Category: Aesthetics

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Aesthetics Culture

Day 993 and Service Expectations

We are in a weird moment for transactional goods and services. As more people draw inwards towards themselves, the social contract is less clear. What do we expect when we pay someone to do something for us? Do we make small talk? Do we smile? Do we reach for connection?

I went to a nail salon today. I’d called ahead looking for a specific nail technician. I was really relying on having her as I treat pedicures as more of a medical grooming need than a strictly aesthetic one.

I get pedicures mostly because the bending over required for clipping, filing, and cuticle trimming is hard on my Ankylosing Spondylitis. I prefer to have someone handle that grooming for me to avoid the unnecessary discomfort.

Especially because an ingrown nail can be a significant infection for someone like me as I take immune suppressants for my autoimmune condition. A little nick or cut gone wrong can get me quite sick.

I like to know I’m working with a careful nail technician. I went through cosmetology school and am familiar with what is in a safe aesthetician environment.

So I was surprised to find myself trying to communicate via non verbal cues with a gentleman who seemed unclear about what tools to use for what job. The woman is scheduled the appointment with was busy with someone else. I said I’d wait but it got lost in translation.

I got more anxious as an acrylic nail drill got involved. I don’t use acrylics. And I really started to panic when a razor came out. I definitely didn’t want that used on my cuticles.

And I found myself unsure in the moment. Do I just trust this gentleman who cannot understand a word I am saying with razors and drills? Or do I just get up and go?

I stayed for too long. The drill was used on my big toe and cut down too far. I finally after some shock extricated myself and left cash on the table and drove home feeling scared and unsettled without letting him finish.

If we can’t figure out how to communicate with each it’s complicates your social expectations. I didn’t want to ruin a service or not trust the person in front of me. But I also have expectations for the experience and safety from knowing something about the job and it’s safety requirements.

I found myself unsettled by the whole experience. That my expectations are high trust and I find myself simply not being able to make the transactional moment work. I’d failed. I paid in full for a service I didn’t get what I needed. I left.

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Aesthetics Preparedness

Day 991 and Caring for What Is Yours

I’ve got some travel coming up that I’m excited about. I’ll be headed to Europe and more specifically the Baltics. I’ve got plans for both Tallinn and Helsinki. If you are based there and want to hang out drop me a line and let’s get together.

It’s funny how longer trips act as a focus on what’s really crucial to get done. The care that goes into making sure your life (and the items in it) functional is constant.

I often put off errands and services with a “maybe next week” mentality. One week becomes one month and then suddenly I haven’t had my haircut since May and it’s October. So I’m packing a bunch of “to do” appointments to make care the care and maintenance of myself, my body and my belongings.

Even as I place orders for vitamins and find myself reorganizing the toiletries cabinet, I am reminded that the list of care and maintenance never gets any shorter.

There is always a dentist appointment or a salon visit. I’ve got a pile of clothes that need mending and tailoring that hasn’t been addressed since before the pandemic. Yes, I’m one of those types that thinks a tailor and a cobbler are crucial services for civilized living. I like to take care of what I own. That includes everything from my body to my boots.

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Aesthetics Culture

Day 981 and American Sportswear

I was doing some fall shopping today. I’ve got upcoming trips for work in the next two months for which I am excited to dress.

In my past life I worked in fashion. While I mostly worked with luxury brands, I did a stint in-house at one of the heritage American sportswear brands Ann Taylor.

American Sportswear or the American Look doesn’t refer to athletic or athleisure wear. Rather it’s specific historical movement in which American fashion designers freed themselves from British and Parisian norms of Saville Row custom suiting and haute couture

Sportswear is an American fashion term originally used to describe separates, but which since the 1930s demonstrates a specific relaxed approach to design, while remaining appropriate for a wide range of social occasions. The American Look included garments whose modesty, comparative simplicity, and wearability treated fashion as a “pragmatic art” which was lived in.

Sportswear was designed to be easy to look after and an expression of various aspects of American culture, including health ideals, democracy, comfort and function, and innovative design.

Extractions from Wikipedia

You probably think isn’t this just how clothing is made? Not until the Americans democratized fashion. Easy to wear and simple to look after separates (as opposed to matched suits & evening gowns) which could be mixed and matched into many outfits was it’s hallmark. It includes items like dresses designed to be easy to put on and wear in many social situations

A 1950s era Time Magazine honoring Claire McCardell’s pioneering American sportswear.

American Sportswear was a unique style born out of burgeoning middle class wealth and a desire for more active independent lifestyles that included leisure time, a concept previously reserved for the upper classes. No ladies maids or butlers are required for a Claire McCardell popover dress.

Ann Taylor become a dominant best selling brand in the American Sportswear style beginning in 1954 and rose to prominence in the 70s and 80s. Unlike other designer who went for a slightly pricier market like Donna Karen, Calvin Klein, or Ralph Lauren, Ann Taylor stayed true to the history of The American look by serving the aspiring middle class throughout.

It began by offering tailored dresses in its first store in New Haven. It’s name comes from the Ann dress which was its best seller. It eventually grew to become the choice for women balancing office jobs and home life.

When I worked there in house, Ann prided itself on quality fabrics in quality cuts. You could get fully lined wool suit jackets and silk blouses for under $250. A leather kitten heel could be had for $150. Those prices now recall fast fashion brands likes Zara and certainly wouldn’t involve cashmere or Italian leather.

But the great bifurcation of American classes had already begun. In 2010 when I was there a dwindling vestige of working girls and upward mobility demanded versatile clothing that still put quality fabric, pattern work, and cuts at the forefront.

There was demand for looking professional and not simply just being “trendy” as there were still professional women & financially secure housewives looking for polish over flash and seasonal novelty. Instagram was only just stirring and yes I was the one who put the brand on Facebook, Instagram and blogs.

I left for greener pastures. The pioneering brand president dedicated to revitalizing the brand was fired . Eventually Ann Taylor was bought by a private equity firm which just a few years later went bankrupt. The middle market of middle class women was dwindling. And hollowing out the margins for PE didn’t help much.

Now if you are looking for clothing in that price point of $150-$350 you will struggle. A suit jacket from other middle market brands like Theory now $850 for something with poor fit and no lining. You can pull off something that looks like a suit jacket from a fast fashion retailer but if you want natural fabrics like cotton, silk or cashmere the chances are good you have to trade up into the luxury market.

Fashion has bifurcated in the social media fast fashion age. And what constitutes a luxury brand isn’t particularly luxurious in its fabrics or patterns. Just it’s price points. You can go cheap or you can go for pricey but the struggle to find something that is actually a decent garment meant to last has become much worse.

I’d tell you where I did my shopping but I’m afraid the brand might not be long for this world just like Ann Taylor. It’s eponymous designer is in her seventies. And she prefers a technical fabric to a natural fabric so has been able to maintains her price points. If you DM in private I’ll tell you. If I needed a decent suit jacket I don’t think I could find one at a middle class price point anymore. The bifurcation is here with us to stay.

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Aesthetics Culture

Day 979 and Signal Season

I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.

Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.

I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.

Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.

And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.

So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.

I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.

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Aesthetics Culture

Day 961 and Repeating 2003

Greetings, citizens
We are living
In the age
In which the pursuit of all values
Other than
Money success fame glamour
Has either been discredited
Or destroyed
Money success fame glamour
For we are living in the age of the thing

Felix da Housecat for the 2003 film “Party Animal”

I wasn’t a club kid in the Iraq War era. I had not yet rebelled. Like all class jumpers I was safely ensconced at a private university where I studied great books. I was however a club kid in the era of indie sleeze which arrived at an even more bleak sociopolitical nadir.

The Global Financial Crisis imploded expectations for how middle class millennials might pay off loans for expensive educations while we redeployed our working class to Afghanistan. But we’d elected Obama so like our politics were a little weird. Yes, we can’t? It’s was a dissonant age.

The remnant aesthetics from that era are somewhat shameful (as is all true youth culture) and yet here we are repeating them as the twenty year cycles of cultural remixing arrive to demand their due from my youth. 2003 is reappearing in 2023.

Logan Paul cannot marry a slut just as Britney Spears should never have given it up to Justin Timberlake. Elite social mores are not for the Bourgeoisie to emulate.

Perhaps we should call this tendency for aesthetic return the “‘70s Show’ Show” effect as the nostalgia for our youth by the middle aged is always more consumer friendly than the culture was at its birth.

I get to enjoy feeling like I was cool when I was 22 and Zoomers pick over our wardrobes at theme parties. It’s a fair trade.

I encourage you to revisit an artifact from the 2003 called Party Monster to explore this aesthetics original form. It stars Chloe Sevigny, Seth Green (remember him) and McCauley Caulkin. The music video for the big hit from the soundtrack is titled “Money, Success, Fame, Glamour”. I quoted it at the top.

With lyrics that rooted so deeply in modernist materialism I’m tempted to yell “Eat your heart out Walter Benjamin!” The Marxist continental philosopher was a sexy club kid. Consider the engraving on tombstone in Portugal where he died fleeing the Nazis.

There is no document of culture which is not at the same time a document of barbarism

Theses on the Philosophy of History

Benjamin was a great historian of German romanticism and it’s impact on fascist political aestheticism. So consider that history and ponder it’s relationship to the 2003 era counter cultural artifact.

The “Money, Success, Fame, Glamour” lyrics are materialism distilled and reflective of the nihilism of the Bush era. Forever wars and inflationary spending on empire was harder to smooth over with propaganda as the internet fought back. But in the aughts we still hadn’t quite realized we’d never be rid of our elites after the shocks of reactionary terrorism.

Maybe in our twenties we thought eventually we might take over and do things differently. I’m turning forty this year, and well, Joe Biden is president.

So here we are revisiting the past that won’t leave. RuPaul has a remix challenge of Party Monster soundtrack’s hits released this year and it’s worth seeing how ugly the refinements are compared to the original.

The most you can hope for now is that some millennial will turn your influencer work into a Netflix comedy in which you show off your cultural savvy by going to a queer club party themed 2003 in Bushwick. No the Kim Cattrall vehicle Glamorous is not very good.

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Aesthetics Internet Culture Media

Day 954 and Frame Jacking

It’s a war of all against all on the internet. And I don’t recall being conscripted into any kind of war but here I am up to my neck in ontological shock and crisis of meanings as I read the news.

Language is a virus. And we are all infected. I’ll let Ben Hunt of Epsilon Theory illustrate.

It’s our autonomy of mind that is threatened by this unholy troika of smartphones, social media and linguistic weaponization, and there is no more important struggle today than to defend ourselves against that threat.

Humans have nervous systems that are easily hijacked. You give us something to imitate and within a few weeks we’ve learned a new way to get a social advantage. And so we have massive social cataclysms as the rules change. And the rules are changing fast.

This TikTok about a woman accepting an engagement proposal because the vision of the future scares her? It might actually be an anti-natalist campaign by degrowthers or maybe even Chinese propaganda? Who knows.

It’s not as if America gives a shit about maternal health or women but hey here is a podcast about a porn star who specializes in anime’s less savory fetishes. Is your teenage boy an Andrew Tate fan? It’s time to enjoy a reactionary period.

Obviously this has anyone older than forty asking if the western world under attack. Is questioning liberalism actually the psy-op? Are we fighting amongst ourselves? Do you even know what memetic agents you are infected by?

I sure don’t what brain works in carrying but I don’t think animated porn is for me. But I also got taken in by lots of questionable narratives on modern medicine, fertility and children too. Untangling yourself from the desires you were given is exhausting. Good luck unpacking who jacked your frame!

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Aesthetics Internet Culture Politics

Day 947 and Dreams

I slept quite a bit last night. I slept more this afternoon. I can’t say why I needed so much rest. But what I can say is that I dreamed a lot. Odd, florid, turbulent dreams too demanding to be ignored.

It’s unclear to me what my unconscious was tidying up. Was it the detritus of ego death or the toxins being flushed by my glymphatic system? As my favorite meme suggests, “porque no los dos?”

I’ve not been much inclined to engage in the day’s online dramas as I’ve been too distracted by my own dream roads. My own life has too much of a hold on me today.

I gather there has been arguments about pagan vitalism and post-Christian morality. The persistent agony of feeling like life is no longer about living has scrambled the brains of our young. Extremist communities have infiltrated our meme spaces. White nationalists and Nietzschean fanbois insist on their own righteousness.

And who can blame the lost boys from looking at these scandals? Ontological shocks are coming at a fast and furious pace, all while the depths of the abyss are staring back.

Nothing is sacred and all is permitted. Everything is sacred and nothing is permitted. Keep at the permutation until you’ve reached enlightenment. Or until you’ve died.

I’ve not felt the need to swim in the deep end of offense. I require no taboo or reactionary behaviors to feel as if I’m alive. My dreams even at their most intense remain mere reflections of the enormity of my own life. I have lived large and with more agency than I ever dreamed possible.

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Aesthetics Travel

Day 944 and InstaHo

I suppose it’s fitting that just one day after feeling glimmers of hope that our networked chaotic youth culture is rebelling towards whitepilled optimism that my mood would immediately take a darker turn. You just can’t sustain a vibe these days when you have to interact with reality. Or at least reality as intermediated through an algorithm.

I’m planning out a fall trip to Europe to go scouting and meet up with folks. It’s a challenge to get talent into America with our current visa system. So I do my best to get to get abroad to meet founders and builders. I’m considering going to some spots in the Baltics this trip and maybe I’ll do the Balkans on my next go.

So I’m browsing through Airbnb trying to see what could be a home base for me. I’m always looking for spaces that are livable. Function is more important than form.

I focus on kitchens, bathrooms and living areas that are built for comfort. Alas, this is actually a fair amount of labor as much of Airbnb is optimized for what can most kindly be referred to as an InstaHo aesthetic.

Soft pink modernist couch, illustrator triptychs, and geometric rug prints are InstaHo aesthetic

Now I’m not saying that this Apartment Therapy circa 2015 look isn’t easy on the eyes. It’s pleasant and bright. I’m sure if I had colorful outfits I photographed daily and sold some personal brand based how cute I am this would be my first choice for an Airbnb. Alas I’m a professional not an influencer.

I’m sure the algorithms reward being as aesthetically pleasing to as wide a range of people as possible. I was once an Airbnb super host myself so I’ve taken my fair share of over saturated photos. But can’t we just get a couch that is comfortable to sit on while you work?

Does no one else but me require a little spinal support? Is being cozy just too hard to photograph well? Why is everyone stuck with some hideous globalization chic when it’s not even that comfortable or functional?

If anyone has an apartment in Tallin or Prague do please let me know. I am actively looking for a spot.

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Aesthetics

Day 930 and Quantity

I was very kindly tagged in a Twitter thread today with a lovely compliment about my daily writing habits. Does quantity have its own quality? As I close in on a thousand posts I think my answer is a strong “maybe!”

What are your favorite examples of “Quantity has a quality all its own?”
Examples:
@tylercowen writing a post a day, a column a month and a book a year for two decades
Kanye’s “5 beats a day for 3 summers”
Seinfeld’s “Don’t break the chain” one joke a day. Reply from Alan Simon @ almostmedia She’s not for everyone, but she’s been very dedicated and is approaching her 1,000th daily post.

One aspect of creation that is perhaps a bit understudied is just how much it is dominated by the truly prolific. The outliers practice a lot. Every single day I practice because I both enjoy it and I trust that doing a thing over time improves the thing. You can imagine how this predisposition makes me sympathetic to Calvinism.

I credit hippie parenting and the Waldorf curriculum. I was taught early on that it was good to make things even if you sucked at it. So I just spent a lot of my time sucking at creative endeavors and not finding it all that discouraging as I don’t mind being embarrassed.

So I suppose my quantity has demonstrated its own quality in its sheer persistence. Reminding yourself to do a daily practice has its benefits over time if you can stand it. Personally for me writing has always has a kind of blind optimism that has never been beaten out of me. I am a writer. I write. If it every becomes more than that I wouldn’t mind but I don’t need it to. The thing has been it’s own reward.

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Aesthetics Travel

Day 879 and Out of Home

It’s a holiday in America and Germany today, so this morning I went out to do some semiotic spotting like an elder millennial Cayce Pollard.

Just kidding (not kidding). I went to have breakfast at an outdoor cafe and went for a long walk. All imagery shown in this post was captured in service of a stroll. That stroll had a smoked salmon & horseradish cream on toast in the middle of it. I was walking a trendy mixed use neighborhood that was just on the line between hipster and yuppie.

I felt like I got in as I was wearing entirely unbranded minimalist garments. I was eyeing “out of home” advertising design elements during a stint a digital nomad in a major culture & financial hub. Yes, I enjoy my own main character energy when I’m pretending I’m a Gibsonian heroine.

It was a fine breakfast had the cafe’s outdoor seating not been underneath forest of trees in full pollination mode lining an urban roundabout. I must be Cayce twice over as my allergies weren’t limited to fashion.

The pollen was killing me after two hours. Cayce is the protagonist of William Gibson’s Pattern Recognition and makes her living in advertising by having an extreme sensitivity to corporate logos and mascots. My eyes were itchy, red and swollen and my own aesthetic attention felt equally uncomfortable. Everywhere I looked was mass market diffusion “direct to consumer” aesthetics. Including on an Ann Frank day poster.

Out of home advertising for Ann Frank Day

The poster’s design included multiple 2016 style Pantone shades of blue including teal with geometric blocking. It gave the impression it was a cookware brand being advertised on the New York City subway somewhere in the middle of the DTC design boom.

Advertising posters in Frankfurt

Other design elements also brought to mind the DTC rush for me. Flat lay citrus with a reusable shopping bag? A pensive woman on a simple prop like a stair case? I can’t tell if it was Everlane circa 2014 or Bon Appetite from before their woke crisis.

Inexplicably a Linkin Park tribute band
Heavy Psych Stoner Kraut

Thankfully weirdness did eventually prevail over the seamless sameness of flattened consumption messaging. A Linkin Park tribute band and something labeled “Heavy Pysch Stoner Kraut” gave me some faith that weird shit was alive and well. Sanded down Silicon Valley by way Baudrillard consumer aesthetics may be soothing in their sameness.

But I was searching for friction. If only to distract myself from being itchy. Pollen and boutique design agency products make me break out.