Author: Julie

Categories
Emotional Work

Day 172 and 3 People

I recently heard in my therapy practice that there are three distinct people being juggled inside of you at any given moment. The person you want others to see you as. The person others see you as. And finally the person you actually are. The hope is that you find a way to be at peace with all three.

I am not at all congruent on this matter. I’m not even sure I can articulate the distance between who I am and external reality. In my head, I’m introverted, cerebral and not very interested in other people. In my head I prefer to keep to myself.

That doesn’t match at all with the person who others see as cultivating and thriving on attention. The person who enjoys spending hours on social media doesn’t seem introverted. I think that’s the person others see me as. They see me as an extrovert who intuitively gets attention.

And that sure as shit doesn’t match the person that is smart, hard working and well connected. Thats the person I want to be seen as. That’s the “brand” I think I should have to be respectable in the eyes of others. I want to be seen as the person you turn to who can help you solve a problem. I want to be seen as the person you turn to if you need an introduction. And then I want the people I send introductions to to trust that I will only send them the best people.

Of course, the truth of the matter is I am all these people. I am an introverted cerebral person that likes to spend time alone with her thoughts. I am also the person who thrives on attention and knows how to cultivate it. And I am a hard working person who you can count on to make good introductions and steward your social capital well.

So next time you get worried that the world thinks you are someone completely different from who you see yourself as just remember you are 3 people. You are different. You are the person you want others to see you as. You are the person others see you as. And finally you are also the person you actually are. It’s all you. And it’s wonderful.

Categories
Media

Day 171 and Publicists

I have a number of portfolio companies and clients for whom I do some of their public relations work. I don’t advertise myself as a publicist but I am very good at the work. I typically only do strategic work and media relations so please don’t ask me to pitch you.

The tricky part is usually convincing the people I work with to trust my instincts and not, you know, the actual act of working with the media. I do a lot of heavy lifting and training to prepare people to have something useful to say in public.

People who have no experience getting attention typically struggle emotionally with the fact that they don’t necessarily matter to the media. They get grumpy that people who they perceive as being “less” get coverage they don’t deserve.

Of course, we don’t always know what is going on behind the scenes. We don’t know what stories were told to writers or by whom. And attention tends to beget attention. So once someone is featured regularly in the media they tend to stay there. They become a trusted source.

But becoming one of those characters that gets quoted or featured a lot is hard work. Occasionally you get a lucky break, but it’s a bit like getting hired for an entry level job that requires two years of experience. It seems impossible! They are two distinct states right? Either you have experience or you are entry level. The same problem exists in media.

There is a tension in how public relations works and how media sees it’s subjects. To get featured in the press you need to be either ubiquitous or “newly discovered” and no you cannot be both. Those are distinct states.

If you haven’t yet been covered you are definitionally not ubiquitous. I know seems obvious right? But that means it’s much harder to get quoted as an expert or featured in lists or others become part of a story. The regular mentions in media usually go to people who are already trusted sources. So how do you become a trusted source? You need to be discovered.

Being a new fresh face with a brand new story is catnip to media. So if you have a good story it tends to benefit you to keep that story under wraps until you find a media outlet that will give you enough attention to justify telling your story. You want a feature that can deliver you to ubiquity. Because once you tell it you will no longer be “discoverable” any more. I guess it’s a little bit like how purity culture religions think of virginity. And yes this process feels as icky.

This means you need to make the jump from discoverable new face straight to ubiquitous to get the kind of regular media coverage you imagine a publicist can secure for you. It’s a weird quantum state situation. And top tier publicists are often quite good at threading that needle to get you from new story to phenomena. It doesn’t just happen though. It’s strategic and planned out like a military campaign.

That’s why publicists sign longer term contracts. If they deliver small stories that can be placed in a month long contract they cannot deliver you a big feature. Features take weeks if not months. A research piece takes a long time. A glossy spread in Vogue is usually pitched 3-4 months in advance.

So the temptation is to go for short stories. Those are good right? Well not always. Tell your big story in something small that has less attention then you’ve lost your shot at ubiquity. Doing little stories that didn’t break you into public consciousness, in your eagerness to just get covered now, means you wasted your shot. You’ve been featured just enough that reporters won’t perceive you as being a fresh new face. No reporter wants to tell the same story as another. So you’ve screwed yourself without even realizing it.

So do yourself a favor if you want to get attention. Listen to the advice of the professionals. Being a media darling doesn’t usually just happen. And it’s often on the advice and planning of professionals that probably know more than you do.

Categories
Internet Culture

Day 170 and Ass

I’ve got an hourglass figure and my favorite exercise is the barbell squat. That has over given me a fantastic ass. An ass that just won’t quit. Even after some health challenges my ass has been reliable as hell. So yesterday, without really thinking it over, I decided to share my appreciation for my ass.

The first response was from one of my girlfriends (who also has a great ass) sharing some body positive vibes. That was basically my expectation for likes and replies on a “feeling myself” tweet. It’s fun to share positivity on social media.

But then…it took on a life of its own. Comments started pouring in. I replied to virtually all of them. I had threads with best selling science fiction authors and anonymous replies guys. I got retweeted by big crypto and investor accounts. Venture capitalists and dirt bags had equal weight. I cracked wise and made jokes at my own expense. We made a party of it.

Obviously people joined in on the fun. Because shitposting is fun. Dunking, dumb puns and innuendos are enjoyable. But I think it’s something more than that. I believe in the cultural and emotional value of shit posting. Shitposting levels the playing field.

Audiences can be built by anyone now. Shitposting allows creators who have a firm grasp on concise and comprehensible language to get across their point to anyone. Rather than suffering through pontification by elevated voices protected by institutional gatekeepers, we can hear bursts of truthful hilarity from nobodies.

Hilarity is part of the social media experience. Many people have tried to hijack Twitter for the purposes of looking smart and influencing others. Thought leadership is an entire profession now. You’ve got Zen Koan advice Twitter abutting against “in this thread” tweet storms that are academic thesis quality. Which has been great for learning. I follow a lot of folks who use both formats. Being smart is cool.

But the essential nature of social has pushed back. The shitpost reigns supreme. We’ve had an enormous backlash against self serious Twitter. And that backlash has been rewarding folks who say weird shit like me.

Ironically, all the clout chaser and words of wisdom folks had their need to appear smart backfire on them. Shitposting is now a high status activity. Being smart isn’t high status. Being chaotic is high status. Leaning into the shitpost is high status.

You have really powerful people with enormous platforms saying ridiculous shit. I’m a reasonably respectable founder and angel investor and I’m talking about my butt. And the medium rewards you for it.

And I think that is OK. Not everything needs to be brilliant. Trust is built on the understanding that we are all humans. And sometimes humans feel themselves. Sometimes we get sad. It’s all part of the process. And if sharing your truth is what gets clout and audiences I think that’s a nice thing. I’d rather have status for being vulnerable than being brilliant any day.

Categories
Preparedness

Day 169 and Heatwave

I’m pacing back and forth inside my apartment. I need to get in my steps for the day and it’s simply too hot to go outside. A record (isn’t it always) heatwave has been scorching the American West for the past week. It’s hot. It’s dry. It is miserable.

Earlier in the week I tried getting up at 5am to beat the heat. But even first thing in the morning it was still over 80 degrees making it downright unpleasant to go for my usuals hour long wander. So I haven’t been outside for several days except to sprint into my Subaru and then into an air conditioned doctor’s office. Frankly it’s driving me insane. My body hates it. My mind hates it.

I’m a cold weather person by temperament and culture. I blame it on my Swedish ancestors and growing up in a mountain town in Colorado where I don’t think we even had air conditioning when I was a kid. Now twenty five years later I haven’t turned off the air conditioner in weeks.

The National Weather Service says temperatures are 10-20 degrees above average because of a heat dome. And also because climate change. I honestly think this jet stream fuckery sucks. I don’t understand how we are supposed to live like this.

A backpack containing a first aid kit and other disaster preparedness supplies.

I am grateful we haven’t yet started fire season. Though I know it is coming. All this time indoors should have me going through disaster supplies. And indeed we did redo our medic kit and trauma supplies this week. We even made our list public if you have been considering doing some preparedness of your own. But disasters have a way of blunting your capacity to do anything. So I’ve been pacing inside, my mind racing but accomplishing very little. Fuck this heatwave.

Categories
Chronic Disease Emotional Work

Day 168 and Red Queen Running

On a typical week I spend about 8 hours on health care appointments. This doesn’t include basic human maintenance like good nutrition, exercise and sleep. These are straight up hours I spend with health practitioners. It’s a lot.

I feel a little bad complaining about it as most people don’t have the opportunity to pursue some of the things that hold me together. The American medical system is built for those with spare money and time. But I’m envious of people who don’t spend all their spare time and money on healthcare. I cannot even imagine what I would get done if I was as healthy as the average person.

Regular people have the luxury of emotional dramas, personal hobbies and families. I on the other hand get to go to the doctor. I don’t get to stay up all night obsessing over men. I don’t have the capacity to raise children or parent. I don’t get to train for marathons. I’ve written before about the envy I feel for the lives of the fully able.

But mostly I resent that I have to spend so much time on my health just to maintain my progress. I feel like I’m trapped by the Red Queen in like Alice in Through the Looking Glass.

“Now, here, you see, it takes all the running you can do, to keep in the same place.”

Lewis Carroll

Some might argue that having a disadvantage like this focuses you. I’ve become quite a charmer over the years to offset my physical disabilities. I do more in less time because I have to in order to compete. I’ve found ways to thrive in late stage capitalism. It’s entirely possible I’m not standing still.

There is a whole theory of evolutionary biology that these pressures just to maintain your place in the world are adaptive. In fact, it is called Red Queen theory. I guess just needing to work your ass off just to stand still is pretty normal.

Categories
Aesthetics Internet Culture

Day 167 and the Naughties

I arrived in New York City in January of 2006. The aughts were an interesting time to be in New York. The recovery from 9/11 gave the city a sense of resilience but the Great Recession hadn’t reshaped the financial landscape of the country just yet.

I moved to Manhattan because I wanted to work in fashion. I didn’t have any relevant experience. I’d studied economics. But I was a blogger and that turned out to be enough to find a way in.

I met a man in the comments section of our respective fashion blogs as back then back links were an acceptable form of socializing. We both moved to the city the same week. He would become my cofounder on a fashion media startup and also my boyfriend. Yes it’s as dysfunctional as it sounds. Don’t worry we are still friends.

We’ve got a lot of fond memories of the Aughts. New media was just coming into its own. The possibility that it might change industries like fashion seemed exciting and democratic for style. No one had figured out how to grift by “influencing” yet. Which meant actual influence was still possible.

That first generation of bloggers was more influential in moving industries like culture than the commercial milieu we have now. Less lucrative certainly but the impact was significant. Good stuff actually emerged from living instead of someone imitating living.

My friend (the ex and cofounder) are considering writing a chronicle of our time. Partially it’s an exercise in nostalgia. It was a lot of fun. Maybe it’s a bit of an ego trip to think we could’ve even write some fiction that ties together the ethos and the aesthetics of that moment.

Back then we hadn’t cracked up the media industrial complex into algorithms and big automated ads dollars. A lot more got done in restaurants, bars and parties. The city itself hadn’t turned over into the complete plutocracy that dominates now. The kleptocrats needed the financial industry to implode and get bailed out for that kind of real estate takeover. Before the bailouts maybe the rest of us good maintain the delusion that we too could strike it rich. Now the distance is too great.

It was an era when Condé Nast mattered. Finance was a thing the cute guys with ambitions for money did, not yet a space that was entirely populated by Hedge Fund guys set on moving to Planet Billionaire.

And holy fuck the parties were great. Classes mingled more without the stratification that came out of the Great Recession. You could be someone even if you lived in a shitty barely heated no hot water squat loft on Bowery. It still cost $1600 but better than the 16K a month I saw it go for recently. You could get into club if you had some style. Instead of convincing people you mattered because you had a bunch of followers you had to convince someone you were cool.

I know this all sounds like bullshit old person nonsense mumbling about past good times. So if we do write about the Aughts it will take a lot better writing to make it compelling. I think it’s possible as I still retain a sense of place that I think is worth sharing. I’ve got ridiculous stories that could make for a fun read. So I’m putting the energy into the universe that I’ll capture those moments and share.

Categories
Emotional Work Startups

Day 166 and Safe Advice

Mistakes are expensive in the moment but priceless long term. This is why failed founders are so respected and sought after in the startup ecosystem. Their advice is the best money cannot buy. Money literally cannot buy the experience that comes from having utterly fucked yourself.

Sure maybe you lost a couple million bucks but you will never make the same mistake again. And because it hurts so god damn bad you will go out of your way to help others to avoid your fate. I’ve found that founders with failures are generous. They have seen the ways even the best laid plans can implode and want to help you from doing the same.

This is why it’s all the more frustrating for these operators watch a startup struggle to take advice. Speaking as a founder with failures, I know when someone else is about to make the mistakes I’ve made. I feel it in my bones. But it’s not always easy to help people help themselves.

Getting someone to an emotional place where they can hear that they too are about to fuck up their professional life takes love. Psychological safety is crucial to hearing someone else.

I have a theory that it feels safer to hear a hard piece of advice when it comes from someone you know is delivering it without ego. Someone who never seems to have struggled a day in their life tends to evoke our own feelings of inadequacy. Their advice could never work for us because we aren’t as smart, rich, connected or sexy as they are. But someone with scars? Sure maybe they get why this is so hard for us.

Categories
Emotional Work

Day 165 and Somebody Wants You

Yesterday I asked why I wasn’t doing anything to cultivate an audience. I asked for feedback on why I wasn’t seeking attention when, well, writing in public leaves open the possibility of getting attention.

As it turns out I have a complicated emotional relationship to attention. Because I’m really good at it. I get paid to get attention. But I resent it. And I resent it because I felt unwanted as a child. Which is how I got so good at getting attention.

I have to remind myself feeling wanted as a child isn’t my fault. I didn’t do anything wrong. I was a kid. It’s not even really my parents’ fault. Kids just pick up on shit and then they learn how to get what they want. And I wanted to feel wanted. So I developed a knack for being the center of attention.

Which is a long winded way of saying the second I put on external expectation on this writing from others, especially the expectation of having the attention of others, I’ll put myself into a cycle of feeling unwanted. I’ll perform to get attention. Then I’ll resent the attention. Then I’ll feel pressure to keep the attention.

And that’s not why I started writing. I did it for me. I’m afraid if there are days where I don’t have something to offer then I’ll revert back to being a useless kid who isn’t wanted. Then I’ll dive into ways to get attention. I will make content that is wanted. I’ll resent it when I get it because I should be wanted without performing. And well you see where I’m going with this.

Nothing ever fills the hole of those early childhood emotions. And I absolutely do not want this space to turn into something performative to get love and attention. If it gets attention just for existing then that’s ok.

But the pressure to give something to others is work. I can make spaces for work. Twitter is half workspace for me. But this blog isn’t for work. I talk about things I work on but that’s not the point really.

This is a space for the somebody that wants me. And I’m the somebody that wants me. And if you want me too that’s great. I’m glad you are here. I want you too. But no pressure or expectations. We can just have fun with it.

Categories
Chronicle Emotional Work

Day 164 and Building an Audience

I’ve been writing this blog with complete disregard for whether I’m building an audience. I come every single day and I put down my thoughts on this metaphorical paper and sometimes it’s worth reading and sometimes it’s shit. The rule is simple. I write every single day. And I’ve been enjoying it for six straight months. I value this habit and this space for codifying my thoughts.

Because of the personal nature of the insights and the daily routine pace of the content, I’ve been hesitant to do anything to build an audience. All the strategic things one does – have a theme, give them value, cater to their interests – will force structure into my writing. I’m not sure I want structure. If I add in rules like stick to valuable content on a broad theme I’m not sure I can do that everyday.

This means I’ve stayed away from any of the tactical audience building tactics as well. I don’t encourage signups to read this in your inbox. I don’t have any pop-ups to capture your email. I don’t promote my writing anywhere but a single link on my Twitter account once a day. I rarely out older links to past pieces even if I think it’s a terrific post with insights worth sharing. There are dozens of ways I could be increasing my reach and growing my audience that I am just not doing.

I think it feels like too much pressure. As soon as I make any promises about what content you can find here it will add friction to my one simple writing rule. And friction eats eat away at momentum. I don’t want to do anything to slow or break a successful streak. I’m proud that I’ve written something every single day for 164 days. A lot of it has been genuinely good too!

And maybe I think that my one rule isn’t good enough for anyone but me. Why should anyone else care that I write every day? Daily content that must adhere to rules is practically a guarantee for regular “meh” posts. Sometimes I just won’t be inspired. That happens. I accept that as part of the process but if I cultivate an audience will they?

Of course I could do more to promote the content with the caveats that it’s a personal site with a rule that means you will get a variety of content. If you know what you are getting into than I’m not breaking any promises. I could post to more platforms with clear indications of what I do here. That wouldn’t put any pressure on me and would be transparent with any potential readers. But I’m still hesitant. I’d love to know why.

Categories
Finance

Day 163 and Favors

Some professional arenas are driven by the favor trading of social capital.

I’ve got a gut sense that this is true on the two poles of commodity products and services. The middle ground has a lot more nuance and is thus less susceptible to favor trading, as it’s clear what drives price and value of service. With complete commodities (identical replacement value) and the non-fungible (not interchangeable or replaceable) there are not simple price or value anchors. This makes it more likely your purchase or choice will be driven by the perception of social capital. We will do favors for those with higher status or by the recommendation of those we trust.

Interchangeable commodity products trade on price, which means favors from across the ecosystem act as the grease in otherwise equivalent deals. Think suppliers of everything from lumber to textiles. If the price is the same maybe you buy from someone you like who took you out to dinner. Or you buy because that person has a good reputation in the community so you use the person your neighbor recommended. This seems intuitively true of commodity services like accounting, plumbing or roofing. Within certain bounds of quality, a 2×4 or a roofing bid should fall into the same bucket so it’s ok to pick whoever feels best. That’s why it’s susceptible to favors and social capital exchange.

On the other end, extremely differentiated non commodity products are equally prone to being tipped by favors. Think professional services like public relations that are very hard to compare. A publicist with favors to trade gets their clients the best coverage. A reporter who has a lot of sources can trade them in to get a quote for a story. Venture capital is one of the least commodified types of capital, a founder will pick one firm over another not just based on the price of a term sheet but whether others recommend them. Reputation matters a lot. Social capital is what gets a deal done, a nudge to consider someone will push you into a cap table.

Not convinced? Think about a product that exists in the middle like clothing from a brand you know but isn’t connected to you in any other way. This is the least susceptible to favor trading or the pressures of social capital.

We can intuit a dress made from quality fabrics and a recognizable brand has a set cost because the brand of the designer is not interchangeable (maybe with others in their category but Prada isn’t the same as Old Navy) and the cost of the fabric is transparent. A silk blouse can’t ever get too cheap on a one off basis. Both the brand and the fabrics set the bounds of the prices.

I didn’t really have a point in writing this other than being curious about what impacts how we pick what to purchase and what sets the bounds of our pricing. We are in a narrative cycle around inflation and work shortages which is having an impact on how willingness to to spend or hire.

So be careful if something seems too expensive but comes highly recommended. Be equally wary if something is particularly cheap even if a friend likes it. Look for the sweet spot of pricing and reputation that is based on market price beyond your in-group.