Tag: Shopping

Categories
Preparedness

Day 611 and Consumer Packaged Goods

As Ive mentioned, I’m in a heavy “bitches be shopping” mode as I’m settling into a new home that is 5x larger than anything I’ve ever lived in.

I’ve purchased furniture, home decor, sheets & towels, work boots, denim, dry goods, storage bins & racks, paint, curtains, toiletries, vitamins, over the counter medications, and cosmetics. I’ve really “enjoyed” the full spectrum of American retail in all its consumer glory. Makes me feel all patriotic.

I’m lucky that I have several decades of experience in the dark arts of consumption studies and consumer marketing to guide me through. And even with that knowledge, I feel like I keep getting ripped off.

What is wrong with shopping in America?

Most folks are keenly aware of rising costs and supply chain troubles coming out of a pandemic that was treated with stimulus and zero interest monetary policy. Stimmy checks & a society wide health scare had all kinds of unintended consequences on everything. But the end result is everything feels more expensive. And also shittier.

One argument is that shrinkflation has come for America.

Shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality.

Wikipedia

It’s a maddening phenomenon as brands and retailers do their best to hide the basic fact that you are paying the same amount for less. We are a nation being gaslighted by an array of institutions that we’ve been raised to consider our pride and joy. It’s part of our national myth that supermarkets won the Cold War. American brands can be trusted. American brands are the best.

American brands are subject to market forces not central planning. And those forces are choppy at best. Which is how we ended up with our favorite popsicle letting us down.

Welch’s juice ice bars popsicles shown side by side. One is 1.5 oz and one is 2oz. Both cost the same at Costco but the 2oz is from 2020 before shrinkflation.

The otter pop’s my husband favors have gone from 2oz to 1.5oz but have stayed the same price at Costco. It’s not a huge change. We probably wouldn’t have noticed it except we had a couple older ones we bought early in the pandemic and were able to compare. It was a small betrayal but at least we knew it and could accept the increased cost.

But imagine if you weren’t aware of the macroeconomic forces at play. Or if you weren’t a careful observer of consumption and shopping. What if you were just a kid that got duped by a popsicles?

The compounding effect of lower standards of living is making us all go a bit stir crazy.

I suspect we are all experiencing a little bit of crazy-making from the subtle ways in which we can no longer trust our brands and retailers. It feels downright un-American. And I wouldn’t be shocked if it’s a contributing factor to the general sense of unease and institutional distrust. If you can’t trust American consumerism, well we don’t really have much left.

Categories
Aesthetics

Day 607 and Shopping

I’m in a heavy “bitches be shopping” phase. Moving into a new house always necessitates some new purchases but adjusting to an entirely new lifestyle is a heavy lift.

We don’t have much furniture that effectively made the transition from loft in lower Manhattan at the start of the pandemic to townhouse in Colorado for 18 months. So it’s almost like starting from scratch furnishing a farmhouse in Montana. We are using Havenly to help us decide on items we want for areas we’ve never had to furnish before like a dining room and guest rooms. It’s an amazing service that does all the product market work of finding items in your price point and desired styles.

But of course, it all takes forever to get furniture and I wish we’d started on this earlier. As rationalized not starting till we moved in but of course every week some new piece of furniture gets delayed. I’ll be lucky if I get the dining room table by mid October at this rate.

A rendering of our dining room from Havenly

The other big shopping project is upgrading my wardrobe as even after two winters in Colorado most of the adjustment from Manhattan to the Rocky Mountains was technical fabrics and activewear clothing not actual workwear.

Now I have outdoor clothing needs that are less “let’s go for a hike” and more “someone needs to stack wood” or “turn over the soil in the raised beds.”. I guess this means I’m changing over from Merril hiking boots to Ariat paddock boots and from hiking pants to Carhartt canvas work pants. I placed an order for a bunch of stuff today and am modestly enthusiastic about it.

I’ve spent a small fortune on adjusting to Montana life and a huge chunk of the purchases feel aspirational. Or at least my perception of what kind of adjustments are required. As much as I’ve lived in the country, and worked on a farm, my childhood is well in the distance. I’m working from memories.

Categories
Aesthetics

Day 558 and Interior Design

The reality is dawning on me that I don’t have enough furniture for an actual house. We will be moving from a barely furnished townhouse in Colorado to a 3-4 bedroom farmhouse in Montana.

What makes it even funnier is we barely acquired additional furniture when we moved from a one bedroom loft in Manhattan to the townhouse in Colorado. We didn’t know where we’d land long term and boy howdy did we put off acquiring anything larger than some houseplants and a chaise lounge.

The instability of the pandemic years didn’t really drive the acquisition of home goods for us like it apparently did for others. We didn’t want to have big items to move as we were fairly sure the townhouse in Boulder wouldn’t be our forever home. But as it turned out, it took almost two years to figure out where we wanted to purchase a homd and successfully acquire one.

So now I’m saddled with the responsibility of furnishing our new home. You’d think it would be a fun obligation. Shopping! But I honestly never developed much of an interest in interior design. I have a decent enough education in aesthetics and a personal style that is presumably easy enough to translate to interiors. I just so don’t want to do the work to source all the items and string it together into a cohesive whole. So apologies in advance if I do a lot of furniture posts over the next month.

Categories
Emotional Work

Day 487 and Grocery Stores

I love settling into a new home by going grocery shopping. I’ve had the opportunity to be in a new city for an extended period twice now this year. And each time the joy I’ve taken in going to pick up groceries is palpable. Going shopping for food is my happy place.

I’m in Bozeman with dear friends and one of them noticed just how excited I was for the grocery run. We had a mostly empty fridge and I made a beeline to the nicest grocery store in town. It was a hybrid fancy yuppie grocery wrapped inside a big box grocery store. It’s a chain local to the pacific and mountain west called Rosaurs. I highly recommend it.

A grocery store is a powerful space. I’ve written before about my love for the American grocery store. I think it’s unique in its position as a functional and emotional retail space. It needs enough structure and repeatable patterns that anyone can shop a store and have an intuitive sense of where the basics are merchandised. But grocery relies on novelty and newness as much as any other retail store for driving order size and additional Martin.

The presentation of new brands and new products is fraught. The need to display something new competes against the need for repeatability and ease of locating core items in grocery. Grocery can be seen as human nature reflecting core tensions as it balances desire and safety. We yearn to feel nurtured by food but also crave to be stimulated by new tastes.

I spent an hour and a half wandering the aisles filling out my grocery list. I had done meal planning and had specific needs for the weeks meals. But I am also an inveterate shopper looking to feel excited by what was on the shelves.

To this day that I can look at any item in the store and buy it remains a surprise to me. It’s a luxury that never fails to delight me. If I want to get something I can. There is no budget or restriction on me like I remember as a small child. And yet I still couldn’t bring myself to buy a full size Turmeric spice jar. Reflecting back childhood emotions I didn’t even realize I had. A small reminder of how much seemingly mundane acts like grocery shopping can reflect much bigger things.

Categories
Politics Preparedness

Day 313 and American Grocery

I drove into Denver today for a doctors appointment. On the way back my husband Alex and I decide to stop at Costco. It’s not that far out of town but it’s still easier mentally to make the trip out to a box store when it’s on the way from somewhere. As someone who identifies as a prepper Costco is one of my favorite places.

I didn’t have anything specific in mind that I wanted (other than a few winter preparedness items), Alex and I just like walking the aisles of Costco. I worked in retail for many years so I enjoy seeing what brands have convinced the king of American retailing to stock their products. Because of their unique stocking and sales methodology it’s almost always an adventure.But it’s also a fairly good indication of where taste is at in America.

America is ready for the holidays if Costco is any indication. Despite it being the second week of November it was decked out in full holiday season merchandising. And not just peppermint bark (which I bought) and colored lights. Costco thinks we want a gourmet Christmas. We saw an entire truffle packaged with a grater. We saw entire cured Spanish hams. We saw tins of caviar stocked in the cheese aisle for $50.

An entire Spanish Serrano ham for $99 at Costco

I always wondered if the story of Khrushchev knowing the Soviets has been beaten when he toured a grocery was apocryphal. Apparently no one knows for sure if the visit happened. But it is true that supermarkets only exist in their modern form because America subsidized the farming and agriculture system as part of a farm arms race against the Soviets.

As amazing as a supermarket is it can be a bit horrifying to visit an American grocery store. Fresh markets that focus on meats, dairy and vegetables always feel like a race against time. Using traditional retailing methods of completely filled aisles bursting with perfect merchandise shouldn’t work when the product was once a living thing. And yet that’s exactly what we have. It’s astonishing the variety of items we stock in an American grocery. That we subsidize and allow for food waste when we still have hunger seems a grave injustice. We have food deserts. And yet our grocery stores are full.

Costco only sells in bulk so it’s mostly given over to packaged foods and dry goods. If you want fresh food you better be prepared to buy several pounds of it. I bought 2 lbs of blueberries. It’s going to be a challenge to eat it all before it goes bad.

Given that most of the news has been focused on the current supply chain crisis it felt odd to stand in a store surrounded by incredible luxury. Maybe it was the calm before the store. I did go on a Tuesday so maybe it has just been restocked after a busy weekend. Maybe folks just aren’t ready to buy their gourmet foods for the holidays yet.