Category: Aesthetics

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Aesthetics

Day 214 and Their Rules

“If he wants to play their game, then he has to learn their rules.” – Downton Abby

I’ve been on a bit of a kick with taking notes for my grand unified theory of shitposting. Naturally I’ve been obsessed with the British aristocracy melting down during modernity in Downtown Abby. A great deal of class implosions make for excellent drama. Class and it’s privileges are crucial to understanding who can get away with what. And I’m becoming rather sure that shitposting is a way of changing the rules, through satire, of who gets to accumulate social capital.

I own a reasonably good library on the intersection of class, wealth, and capitalism. I suspect that sort of preoccupation isn’t that odd of a leaning when you come from family that jumped from working class to bourgeois and had set its sights even higher for their children. And it’s reasonably amusing that I file the topics together in my head and on my bookshelf.

Class, Greed, Liquidated, Capitalism and of course Zizek.

Money has never been the determining factor for class, but the American preoccupation with capital has led us to develop elaborate social mores to try to distance that we have overlapped wealth and status into the term “upper class” in this county. We don’t have peerage so things like taste and creativity has come to dominate. We absolutely hate the nouveau rich and disdain people with bad taste.

I spent a number of years working in “style” which is the overarching set of professions that dominate who has class. I worked for luxury houses, founded a cosmetics brand and even did marketing for a very high end gym. All of the kinds of things you can buy to demonstrate you have good taste and thus are worthy of being considered upper class.

Honestly it seems easier to have to learn the manners of the aristocracy than to have to bother with keeping up on style. At least those assholes had a consistent dress code. But an elaborate set of social distinctions overlaying signifiers on who has taste and credentials is fundamentally more accessible. Hipster are social progress.

Showing you’ve got the capacity to read social signals has lead to a lot of weird shit. Our current preoccupation with critical theory for one. But it’s opened up class status to people who are capable of demonstrating their understanding of what it takes to occupy their place on the ladder. And yes I think shitposting is the new Harvard degree or house in Newport. I guess it’s no weirder than marrying someone with an estate on a cold island off the coast of Europe.

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Aesthetics Internet Culture Startups

Day 213 and Kobayashi Maru

I don’t believe in the no-win scenario

Captain Kirk

If you cannot win by playing by the rules, then change the rules. If you are nice Iowa farmboy named James you will probably get away with it. Or a cartoon character named Calvin with a stuffed tiger named Hobbes. There is no cheating in Calvinball because the rules are constantly changing.

I’ve been thinking a lot about shitposting this past year as it becomes a kind of social sport in venture capital and startup Twitter. I’m a big fan of the shitpost as I think making elaborate “jokes but not quite jokes” can be an exercise in vulnerability and honesty.

But who gets to be honest and what rules will be broken if the wrong person says the true thing is quite telling. I have a medical procedure that is going to take a lot out of me this week so I’ve been resting at home in preparation. This has meant I’ve watched a lot of television. I’ve been binge watching Downton Abby the period drama about Edwardian Aristocrats coping with changing social standards as modernity bears down on them. It’s a drama about “manners” which please lots of agonizing over who and what is right and proper. The class structures are so codified they are literally written down. No seriously they kept books about peerages! Check out Burke’s. Fucking wild.

It all seems a bit ludicrous as an American but I’ve got to imagine social institutions I consider completely normal will look utterly baffling in a hundred years too. And much of the way those social mores change is when someone decides that playing by the rules is a no-win scenario. Sometimes the game is so codified that no one but people who have been trained and advantaged their entire life can be winners. When that happens the only way anyone else can win is to change the rules.

Or as Spock might have said to Kirk. “You cheated.” But is it cheating when it’s a no win-scenario? If by changing the parameters the game you open up entirely new possibilities maybe it’s a good thing. Sure, Star Trek does an excellent job of showing us the emotional and moral limits of never having to face failure and it’s consequences. But what if without rejecting the premise of the Kobayashi Maru you could have never known success or change?

I think shitposting might be a bit of social Calvinball or some social media variant of the the Star Fleet ethics test. People with some power use it to great effect. But a lot of people with some talent and an eye towards improving their social position leverage shitposting. They change the rules of what can be said. They make a game of truth telling and shift the rules of the game. This isn’t a finished theory by any means but as I’m determined to slowly think my way through a grand unified theory of shitposting you can expect a lot of notes and works in progress on the topic here.

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Aesthetics Preparedness

Day 206 and Summer Storms

When I was a kid it was considered common knowledge to “get off the mountain” before the afternoon thundershowers. Along the front range of the Rocky Mountains in Colorado, the afternoon or evening storm is a mainstay of summer. A quick occasionally terrifying show of nature in all her glory.

Lightning in Rocky Mountain National Park

One minute the sky is clear and the summer heat is bearing down on you, and the next torrential rains with lightning and thunder cracking one after the other explode. Temperatures can drop 20 degrees in as many minutes. The wind is the first sign a storm is bearing down on you. A reminder why it’s wise to pack layers and be prepared with rain gear even on the sunniest day.

I personally love the storms. The relief from the heat is welcome. But it’s more than comfort. It’s the emotions that come with something so powerful bearing down on you. The smell of ozone permeates the air. The excitement and fear from needing to get to safety when the first signs of a storm moving in snow themselves.

Most Coloradan that hike have high country lightning safety training to rely on, but it doesn’t make those bursts of light any less terrifying. The hairs standing on end a visceral reminder why the god of thunder featured so heavily in mythology. The power on display is clear. Thunder clapping as lightning strikes a reminder that you are in the middle of a power that has no interest in you. It just exists.

But like a god, natural phenomena is capricious. As quickly as a mountain storm blows in it blows out. The clouds part. Sun shines through. The occasional rainbow will cross a valley. I just watched a downpour from the safety of my house in the foothills. I guess I still know to be off the mountain before the storm comes. It was a beautiful mesmerizing twenty minutes of rain, lightning, hail and thunder. And then it was gone

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Aesthetics Emotional Work

Day 197 and Status Anxiety

I’m becoming quite bored of feeling like shit as I go on maybe day 8 or 9 of a poor reaction to an anti-viral. It’s not fun when the cure is worse than the disease. I noticed something fascinating as more and more “days off” piled up. I’ve still got a lot of emotional shit when it comes to being sick.

My anxiety over being seen as weak, lazy or lacking in willpower started to compound the more days I’ve needed to recover. What will people think of me that just as I’m making a comeback to full time work that I let myself get waylaid by a virus? Every project and meeting that needed canceling felt like I should accompany it with an apology tour. I felt like I owed everyone my time and energy. I felt ashamed.

The social striving and status chasing that have gripped the aspirational class seems to have its claws firmly in my psyche. At least when it comes to work, I’m convinced I must always be working to be “better.” Where the fuck did this self limiting belief come from?

Who cares if I needed a week off to cope with health care needs when I’ve been on medical leave for nearly two years? What is another week. Why am I so anxious to show that I’m capable of going back to work? Who the fuck cares! It’s not as if I’m dependent on a salary to survive. I’m not chasing a resume or CV polish on LinkedIn. I can just not work.

Technically I’ve already made it out of the status social climbing games. I’ve got money. I’ve got traditional credentials. I have a well compensated skill set that is easily hired out for income without sacrificing much of my time. I should not be experiencing any class anxiety at all. I should happily go into the leisure class and not concern myself that my workaholism isn’t possible for health reasons. And yet I’m absolutely panicked that I’ll be see as lazy and unreliable every time I have a minor setback.

It’s abundantly clear that aspirational class signals, especially around meritocracy and knowledge work, are as bogus as Edwardian England’s aristocracy. Class division can be upended if you just stop giving a fuck. But I’m experiencing exactly this anxiety noted in The Hedgehog Review.

The aspirationals’ endless pursuit of better can produce psychic restlessness and doubts beneath the façade of confidence and accomplishment.

I’ve always thought of my habits as being high status. I read science fiction, make a hobby of macroeconomics, and pursue healthy biohacking experiments. Of course, that I think of these things as having status is precisely what makes me signaling it low status. The perception of me caring so fucking much is proof that I don’t think my status in life is secure. I’m no better than the middle class strivers in Downtown Abbey who miss manner cues. How embarrassing!

But if I can admit that I’m anxious about my place in the world maybe it’s a sign I’m not so beholden to class systems after all. I’ve just now admitted that I’m afraid of how I will be perceived if my climb back to health isn’t perfectly stage managed. I hope that is the first step in letting it go. Fixating on fear and anxiety isn’t great for physical health. So I’m putting it out there that I’m afraid of how I’ll be seen by others. And I’m letting it go.

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Aesthetics Background

Day 184 and Enthusiasm

“Nothing great was ever done without enthusiasm!”

Some Waldorf classroom recitation

I went to a type of school called a “Waldorf” school for primary education. It’s a pedagogy that believes education should balance intellectual pursuits with artistic and physical ones to develop a well rounded human. A popular coinage is “head, heart and hands” but that’s honestly way too hippie dippie for what is a very practical and grounded approach to learning to be a human that has need for physical, spiritual and cerebral training.

Instead of staring at books all day you spend quite a bit of time on more classical pursuits to balance out traditional subjects like math and histories with music, drama, and a wide variety of physical education. Now you may think ok that’s just gym or music class right? Well, sort of, in the same way learning the alphabet is useful for reading. You need building blocks first. Small children aren’t particular good with javelins, Greek tragedy or the flute so they start you out small. Think “Sound of Music” Do-Re-Mi but for every subject.

One of the techniques Waldorf uses to help children learn to manage their bodies (likely also emotions & mind) is regular recitations. You memorize poems, chants and pieces of drama. You then physically practice run in a group or individually. Often a sequence of rhythmic clapping, chanting, stomping or other ways of integrating your body to the mental act of memorization is part of the process. It can be as complex as a portion of the Bhagavad-Gita (yes I’ve done this) or as simple as a sports chant.

“Nothing great was ever done without enthusiasm!”

I’ve got a fond memory of a classroom teacher insisting we start the day with energy and enthusiasm by using what is basically an arena chant that would be suitable for cheering on a sports team.

She’d have us get on our feet and in unison recite back “nothing great was ever done…..without….EN-THUS-IAAAASMMMMM!”

We’d repeat it over and over again with a 1-2-1-2 beat upfront and then a pause between done and without, and then a great push to pull out the word enthusiasm, with well, as much enthusiasm as we could muster.

By the end the entire class would be all smiles taking huge breathes to push out all the air they could through their diaphragms to put as much emphasis on “enthusiasm” as they could deliver. We’d be standing tall with our shoulders pulled back to give us the maximum advantage for our breath work. I swear these kids had a better grasp on Wim Hoff breathing than an Olympian. For a 5th grader it made use of multiple lessons we’d been taught over the years on diction, posture, physical presence, poise, timing, control and energy. Lessons that then served us well as we went on to sing Handel’s Messiah or learn Greek wrestling.

Plus it was a terrific reminder that all great things require our full selves. Enthusiasm is the path to greatness. Sure hard work and intelligence matters but if you love something with enthusiasm that puts you in the right path. So I try to remember that if I want a big outcome for something I need to feel real enthusiasm for it. And I’ll recite that chant in my head. Because that’s one of the building blocks I use to create success.

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Aesthetics Emotional Work

Day 178 and Looking So Normal

On the surface I’m basic. But my aesthetics are lying to you. I’m a fucking weirdo. But I don’t look the part. I think this gives people a bit of cognitive dissonance. I’ve noticed it’s particularly acute in more personal social or familial settings. Because I look like a pretty regular white woman with a pretty regular life, folks assume I have pretty regular social mores. They want me to hew to what normal people do because that’s less cognitive overhead for them. I look normal so I should be normal. No reason their pattern recognition should be failing them so badly.

So when they discover I’m incredibly introverted, very reluctant to socialize, and do not prioritize any traditional social or family structures it’s confusing. “But she looks so normal!” It’s like if I had any of the aesthetics of a social outlier or a recognizable community outside of cultural norms, this would all make sense. Heck even if I had short hair and some tattoos it would all track. Their pattern recognition would work.

“Oh she’s counter cultural” or maybe “she is kind of a hippie” or even “ slutty weirdo” would all make more sense. But I don’t look as weird as I am. Why don’t her aesthetics match her lifestyle? Instead they see a kind of regular brunette who wears Ann Taylor. I kind of like conservative clothing. This doesn’t mean I’m a conservative person. I had a terrific boyfriend who had a thing for women in suits because he liked the idea of a woman who was into power. It was a bit of a letdown to learn that I’m a bit submissive.

The reason this is even a problem is because humans want to be understood. According to Psychology Today we all require a bit of external validation to feel like our reality lines up with others. Feeling like we are understood apparently even makes us happier. I often struggle to feel like I’m understood. I worry I’ll be judged for not living up to other people’s standards because they need to extend more cognitive effort to understand me. I often don’t feel like I have a right to ask for that from people.

The thing is I could make this all a lot easier on myself. If I telegraphed more of my idiosyncrasies visually I wouldn’t get put into the normal bucket. Then I wouldn’t disappoint people when they learn I don’t meet expectations for middle of the bell curve socially. If I talked about my sex life or my preference for alternative family structures I’d need to match that against some leather or kinks or hell even some bright lipstick or it’s just going to seem fucking weird.

Nobody registers me as an outlier no matter how much I say it out loud. But I have to be honest I’m just not that interested in making it easier for folks with my looks. If you want to get to know me I’m an open book. The only catch is you have to get to know me.

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Aesthetics Internet Culture

Day 177 and Unaesthetic

Aesthetics are opinions. And opinions are totalizing. I’ve been on some bullshit recently about how taste is totalitarian. Mostly because I care about how aesthetics turn into politics. But aesthetics are almost always personal choices (except our biology which is another discussion entirely) which gives them wide latitude to be all encompassing.

That aesthetics are choices matters. We choose to articulate our aesthetics. If our tools have the capacity to articulate an aesthetic vision with clarity and fidelity it’s often been the choice of artists to render their vision closely to what is in their mind’s eye. Or sometimes we say fuck it, who cares, there is virtue going in the other way. I’d argue that is unaesthetic.

A deliberate decision to eschew aesthetics is literally the definition of unaesthetic. It’s not an insult. It’s just a choice. If we can tell something is a deliberate choice to pursue an aesthetic that is unappealing, unpopular, ugly or otherwise thumbing its nose its nose at beauty that is unaesthetic. Which is its own aesthetic. And it’s fine for that to be your taste but it is a taste.

Normative standards and boundaries are powerful. So rejecting them has become own own artistic and culturally pursuit. It’s become so popular “punk is dead” has become a layered insult.

Modernity has been on about how the search for universals of beauty is both hegemonic and homogenizing for most of the last century. That means everyone has to have the same standard and because we have the same standards we all tend to look alike. Think Stepford Wives or South Korean beauty pageant queens.

Understanding and telegraphing cultural norms of beauty is generally considered crucial for social competence and often for participation in any group. Think of how awkward it is to wear a suit into a startup or not wearing any makeup for sorority rush.

Sometimes I think beauty and aesthetic standards wish they were as totalitarian as technology. Protocols are literally limitations on what can and cannot be done. 8Bit and pixel art were originally protocol standards. What could be rendered wasn’t a limit of imagination but our tool sets. That’s why we obsessed on rendering and fidelity for so much of the history of computing. We’d say shit like “look how crisp” and we’d mean it.

That’s not true anymore. If anything we’ve got issues with too much fidelity. The uncanny valley of hyper reality upsets our mind because it’s hyper real. Aesthetics now has to cope with the ability to render even the most elaborate vision to exact reality. Now that’s a cool problem. But if you want to sell pixel art, call it punk, and tell me it’s actually a cool commentary on protocol limits that’s fine. But I’m going to call it unaesthetic. But it’s not worth being insulted about.

Unpopular take but crypto punks are unaesthetic
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Aesthetics

Day 175 and Paternalism

Taste is totalitarian. Movements seeking aesthetic dominance hold sway with a paternalistic sneering. Anytime you’ve felt excluded because of dress code or manners you’ve experienced a form of aesthetic exclusion. It can be worse than country club snobbery though. Imagine the indignity of preppy credentialism from supporters of Brett Kavanaugh. How dare you question the character of the graduates of our finest institutions.

It isn’t so different from the pearl clutching of “good taste” of outlets like Anna Wintour’s Vogue. Oh my you are wearing cargo shirts? Heavens! That very tight tube top just isn’t done. You must conform to the standards of good taste.

Divergence from the mean is bad form, the preferred insult of Peter Pan’s nemesis Captain Hook. Sure he was a pirate but the man has good manners and grubby children thumbing their noses at authority is a classic adult frustration.

I suspect that “bad form” underlies much of the criticism of post modernism. I came across an article in The New Statesmen about the paranoia around “pomophobia” amongst post modern academics. The thesis is that the critics are basic bitches missing the point that postmodernism is all aesthetics. It was never about politics. I happen to agree.

It’s entirely possible to recognize it’s critical theory ,and it’s cousin post modernism, are entirely aesthetic movements not a political or social one. And taste, being totalitarian, can and does overwhelm opposition. So the screeching panic mongers at Tucker Carlson may have a point. Just not the one they think. That’s why scandal and hand wringing are so interwoven into criticism of critical theory.

Taste is meant to be inscrutable. We cannot question it. If anyone can question “bad form” or good taste then why do we need our social betters? It would be absolute anarchy! But then again I thought punk was dead. Maybe not!

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Aesthetics Internet Culture

Day 167 and the Naughties

I arrived in New York City in January of 2006. The aughts were an interesting time to be in New York. The recovery from 9/11 gave the city a sense of resilience but the Great Recession hadn’t reshaped the financial landscape of the country just yet.

I moved to Manhattan because I wanted to work in fashion. I didn’t have any relevant experience. I’d studied economics. But I was a blogger and that turned out to be enough to find a way in.

I met a man in the comments section of our respective fashion blogs as back then back links were an acceptable form of socializing. We both moved to the city the same week. He would become my cofounder on a fashion media startup and also my boyfriend. Yes it’s as dysfunctional as it sounds. Don’t worry we are still friends.

We’ve got a lot of fond memories of the Aughts. New media was just coming into its own. The possibility that it might change industries like fashion seemed exciting and democratic for style. No one had figured out how to grift by “influencing” yet. Which meant actual influence was still possible.

That first generation of bloggers was more influential in moving industries like culture than the commercial milieu we have now. Less lucrative certainly but the impact was significant. Good stuff actually emerged from living instead of someone imitating living.

My friend (the ex and cofounder) are considering writing a chronicle of our time. Partially it’s an exercise in nostalgia. It was a lot of fun. Maybe it’s a bit of an ego trip to think we could’ve even write some fiction that ties together the ethos and the aesthetics of that moment.

Back then we hadn’t cracked up the media industrial complex into algorithms and big automated ads dollars. A lot more got done in restaurants, bars and parties. The city itself hadn’t turned over into the complete plutocracy that dominates now. The kleptocrats needed the financial industry to implode and get bailed out for that kind of real estate takeover. Before the bailouts maybe the rest of us good maintain the delusion that we too could strike it rich. Now the distance is too great.

It was an era when Condé Nast mattered. Finance was a thing the cute guys with ambitions for money did, not yet a space that was entirely populated by Hedge Fund guys set on moving to Planet Billionaire.

And holy fuck the parties were great. Classes mingled more without the stratification that came out of the Great Recession. You could be someone even if you lived in a shitty barely heated no hot water squat loft on Bowery. It still cost $1600 but better than the 16K a month I saw it go for recently. You could get into club if you had some style. Instead of convincing people you mattered because you had a bunch of followers you had to convince someone you were cool.

I know this all sounds like bullshit old person nonsense mumbling about past good times. So if we do write about the Aughts it will take a lot better writing to make it compelling. I think it’s possible as I still retain a sense of place that I think is worth sharing. I’ve got ridiculous stories that could make for a fun read. So I’m putting the energy into the universe that I’ll capture those moments and share.

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Aesthetics Finance Internet Culture

Day 150 and Hypersigils

In the beginning there was the word……or the command line. Naming a thing used to be the literal path to power. Now we are pretty meh about the whole thing. Ritual magic is kind of a satanic panic middle brow thing in America even though we have a history of throwing in with prosperity theology. We’ve got entire evangelical communities dedicated to naming and belief with the expectation it will generate wealth and manifest prosperity. The meme magic folks who wished Trump into office were really just regurgitating Norman Vincent Peale prayers. Plenty of folks like to blame this kind of magic on like Max Weber with his Protestant Work Ethic but I’m mixed on it as I don’t think he envisioned Pentecostals when he said hard work was a moral good.

A friend of mine who knows my interest in both capitalism and its underlying energy in culture suggested I watch an old talk from illustrator and comic book author Grant Morrison.

Honestly you should pop it out and watch the whole thing if you have any interest in creation. But especially if you are interested in chaos. He discusses a term he coined called a Hyper Sigil. He is building on contemporary chaos magic which isn’t too far off from manifestation theology. He contends that bodies of art but really any form of creative work can be turned into collective signs of meaning with willpower and force. He literally means they are magic and if this interests you go read Ray Sherwin and Peter J Carroll. If that doesn’t no biggie the following point still stands. We have sigils in America that are pretty literally manifestations of power.

Corporate sigils are super-breeders. They attack unbranded imaginative space. They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing, turning people into advertising hoardings… The logo or brand, like any sigil, is a condensation, a compressed, symbolic summoning up of the world of desire which the corporation intends to represent… Walt Disney died long ago but his sigil, that familiar, cartoonish signature, persists, carrying its own vast weight of meanings, associations, nostalgia and significance.

I’ve completely fallen down a Grant Morrison hole as this kind of thinking is crucial to work in attention economy trades like communications, public relations and marketing. But I’m frankly a lot more interested in the practical aspects of how he conceives of himself as a chaos magician and how he we can all affect the reality around us. I’ve purchased his Invisibles comic. When he says imagination is the fifth dimension he literally means it. Multiversity is rad.