Tag: Press

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimism, YIMBY advocacy for the Montana Miracle housing reform, my digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Community Emotional Work Media

Day 960 and Summer Frailty

Rounding the bend into a thousand posts is teaching me some lessons in humility and frailty. I am reaching to get words word as my mind is slow.

I am not reacting to something in an average way and it’s been a struggle to keep going over the laser week or two. I’ve put one foot in front of the other but I can see that I only slept for a couple hours last night. Ironic to be considering averages when one’s own responses are so slowed.

I am just trying to get through August. If my standards are simply to plod through then any achievement like throwing a successful policy night or recording a podcast for Wealth Actually on early stage venture capital count for something.

Much of my struggle is probably just some better living through chemistry problems. A new addition to the biohacking routine went awry. I’m struggling with the heat wave and the air quality of summer in the mountain west. The long days of bright lights slowly unspooling my sanity as I wait for cooler less cruel months to come. Just breathe in and out and try to eat and sleep.

Categories
Internet Culture Media

Day 937 and Conspiracy’s Greatest Hits

The rising volume on complaints about the mainstream media has struck me as a little bit silly as I’ve been entrenched in skepticism of institutional authority my whole life. Thinking the news had a bias isn’t new and conspiracy is practically an American art form. So be careful out there.

When I was a kid in the late nineties we still had the national broadcast evening news as the center of discourse. I was considered a bit odd for being interested in news at a young age but my hippie parent had a healthy skepticism for institutional authority so they encouraged it.

I remember before the mass adoption of social media and self publishing, if you wanted an alternative perspective you had to turn to AM radio. If you were lucky you lived in a college town and had access to library cooperatives and computer labs. If you were very lucky like me, your parents had invested in personal computers and internet access early on so you could mix formal libraries with early choose your own adventure newsgroups online.

Thanks to the confluence of the above factors I read Adbusters, went to the local anarchist book cooperative and listened to Art Bell late at night. I was practically stewed in every early conspiracy and counter culture narrative that had any amount of reach. If a zine cared or an indie publisher could cobble together a story I read it. This lead to a general fascination with media and how Americans decided on what was credible and what viewpoints were discouraged.

I was a curious child. My family welcomed skeptics and mystics. This is perhaps what happens when you take children on meditation retreats. I got inoculated to a lot of crazies, cults and whackadoodles because America has always been where utopians gather. Our evangelical cultures have led to uniquely American interpretations of our Gods. And I loved nothing more than watching these subcultures flourish.

My family bought a cable news package and I watched CNN and Fox News battle it out. I read Naomi Klein and Marshal McLuhan. I convinced my mother to get me a subscription to the Economist when I was fifteen. Embarrassingly I used their motto in a year book quote. I talked my way into a job famed talk radio juggernaut 77WABC when still technically in high school.

If there is one thing I learned from this lifelong obsession with who controls what we think, it’s that we rely on the same simple narratives over and over again. The conspiracies of yesterday are the facts of today. We change our minds. We recycle the same prophecy. If you start seeing a lot of chatter about aliens remember we’ve had this news cycle before.

Categories
Culture Media Politics

Day 932 and Schisms

Most of my social circle is caught up in various internecine dramas. This is really saying something as I have a lot of people in a lot of different demographics across every continent except Antarctica. Which is a pity as I’d love a friend down there.

I am convinced that everyone is losing their fucking minds because we are in the middle of what I believe will end up being recognized as an information war. Maybe one day we persecute memetic crimes against humanity at The Hague.

I realize this sounds modestly hysterical but really you probably don’t appreciate how much your opinions are being courted to different interests groups. It’s not even particularly menacing. We want others to see our humanity and we leverage every tool we have from Twitter to the New York Times.

And it’s important that we fight these wars. You are probably right about a lot of things and I am wrong about them. It’s important that you and I provide participation and consensus to the rest of society so we can come to some form of agreement. If you think something should change own up to it.

I genuinely think it’s a mistake for anyone to pull away from these obligations to society and by extension political and social opinion. I have watched Silicon Valley pull back from participation in its own self advocacy in the wake of the American media coming down so hard on it. I think this is a mistake.

I believe that the technology industry and startups in particular owe it to ourselves and to the rest of the world to remain engaged. I promise it’s not that hard to speak to the media or the general public. If you are a founder or someone participating in this community and need help just send me a DM on Twitter. Consider me a diplomat to the fourth estate.

Categories
Media

Day 929 and Right Speak

My day has been a little off as I’m nursing my husband through some surgery. Through frankly he’s recovering so well it’s mostly just keeping him company while I do my regular workday. But I have consumed some good content in the process of keeping him company and making sure ice packs are rotated & medicine is taken.

I watched John Mulaney standup special Baby J which was surprisingly good. My main takeaway was “being liked is a cage” but also you’ve got to watch out for how selfish everyone is in the process of managing their own traumas and addictions.

Mulaney is a fascinating example of someone going from beloved to fuck up as soon as it was clear he was a human and capable of sinning and hurting himself and others.

He got a good dose of being condemned while being shitheel as an addict. Who he really hurt other than himself I can’t say. But he was problematic says many inches of gossip writing and critical reviews. Wrong speak and shame and condemnation is so interesting as a social engagement issue for culture. It’s never really about them. We can all be assholes and unlikable in the process of being hurt and healing our hurts.

I suppose this is why I believe it’s better to never take anything personally and be sure you take care of yourself if you find yourself reacting strongly to a person’s frailty. The ones who love you will forgive you if you need to reorient yourself into doing what’s right for you so long as you don’t hurt anyone in the process. And oftentimes even if you do.

The follow up movie we watched was also about wrong think. But instead of it being about the addiction and selfishness of a celebrity it was about the selfishness of trying to decide what’s right for an entire nation. We watched the Tetris movie.

Which is quite a dramatization of how totalizing even the most glorious of ambitions can be in the hands of hands of normal frail humans. Yes I think wrong think comedians and communists are related and I swear I still think Bari Weiss is kind of an asshole. Most of the comedians asking for forgiveness for wrong think aren’t actually that funny to begin with. Back to Tetris

I found myself inspired by the frustrations that come from human nature & self dealing while glorifying ambitious end goals for social good. The collective good can often be patently false if someone ambitious enough gets perverted. Maybe I’m just being that asshole capitalist but I think nepotism and corruption come in many forms. And it’s easier to spot it in British billionaires and communists bureaucracies. But we’ve got plenty of right speak and “for your own good” pleas right here in America.

It’s inspired me to look harder into how we are perversely seeking control and benefits for large corporations and political parties in our current race to regulate new technologies like crypto and artificial intelligence. If you want a hint as to where I’m worried look no further than Gary Gensler and reinforcement learning for artificial intelligence alignment. And yes I’m making bets to that effect.

Categories
Internet Culture

Day 917 and Attention Budget

We act like our attention is a static thing. You have reading habits and social media patterns and your attention is allocated to what makes the most sense for whatever demographic you have settled into for your life choices. But it can always be changed. And maybe your attention choices don’t serve you.

We have fantasies about our independent mindedness, especially in America. But we are all a product of other people’s attentional priorities. What you are focused on is quite often molded especially for you.

It’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry, when in fact, you’re wearing a sweater that was selected for you by the people in this room… from a pile of “stuff.”

Take the principle of this iconic scene from The Devil Wears Prada and apply it to every single area of your life where you made a choice as a consumer, worker, hobbiest, parent or any other identity with a collective meaning.

I’m taking this problem very seriously at the moment as we may be in for a significant attention economy realignment. Big chunks of the social internet appear to be up for grabs as legacy networks like Twitter, Reddit and Stackoverflow go through significant identity alignments issues as competitive pressures from artificial intelligence and increased attention allocation automation. The algorithms are fighting for you.

None of this is bad or good necessarily. Some of it is us fighting to make make some areas more competitive and perhaps other areas will be shown to be unsustainable. And sometimes it’s just management. Don’tk make the mistake of dickriding for someone that is as human as you or I. Stay smart out there and think critically for yourself.

Categories
Internet Culture Politics

Day 904 and War Dogging on Mobile

I was busy working for most of the day on an investor update for chaotic.capital. It’s really dope and I’d love to have any prospective LPs read it to see how we are navigating the moment. Chaotic is my humble pre-seed fund for weirdos building shit to survive the current planet wide disjunction. The general sense of history restarting from its fuck Fukuyama slumber is a clear and there is stuff to build.

When I do deep work I try to give myself some space between me and information feeds. But I find it hard to entirely shut for more than a few hours. I monitor many threads across many interest groups with vastly different interests. I flow it back to me and my investments.

As I sit comfortably in my Montana home on the edge of the American empire, I obviously can’t help but worry I’m a Cassandra doomed to know horrible truths. But this becoming a bit of a hobby for all of us isn’t it? We all watch nervously as history unfolds with little influence on the broader strokes.

My fear is that we’ve all become armchair war dogs cheering on whatever professional grade propaganda works for the current moment. And we must be careful not to let ourselves be controlled by that chaos nor amuse that we know what is happening.

I firmly believe in having a locus of control and acting within it. Today I wrote up the current state of all the vibes I’ve seen and synthesized in my market status report. I then named the bets I’ve taken with our capital. I explained why I think have the greatest chance at resilience in a world that is more and more chaotic by the hour. And then I showed the work on how I found the deals and made connections for my portfolio that was unique to me.

After I’d wrapped it up and got my operating partner Alex to be sure all the operational work was settled I opened up my feeds. It was Swan Lake time. The head of mercenary organization Wagner Group was maybe, or maybe not, declaring a coup against the Russian Defense Minister. Who knows what’s going on! Certainly not me.

Cue the rampant speculations. My Telegrams are going wild. Signal is on fire. I am scrolling through sick jokes and CIA theories and extremely funny memes. Everyone is rushing to exert influence and partisan narratives on top of what looks like a Tom Clancy novel. And even he’d agree this week was a bit on the nose with the submarines and the Soviet comebacks. So let’s all remember the world is complex and we know so very little so let’s keep taking responsibility for the moves we can make and helping others do the same.

Categories
Internet Culture Media

Day 892 and Synchronicity

Everything feels weird and it’s hard not to notice. Is it a wrinkle in time? Have we torn the fabric of reality? Did some kid in Las Vegas see aliens? Is that the tug of the multiverse on the edge of your consciousness? Maybe it’s a demon. Maybe it’s some x-risk scenario with artificial intelligence.

Our collective narratives about synchronicities have been pouring out on social media. No one is really sure what the fuck is going on and it’s showing up everywhere. Did the physicists at CERN accidentally fuck up space time? Have we been living superimposed on another reality for all of humanity? Can some people see the other reality? Can you? Can I? Did all of human religion have a point about supernatural shit and the Enlightenment was just a cope?

My favorite theory floating is we are only just noticing some anti-gravity experiment gone awry back in the day because commercial artificial intelligence accidentally revealed too many conflicting data points. Despite the state controlled AI’s efforts to keep a lid on shit we just couldn’t keep the aliens, or a breakaway civilization, or the multiverse or the lizard people under wraps and have been preparing for the big reveal for a while. Except no one is paying attention because shit is chaotic and we’ve all got bills.

Alien asked a wojack if he is shocked. Wojack is too busy to contemplate extra terrestrial life.

Did something happen in the 1940s and we managed to keep it under wraps until Sam Altman and company triggered the Vulcans to show up? Sorry I’m overlapping too many pop culture touchstones with too many niche Silicon Valley personalities for just one conspiracy theory.

All I know is even Elon Musk is looking to hire a witch and head of propaganda. But as a chaos magician I only work for my own LPs, founders and my family so he’s got to look elsewhere.

Need a head of propaganda and witchcraft? I need more then cash
Categories
Politics

Day 890 and Millennial Heads of State

America is being strangled by a gerontocracy as our Boomer and Silent Generation leaders resolutely refuse to get the fuck out of the way. I guess they can’t really enjoy life with their grandkids since so many of us failed to reproduce. Did mass social acceptance of divorce have consequences? Who can say! Meanwhile Saudi Arabia and North Korea are being run by millennials.

It was brought to my attention today that Crown Prince Mohammed bin Salman is 37 years old. And while I probably realized he was in his thirties I really don’t think I’d clocked that it meant anything till today.

Isn’t it astonishing that this geriatric millennial convinced his daddy (who is a fucking King I might add) to step aside and let him run the empire?

Meanwhile in America, Hunter and Don Jr are maiming themselves with cocaine and dating Gavin Newsom’s ex-wife respectively. MBS on the other hand killed a Washington Post journalist and got away with it. The only thing American failsons have managed to kill is some Yellowstone wolves. Succession not looking so glamorous now is it?

Not that you should kill journalists obviously (the fourth estate is important for social trust) but is killing your offspring’s future ethically more sound? I don’t think so. A suicidal youth reflects poorly on the nation. Especially when those “youth” are like in their forties and fifties. It’s fucking embarrassing.

And yet the American gerontocracy sure seems to be in favor of letting their youth slowly suicide themselves. I get it, their kids suck, and they don’t want to risk even an iota of their housing wealth. And they are still butthurt their Greatest Generation parents didn’t respect their failures in Vietnam. The Soviet Union collapsing was a win though so there is that!

Categories
Culture Politics Reading

Day 869 and Novelty

When I was a university student at Chicago we went through a two year core cannon which was mostly meant as a Great Books exercise. I’ve still got a dozen rainbow colored books dubbed the “Western Civilization” readers. I treasure them.

My professor was a scholar named Katy Weintraub. She was the better half of the beloved Professor Karl Weintraub. The classes were famous for good reason. I’ll forever be grateful for having been taught the western cannon by someone as capable as her.

One lesson that has stuck with me is the dangers inherent in the human urge for newness. She brought up the insidious, cumulative effects of novelty nearly every lesson.

History was driven by “newness” and its consequences. Each new historical moment was an opportunity to be reminded how fraught with the peril novel ideas and changing cultural mores could be. Death, war, famine, and conquest lurked behind an original idea.

Every rebellion, reformation, and new republic started with some asshole sharing a bright idea. And it tended to get you killed, even if your particular form of novelty got widely adopted down the road. See Christianity, various flavors of democracy, the printing press, and the Enlightenment to name a few.

The “best” part of modernity appears to be that everyone from yours truly to Donald Trump can constantly float novelty trial balloons from the comfort of their own toilet. Best and worst are doing a Janus double duty of meaning here.

Professor Weintraub might remind us that all forms of novelty are dangerous. New ideas represent change. And change is destabilizing even if we later recognize those changes as positive.

I’m certainly feeling the destabilizing effects of having to be alive during living history these days. I bet you are too. Turns out we don’t live outside of history at all. Maybe I finally understand why novelty represented such a danger in Professor Weintraub’s mind. Change has been, historically speaking, pretty hard on those living through it.