Tag: Extremely Online

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Internet Culture

Day 675 and Muddled Ideologies

Some neu-feminine viral thread arguing women are not meant to work structured 9-5 jobs because of our reproductive cycle hit my Twitter feed today. The author argued menstrual hormonal cycles represents an innate biological need for longer creative and restorative cycles in women. Or something. I am not here to argue biological essentialism.

The thread itself wasn’t all that weird just a bit of a throwback. I am all about working with your normal cycles and not against them but I just can’t get to “this is why raising children and the home is our natural environment.” Normally I’d view this sort of thread as standard natalist “be proud of being a woman” stuff and move on. I even kind of agree that we have ignored women’s hormones to our detriment.

But the way it came into my feed was a bit wilder than your usual retvrn dork. A Christian Nationalist personality that I keep tabs on had retweeted a Nazi larper (no really his avatar is the Gigachad with a Swastika chest tattoo) who had commentary about the biological inferiority of women based on this thread. He made some lewd jokes about how any attempt to live beyond the home and our children was clearly a lie.

This whole mess of muddled ideologies hit my feed just as I was enjoying a bout of PMS anger and I strongly debated responding with a well actually “we also hot chip and twerk” but I wasn’t entirely sure I needed to give them the attention of an outdated meme format. Which is also why I’m not linking to any of it. Sorry you have to take my word for it but you can probably search for it with these details.

The constant thrum of reactionary throwback accounts is pretty typical on Twitter. The casual disdain for anyone outside of your immediate in-group (which in this case was so small it literally excluded all women) has become so normalized it’s honestly not a shocker I’m seeing natalists, dominionists and Gigachad Nazis on my Twitter feed advocating for increasingly wild viewpoints.

Muddled hate is part of the appeal of the internet. But also damn if it’s not also the worst part. But if you ignore and block all of the worst bits you might be surprised to discover that actually people still believe all kinds of wildly hateful shit. And I’d rather know so I can stay ahead of any pogroms. But that’s just me. Don’t forget to vote in the mid -terms!

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Internet Culture

Day 671 and Greatest Show on Earth

I cannot tell if I’m absolutely utterly sick of watching Elon Musk take over Twitter or if I’m having fun watching it all.

Like Musk I am a Twitter addict. I’ve been a power user for the last several years as it was the hottest ticket in town as the media circus around America’s partisan emotional meltdown fomented in the wake of Trump’s presidency. If you were interested in news then Twitter was the place to be from about 2016 onwards.

The funny it is that I’ve had access to Twitter since basically day one but was never a consistent user. A friend was an early employee (so early he went to work for the podcast company) while I got to watch it all play out from the start it didn’t really capture my personal usage for sometime.

I absolutely wasn’t a power user in the early years. I was much more interested in blogging at the time. I ran an advertising network for bloggers and was absolutely obsessed with media. Media was much more interested in WordPress and subsequently Tumblr than it was in Twitter. And I wanted to be where media spent it’s time. Media took a while to really cotton into Twitter.

I was so disinterested in Twitter I didn’t even keep my original handle. I went for years without really being an active participant on the platform as a user. Which was ironic as I did quite a bit of advertising on Twitter.

When I sold my advertising network Coutorture, I decided I needed a corporate job to level up my skills. I ended doing advertising buys and heavy integrations with Twitter as I first went to an agency and then eventually brand side as an advertiser. I was no joke the first brand to live tweet the Super Bowl.

I was a director at an agency that ran digital for Pepsi and I ended up as the voice of Sobe. I was embarrassingly Lee the Lizard during the Super Bowl. At the same time I was also running a second Twitter account for Pepsi based on an SNL skit called PepSuber. We thought it needed to be live tweeted for maximum effect. No joke I was on a conference call with Lorne Michaels at 2am the night before the Super Bowl. The absolute coolest thing I did on Twitter though was probably the first Twitter aggregator. Through my friend I got access to the Twitter API and built a dashboard called Tweefreshing for Pepsi. It was Pepsi integrating all the best tweets of the day for you. It lasted like a day before it got abused. I know simpler times right?

Twitter has gone through a lot of ups and downs as an advertising destination and as a nexus for power and users. It’s always been a circus. It’s never really managed to grow up as a destination for advertisers. I don’t know where it’s going and this is clearly a nostalgia post for me. But over time it won me over. I went from a bystander to an advertiser to a power user. And I remain hopeful it will find a way to remain the greatest show on earth.

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Internet Culture

Day 669 and Nudging

It’s a nice day to be blogging today and I appreciate the nudge to be reminded of one of the Internet’s most sacred numbers by my terminally online brain worms.

Where you spend a lot of time clearly affects your social norms. As I am a citizen of the internet numbers like 69 and 420 will forever and always be titillating. Twitter in particular has a fondness for our sex and our weed. But Twitter has lots of other social norms and not all of them are so friendly and fun.

If the new management at Twitter could fix one element of the platform, my choice would be their nudging “your reply is hostile” prompts. I am, as Spock once said of Captain Kirk, prone to colorful metaphors. I swear. A lot. And the Twitter “be friendly” screen is a constant companion of mine.

Twitter sending me a warning that “Most people don’t post replies like this”

I was goofing around in a thread about ham radios that we should become ungovernable to our HOAs. Sure some Karens might take offense at me lobbing f bombs at the authority of your home owners associations, but most people wouldn’t. I’m not going to train Twitter’s algorithm to recognize this social nicety though. T

Now I could comply with the screen and edit my tweet. I could comply and say actually no I’m not being hostile I’m making a joke. But freaky they should let me say fuck HOAs if I want to even if it’s not a joke. And I’m not going to conform to this social grace. If anything the screens little nudging hand encouraging me to be nice makes me want to push back even harder.

I’d love to see the metrics on if this improves behavior or not as human nature suggests it might make it worse. I know it makes me more hostile. I double down on my responses just because inhumane algorithms are coded as “the man” in most media. I will not comply. And like my response I am become ungovernable, destroyer of Twitter norms. Oppenheimer got it right.

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Culture Politics

Day 662 and Immobility & Gender

Americans are incapable of getting things done. Such is the popular sentiment of the moment. We are immobilized in some form of national endocrine collapse brought about by too many years of chaos and accelerating change. Our problems aren’t getting fixed and we are all too demoralized to do anything seems to be a popular consensus.

Some folks blame democracy. Some blame the degradation of the balance of power as our executive branch overtakes the legislative. Much ink and chatter is being dedicated to the upwelling of populism and it’s charismatic authoritarians as the solution to our stagnation and immobility globally. Or maybe it’s because we cannot imagine a better future.

I’m chewing on a new theory. What if it’s got nothing to do with democracy or a return to monarchy, or even lie inability to cope with chaos at all? What if history isn’t repeating but rather history has come to a crossroads and women are smack in the middle.

What if we can’t get anything done, because we’ve not come to terms with what power and authority women wield? What if this is mostly a reactionary period about what to do with women? What if the crisis of men is actually a crisis about women? What if all of the insecurities about modernity boil down to we changed gender dynamics quite a bit in the last century?

Populists and neo-monarchists are fucking themselves because they aren’t quite sure how to deal with the middle ground in which they find women. Women are neither fully in charge of the home, hearth and children (single earner households having become unaffordable) nor are they treated as equal actors in the public stage. The answer the throwbacks give is we should return to traditional gender roles. Except that’s not actually an option even if it would help.

Powerful women are at best mediocre ciphers (Liz Truss comes to mind) or one in a million talents (Indra Noyi for instance) such that gender is far beside the point. The middle ground of most American women is a mess of confusion about demographic collapse, loneliness, and the good life.

The Dominionists, Christian Nationalists and various flavors of neo-patriarchal traditionalists believe the solution is simple. Bring women back into the home and to the elbow of their menfolk. Men are obligated to the public sphere unlike their women for whom it shouldn’t be a concern at all. Which seems like a strange approach to problem solving. Return to only half the planet having authority.

This is a bit like putting the genie back in the bottle as we’ve got a full century of women’s suffrage under our belt and two generations of women working outside the home. Capitalism in particular loves women workers.

Combine that with the degradation of men in modernity and you start to see some of the challenges. All of our status markers suggest it is better to be unmarried as a woman than married to a loser. That didn’t used to be true but birth control and third wave feminism probably made it so. And in late stage capitalism most men are being framed as losers, lacking the soft skills to navigate corporate politics and higher education.

I frankly haven’t the slightest idea what anyone is supposed to do about this. Accordingly to the viral Female Delusion Calculator (funny how there isn’t a reverse option) my husband doesn’t exist at all demographically. But then neither do I.

So one can’t really be looking to some globalist asshole white Americans to solve this problem. We are the problem according to a large swathe of people. Unless we are the ones capable of overcoming immobility as we’ve got the spare capacity. But I think rich folks running the show been the default state for most of history so fuck if I know. But I do think I’m onto something with gender being at the center of a lot of our issues.

Categories
Preparedness

Day 661 and Existential Immobility

If everything is an existential fight, well I hate to break it to you, nothing is an existential fight. As the Russian war in Ukraine spirals out and the American midterm elections edge closer, I am having “existential” threat fatigue.

You’ve got generals making claims that if Ukraine falls the international order falls. You’ve got Republicans insisting that if the Democrats remain in control it’s the end of America. You’ve got Democrats insisting that Republicans are an existential threat to American democracy. That one might actually be true but that’s just my bias. Turns out we all think democracy is under threat we just don’t agree why. The varying degrees of panic are so palpable it’s impossible to untangle which chicken little is correct.

Our wood burning stove merrily making a start at our many cords of wood.

We’ve got a gorgeous snowstorm in Montana and I’m snuggly inside with a roaring fire, a roast chicken and friends. But if I do so much as look at the internet, I am quickly reminded entire world is falling apart. It is a persistent threat to my central nervous system. But I’m beginning to think that the real existential thread is how immobile everyone feels.

A roast chicken with potatoes in a cast iron skillet on top of a stove.

If the world is indeed on the precipice clearly we need more photos of roast chickens and warm fires. But that does feel like the existent it is possible to positively contribute. The deer in headlights feeling is slowly claiming us all like the Nothing in from the Neverending Story. And like Bastian I’m unsure if I should “do what you wish” or continue the search for meaning.

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Internet Culture

Day 660 and When Extremely Online Goes Terminal

I committed one of the cardinal sins of the extremely online yesterday. So much discourse was happening I overwhelmed myself. Just like an endless stream of stuff was hitting my hind brain and like an idiot I just kept drinking from the firehose of engagement. I stayed up till 1am.

I’m typically careful about how much central nervous system stress I’m willing to tolerate. It’s a hazard of the job when being visibly online and searching for investments is mostly virtual. Purposely consuming a significant amount of bad news or scrolling the deep cuts of the dark corners of the message boards is meant to be done in small doses. I have no need to push my endocrine system into permanent fight or flight. No one does. It’s very counterproductive.

Going into a sympathetic nervous response is a part of life though. Some stress is good. I have an entire routine for soothing an overstimulated vagus nerve. I take adaptogens. I meditate. I live in Montana with plenty of open spaces and fresh air. I am skilled in discerning agitprop from all corners of the information wars. When I dive into the dopamine river I do so responsibly with the right tools. Don’t try this at home kids.

But that doesn’t mean I’m immune from drowning in the dopamine drip. I just have a good chance of pulling myself out before it’s too late. Around 9pm or so it became clear that even after a quiet dinner, some CBD and THC gummies, and relaxing television with my husband that I was in fact still very much in sympathetic response.

I panicked a little bit as hour after hour passed and I continued to be reactive. I’d started a negative flywheel. I took an Ativan fully expecting the steroid of the mind to knock me out. It did not. And so giving in to all my worst impulses stayed on Twitter. Fuck it if the good rare drugs weren’t doing it. I said “let ‘er rip!” I had recently finished the Bear.

Today I undid the damage. I slept until my body decided it was time to wake up. I followed my supplement routine carefully. For the TMI readers I had about a dozen orgasms. I slept some more. I stretched and took a walk. I took a long leisurely shower with every possibly form of exfoliating and conditioning I could imagine. And now at the end of the day I think I might have pushed my case of terminally online back to a place of merely extremely online. Let that be a lesson to everyone.

Categories
Aesthetics Startups

Day 659 and E-commerce Returns

It’s been a minute since I posted about the mild annoyances of shopping to outfit a new house. Because we have upgraded the amount of space we live in by two or three times and we are hoping to use some of the space for hospitality we’ve bought a lot of shit recently.

I have shopped a large assortment of direct to consumer retail brands. Included in the list is Brooklinen, Havenly, Italic and Merit in the last month or so. And the varied state of quality and service in the venture funded retail space is such a mixed bag. The most pleasant experiences have been from older brands and retailers like Carharrt, Ariat and Sephora.

I would entirely recommend Havenly as an intermediary service for both design and furniture shopping as the returns are relatively simple and they consolidate a ton of retailers into the interface. But they are so good at their jobs you mostly don’t need to return stuff. We bought a cheap fake antler chandelier to see if it could be pulled off (against the advice of the designer) and were promptly told by everyone to return it. Which lets be honest was good advice all around. We did have to dismantle it which I’m told was quite the IKEA style effort.

A fake antler chandelier acquired from Wayfare. It was still $500 so we returned it.

I cannot say I have the same praise for direct to consumer brands that are still attempting to make margins happen in the middle market. I’ve had some amusing fails on that front and it again reminds me of the danger consumers are beginning to feel when they shop brands with less social awareness. This is a real issue for direct to consumer brands as they fight it out with less venture dollars compared to the past. It’s going to hurt their lifetime customer values.

Merit is a much covered cosmetics brand which has some star products I liked (their foundation is terrific) but some really low rent packaging. So I wanted to return a couple items. Merit made returns so challenging I might just eat the cost of half the products that I don’t want to use. Merit’s customer care team literally wanted me to write reviews of each product I wanted to return to begin the process. Damn girl but ain’t nobody has time for that.

An assortment of Merit Cosmetics including foundation, blush, mascara and a brush. I wanted to return about half of them for being a poor value.

Ironically I had already done that on their Yotpo product review prompts a week earlier but didn’t save them (why would I) so when it came time for returns I just said fuck it as I didn’t want to retype my 500 word a piece reviews again just to return the items. It’s been sitting in my inbox for so long I’m afraid they won’t accept it. A huge and amusing fail to integrate basic customer retention tactics and your order options. I expect it will hit their lifetime customer value and require a fix soon. I literally haven’t overcome the inertia just to get my $70 back and perhaps they know that. Which is a dick move.

By far the most clever return mechanic I’ve seen is from Italic. I’ve loved their cashmere and their sheets but some of their other odds and ends were just bad fits. And it turns out they know it. They offered a 50% store credit on an item if I just gave it to a friend. Alas it is a dress that doesn’t work if you have breasts. Which is clearly a challenge to hand off to anyone.

Text messages between Alex and I about returning a dress from Italic that does not fit my upper body

The other irritant that Italic had though is that it shipped in four separate orders and insisted that we ship it back in four separate orders which is wildly wasteful even by e-commerce standards. And it has the unexpected effect of me accidentally returning a pair of cashmere pants I didn’t even try on as I forgot I bought two different cuts and ended up returning both as they came in separate orders over the space of a week. Oops! That’s $150 they won’t get from me. I frantically texted my Alex asking if he had them still but nope I might try to rebuy them but now I don’t trust I’ll be able to even figure it out.

Shopping is going to get extremely weird over this holiday season as brands have significant depths to overcome come past supply chain issues. But as the economy struggles with inflation I’d expect to see more tricks like Merit on the negative end and clever loyalty gambits like Italic on the positive. So keep that in mind as Black Friday approaches.

Categories
Emotional Work Startups

Day 655 and Accountability

Being accountable to myself is much harder than being accountable to someone else. I suspect this is true for most people. We all wish for ideal childhoods with parents who provided for all our emotional needs. And so we look to bosses, spouses and authority figures as substitute parents.

Most of our adult lives are spent trying to find some ideal mommy or daddy to soften the trauma and lack of our childhoods. We remember these issues far too vividly as adults through the perceptions of our inner child. It is a huge challenge to recognize that feelings are not facts but these feelings nevertheless run our lives.

The unfortunate truth is that the only ideal parent that can ever exist for our inner child is ourselves. We must comfort, protect and nurture that part of ourselves that still feels lacking because no one else can give it to us. No one is coming to save us. We are the parent to our inner child.

Which brings me back to my challenge with being accountable to myself. I struggle to care for myself the way I need as I too often perceive myself as not being good enough. If I just worked harder or spent more time preparing or if I just did one more pass on my pitch deck. You get the idea. I’ll push myself right over the edge of success into inaction and self torture.

One way I’ve been able to overcome this need to push myself into a fantasy of accountability is simply by building in public. If I’ve said what I plan to do then I’m no longer just cultivating it inside myself but I’ve let the idea come forth into reality. Once it is outside of my own tortured bubble of personal accountability it can gain momentum.

I am raising money for a venture fund and now that I’ve put that in public it’s not just about me. It’s about the thesis, the LPs, the founders, and the market. And it’s much easier to be accountable to a shared reality with other people than some fantasy version of perfection inside my head. If you’d like to be a part of it and are an accredited investor here is a link to my calendar. If you’d like to read more about the fund I’d be thrilled.

Categories
Finance Internet Culture

Day 654 and Inappropriate Language

As much as I love to joke about getting cancelled on Twitter, I’ve never actually worried about getting dinged. I resisted getting a Blue Check and otherwise pursuing the trappings of being a power user as I was confident that my real world connections would overcome any algorithmic nonsense.

Digital power still resides on a firmament of real world power. I figured I know the right people in real life at Twitter, so short of me encouraging a coup while also being the President of the United States of America, I was pretty safe in maintaining control of my account. This was perhaps a bit naive and I knew it.

The algorithms do in fact come for us all. I got an unprompted warning today that a user on my account (I’m the only user but whatever) had been deemed to be using inappropriate language.

A Twitter warning saying my account AlmostMedia has inappropriate language so is ineligible to run advertisements

At some point I had the power to run promoted posts, otherwise known as advertisements, but because I have angered the language police at Twitter I am now no longer allowed to pay to promote my own speech. I guess I overrode the “are you sure you want to tweet this most users don’t use this speech” warning one too many times.

I swear more than average for a woman but probably a lot less than average for someone in finance. My account is notably a shitposter account. I remain fascinated by social status and access of all kinds, and shitposting remains of the higher status activities in social media culture as it demonstrates you need not be censored by social mores or common decency. Except apparently I can be.

You can get worked up about whether this infringes on my speech as I can say anything I like but now I’m no longer able to pursue any paid reach. This is the popular theory that everyone is entitled to free speech but not free reach. Or I guess in my case paid reach.

To be honest I had no intention of buying any paid reach advertising on Twitter. The folks I care about generally seem to get my Tweets and I’ve got no sense I’ve been shadow banned. Well, ok now I am worried but I wasn’t before this goofy warning.

To me this feels like a reminder that Twitter just doesn’t give a fuck about its power users. I am a well networked and well liked (or well hated) account with powerful followers in the core demographics that matter on Twitter.

I sit inside a nexus of media, finance and Silicon Valley personalities that care a lot about the platform even as the platform mostly doesn’t give a shit about us. Which is arguably why we’ve all spent six months giving a shit about Elon Musk buying Twitter. When a power user gets banned from advertising producers it’s not really a problem for the user, it’s a problem for the ad products team who is fucking up making money. You know, their job.

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Finance Internet Culture

Day 651 and Best Guess

I’ve loved the discourse of indignation that has surrounded rich men doing deals via text messages. There was lot of hand waving about the death of genius and the meaning of it all. Isn’t it such a scandal our best and brightest are just saying shit on Twitter DM?

I suppose if you never worked in startups or finance it might come as a genuine shock that rich techie people are no better or smarter than anyone else. Why the fuck do these dorks control all the money and resources then? I’d say it is because they are willing to make their best guesses.

One of my favorite scenes in Star Trek is Spock struggling through a series of calculations and informing Captain Kirk that he may need to make a guess. Kirk’s response? That’s extraordinary! Spock is naturally confused. Dr McCoy or Bones has to do some translating.


Bones: He means that he feels safer about your guesses than most other people’s facts.
Spock: Then you’re saying… it is a compliment?
Bones: It is.
Spock: Ah. Then I will try to make the best guess I can.

Star Trek IV The Voyage Home (The Whale Movie)

Everyone is just muddling through and making their best guesses. Even the best and brightest among us are struggling to make it all work. I’m not suggesting the folks making the Twitter deal are as good as Spock but they are just making their best guesses too.

And for whatever reason they are willing to put a lot of money, time and reputation on the line to see where their best guess might go. That’s pretty courageous in its own right.