building jobs with the right signals but none of those old rules have hung around long enough that I’m confident I would have made it as far in life. I needed the extra edge from living extremely online. I think we all do.

Life moves too quickly in modernity for us not to come together to survive it. Progress is going to be collaborative. Individual efforts and silos with us all competing for place and resources. Competition maybe served its purpose in a world of resource scarcity but as wealth is less dependent on rent seeking and property ownership and more on innovation and technical progress, then collaborative work has better incentives.

This may sound a little stupid but every time I ask Twitter for a ridiculous piece of advice like “ does anyone lift while high” I get incredible pieces of insight. It sounds like a dumb question and like click bait but I’m probing for similar cases of physiological response, chronic pain and a desire to biohack to better health. And yes it turns out if you have inflammation lifting weights while stoned is a great way to encourage a behavior that promotes lower inflammation with an inflammation lowering drug. It’s a virtuous cycle. And I would never have known without shitposting health nuts on Twitter. I’m not going to get that nuanced a piece of information with specific context out of a doctor or any credentialed body that works to reduce risk. I’d love to see a double blonde study proving the benefits of toking and squatting. Some knowledge is meant to be epistemic. The internet is our culture now. So share your weird finds with your tribe. It gives us all a better shot at better lives.

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Chronicle Media Politics

Day 83 and Tribalism

For what are probably obvious reasons (a mass shooting inside a grocery store a few miles from my home) I’ve been trying to keep off of political media the past day or so.

I’ve mostly succeeded but it’s a challenge when my primary relaxation space, Twitter, is saturated with commentary on a topic I don’t want to discuss with anyone that isn’t also living through the trauma personally. It’s not even that I don’t want to hear from folks it’s more that even if you have had a similar tragedy in your community your reaction may not be the same as ours. Every trauma is unique even when cultural circumstances may not be.

I bring this up only because I realized today when a new app claiming to analyze your news bubble filter went viral I didn’t know what folks “thought that I thought” about politics. The app said I was 100% leftist in my filter. My immediate reaction was “bullshit” in that I probably tweet once a day “as a libertarian” and regularly discuss my views on small government. So I asked folks what direction they thought I leaned. There is not a lot of consensus so far.

I follow and am followed by a very diverse group of people. I probably follow everything from alt-right fanatics to avowed socialists. I socialize with bro-science masculine fitness folks and queer chronic disease and disability advocates. So I’m not surprised I am hard to place. If you are a trad life carnivore on a homestead your opinion on my politics is probably pretty different than if you are a healthcare for all anti-ableism urbanite. I work with Silicon Valley folks and venture capitalists and the New York media establishment. Finance and the press corp are not generally politically aligned so unsurprisingly those two groups may also think I’m in a very different place on the spectrum. To someone at war with the media I may look left wing. To someone in the media I may look right wing. And yes this comes out in the wash as centrist.

The reality is that I have fairly nuanced views and your take on my leanings may say more about how much you like me and thus how much you want me to agree with you. This is for a nice reason. We tend to like the people we agree with more.

So it’s possible if you want me to like you then you may assign me views that are more aligned with yours than I am in reality. Don’t fret though we can strongly disagree and I will still like you. If we have fun together on social media I don’t need you to agree with me on social or political issues. I spend time on social precisely because I do like all kinds of people and I want to enjoy that incredible diversity of humanity. And we are all here because in the end the only thing that keeps the loneliness at bay is each other.

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Chronicle Internet Culture

Day 77 and Bedtimes

As a dedicated shitposter I have got to learn to keep the takes to myself after 9pm. It’s feels like I’ve been following gossip about the perennial “platform versus editorial” since I was a toddler (in reality maybe since I was in college) so every time a new chapter unfolds I lap it up. Mostly because I’m a sucker for media gossip and this is a personal favorite.

Last night after my bed time I starting reading more Substack hot takes (if you aren’t following people are worked up about a program called Substack Pro and what opinion writers are or are not being paid by the startup) and decided to be a dork and say shit even though I knew I’d regret it. Not the shitposting itself to be clear, I never regret a take, I just regret doing it when I should be asleep. Two hours later I’m way too worked up to sleep. Twitter is a lot of fun and I’m a high energy kind of person. Despite me being dedicated to my healthy routines I ended up not sleeping till midnight and then got woken up at 530am. So I’m a bit of walking nightmare today as I’m really too old for late night goofing off even if it’s just on the internet and not a nightclub (remember those?).

So if you see me goofing off on social media after 9pm please tell me to go to bed. Do not encourage me. Don’t feed the trolls. And by trolls I mean me

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Chronicle Internet Culture

Day 69 and Nice

Memes are the folklore of the digital era They lack narrative arcs in and of themselves, but their accretive nature means they contain in-jokes and stories for the communities that build them. And sometimes their simplicity is the key.

I find myself talking quite a bit about memes, virality, shitposters and internet culture a lot here in my daily writing experiment. So it’s not surprising that on day 69 of writing all I can think of is … nice. It’s big accomplishment to do anything 69 days in a row. It’s definitely nice.

Know your meme has a pretty extensive history of 69ing in general but it’s the additional layer of responding “nice” to the number divorced of any context that I particularly like. Any time a the number 69 is posted online virtually any comments section will have at least one lone “nice” to illicit (hehehe wrong elicit but it’s nice).

I learned today that one of the earliest mass documentation of using “nice” to respond to 69 was a Tweet from President Obama encouraging confirmation of Merrick Garland as a Supreme Court Justice as 69% of Americans favored it. The internet went nuts.

Because coincidence, symbols and personal meaning collide, I enjoy that on my 69th day Merrick Garland got confirmed for the attorney general gig instead. You can read meaning into anything on the internet. Nice right?

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Chronicle Internet Culture

Day 65 and Shitposting

Being emotionally vulnerable in public is one of best things I’ve ever done in my life. The second best is easily shitposting.

If you are not extremely online (how did you get here) shitposting is the deliberate act of soliciting a response online. It’s traditionally used as a lower effort way to shape engagement and discourse. Partially because social media has made sharing opinions so easy, the act of crafting a nuanced argument and presenting it to an interested audience has become equally weighted to attracting supporters and advocates.

This isn’t as terrible as it sounds. Audiences can be built by anyone now. Shitposting allows creators who have a firm grasp on concise and comprehensible language to get across their point to anyone. Rather than suffering through pontification by elevated voices protected by institutional gatekeepers, we can hear bursts of truthful hilarity from nobodies. Think of it as somewhere between “the emperor has no clothes” and “from the mouth of babes.”

Having a firm grasp of the shitpost has elevated my voice in a way I’m not sure any amount of power or prestige could have done. Sure on the internet no one knows you are a dog but also don’t know you are a woman either (avatars aside). Quick bursts of wit can penetrate in a way that centuries of systemic bias simply can’t do.

The shitpost is always provocative but generally the best ones are in service to an obvious truth. This is culturally a part of meme sharing. Memes gain traction because they are immediately comprehensible despite containing layers and layers of deep context. In this way they resemble our richest multimedia experiences. It isn’t quite “a picture is worth a thousand words” because shitposta can often be Tweets but there is something to the truth that descriptors and adjectives just can’t reach. Meme and shitposts are often quite funny as humor is the fastest way to be legible to a large audience. But it isn’t necessarily a prerequisite.

Shitposting is also inherently anti-authority. It makes no calls to justice or power. It implodes sacred cows. I suspect one of the reasons I don’t believe in cancel-culture as a massive threat is because any anonymous asshole can put out the fever of a mob.

I highly recommend doing more Shitposting. Start in your private chats if you aren’t brave enough to do it on named profiles. Or create an anonymous account. Just start getting your truest stupidest thoughts out there. You won’t regret it.

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Internet Culture Startups

Day 59 and Throwaway Days

The worst part of being in your thirties is no one tells you that won’t be able to sleep past 7am.

So this morning, right after sunrise, I’m plotting all the ways I’ll get to work on new projects today. Never waste a good Sunday. As if time has any meaning in the pandemic.

Here I am sliding back into workaholic ways, excited by the pace of change. But then you are reminded that routines and nutrition and supplements need to be done. So the tension between the allure of work and the practicality of needing to care for your body split. So I stop to mix a supplement smoothie and take some stuff. Then the sun is out so a hike up the front range trail is a must. Nutrition and exercise keeping the tension in check.

Maybe somedays it is ok to prioritize the long haul. The body that need to be strong for the next big shifts. That chaos is coming at us so fast a firm anchor for mind is a must. Techno-progressives need to believe in the positive outcome because we must cheerlead for a better future.

It’s nice to feel like even on throwaway days, you can cheer for all the outcomes

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Chronicle Finance Internet Culture

Day 57 and The Fungible

Finance commodifies. The value of one thing must be stacked against the value of another. We can put “a thing” in a ledger and trade it for another thing.

Making something that is not a commodity into a piece of property that can be valued, traded, sold, or transferred is the natural order of financialization.

Not content with turning food or labor into commodities, we have created financial products to divine literally anything into an asset that can be owned, traded, or hedged against.

We’ve decided on fancy vocabulary words like fungible to make the basics of human reality seem more exciting. Or maybe just to charge more for it. 2 and 20 requires a bit of song and dance I suppose.

Fungible is a funny word too. Interchangeable makes more sense. It has more inherent meaning when brought to the context of finance. Sure, we bristle at the idea that our labor, our time, our creations are interchangeable, but we assign values to them so human creations largely have value that are easily exchanged. Finance commodifies. Just because you are unique doesn’t mean your creations aren’t things.

This week we sell non-fungible tokens (nft’s). A financial person might stop and think “ok, but I prefer the fungible, as I myself trade interchangeable things”. And this isn’t, it’s right there in the name. And if I’m not, I damn well better be doing it with something that has a price we agree on like a dollar or an ounce of gold.

And yet here we are with the NFT. Art lands in this category. It is unique. It is non-fungible (say that at a party and see how fast people walk away). It is unique it and cannot be made interchangeable. And yet we sell set.

So how do we trade it? How do we assign value? This contradiction tickles the minds of thoses who have aggregated many interchangeable items with agreed upon values. The rich I mean. The rich enjoy the tension inherent in a thing not being a fully agreed upon commodity. A “not thing” can be worth more than a “thing” precisely because we don’t agree on it. Even if the process of assigning something a price can often feel like it is toeing the semiotic line of “not a thing” assigning value brings it into “thing-ness” by anchoring its reality to the present.

Signifiers are required. The semiotics of value. The desired exchange. And so we toss technical terminology on top like fungible and pretend these frameworks make it easier to turn a “not thing” into a “a thing”

The non-fungible token. It is right there in the name. It is not interchangeable. And yet it has an assigned value. It has been funged.

Standardization, interoperability. Tradeability, liquidity, immutability, scarcity. Amazing what finance can do to a “not thing” in no time at all.

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Chronicle Finance Startups

Day 51 & Unwritten Rules of Startups

I’ve been shifting my working attention towards angel investing. As I talk with more founders, particularly those sent to me by my venture capitalist friends, I’m noticing how much bad advice is circulating in the discourse.

There has been a consistent trend of thought pieces and generalist advice in startup land that gets published by those that find attention helpful to their careers but don’t actually want the risk of sharing the unvarnished truth. Think TechCrunch thesis pieces and founder medium pieces. I’m guilty of engaging in it to a significant degree.

But it’s getting to the point where I feel bad that I’m not doing more to correct some of the bad advice or “true but not in your case” advice. It’s persistent and chronic and doing significant harm to certain communities of founders particularly those that are underrepresented. If you are a founder please DM me on Twitter or email me Julie dot Fredrickson at Gmail for further dish.

Founders regularly get terrible advice on fundraising metrics. Lower your CAC with blending channels (don’t please be honest about cost), you need to show faster growth so increase spend (growth is good but can kill you dead), organic growth is more appealing than marketing spend (it depends organic is hard to replicate and scales unevenly) and my personal favorite stack your MoM growth charts it looks sexier (so does a push-up bra but eventually you get seen naked).

Another area that gets weird is how much bad advice there is in fundraising process. You get told to drive FOMO and excitement but no one tells you just how much investors talk. Founders inadvertently tell white lies that are so transparent it’s the source of constant back channeling. There are so many cliques and power structures you don’t appreciate till you are more entrenched. Startup land lives for it’s petty feuds and rivalries. Be careful trying to play funds off each other as it’s rare for anyone to be fully blacklisted (though it happens) and you don’t know how close to partners may be or if they hate each other’s guts. Some folks look nicey-nice on Twitter but fucking loathe each other in reality. We’ve got cliques for female founders, gay founders, Christian founders, libertarians, fitness freaks, data geeks, retail hounds, SaaS sluts, and yes some of these are just fun to say. Be careful with back channels. You never know who may actually be crucial to your deal or a significant power player. Or who vouching for you can turn an entire deal around. Many of the most respected startup folks don’t maintain social media presence at all. So don’t be rude if you can’t judge how important someone is from their bio. They might tank your deal or get you tracked to a partner who writes a term sheet.

Be carful about optimizing your raise for specific outcomes like valuation or time. I know fundraising sucks but it’s also your job. You will have to do it again and it gets harder each round. You go with a higher valuation and you have to grow into that number. Are you sure you raised enough to hit the metrics? If not you get recapped next round. That only hurts your ownership and the VCs don’t really care. Are you trying to get it done fast so you can move on with your life? Lol guess what now you are stuck with that board member for a decade or till your startup dies. And a bad board can kill you dead. Or make you wish you were. The chances of you slowly sinking because your board has a toxic relationship with you is much bigger than the chance that you will grow so fast you always hit your metrics.

A big part of startup life is accepting that your ego does you more harm than good. This life will humble you. And generally everyone just wants founders to succeed. We want to help you avoid the mistakes we made. But not everything will apply to you. So don’t take every bit of advice or you will constantly be at the mercy of others. Context matters a lot.

But you must learn to listen and adjust your course or you may end up chasing metrics that don’t matter with a board you hate and a valuation that you can’t life grow into.

Categories
Internet Culture Media

Day 44 and The Press Culture Wars

While I am a child of Silicon Valley (literally), I came of age professionally in media soaked New York City. The battle of startups versus the press has been one I’ve largely ignored as I think it represents cultural misunderstandings between two very distinct groups. I love startup life and I love media people. But to say they don’t grok their different motives and power incentives is an understatement.

So watching them fight is a bit like watching your two best friends in a spat. It’s awkward, you don’t want to pick sides, and you just hope everyone simmers down. But I’m beginning to think the beef between the 4th estate and the tech sector is starting to have some collateral damage. Not least of all because bad actors have infiltrated both: on the tech side we’ve got blackpilled monarchic misogynists and their jackbooted political protofascist admirers, on the nominally left wing media side we’ve got neo-reactionary Jacobins. Kinda hard to pick a side when those are your bedfellows.

I have generally sided with skepticism of media as I was raised on AdBusters and am vaguely aware there was a time when corporate media really was dominant. I’ve also been in control of large advertising budgets and seen first hand the little compromises that get made to stay in business. But the newest volley in tech versus media has erupted a new low of bickering and ad hominem attacks that have the memetic mobs of both sides are hungering for blood.

All this to say that I’m finally considering picking sides. And I don’t like it.

In the current narrative tension portrayed as techno-optimists rationalist thinkers (lol) versus the new reactionary left wing media, I’m sad to say I’ll end up siding with media. Not because they are right (they aren’t), but because the fragility of these self proclaimed centrists aren’t worth preserving over the 4th estate. We need the press more than we need “‘well, actually’ reply guys.” Feel free to take bets on how fast I get my first reply correcting me.

Too many of the critics of media have been black pilled by operatives that chose to be fascist influencers when they couldn’t make it in the traditional realm. Gamergate brought us the first wave of directed mobs sent to harass nominal new media figures. A lot of that was misinterpreted, but the end result has been that portions of the technologist and web set adopted too many of their rhetorical gambits. Which is not a winning strategy. Mid tier thinkers would rather martyr themselves on the sharp dicks of clout defenestration than actually win anyone over to their cause. So instead of being decent media critics, which we need, they just throw themselves down on their chosen causes.

Like I get it. I too was once a kid who was convinced being right was the only moral cause. Then I realized what “to the victor go the spoils” actually means.

You have to win so being right matters. Being morally right without a win is Pyrrhic victory.

So to the “rationalists” pissed at the New York Times I want to say you are not fighting a righteous enemy. You are fighting bitchy queens who are better at this narrative thing than you. It’s the fucking styles section for Christ’s sake. It’s normally used to skewer ugly clothing and idiot bourgeoisie real estate trends. Yes, it’s often the source of the most incisive cultural commentaries and the best writers are often housed there. So by all means fear it. Actually you should fear it as if one mean queen has it in for you they can do a lot of damage as they are really good at it. Just understand that it’s also a petty mean clique run by the same people that probably tortured you in high school (or for some of you that you bullied so sorry turn about is fair play).

There’s plenty of good reason to be mad at the New York Times or Washington Post right now. They are owned by plutocrats. Their operations are opaque. But so are the companies where you probably work. And I bet you think they do shady shit now and again you’d like someone to bring to light. Human institutions fail because they are run by humans. And no matter how smart you are you can never be free of bias. You can barely be less wrong. But the alternative of having no 4th estate is pretty bleak. So be careful what you wish for as you just might get it.

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Chronicle Politics

Day 38 and Better Fear Than Anger

Culturally in America we’ve lost touch with the value of fear. Which is a shame as fear is a root emotion (along with sadness and happiness). We’ve became enchanted by anger instead. But anger is not a root fear. Anger is the steam rising off of fear. Cultivate, explore and release your anger and underneath you will find the fear that drives the issue.

We’ve decided we don’t like fear though. We’ve perverted it into a weakness. Especially during the pandemic. Anger on the other hand as won cultural acclaim in America. We use phrases like “right to be angry” and “righteous anger” rather than exhuming a deeper truth that will be more revealing. Fear is good though. It cuts deep. Fear shows us the child that lives in our innermost self, revealing the terrors and traumas children feel from being powerless, abandoned, and small.

Even as we cultivate strong bodies and swift minds as adults, the child who was betrayed by the accidental lapses by our parents remains inside of us. In psychology they call that the inner child. Perhaps your inner child is angry. Mine often feels anger. But at her heart the child is just scared. But rather than answer the questions raised by our fear and overcome it, we are seduced by the power of the anger steaming on top. We cultivate heroics to nurture the anger. Americans craft elaborate myths about the heroic value of anger.

I’m not suggesting you are not angry. Or that your anger has no place. Nor am I invalidating the source of your anger. I am however asking us all to dig deeper. Learn why you are angry. Then go deeper. Find the fear of the child that is inside you.

My fear? That I’ll be abandoned by my people during this pandemic. Just like I was abandoned as a child. I got angry seeing the choices people made. But underneath it was simply the fear that repeated a childhood trauma that I wasn’t important enough for anyone to save me. Knowing that helps me save myself. I take responsibility for my own fear. I can use it as an edge if others don’t work on their anger. But I’d rather we as a nation work through our shit instead.