I’m slowly unwinding as I’ve finally settled into a cabin where I’m quite remote. I’ve got a lovely view high up above the mountains with views in an almost full panorama.
I’ve left the ambient noises of city living and the sounds are entirely rural. Roosters crowing, cows mooing, dogs participating in twilight barking and the very occasional human passing. It’s peaceful.
It took some doing to get myself this far off grid as I’ve in transit over multiple days but I can finally blessedly feel myself unwinding. I’d hoped to get to this state of nervous system relaxation a bit sooner but better late than never.
I’m reachable here (clearly I’ve got internet or I couldn’t post this writing) but I’ve mostly chosen to keep to myself so I can focus on the larger projects that make up my yearly goals. FreedomToCompute remains the most crucial item alongside my regular responsibilities to chaotic.capital, my founders, and my own LPs. If you want to talk to me feel free to send me an email or signal message. I’ll be very present if I’m on my phone.
I spent some time packing today as I’ll be on the road a little more frequently in the coming months. The joys of the cozy Montana winter have had their comfort and I sincerely wish I’d never have to give them up. But there is work to be done.
I find travel to be a bit stressful but crucial to keeping a good read on reality. The more chaotic the narrative the more I think I prefer to do a bit of on the ground work.
I am feeling the urge to keep some of this close to my chest. I don’t know if that’s temporary as I am tired or if I think it might be beneficial to pull back as I know the road is going to be hard this year.
The uncertainty is palpable. I’ve had an interesting influx of people seeking out my opinion. I’ve got a reputation for being the woman you call when shit is chaotic. I’ll be busy so my introversion may increase as I lay ground work. We sit at a number of crossroads and it seems everyone knows it.
The lifespan of a media brand is an odd thing. Commanding attention and influencing the opinion of large audiences is hard work. Distribution of information has changed a lot in my lifetime which has shaken the business of media.
Some generational powers like Vogue have managed to hang on even as the internet democratized access to changing fashions. Newspapers, which have consolidated fiercely, are no longer local city standard bearers. The most financial success went in national directions like The New York Times.
Everything is fighting a losing war against the Internet. Weeklies that were concerned with recapping the goings on in the world have all but disappeared. The Economist almost made the transition to the the digital era but lost its way.
For me it was when John Micklethwait left The Economist for Bloomberg. I loved the publication as a teen & twenty something. I miss it still, but once its paywall was up and the editors I trusted were gone, it ceased to exist as an influence in my world. Influence can wane quickly. I read Bloomberg now.
Other media outlets have gone to battle in the Hobbesian war of all against all and seem to be competing with rage headlines and audience capture niches. These are the ones that concern me the most.
Wired Magazine was beloved by the first wave of Internet and technology enthusiasts. Its essays defined the era. Now it seems to have turned on the promise of technology entirely with panicked headlines about the dangers inherent in a new form of corporate structure.
A Dangerous Home for Online Extremism: DAOs
For me, seeing Wired doing this sort of thing is akin to the moment in a zombie movie when a friend or family member is bitten. As they are reanimated from the dead, you are in grief and shock, but also must quickly accept your friend is gone and what is in its place is able to harm you.
I don’t know where the first few weeks of the year went, but I suspect they disappeared into the maw of panic over 2024 reality. No narrative alignment holding as “current thing” means that everyone is looking to exert leverage to make their pet causes pop.
I’ve closely watched a number of important events unfold in real time with unexpected and very dramatic conclusions. To then subsequently seen the non reactions from our various institutional leaders is upsetting for most people who are paying attention, I’d say everyone else is enjoying the rollercoaster but it would clearly be a joke. No one likes it.
She thought something had gone wrong with us physically too. “Endocrine systems get fried. There’s too much cortisol, you’ve been running on adrenaline, eventually you tap out. Everyone feels nuts right now,” she said, “because what on earth are we supposed to do with the fact that we’ve had this incredible rate of change for so long. We think we’re keeping up with it, but our bodies are like, ‘Oh, actually no. We have no idea what’s going on
We are in a high variance moment for good and for bad and if you cannot handle the ride please find ways to get off of it. Take care of yourself because when you feel nuts you act nuts.
Trying to make a buck on the internet usually means knowing your audience. And knowing when your audience will pay.
I keep hitting paywalls on blogposts and I think folks really over estimate the value they deliver to readers. You want to sway my viewpoint to your side but instead you jingle your penny jar for a captured audience of seals. The audience capture that has to happen to make someone really take off requires some pandering. People like their echo chambers.
Because I myself am serious about persuading people to shared ideals it offends me when otherwise useful pro-social content that would drive forward the adoption of better information is needlessly cut off for a “below the fold” $60 a year subscription that is thrice what I pay for Vogue.
If you are selling useful actionable services that make other people better in some measurable way it’s not too hard to close a fair deal on the internet. There are lots of businesses with lots of valid marketing funnels.
But if you are trying to persuade people to an ideal or some truth that you believe must be shared I beseech you to share it widely. We humans operate such fragile nodes of coordination. We must actively work to align people to causes. Propaganda and self interests can only win out over aligned incentives if we give our attention the loudest bidder. Don’t contribute to an information environment like that.
I deliberately insulate from algorithmic visual content. It makes you miserable for one. But more importantly, it deadens your aesthetic palette from overexposure.
If you want to develop and sustain personal taste and style, do yourself a favor and do it deliberately without the subtle nudging enforcement of refinement culture.
I do however avidly follow the propagation of different fashions as a personal interest. I like to see where a runaway trend goes as virality and social contagion set in. The New York Post’s entire culture section is dedicated to moral panics but it occasionally hits on real sources of social anxiety.
I still have anxiety about weight from living through the TMZ era of body shaming. So I’m sympathetic to what it must feel like to younger women facing the relentless scrutiny of living online. They rightly perceive appearances to be a part of how value is calculated in wider society and are afraid of losing it.
I’m convinced some portion of the extremely online Gen Z are living entirely out of the slipstream of historical culture. They consume artifacts from other people’s youth culture but live in a what amounts to a “long now” in which the future seems unstable. We rebooted 2003 as a micro trend but the apocalypse is almost here.
The nostalgia machine gives Gen Z an ever present history but very little present to hold onto for grounding in physical reality. Their ahistorical vibes approach seems to overweight the need for youth.
Sean Monahan of K-Hole normcore fame posted a mapping of the aesthetics of the decade that I thought spoke well to the strange relationship digital aesthetics have to time. I’m posting a diagram here from his post here.
If Gen Z is aging like milk it’s probably not because they are actually aging quickly. Though I’m sure the stress isn’t doing them any favors. I think dit’s what Ryan Broderick of Garbage Day points out here. The glamified hyper-media full face contour is an ageless one. It’s inspired by the past and stuck in the past. It’s got nothing to do with their actual age.
I dislike days where I spend too much of my energy doing stuff as it prevents me from spending time synthesizing stuff.
Of course, and I hope this is obvious, the opposite problem is much worse. If you spend too much time synthesizing stuff then you run the risk that you don’t actually do stuff.
You’ve got to keep your skills sharp with new conditions on the ground but you have to intake as much information in your field as possible.
“Sorry I can’t” is a strong signal. It means you are engaged in the productive middle of focus. Family is a productive middle of focus. Your business is a productive middle of focus. Your friends is a productive middle focus.
Maybe you picked something to focus on that someone powerful wishes you didn’t. Maybe you sold your focus to someone else. Maybe you are on the clock to a wider goal. The calculation of how we do that is best left to market forces in my opinion.
I will redirect my attention for someone that asks and shows me the incentives. I think it’s a worthwhile balance. If I believe my focus being redirected can help someone else execute on taking action I’ll do so. That usually means saying to someone else “sorry I can’t”
I want to be as available as possible on the Internet as that’s been the best possible path to being available to other weirdos for the longest period of time. I shift through a lot of chaff but the wheat has always been there. I’m not for everyone and everyone is not for me.
But the open human Internet is struggling under the weight of non-human actors. Machines create more and more of the content and so many interests groups, philosophies, nation states and general chaos agents are acting within the group mind and/or network state that we call the Internet.
You can complain about bots sure, and crypto folks are in the thick of it, but some of what’s going on is just the noise of people who are under the influence of algorithms. Humans are happy to be NPCs in the great game of life. And it’s much easier to play out a fantasy the Internet while you struggle to find meaning in your daily real life.
I like to intake as much information as I can but even I have my limits as to how much noise I can tolerate in the search for signal. Consider sending me an email. Maybe we go back to private corners of blog comments and email correspondence. Get a little more signal as a treat.
I like a little “woo” in my life. Anytime I hit a particularly interesting number in my daily writing I tend to do a bit of collective consciousness spelunking across the shared spaces of the internet.
Unsurprisingly, 1111 sparks quite a bit of interest across pop culture numerology depictions. The first search results were women’s interest magazines.
Women’s Health with the uplifting new beginnings represented by 1 before associating 11 as a doubling of 1’s energy as a “master number” with spiritual insight, enlightenment, and intuitive understanding.” Sure, I want an intuitive understanding of my life’s new beginnings. Good job magazine editors. Groundbreaking.
Because what good is hidden knowledge of divine intentions without an affiliate marketing link program with it? I’d love to know if search engine optimization on numerology combined with attractively curated e-commerce affiliate content hits the Cosmopolitan P&L in any meaningful way.
Glamor Magazine at least gently reminded readers that apophenia is an error of perception. Who knew Condé Nast was the publishing house for skeptics? Perhaps they need to be a trusted brand or nail salons won’t subscribe in bulk across the nation to their magazines.
But if you really want lean into your pattern recognition and the subtle schizophrenia of Internet apophenia, my original source Women’s Health helpfully leans into “service journalism” by sharing that Kabbalists 1111 is a sign from God or divinity itself.
This is because the ancient Hebrew name for God, Yahweh or YHWH, when written resembles four ones.
I will caution readers that I don’t know if any of this is true. Obviously my goofy posting shouldn’t be seen as having the same rigor as a LessWrong epistemic status post. While I like a post-rationalist, I don’t know if any of the consumer friendly versions of ancient wisdom is true. I wouldn’t be taking my reading of the Talmud from magazines typically dedicated to recipes and workouts myself.
Women browsing random bits of pattern recognition at the grocery store or on their phone really is the stuff of fluff and the stuff of fear. Who knows what bits of knowledge might lead us astray.
Best case scenario you end up with a nice Oud candle that helped keep Cosmopolitan quiz writers paid. Worst case scenario, you might summon a malevolent algorithmic rabbit hole determined to fill your feeds with angels and demons.
I love to write. I love to read. I read, and then I write, and then I do all over again. That simple cycle repeating itself powers my life. It’s how I learn. It’s how a lot of people learn.
Being literate allows me to reach beyond the bounds of circumstances to anyone else who can also read and write. The word has been the protocol that connects us.
That we can share information amongst ourselves is a triumph of generations overcoming the desire to control the word.
I can share what I write with you because of a man named Matt Mullenweg. Maybe you know who he is and maybe you don’t. But if you are reading this post it’s because of him.
You gave our generation the tools to be heard and you have shepherded those tools well over many years. I value your efforts. I value it with my loyalty. I have for almost twenty years. And I have always felt that loyalty was respected by WordPress through the commitment to protocols we agree upon because they work.
The software that powers this blog has done so reliably for 1106 days in a row. And it’s not even my first blog. I started blogging in college using WordPress. I launched an entire career because I published my writing not in books or magazines or newspaper but on the internet.
In the intervening decades, I’ve used lots of software and many types of media. I’ve committed to many kinds of technology and adopted any number of platforms, systems and even new languages. But the home I’ve trusted most on the internet has been WordPress. Thank you.
My parents are both readers. That’s what I inherited from them. The true richness of my childhood was not in any material resources (which varied) but in its prioritizing access to information. In my lifetime that went from libraries to the internet.
Now I get to be both a reader and a writer. And that’s how I know things have improved. Thanks for being a part of building those improvements Matt. Happy Birthday. I hope I get to write you another happy birthday wish here again when you turn fifty.
