Tag: Attention

Categories
Startups

Day 470 and Social Skills

Startups are just as much about social hacking as they are hacking something technical. We worship the archetypal “coding nerd” who is brilliant but awkward, but in reality building shit requires an awful lot of social finesse.

I meet with a pretty wide range of founders. A lot of them are clever but relatively normal people. But many founders are fucking beyond weird. I see a lot of neurodivergence. But it’s not all towards the awkwardly autistic. Plenty of founders, especially in web3, are almost supernaturally charismatic. No literally it’s magic.

And that magic is good for making something new. The ability to empathize and listen is hugely prized in leadership. Being present and able to socialize in any social context is key to bring diverse groups together. We are much more willing to throw in our resources behind a founder who can rally us together. And this is just objectively good for the startup. Of course investors want to back that kind of person.

I think some people are offended by this reality. We see endless pop culture depictions of narcissistic sociopaths raising shit tons of money and then destroying their companies. I’m honestly a little sick of it. It’s no secret that Silicon Valley, but capitalism on the whole, occasionally rewards charlatans. I don’t think it’s particularly indicative of anything but human nature. Like Fox Mulder I too want to believe.

Categories
Internet Culture

Day 469 and the Discourse

On the one hand, the discourse today is horrible. Elon Musk threatening to buy Twitter is breaking people’s fucking minds. On the other hand, it’s the height of culture to be so singularly obsessed with a topic of such little consequence. The zeitgeist is full on psychotic.

This isn’t about free speech. Fuck that. No one gives that much of a shit about corporate governance that they’d super impose a civilizational problem like free speech onto securities law. This isn’t an episode of Billions. In except that both make me want to scream “that’s not how this works, not how any of it works” into the void.

This is all an elaborate publicity stunt to feed the narcissism driven logic of markets obsessed with celebrity and personality. Because everyone knows what everyone knows, pricing discovery is a function of lurching forward a narrative for the vox popli. Except everyone is convinced they are uniquely brilliant so they can’t possibly also be manipulated by the transparent agitprop. Yeah yeah sure I’m a galaxy brain too. We’re all playing 4D chess. Everyone is winning and the markets only go up.

Categories
Internet Culture

Day 465 and One Step Closer

I often start solving my problems by posting them on Twitter. If I need to understand a subject I’ll just ask. If I am trying to get to someone I think I’m only a degree or two removed from I’ll just ask Twitter. There is some powerful magic in asking the group mind to come together for you.

I am an avid participant in this practice of using social media to get one step closer to your goals. When I see people asking questions I try to answer if it’s in my particular expertise. I have an almost reflexive need to check my Rolodex for people. If I think I’ve got a hookup with someone where a little social capital goes a long way I will absolutely ask for favors for other people.

I just think it’s the golden rule. Do unto others. And if you take that seriously (and as a Christian I do) then it’s your obligation to try to pitch in on the global game of making life reflect our values. I do genuinely think this is how luck gets made. If karma exists it’s part of the great game of seeing the human in each other. Empathy is the only true super power. Everything else is grasping to hold a fraction of its catalytic energy. Sometimes a little effort on your part can completely transform someone else’s life.

Categories
Internet Culture Startups

Day 461 and Remora

I saw a headline about how Trump’s social media site is failing. I’ve got no idea if that’s true but the media likes the story. This is playing out in the context of Elon Musk using corporate governance as a public relations stunt with his new Twitter board seat. Everyone wants to be an attention grabbing technology company even former presidents and aerospace billionaires. Because even the stupid stunt stuff in tech can be world changing.

I’m at the big Bitcoin conference in Miami. It’s a lot but it’s not fundamentally any gaudier than any other industry event I’ve attended in twenty years being adjacent to startups. Before my current stint as an investor I worked in fashion and beauty so I’ve seen a lot of excess. M I was raised in a boom time Web1 startup family. But also my family went bankrupt. I’ve seen the dark sides. I still work in tech. Like Trump and Elon I too just want a piece of the action.

It’s because startups change the world. Even stupid weird dopey absolutely cult adjacent shit can and does change the world. All these prestige television takes on frauds and crashes and the cult of personality nonsense miss that sometimes those freaks actually do it. Sometimes they change the world. Ok most of the time they don’t. See the current unraveling of Fast. 99% of the time shit goes bad. But to have even a little bit of the action of the 1%. It’s fucking dazzling. It’s worth being adjacent to all the bullshit.

I hold in high esteem the folks who work at the flameouts. Anyone who takes a chance and has it go bad has my admiration. I’ve been one of them. I’ve failed a lot. I’m lucky I don’t get punished for it. At least not much. I’ll never know how much shit like my gender or my ridiculous social media personality factor into that shit. Because I am always allowed to get right back into the action and make shit. Making shit is our currency.

I think this is why even the most powerful people gravitate towards startups. You actually get to make shit. At the earliest stages you get to be personally responsible for so much. Your actions have meaning. You contribute. You know how rare that feeling of community and camaraderie is in peacetime?

It’s a commodity so precious we let ourselves be led by girl bosses and fast talking celebrity thought leader venture capitalists. We tolerate a lot of assholes and psychopaths so we can be in a community of people that make things. It’s the American dream and the most basic human need all rolled up into one.

That ought to give you a sense of the cultural power and vitality of startups. That’s loyalty on par with religion. That’s move history big dick energy. And I think some people hate it I find the hate inscrutable but I’m sure it’s probably legible to those who feel left outside.

So yes boom time early energy big money hanger on remoras are part of any thriving ecosystem. And as far as I can tell Bitcoin has the manna to go the distance. Because everyone wants a piece of the action.

Categories
Aesthetics Media

Day 456 and Timing

I always get a kick out of my writing days with good numbers. I celebrate every hundred posts. I notice the palindromes even if I don’t log them in posts. I revel in the repetitions. So naturally today’s numerical sequence tickles at my limbic emotional responses. My conscience mind says “oh patterns” and I feel capable and intelligent.

Noticing shit is nominally my job. I was obsessed with William Gibson’s Cayce Pollard in Pattern Recognition. The trend spotting cosmopolitan consultant with an allergy to brands inspired my foray into fashion. I wanted to be her so much that I once bought a Pilates reformer because she practiced it. I remain dedicated to the craft of knowing what is coming around the bend.

There was a time when I wanted to be the sort of person who capitalized on each and every shift in mood, zeitgeist or vibe. I’d be sure I could be queen of a given wave. But in truth I’ve come to think I’m better at spotting “the thing” early than being the person that manifests it’s adoption. I prefer to notice early, place my bets, and watch “it” unfold now.

Categories
Startups

Day 452 and A Short Guide on Cold Outreach for N00bs

I have an open Twitter DM policy for founders. I encourage outreach to me via all forms of asynchronous communication. I think the hour long pitch, either zoom or IRL, is a bad way to get to know someone. But that doesn’t mean there aren’t rules and social graces involved in cold outreach. I’ve outlined an FAQ on how to get to know me and what I look for in founders but it seems like people would benefit from more tips on how to ask for help and investment on social media.

1. Give Me A Synopsis

If you are sliding into my DMs remember that I’m probably just glancing at an alert. You want to get across just enough context to encourage me to pop in and take a look. And remember you don’t need to convince me with one paragraph. I want to develop a relationship with you and learn how you think. That’s not possible in a few sentences so remember that synopsis is just the beginning.

2 Use A Social Account With Shared Context

I’m always surprised by people who slide into my DMs with 15 followers and a blank Twitter profile and expect an answer. Use the shared social graph to show your interests and tastes. Follow and be followed by people in common with me. You’d be surprised how much meaning I take from seeing you follow and interact with people I respect. The social graph is now we vouch to each other we’d enjoy spending the next ten years working together.

3. Tell Me Who You Are

Make sure you’ve got a link to a personal website so I can learn more about you. It doesn’t have to be elaborate. I think LinkedIn is lame but it’s easy and shows your skills and career path. Hate that? Link your TikTok or Tumblr or blog. Are you anonymous? That’s totally fine. I’ve funded anons. Give me the portions of your identity that are on chain or under your pseudonym so I can learn more from there.

4. Rome Wasn’t Built In A Day

You don’t need to ask me for an hour long pitch or even my email right away. I don’t need perfection from the start. Just say you are working on something and want to talk to me about it. Say you will send me a white paper or a blog post and ask me to read it. Then follow up in a few days to see. Don’t get social anxiety about it either. I probably just forgot or got busy and I love being reminded. Truly.

5. Only Ask for Favors After You’ve Demonstrated Rapport & Competence

I cannot tell you how many times I’ve been asked to for advice, help or investment in DTC, CPG or retail type businesses which I have explicitly said I do not do. But what’s even wilder is that the question right after I say no is almost always “well can you introduce me to other investors that do?” This isn’t an inherently bad thing to ask me. I want to help. If you’ve shown me a great product and I’m engaged and impressed with you as a founder and we’ve had a few interactions ONLY THEN do we have enough of a relationship where it’s ok to ask me to spend my social capital to help you. I can’t help you till I’m sure you can help yourself and that means demonstrating you won’t waste the time of my network as well. Favors are big asks and I only want to use them on people who will reflect well on themselves and on me to my network.

Categories
Aesthetics

Day 450 and Editor Pants

I was chatting with one of my favorite girlfriends about this and that today when we stumbled into a strange revelation.I was bemoaning the lack of serious writing on style and she was sharing good TikTok accounts that get into the type of fashion analysis I might find enjoyable. You know, shoot the shit with girlfriends texting. And somehow we stumbled onto how we both became fashion girls. And well I’m just going to share it.

On my way to become a fashion girl I had some awkward phases but none more awkward than when I was quite sure that Express was actually stylish.

And nothing did more to convince me of this than their absolutely iconic Editor Pants. If you are an elder millennial you know this pant. Black and mid-rise with a mostly straight cut, it’s form fitting hug was the definitive silhouette of its era.

Now mind you they were polyester and not terribly high quality. I once set a pair on fire in my dorm room by attempting to try it on a lamp so I didn’t have to go to a fraternity party in damp pants. Couture this was not. But in my teenage head these were the kind of pants that serious professional women wore.

Now this has some consequences for the trajectory of my life. I absolutely thought being an editor was a serious job based on the marketing of these pants. Sure Banana Republic tried to convince us that architect was the sexy creative job. But for me it was the Editor Pant that inspired my imagination. It put the idiotic notion that I could work at a magazine right as magazine publishing culture was at its zenith. I remember standing outside of Condé Nast on a visit to New York and telling myself I’d work there one day.

So yeah fuck those pants. Being an editor is a grueling shitty line of work where you are constantly in financial jeopardy. Thank fuck I god over it when Condé Nast wouldn’t hire me after college. They rightly told me I wasn’t qualified having done something asinine like study economics at Chicago.

And to be fair I had an amazing career in fashion and I owe a lot to those pants. They were a generational staple and Express deserves a place in fashion history for it. I hope someone with actual skills in this space writes something serious about it and published a back catalog of their advertising. Maybe I’ll do it one day. And if you’d like a lovely internet friend my friend is Alexis Hyde. We have similar tastes though she’s much more visually literate than me. She’s an art curator in Los Angeles and if you ever want to buy art look her up.

Categories
Internet Culture

Day 439 and Pop Culture Illiterate

I wasn’t allowed to watch television as a kid. Waldorf schools kinda frown on it. I could watch some stuff, mostly Star Trek, but I really didn’t consume the vast majority of pop culture from the nineties.

I even attended a school called Dawson during the height of the Dawson’s Creek craze and never bothered. So I’m basically a pop culture illiterate for most of the shit they regurgitate in pop culture nostalgia trips.

I am trying to catch up a bit though. I’m finally watching Friends for the best time. I’m kind of enjoying it. I cannot stand Rachel. But at least I finally have some context for the whole Ross and Rachel shit. Finally I understand where a generation of nice guys come from.

I wonder if I should be catching up on another content but I’ve got to admit being outside of the nostalgia circle jerk has become the regurgitation of the nineties pop culture I never consumed.

Categories
Travel

Day 433 and Walking

Walking is the only way to learn a city. I’ve never been able to pick up a feel for a city any other way. Being driven or driving in a car just doesn’t help me get a sense of place. It’s only after several days of pounding the pavement that I finally feel as if I can navigate without the help of a map or a GPS.

I’ve been doing my best to traverse the key neighbors in Frankfurt on foot over the last few days. I’ll set out for a basic destination like the grocery store or pharmacy on foot without my phone. Then I’ll choose something further afield like a restaurant or shopping center. Today I went for the ultimate test. I set off for the city center to visit a museum. Specifically Goethe House.

Goethe House Plaque

I barely needed to check my map at all. I made it to the philosopher’s house without any issues. I enjoyed an hour or two of history and then I set off on my journey back. I remembered a restaurant I wanted to visit on the way back. I realized I was near a store I’d been meaning to visit so I veered off track to check in. I found myself in a new district entirely. I spent some time visiting a mall. And then I set back for my Airbnb.

My the end my lifeline, aka my phone, had run out of battery. But I still knew exactly where I was. I was picking up my place in space. I was centered. And also extremely tired as I walked 13,000 steps steps in the space of three hours.

Categories
Internet Culture Media

Day 431 and 9 Lonely Hours

I was excited for the time difference working in Frankfurt. It’s GMT + 1 which makes it six hours ahead of New York and a whooping nine hours ahead of San Francisco. I had this idea that I would enjoy getting in a full day before any of my American collaborators. Imagine the productivity gains!

But I’ve actually found it lonely. The silence of my social media has felt anything but, well, social. I adjusted immediately to the time difference without any jet lag. I woke up at 7am with the sun on my first day. And then I realized my California compatriots wouldn’t be awake till 4pm my time. Shit.

It’s not as if I have no one to talk to during these hours. I have founders in Europe and collaborators that are in these central time zones. But Twitter and my media news diet is strangely quiet in the early hours. It’s almost eerie. There is something disquieting about waking up before the news roundups hit my inbox. Like the world isn’t awake yet. Except obviously in Europe everything has stashed already.

I had no idea just how much my information environment depended on American filtering. It’s not that I was unaware that I was consuming a heavy diet of American media, but most of my news diet enters my feed through the East Coast media centers and is propagated through the lens of Silicon Valley. The Twitter friends I spent the most time with were clearly mostly American.

This is clearly an opportunity for me to branch out my information diet and my social circle. I’m grateful for the reminder. But I can’t help being a little sad that for a month I’ll be so offset from what I know and love. But it’s also exciting.