Not so long ago (*gulp* five years or so) as I first began investing out of our chaotic.capital vehicle, I would discuss our thesis in terms like thriving in a world of increasingly accelerating complexity. That trajectory inevitably leads to chaos.
How does one make money and start fast growing businesses in a world where entropy must be fought at every turn and the rules are constantly changing?
There are a million metaphors and I’m sure all have been used by now. One must surf the chaos or risk being caught under wave after wave of punishing swells.
Next thing I know the world is talking about chaos constantly. And it’s always accelerating.
The implication? Chaos! China’s leader went so far as to invoke my beloved Thucydides, warning of the trap that arises between two powers. Yes, Xi mentioned the Thucydides Trap in the recent summit with Trump.
The term was popularized by Harvard political scientist Graham Allison in the early 2010s, drawing on the ancient Greek historian Thucydides. His argument: when a rising power challenges an established one, conflict inevitably follows.
Americans may not like the presumptive idea of a rising power challenging our existing power, but these days it’s hard not to be skeptical of American power and its limits.
After all, the acceleration of chaos globally is partially in response to our inability to manage the complexity of our systems. We seem unable to plan ahead. But if we’d like to find a win-win scenario that doesn’t end in a Peloponnesian War we might wish to find a way to learn to live with the chaos lest the trap close its mouth on all of us.
The more power we seem to gain working with large language models, the more apparent it is that few of us are visually literate in a meaningful way. When you hear talk about design, it is all too often moods and vibes with no specifics.
Now, you might say that you know what you like when you see it. That’s also how we let the Supreme Court talk about porn. Clearly untangling the weft and weave of taste (and by extension culture) can be further articulated rather than relying on subjective, non-definitional standards.
How you came to your visual reference preference set is quite a bit more complicated than whatever pre-digested piece of media came across your algorithmic feed.
You can explore design languages from one token to the next, but visual literacy involves a lot more than scrolling or confirming you’d like to see more content “like this.”
Edward Tufte taught data analysis and public policy as a professor at Princeton and Yale for 31 years.
Tufte, via his Graphics Press, wrote, designed, and self-published 5 books on analytical thinking and showing, taught a one-day course, Presenting Data and Information for 923 days to 328,001 students.
Who knew Tufte and I both shared a love of marking the days of our work? He influenced many more people than I have but I find some joy in that coincidence.
His most referenced work, which I mentioned above was published in 2001. Visual Display of Quantitative Information was on the desks of everyone designer I knew, from fashion and Silicon Valley to public policy it was a mainstay. The man knew how to lay out information visually and he became the standard.
Some of Tufte’s self published tomes
The long tail of enthusiasm for displaying data beautifully surely owes its ubiquity in some part due to his success in teaching my generation’s designers.
He’s became for a period so universally referenced that Tufte became a cliche. Now he’s classic a quarter century later. His work arguably as successful as a visual language reference anchor as bookshelf favorite, “The Design of Everyday Things” by Donald Norman. His work is also denigrated as cliche in some circles.
The Design of Everyday Things second book cover
Both men offered clarity and practical principles over taste and theory. Those academic predecessors befuddled many who experienced aesthetics primarily through semiotics and critical theory. It felt revolutionary to return to form and function
You “Kant” really learn to love the languages of aesthetics from theory alone as it turns out. I’ll place a little AI synopsis to make the connection clear. This is from Perplexity:
Someone might relate to the popularity of Edward Tufte and The Design of Everyday Things as part of a broader hunger for clarity over clutter in how information and objects are presented.
Tufte’s work is influential because it treats visual design as a serious vehicle for understanding data, while Norman’s book argues that everyday things should be intuitive, legible, and centered on the user.
A Tufte-style chart removes decoration so the trend is easy to read, while a Norman-style kettle shows clearly how to fill it and pour it without guessing.
Both are forms of respect for the user: one respects the reader’s attention, the other respects the user’s actions.
Learning how to use an item or a tool, or how to interpret charts or graphics, can easily overwhelm anyone and feel disrespectful to students. A whole era of computing was stuck between the power of the command line and the legibility of the desktop metaphor.
Norman spoke of the Gulf of Execution as the gap between a user’s goal and the means to execute that goal. Tufte similarly wished to remove the confusion in charts and graphs so one’s ability to glean information wasn’t stuck in a gulf of understanding thanks to overwrought bar chart or sankey diagram.
With new artificial intelligence tools we are bridging some of that gap, not with design but with raw computing power. We are moving beyond the CLI and the desk and into a world of reference and inference.
I just hope we all take the time to learn our reference set so we can do more than say “I know it when I see it” as that will be our only way across the gulf of execution. Some things never change. Learning the languages of your field is one of them.
I’m in my luteal phase so primed to be grumpy, frumpy and otherwise combative. You’d think this wouldn’t be an issue as I’m currently experimenting with synthetic hormones and all sorts of experimental peptides but the feminine is a mystery.
Thankfully this cunty attitude had a positive side effect of spiraling me into a group chat debate over what constitutes couture. Haute couture literally means “high sewing” or “high dressing making” in French.
I just had to be technically correct as it’s the best kind of correct. I only know as once upon a time I picked a fight with Fédération de la Haute Couture et de la Mode aka La Chambre Syndicale as old school fashionistas tend to still call it.
I may have done a kind of DDOS (allegedly) on their publicity fax machines to get their attention to further my guerrilla reporting efforts. They were not amused by the chron job I set to send them regular faxes at specific intervals. Anyways.
The TLDR is essentially that what constitutes couture is a bit like champagne. It only counts if it’s from the ateliers of Paris with very specific artisans (and a number of them) using hand sewn techniques which sell only to private clients with custom fittings. They then approve your atelier if you meet these standards.
Couture is not custom made clothing nor is it a form of luxury determined by price or self labeling. And it is definitely not “ready to wear” clothing you can buy off the runway. If an elaborate dance of craftsmanship and French bureaucracy. As an American I find it a bit silly but I don’t care for cartels of any kind be it drug, oil or clothing.
Many designers will try to get away with calling a custom made item couture in order to ride on the 170 year aura of French fashions but it’s not really what is meant by couture and it’s absolutely not what is meant by haute couture.
You don’t see Savile Row tailors calling themselves couture designers nor should they. That would be silly and imprecise. They are Savile Row tailors and that’s its own special custom suiting process.
Being imprecise in one’s specifications is exactly the opposite of what you’d want from someone making you a custom wardrobe based upon nearly two centuries of a professional cartel’s specifications.
So please don’t call something couture as a short hand slang for custom design. It may be ready to wear. It may be tailored to you. But only those who meet the standards of the Chambre Syndicale carry the designation haute couture. Otherwise it’s just sparkling custom made clothing.
My father loved gadgets. He was always tinkering with something and was always upgrading his electronics to some new specification.
Is it any wonder that I married such a handy husband? Men love futzing around with stuff. Sometimes they have daughters and then you’ve got women like to mess around with projects too.
I am sure we will have endless rounds of nostalgia for the eighties and nineties era gadget, electronics and novelty shops. You could get lots of mileage out of building your own computer.
But even setting up something silly from Skymall or Sharper Image captured some of the joy. The novelty of a new invention was visceral. I wouldn’t say no to a Hammacher Schlemmer renaissance myself.
I didn’t love it when we remade that style of retail into quirk chungus millennial fandom but I didn’t hate getting Star Trek tchotchkes either. And now I dearly love websites that my friends have built like WireCutter.
My husband was humming the tune to a piece of YouTube esoterica that is a deep cut to the original editor of that bastion of shopping guides. Choire Sicha launched the WireCutter but it’s in some ways the least soulful of his franchises. A Mike Albo shopping column already nailed thebit we’ve just been redeeming it since then.
Choire gave us Gawker 2.0 before his his incredible era of independent publishing streak making properties like the Awl and the Hairpin.
In a world with more shops and essayists than good shoppers or readers, Choire found the good ones and shared. And one of his discoveries was Nina Katchadourian’s work.
I’m sure we will enter an exciting new era of curating down the perfect piece of cultural detritus with artificial intelligence. But I will always be grateful to electronics dads and savvy buying guides for teaching me to enjoy the joy in making something. Even if it is profoundly uncool. I’m still team Barbara Kruger though. Don’t believe the hypebeasts.
I am not up for the nostalgia festival around The Devil Wears Prada. It’s funny to have been in the fashion industry as the world of high gloss fashion magazines was rising in the public eye. It was ironically just as the business of publishing was about to be upended by technological change.
I never did take a job at Condé Nast, though I have some great stories. But I have enjoyed the largess of being inside a fashion brand with a closet. Nothing can fix a day like changing your look without spending a dime. Just “shop” the closet!
If a fashion closet doesn’t appeal to you, imagine a beauty closet. I was on the public relations gifting list for MAC during several of its glory years. I still treasure the packaging. Once I had my own beauty brand, I was swimming in samples that were far less polished but no less enjoyable.
So today that was the happy memory on my mind as I pulled together samples for a friend from my own beauty closet. who is about to go on tour for their work.
Finding just the right colors, chemicals and packaging for her needs was such a joy. I still love the hunt for just the right item that will work. From blazers to retinols, the closet contains fixes to almost all style problems. The bigger problems in life never have a quick fix so it’s worth treasuring the joy of the closet rummage.
It’s a topic on which I have written extensively, as I am one of the women who was hurt by the American approach of high hormone intensity to extract eggs efficiently. To make a long story short, it kicked off an autoimmune process in me that we’ve never fully gotten under control.
I think a lot about what the fertility industry did unknowingly to me and how it forever changed the course of my life. I went from thinking I had an insurance policy to being too ill to work within the space of a year. There is no recovery for me as of yet, even though I spend quite a bit of time and effort on my health.
If you were a millennial or Zoomer thinking about these procedures, I’d like you to consider reading her research and my personal experiences and educating yourself so you can make the most informed decision in your family planning.
Becoming a mother may have been an easy or unexpected decision for other generations of women, but we live in a very different time with very different technologies and different social constructs.
The more you know about your options, the more likely it is that you will find the right path for yourself without doing harm to your body in the process.
Neal Stephenson gets a lot of credit in the shaping our science fiction imagination. Maybe too much credit given Anthropic trained on grim depictions of AI. But I would say that, I’m a William Gibson fan while the most I can say about Stephenson is that I really enjoyed Snowcrash fan.
Still the man coined the term metaverse (not that we ever got it), there isn’t an education entrepreneur who will shut up about the Diamond Age (AI harnessed to provide a Young Lady’s Illustrated Primer), and of course his cryptography obsession Cryptonomicon.
But Stephenson has a few interesting takes on media when it becomes overrun run by content created artificially. I think his Anathem might be worth looking at as our open internet gets hard to interpret. The plot is loosely intellectuals are confined to monasteries for having misused technology.
Early in the Reticulum—thousands of years ago—it became almost useless because it was cluttered with faulty, obsolete, or downright misleading information,’ Sammann said.
“‘Crap, you once called it,’ I reminded him.
“‘Yes—a technical term. So crap filtering became important. Businesses were built around it. Some of those businesses came up with a clever plan to make more money: they poisoned the well. They began to put crap on the Reticulum deliberately, forcing people to use their products to filter that crap back out. They created syndevs whose sole purpose was to spew crap into the Reticulum. But it had to be good crap.’
“‘What is good crap?’ Arsibalt asked in a politely incredulous tone.
“‘Well, bad crap would be an unformatted document consisting of random letters. Good crap would be a beautifully typeset, well-written document that contained a hundred correct, verifiable sentences and one that was subtly false. It’s a lot harder to generate good crap. At first they had to hire humans to churn it out. They mostly did it by taking legitimate documents and inserting errors—swapping one name for another, say. But it didn’t really take off until the military got interested.’
“‘As a tactic for planting misinformation in the enemy’s reticules, you mean,’ Osa said. ‘This I know about. You are referring to the Artificial Inanity programs of the mid-First Millennium
The artificial Inanity of the First Millennium is a pretty good joke about the Internet of 2026. Lots of people and machines are spewing misinformation into enemy reticules.
He later refined the concept in a slightly insulting way in Fall: Dodge in Hell. That society uses augmented reality glasses that deliver personalized news and media feeds. AI algorithms curate content based on users’ physiological responses, creating “personalized hallucination streams” or filter bubbles. He takes it to insulting places like Ameristan which is the interior country of reactionary racists.
But we do seem to be somewhere between Poisoned Reticulum’s of Artificial Inanity and needing to buy your way into high end human curated media feeds which is what the wealthy use to make sure they are not ruled by propaganda bubbles. At least now you can write your own algorithms to try to combat the inanity. How will we know when we’ve trapped ourselves in our preferred view?
I am in so much pain today. The tendon bands that wrap from my sternum around my thoracic to my spine is badly inflamed. It’s hard to breathe smoothly when your own tendons are choking you out.
I had a fairly intense week what with the chaotic back and forth in the national policy debate around artificial intelligence. There have been swirling rumors and much back and forth. Nothing feels worse than seeing your own industry shoot itself in the foot as the stakes get bigger.
Last night Alex and I went for a long walk in the long hours of sunset. It felt as if every living creature from the ducks in our pond to horses out to pasture was taking in the perfect spring evening.
We stopped and chatted with each neighbor as being outside was on everyone’s agenda with the clear sky and warm weather. The joy of greenery had the undercurrent of concern. A dry winter will have its consequences. One of our neighbors who keeps horses mentions their hay costs had doubled from last year.
The worry and activity is taking its toll today. O am paying for all this activity. My activity costs are just as high as alfalfa. From phone calls and activism to sunset rambles through the foothills the costs are mounting. I am hurting from the good and the bad.
While I’m not primarily an investor in the LLM boom, I have invested in compute markets, vector databases, neolabs and most importantly I have invested in energy.
I am not someone who is all that worried about fast moving changes even though I clearly take both the changes in the world but also the changes in technology serious. I moved to Montana to stay out of trouble and I’m betting the ranch this will be a bumpy but successful ride.
I believe it will be good for those who open themselves up to the possibility that Americans can handle themselves. I won’t lie and say that we have unknowns ahead of us but that was true before we got powerful tools to solve problems at a much faster pace. It might get weird but we believe in our adaptability.
One of my mother’s great passions is children’s literature. I am an avid reader and credit my love for books to my mother’s knowledge of the space.
She built a beautiful library to cover my needs from kindergarten to the upper grades that covers hundreds of foundational texts. It is the foundation of my moral, civic and business life.
Or if you prefer something a little less pretentious, I read all kinds of things from science fiction to periodicals to grand biographies as an adult because I was taught to read in the classical cannon of literature and history that has benefit many generations before me raised in the Western Cannon.
Children’s books tend to be sneered at self serious adults and it is more the pity. The beauty of childhood is that we need not approach all issues with grim learned gravity, rather in appreciating the childlike perspective see the truth that only a child’s eye reveals.
There are many books in the Western Cannon appropriate for children that can introduce them into the joys of critical thinking. And it can be quite intimidating to set out to build a library of you were not raised with this knowledge. This is a market opportunity.
Over the last 25 years I’ve seen the classics that I read as a child disappear from high quality prints. You could find items circulated in cheap paperback or you could search for used books. My girlfriends would text me about where to find classic high quality booksas their own children reached reading age. A child deserves a library that is not only quality in content but in form as well. Beautiful illustration sparks the imagine and quality binding grounds the experience.
My mother slowly built our library as my mother practiced her discipline as a teacher. It was not just raising me that drove her, but the combination of homeschooling and teaching in Waldorf schools that honed her favorite choices.
Many homeschooling families will attest to the challenge here. They know what they would like to find for their children, but it’s hard to find classics you can rely upon and curriculums vary in quality and tone.
So when my friends, Hannah and Josh Centers, told me last year that they were working on an imprint called Chapter House focused on great children’s literature in the Western Cannon I was excited. I knew the demand was there.
They are also homeschooling parents interested in improving themselves in their effort to raise educated independent children. They have first hand experience in the challenges. They are, what we would call in startup world, operating in real world conditions.
We publish restored editions of classic children’s books in four Chapter House box sets, made with premium materials and meticulous craftsmanship.
We also curate a grade-by-grade bookstore from select publishers, giving families a complete reading curriculum for children at every stage
I have often wished I could gift my mother’s library to new parents. In reality, it was almost an impossible task. It easily costs many thousands of dollars and cannot easily be assembled. I feel like what Josh and Hannah have put together is the start of being able to gift my mother’s favorites.
Josh and Hannah very graciously listened to many stories about this library and my mother’s teaching inspirations which means that wish has been granted. Their choices reflect treasures from my childhood and those of many other children educated in the classical tradition.
