I used to be the CEO of a cosmetics company called Stowaway. We were a direct to consumer brand that manufactured and retailed our own line of travel sized makeup. Alas I got too sick to work and we sold the company to a private equity holding firm who shuttered it during the pandemic. I’m “shocked” that travel sized red lipstick wasn’t popular during two years of masking and lockdown.
I don’t particularly want to work in cosmetics again, even though I have arguably priceless experience that could be put to good use helping other brands. Startups are are traumatic and it’s not unusual for founders to find it challenging to work in spaces they know well. You don’t want to undermine the enthusiasm of founders. Also you’ve probably taken enough risks for a lifetime in a given space to never want to touch it again even if you made money.
But I do still enjoy being a consumer of cosmetics. I’ve got what might be the most comprehensive library of travel sized makeup in existence. I moved all of it up to Montana this year where it lives in a modestly organized vanity. For some reason I decided do a little reorganization of it today.
A very messy cosmetics vanity littered with makeup bags, travel sized packaging and a Sephora advent calendar.
Instead of finding a new schema for where I plan to keep all my products, I made it much worse. I let myself get a little bit of tunnel vision and instead of playing around for half an hour I spent an ungodly amount of time making it much worse. I’ve got drawers that are bursting with tiny mascaras, tiny lipsticks, tiny eye shadow palettes and thousands of other items.
I was surprised to find myself enjoying it. I did some comparisons of packaging and formulations and found that I was still quite pleased with what we had built. Many new brands have emerged since then but the promise of a minimalist purse friendly brand remains elusive. I see all the ways I failed but I also saw all the ways in which our team succeeded. And it was nice to feel like perhaps I’d learned something. But now I’ve got to clean it all up before my husband steps on an eyeliner.
One of the biggest mindfucks in life is how little effort and reward are correlated. I spent a bunch of time yesterday trying to write something heartfelt and it just didn’t get there. I spent maybe 2 or 3x the amount of time I normally do writing on this piece and I just couldn’t get it to hit emotionally.
I could feel that I was pushing it too hard. I asked Alex to do an edit and a re-organization of the content. It was a lot more legible but it didn’t have that special sauce. Sometimes working at the problem doesn’t fix it. And because the topic was a little bit too of the moment I had to let it go.
None of which is to suggest that effort isn’t important. You’d be shocked at how showing up and doing the work is rewarded. Putting in a little effort takes you pretty far. And less than you’d imagine so long as you combine that work with social graces. If you are feeling stuck in life go study manners as hard as you can. Then go hang around smart people and watch the work roll in.
So Elon, this isn’t likely to actually make it to you, but this is my blog, I write every day for myself, so why not, I can give it a try and pretend. If it turns out this is any good I’ll ask a mutual friend to send it to you.
tldr: I feel a (parasocial) connection with you & I want more from you (and maybe also for you). I know it feels cool and edgy to wink at taboos but you’re getting rekt by fuck bois, sycophants and opportunists.
I know we are all Galileo in our own mind shouting “and yet it moves” to narrow minded Papists but you realize being a martyr requires your death right? I don’t want you to die.
You certainly don’t remember this, but we met a number of times in the mid-teens. Times like when a friend of mine hosted a blow out birthday party in New York. We sat next to each other in some awful club and discussed chess with a small group. The same friend had a big wedding. I remember goofy dancing. Your sons made snow angels in the confetti. It was nice.
You seemed as uncomfortable as the rest of us nerds. Your autism didn’t seem any worse than mine though. I remember finding that comforting at the time. It has curdled into alienation over time as your fame far outstripped your origins. And I’m sad to have lost the feeling of love I had for you.
Before we “met” I had slight case of hero worship. I remember thinking here is someone just like me. He likes the same science fiction. He dreams about the singularity. He’s neurodivergent. And he wants to get us off this damn rock. And he’s got more money and power than I do so maybe he is worth admiring. I was young and stupid and hadn’t yet gone to real therapy.
I would tell my friends I wanted to die outside the earth’s gravity well. I thought perhaps you might be the man that got us there. Had I not had a chance to see how much you were just like me, perhaps I’d still be a stan.
What I see now from you isn’t power and happiness, it’s isolation and sadness. But I want you to know it doesn’t have to be this way. You don’t have to listen to the flattering dick riders. They want shit from you. They want their agendas and they see your money and power as a way to achieve it. I know you know this.
It makes me angry to see you coddle the parasites. I’m shocked your mother hasn’t told you to knock it off. She seems like a cold bitch who gets shit done. I’m sure she’s told you that you are better than them. The nerds and autists did not inherit this Earth just to squander it for the roar of the crowd. If it is all bread and circus, remember you are a king and not a clown.
Maybe you think their slavish slobbering attention is a fair trade for some of your magic, I used to be emotionally slutty like that too.
Being an attention whore isn’t unusual for someone with distant parents. Shitposters gotta post right? Once again, I feel a kinship to you on the compulsion to post and roast. I’m addicted to Twitter too. We are all filling up the holes leftover from our childhood. I’ve got daddy issues so I’m sure you get it.
And yes, I am projecting my own insecurities. But maybe I can tell you a story that will comfort you in the big wide universe. Maybe it will comfort someone else. Maybe it’s just to comfort myself.
I read you named your family office Excession. I’m also a fan of Ian M. Banks. Since 2008 or so, I carry around a paperback of Excession with me whenever I vacation. Which isn’t a lot. I normally use a Kindle to read but this paperback has become a kind of totem. It signals to my hindbrain that I am in a sympathetic state of rest and digest. I reread it over and over in 20-30 page chunks. It bounces me out of fight or flight now after much repetition, it’s my comfort book.
A picture from September 2014 in Miami. We seem to have come full circle on UkraineHere is a picture of you with the same copy in 2015 while in Sun Valley.
Your love for Ian M. Banks all felt very relatable to me as I’ve been dreaming of a post-scarcity world where my AI space ship friends shuttle me around as they pursue their inscrutable intentions. I want to sublime. Maybe not for a few thousand more years though. But I want to make it through the singularity to the other side, or at very least avoid dying in William Gibson’s jackpot. I feel like you get what apocalypses preoccupied my mind.
Most of my fantasies and fears have been touched by my love for science fiction. I saw in you someone who saw the same possibilities as me. You were very much one of us.
I also see someone being used for their dreams. They are harnessing you and your power to drive the rest of us to focus on their nightmares. Don’t let them steer you.
But your posting is reaching people. It’s annoying to some, but it hits. Maybe it hits too hard. But the isolation I imagine you feel isn’t necessary. Power laws can separate just as effectively as they bring us together. You don’t have to be surrounded by reply guys. There is a path to connection even for the most singular among us.
Now of course, I want something from you too. I want you to get us off this rock before it’s too late. I know it’s a big ask.
My best is advice is to go reread Excession and get yourself out of this persistent “fight or flight” cortisol pump. Get focused back on the shit that matters. Maybe find yourself a nice autistic sociopath who will love you for you. Maybe she can protect you from some of the pain. I’m sure you will figure it out.
I want you go to therapy. Mine is pretty good if you’d like an introduction. She’s an aristocratic 80 something Swedish woman, so you might like her. She’s perfect for working through attachment issues. She’s quite good at dealing with poor little rich kids with mommy and daddy issues. Her neighbors are all billionaires so she won’t be impressed by your bullshit. She has a sub-specialty in sex so she can probably help with that dick riding problem too.
And most importantly, she’ll be the only person who doesn’t want anything from you. And you need that more than anything.
Somehow we missed lunch today. A busy morning involving a drive into town to meet a new doctor had some second order effects. All our meetings got pushed back. I agreed to a media interview over the typically blocked lunch hour that Alex and I share. One thing led to another.
We just ate lunch at 4pm. Which I think is basically an early bird special. And frankly I’m ready to go straight to bed after that meal. Alex made a bacon & scallion macaroni and cheese that hit my empty stomach with an intense urge to engage in rest and digest.
In case it’s not readily apparent from the fact that I’ve written for seven hundred and seven straight days, I am very good at personal discipline. I can will myself to do almost anything. But this gift gets tangled up in negative emotions easily.
Part of this internal sense of discipline is the very clear set of norms I got as part of gendered expectations for good womanhood. You must exert ownership over yourself. Because without doing so, you will be unable to do the work that is expected of women.
You just discipline yourself to serve others. Because women must put other people’s priorities and schedules ahead of their own. Women must be accommodating. Women must be nice. It’s all a very careful training to insure you’d never consider stepping out of line. At it starts at self discipline.
Deviations like weight gain or chronic tardiness or looking unkempt in public were roundly censured in popular culture. I internalized all the ways in which I needed to be constantly improving, fixing, bettering and otherwise making sure I was showing up as others wanted me.
I am slowly unraveling the ways in which this has shown up negatively. Now as I try to unlearn my own obedience I find unproductive ways to rebel.
A small list of the ways this manifests. I hate external deadlines. If someone tells me I must deliver by a specific time I get anxious. If I have a morning appointment r my body wakes regularly through the night to check that I’ve not missed it. Calendars and schedules evoke feelings of despair that go back deep into my childhood. I’ve clearly been learning and unlearning this pattern for sometime.
I am deeply grateful for having discipline as a friend in my life. I have excellent habits in many areas because of it. But making it a true friend will take more time. It’s one of the hardest pieces of shadow work I’ve ever done.
I haven’t bought a new handbag for nearly a decade. While I like fashion I have never been a hardcore accessories person. One generally been of the mind that those are anchor pieces that you keep for years and years. I didn’t see much point in acquiring trends as it just seemed so expensive. I buy more for longevity.
The last handbag I bought was a camel Masur Gavriel bag. I think it was sometime in 2013 but it may have been earlier. I found a photograph dating it no later than 2014 but I can’t be sure. I’d seen a small piece of press about it as it being a kind of super minimalist brand by these two bicoastal pretty girls. I loved the clean look of the tote with a long full leather panel and a bright yellow sunny interior. I found a boutique that stocked it in Los Angeles. I think I paid less than $300 for it.
I’d talked it up to a girlfriend in finance and she bought one. She then talked it up to her friend who happened to be Lauren Santo Domingo and then next thing I knew the nag was absolutely everywhere. It subsequently raided a large private equity round. It’s brand book became so popular a fast casual yuppie food brand called Digg Inn ripped them off. The brand was a genuine hit.
Being ahead on a handbag like that is the fashion equivalent of being in the best series A round in Silicon Valley as the new angel investor. It means a lot but only after it’s been proven out to the IPO. I haven’t felt that kind of kinship with a brand in a while. And certainly not with a handbag. The high conviction I had with Mansur Gavriel should have made me pursue the two designers as I just knew in my gut this bag was fucking it. Really the one that got away for me.
So I am excited that I got a new handbag today. The first one I have purchased since my Mansur camel tote. I’ve literally not purchased a single handbag in that entire time though I did buy a backpack and a suitcase.
I saw this across it across a bunch of fashion blogs over the year. It has hit a lot of mainstream fashion news. So fashionistas are definitely well and truly ahead of me. I am not a market editor or an influencer being sold by fifteen different publicity firms. Though I’d absolutely like to be. There was absolutely a time when I was very much in the scene but let’s be real now I’m an eccentric investor in Montana. I’m cool just in a different way.
Polène Numero Uno Mini in Black Lizard with dust bag.
The bag is called Numero Uno Mini from a French label called Polène. It’s a clean bag. But it’s got a little personality in it’s shape. There were smooth calfskin options but I’d been searching for a modestly dressier bag that would be a bit of a statement for day but also formal enough it could accompany a cocktail dress or make due at a wedding. It works up until you need a clutch because it’s a gala or an awards ceremony.
Polène Numero Uno Mini in Black Lizard with dust bag.
I feel like it’s a bit louder than the bag it’s replacing which was a black calfskin envelope clutch with a gold chain that is bought from Barney’s. I’d got it on sale for like $150 bucks as well it was a house brand I guess. But it was just so damn versatile I used the fuck out of it. I haven’t seen it since we moved to Montana and I’m a bit concerned it’s gone for good. So perhaps this new Mini will find a home in my routine.
I’m very impressed by its quality. The stitching is tight and lean. The hardware is bright and sturdy. The logo is very discretely etched into corners of the hardware and on the feet of the bag. Which is just a nice touch at a $350 price point. Recently it’s felt like everything is a bit shittier and more expensive. So it’s a joy to get something that feels like a great value and genuinely nice. I hadn’t made some dirty compromises with a direct to consumer business. So yeah I’m impressed with a handbag.
One of my favorite science fiction series is Ian M Bank’s Culture series. Attempting to give a basic premise is a bit of a disservice to the sweeping space opera, but the TLDR is advanced artificial intelligence has spread humanity’s descendants to the stars in a massive pan-galactic utopian civilizational diaspora.
This future transhuman utopia has finally reconciled humanity’s inherent lack of cognitive processing power and set about flourishing in other ways, while our various AI friends, the Minds, make sure we are kept fed, watered and sheltered in sundry starships, megastructures and planets.
The Culture regularly engages in wars and espionage as it absorbs new species and civilizations, sees others off to the enlightenment (called the Sublimed) and generally gets up to batshittery because sometimes AI is inscrutable. It very fun and if you’ve not read them there is no real order just grab a book and start. If you need a starting place go with Use of Weapons.
The Culture has been on my mind has we are enjoying something of a Cambrian explosion of artificial intelligence generative art tools including the open source Stable Diffusion, OpenAI’s DALL E, and Mid Journey. People have been having a blast creating all kinds of wild imagery. Our tools are rapidly outpacing us in their ability to generate reality.
But I’ll fully admit I didn’t think it was personally that fun to fuck around with until we got a text generator from OpenAI called GPTChat. Surprise surprise I’m more interested in the written word than I am in generative art. I made all kinds of dumb prompts.
And I’m definitely having a bit of a Neo in the Matrix whoa moment with the possibilities. Imagine how much gets automated when our basic communication mechanics are freed from squishy meat space. It’s a long way to a Culture Mind but I definitely had a moment where I thought oh fuck some of us baseline humans are going to struggle to adapt to a manufactured world that isn’t created primarily by other humans. What a fucking trip!
And now I cannot get the Beatles’ Strawberry Fields out of my head. The creative realities emerging from our human minds might not be the dominant ones within my lifetime. I won’t have a clue what is real or what is a fantasy created entirely by machine. And doesn’t that just demand a reassessment of how real is our reality in the first place.
Nothing is real And nothing to get hung about Strawberry fields forever
Now the the Beatles were in an LSD phase but most of us are familiar with the glimpses of different realities that underline the shared sentiment that what if in fact nothing is real. But is it such a big deal? Our egos don’t need to get hung up about another tool to remake reality.
But we should be prepared to find out that our world and all our creations might be sharing space with some very strange new ways to mould reality. I cannot wait for the mind fuck personally. I hope I get adopted by a Culture ship with a name like Extentuating Circumstances or Nervous Disposition
My Black Friday purchases are slowly making their way from warehouses in Denver or St Louis or other parts unknown to me in Montana. When I placed the orders I was so excited for the good deals.
But instead I’m just finding new disappointments. Four out of six items I ordered from Splendid will have to be returned. A pair of pants from Lunya is simply made for someone taller than me. And the remaining pieces of the order from Nadaam still hasn’t shipped yet. I hope my new negligees from Skims don’t disappoint as my track record on soft goods isn’t looking so great. Failures all around.
I’ve also had a few issues with trying to order cosmetics. I do a big order with Briogeo once a year. It’s in transit during a very chilly day. It was 10 degrees when I woke up. And I’ll admit I’m concerned about receiving a complete frozen bottle of shampoo. And it is expensive shampoo too.
We’ve had this issue before. Ipsy and Allure monthly boxes show up half frozen in the mailbox for a day. A Sephora order went straight to our mailbox where it sat for two hours before I got the alert it has arrived. It was cold but not fully frozen. I am afraid to look up how much efficacy is lost if retinol is frozen. What about vitamin C? How bad is it to freeze your cosmetics?
Because we live out on country roads and outside the town limits, we find our packages are often delivered by men in pickup trucks doing piece work contracts. They are nice folks but there isn’t much they can do about an expensive skin cream freezing solid in their open pickup truck bed. I would try to buy things in person but we don’t have a Sephora here so that catalog order life remains how people get stuff in rural America.
I used to have concerns about melting cosmetics when I was in Colorado. So perhaps freezing is an improvement. But I’m definitely wondering if we will need climate controlled options for certain kinds of deliveries in future for items that need a moderate temperature band. It could be a brand issue to have your product not work because the chemical bonds got wrecked by extreme weather. And we are all about to get more extreme weather as a normal feature of daily life.
I’m noticing a latent fear in the startup management classes. How do we know if people are focused? Maybe it started with work from home skepticism. But now it’s become an all encompassing yet amorphous fear that nobody is focused anymore. And I have a theory.
It’s all projection. The fear is coming from inside the house. The world is so chaotic everyone is struggling to stay focused. This includes your manager. This includes your manager’s manager. Even your CEO is struggling to shake off the clinging entropy that emerges from constant crisis. And because shit rolls downhill everyone is now flailing around attempting to show they are doing their jobs even as they know they are failing. Even though it remains unsaid because it’s impolite to tell your boss he can’t focus.
The constant chaos that is tugging on our collective capacity to focus is quickly eroding our entire social contract. Not because no one does their jobs anymore. But because we want to be set up to succeed. Because “doing your job” is a point of pride for most people. We like to reliable even if we know there are limits to what we can deliver. So collectively we are hyper vigilant for fraud even as we lack all accountability to each other because we’ve got to protect ourselves first. Self care right?
I don’t see how we get out of this state of fight or flight without a significant changes to culture. Surveillance capitalism isn’t very effective at driving value. It is very good at exacting any drops of it from people attempting to maintain their own dignity. See for instance the railroad workers who have no flexibility in their scheduling. Now with added Congressional oversight!
I’ve got the sense that people are writing off big chunks of time. The long now has so thoroughly burned out everyone that who cares about achieving anything in the medium term right? December is a wash. Heck I’m talking to folks who have wrote off all of 2023 and even into 2024. The now and the long term are all that matters.
And I’m actually quite amenable to this viewpoint. I’ve still got to get things done before the end of the year. I’ve got fundraising to do and deals to close. I’m excited for how 2023 will go as a down market is a builder’s market. But I understand the frustration with trying to plan ahead when everything feels like it is crumbling. The medium term feels like a sand trap sucking in your attention and emotional energy.
It takes a guts to walk through a dark valley of despair. And we’ve got a lot to feel despairing about at the moment. But just because it is all doom and gloom doesn’t mean we’ve got no reason for optimism. People are resourceful and humans as a species are shockingly good at problem solving.
So I guess what I’m saying is I’m feeling good about looking ahead. Maybe it all takes longer than I’d like. But maybe it stops me from engaging in brute force efforts that are going to burn me out. We all just need to keep putting one foot in front of the other.
