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Internet Culture Startups

Day 461 and Remora

I saw a headline about how Trump’s social media site is failing. I’ve got no idea if that’s true but the media likes the story. This is playing out in the context of Elon Musk using corporate governance as a public relations stunt with his new Twitter board seat. Everyone wants to be an attention grabbing technology company even former presidents and aerospace billionaires. Because even the stupid stunt stuff in tech can be world changing.

I’m at the big Bitcoin conference in Miami. It’s a lot but it’s not fundamentally any gaudier than any other industry event I’ve attended in twenty years being adjacent to startups. Before my current stint as an investor I worked in fashion and beauty so I’ve seen a lot of excess. M I was raised in a boom time Web1 startup family. But also my family went bankrupt. I’ve seen the dark sides. I still work in tech. Like Trump and Elon I too just want a piece of the action.

It’s because startups change the world. Even stupid weird dopey absolutely cult adjacent shit can and does change the world. All these prestige television takes on frauds and crashes and the cult of personality nonsense miss that sometimes those freaks actually do it. Sometimes they change the world. Ok most of the time they don’t. See the current unraveling of Fast. 99% of the time shit goes bad. But to have even a little bit of the action of the 1%. It’s fucking dazzling. It’s worth being adjacent to all the bullshit.

I hold in high esteem the folks who work at the flameouts. Anyone who takes a chance and has it go bad has my admiration. I’ve been one of them. I’ve failed a lot. I’m lucky I don’t get punished for it. At least not much. I’ll never know how much shit like my gender or my ridiculous social media personality factor into that shit. Because I am always allowed to get right back into the action and make shit. Making shit is our currency.

I think this is why even the most powerful people gravitate towards startups. You actually get to make shit. At the earliest stages you get to be personally responsible for so much. Your actions have meaning. You contribute. You know how rare that feeling of community and camaraderie is in peacetime?

It’s a commodity so precious we let ourselves be led by girl bosses and fast talking celebrity thought leader venture capitalists. We tolerate a lot of assholes and psychopaths so we can be in a community of people that make things. It’s the American dream and the most basic human need all rolled up into one.

That ought to give you a sense of the cultural power and vitality of startups. That’s loyalty on par with religion. That’s move history big dick energy. And I think some people hate it I find the hate inscrutable but I’m sure it’s probably legible to those who feel left outside.

So yes boom time early energy big money hanger on remoras are part of any thriving ecosystem. And as far as I can tell Bitcoin has the manna to go the distance. Because everyone wants a piece of the action.

Categories
Travel

Day 459 and Humiliated

I am inviting a friend with a “bad visa” to spend a vacation with my family over the summer. We’ve got a road trip to national parks as well as a family reunion with full on Boston lobster boating as options for a great trip. It’s a big to do and a pretty quintessential American summer vacation. After the pandemic those kind of tourist dollars are clearly much needed.

However the American government doesn’t seem as keen as I am to show off the majesty of our nation. It’s really hard to get a tourist visa granted if you are not from a desirable nation like Sweden or the United Kingdom. Basically as the American if you invite someone who requires a tourist visa it involves something called a Form I-134. And it is extremely noisy. The goal of the form is to show the Feds your guest won’t become a ward of the state.

They want to know the balance of all my savings and checking accounts, the value of my personal property, my annual income, a list of stocks and bonds, my life insurance policy and it’s cash surrender policy, and any mortgage or real estate. The immigration lawyer said they look for about 10K in assets as a safety net in case something happens so maybe this is easier for people with normal jobs and salaries. I haven’t taken a salary in quite sometime.

But no joke they make you swear on perjury you have these assets and put in a number of scary paragraphs about how the Feds will garnish your wages if your guest applies for any kind of benefit program like food stamps or Medicare. I find it a little comical as it’s practically impossible to qualify for anything but sure guys let’s scare people into reconsidering inviting tourists to spend money here.

It all has the effect of being a bit humiliating. I’m ashamed I can’t figure out the paperwork without hep. The federal bureaucracy has easily felled better minds than mine but also shit I’m pretty smart. How does an average person manage? I feel ashamed that American is so unwelcoming. I’m ashamed my friend is being treated like some kind of potential mooching criminal.

If America is to even pretend it’s making an effort at being a shining city on a hill, we should start by being more welcoming. Treating guests as welcome seems like a good first step.

Categories
Travel

Day 458 and Jet-Set

I forgot what a pain in the ass it is to be on the road. I had three days back in Colorado after my trip to Frankfurt before I found myself repacking my suitcases to head to Miami. I probably shouldn’t have bothered unpacking in the first place.

I had a whirlwind of doctor appointments, injections, pharmacy runs and visits to various health care practitioners in the three days. Any kind of chronic health condition is a bit of a bad bed fellow with travel. Especially if you have medications that are controlled or require refrigeration. I’ve got both. So I timed my sojourn in Colorado to align with those pick ups and injections.

But that left me precious little time for other daily life type activities. I managed to sneak in a pedicure yesterday and it felt practically revelatory. But I’ve got so many other things to catch up that I’ve got no choice but to find a way to maintain normal life while on the road.

I have a round of blood work I need to get done before my next round of doctor appointments next week. Maybe I can get them down in Miami? They probably have quest labs. Doing a fasting lipid panel in the land of retirees seems kind of appropriate.

And while this may sound kind of stupid I really need a haircut. I just a point where it just can’t be put off any longer. It just started to look rough. So why not get it done in South Beach? It isn’t as if I’ve got a stylist in Boulder I love.

The muscles that come with life on the road are surely coming back if I’m considering things like blood work and haircuts. It isn’t the most glamorous part of being “jet set” but it sure as fuck is the most realistic. Travel has its own glamour and romance but you are never as far from the reality of your own life as you think. And maybe that’s a good thing.

Categories
Aesthetics Media

Day 456 and Timing

I always get a kick out of my writing days with good numbers. I celebrate every hundred posts. I notice the palindromes even if I don’t log them in posts. I revel in the repetitions. So naturally today’s numerical sequence tickles at my limbic emotional responses. My conscience mind says “oh patterns” and I feel capable and intelligent.

Noticing shit is nominally my job. I was obsessed with William Gibson’s Cayce Pollard in Pattern Recognition. The trend spotting cosmopolitan consultant with an allergy to brands inspired my foray into fashion. I wanted to be her so much that I once bought a Pilates reformer because she practiced it. I remain dedicated to the craft of knowing what is coming around the bend.

There was a time when I wanted to be the sort of person who capitalized on each and every shift in mood, zeitgeist or vibe. I’d be sure I could be queen of a given wave. But in truth I’ve come to think I’m better at spotting “the thing” early than being the person that manifests it’s adoption. I prefer to notice early, place my bets, and watch “it” unfold now.

Categories
Travel

Day 454 and Up In The Air

When I first started this experiment in daily writing my schedule was quite predictable. We were in the middle of the pandemic and each day could be relied upon to deliver some consistency. But now that era of at home living is slipping away for abled people, even marginally at risk folks like myself have to contend with new challenges.

In this case, the challenge is writing before being offline. It’s noon in Frankfurt. I’ll be catching a flight back to a Colorado early this afternoon. I’ll land in the late afternoon Mountain Time but for me it will be Thursday already. So I have to consider if writing on the proper day in both Germany and Colorado counts, or if I could leave it till when I land. I decided to do it ahead of time as it is both in the spirit of the daily consistent writing pattern but also I’ll be far too tired to do it after a ten hour flight.

What’s a fascinating to me is that this one big travel block felt like a one off. But once I broke the seal on being up in the air I felt like I could do it again. So I’ve booked a trip to Miami next week. And then Montana in May to spend time with friends working remotely and scouring for homesteads. And from there I’ll be headed to Austin in June. And so the schedule of travel renews.

It’s not exactly the new normal. Travel is still a nightmare. I just had a wheezing fit of tachycardia because of a security line issue and had to beg to have my mask off so I could take medicine and slow my heart. Flying is still a bit of a nightmare. But it feels good to take flight again. I am spiritually ready to be up in the air again.

Categories
Travel

Day 453 and 80% Rule

My husband Alex has this rule for travel he calls the “85% rule” for when to expect homesickness. It’s a pretty simple concept. You will feel the maximum amount of negative emotions as you begin the final days or weeks of your trip. But it clears up once the trip nears completion. You will feel worse when your completion bar is at 80% than you will at 99%. In your final day or even hours you will wish you were staying but two or three days before you will wonder why the fuck you aren’t already home

This rule holds true for business travel and personal. It’s remarkably consistent on short trips and as I discovered even month long excursions. I’m flying home to Colorado tomorrow which is a Wednesday. But last Thursday and Friday I was so done with being in Frankfurt. I just wanted to be done with it. I debated looking for earlier flights.

Thankfully Alex reminded me of the 80% rule. He encouraged me to feel the homesickness and sadness. Enjoy the discomfort even. And that by the time Tuesday rolled around I’d be sad that I was leaving Germany behind.

And just as he predicted today I was hit with the wave of happiness and nostalgia that comes at the end of a long enjoyable stay. I had to walk into the city center to get my Covid test for my flight back. As I finished up the errand I found myself slow walking back to the apartment to put off packing. I went by the big indoor farmers market to get a snack for the airplane. I veered over into old town to take one last look at the architecture. I even popped into a souvenir store to eye expensive cuckoo clocks and beer steins. I normally hate knickknacks.

I’m enjoying an immense wave of satisfaction and nostalgia. This trip has gone even better than my wildest fantasies could have imagined. I’ve reminded myself of my priorities and independence. It’s given me a new appreciation for my marriage and it’s importance to me. I’ve pondered been insights into my motivations and coping mechanisms. I wish I could stay longer to pursue the history of a city that perfectly aligns with my historical, economic and aesthetic history. I guess the 80% rule works. I’ll head home in the morning.

Categories
Startups

Day 452 and A Short Guide on Cold Outreach for N00bs

I have an open Twitter DM policy for founders. I encourage outreach to me via all forms of asynchronous communication. I think the hour long pitch, either zoom or IRL, is a bad way to get to know someone. But that doesn’t mean there aren’t rules and social graces involved in cold outreach. I’ve outlined an FAQ on how to get to know me and what I look for in founders but it seems like people would benefit from more tips on how to ask for help and investment on social media.

1. Give Me A Synopsis

If you are sliding into my DMs remember that I’m probably just glancing at an alert. You want to get across just enough context to encourage me to pop in and take a look. And remember you don’t need to convince me with one paragraph. I want to develop a relationship with you and learn how you think. That’s not possible in a few sentences so remember that synopsis is just the beginning.

2 Use A Social Account With Shared Context

I’m always surprised by people who slide into my DMs with 15 followers and a blank Twitter profile and expect an answer. Use the shared social graph to show your interests and tastes. Follow and be followed by people in common with me. You’d be surprised how much meaning I take from seeing you follow and interact with people I respect. The social graph is now we vouch to each other we’d enjoy spending the next ten years working together.

3. Tell Me Who You Are

Make sure you’ve got a link to a personal website so I can learn more about you. It doesn’t have to be elaborate. I think LinkedIn is lame but it’s easy and shows your skills and career path. Hate that? Link your TikTok or Tumblr or blog. Are you anonymous? That’s totally fine. I’ve funded anons. Give me the portions of your identity that are on chain or under your pseudonym so I can learn more from there.

4. Rome Wasn’t Built In A Day

You don’t need to ask me for an hour long pitch or even my email right away. I don’t need perfection from the start. Just say you are working on something and want to talk to me about it. Say you will send me a white paper or a blog post and ask me to read it. Then follow up in a few days to see. Don’t get social anxiety about it either. I probably just forgot or got busy and I love being reminded. Truly.

5. Only Ask for Favors After You’ve Demonstrated Rapport & Competence

I cannot tell you how many times I’ve been asked to for advice, help or investment in DTC, CPG or retail type businesses which I have explicitly said I do not do. But what’s even wilder is that the question right after I say no is almost always “well can you introduce me to other investors that do?” This isn’t an inherently bad thing to ask me. I want to help. If you’ve shown me a great product and I’m engaged and impressed with you as a founder and we’ve had a few interactions ONLY THEN do we have enough of a relationship where it’s ok to ask me to spend my social capital to help you. I can’t help you till I’m sure you can help yourself and that means demonstrating you won’t waste the time of my network as well. Favors are big asks and I only want to use them on people who will reflect well on themselves and on me to my network.

Categories
Aesthetics

Day 450 and Editor Pants

I was chatting with one of my favorite girlfriends about this and that today when we stumbled into a strange revelation.I was bemoaning the lack of serious writing on style and she was sharing good TikTok accounts that get into the type of fashion analysis I might find enjoyable. You know, shoot the shit with girlfriends texting. And somehow we stumbled onto how we both became fashion girls. And well I’m just going to share it.

On my way to become a fashion girl I had some awkward phases but none more awkward than when I was quite sure that Express was actually stylish.

And nothing did more to convince me of this than their absolutely iconic Editor Pants. If you are an elder millennial you know this pant. Black and mid-rise with a mostly straight cut, it’s form fitting hug was the definitive silhouette of its era.

Now mind you they were polyester and not terribly high quality. I once set a pair on fire in my dorm room by attempting to try it on a lamp so I didn’t have to go to a fraternity party in damp pants. Couture this was not. But in my teenage head these were the kind of pants that serious professional women wore.

Now this has some consequences for the trajectory of my life. I absolutely thought being an editor was a serious job based on the marketing of these pants. Sure Banana Republic tried to convince us that architect was the sexy creative job. But for me it was the Editor Pant that inspired my imagination. It put the idiotic notion that I could work at a magazine right as magazine publishing culture was at its zenith. I remember standing outside of Condé Nast on a visit to New York and telling myself I’d work there one day.

So yeah fuck those pants. Being an editor is a grueling shitty line of work where you are constantly in financial jeopardy. Thank fuck I god over it when Condé Nast wouldn’t hire me after college. They rightly told me I wasn’t qualified having done something asinine like study economics at Chicago.

And to be fair I had an amazing career in fashion and I owe a lot to those pants. They were a generational staple and Express deserves a place in fashion history for it. I hope someone with actual skills in this space writes something serious about it and published a back catalog of their advertising. Maybe I’ll do it one day. And if you’d like a lovely internet friend my friend is Alexis Hyde. We have similar tastes though she’s much more visually literate than me. She’s an art curator in Los Angeles and if you ever want to buy art look her up.

Categories
Travel

Day 445 and Traditional American Meal

When I was fifteen I lived in France as part of an exchange program. The family I stayed with asked me to prepare a traditional American meal. Because I’m from Colorado I made tacos.

This did not amuse my host family very much as it was a real pain in the ass to locate things like jalapeños & avocados in the middle of Normandy.

I’m not sure if they expected me to make hamburger helper or tuna casserole as their idea of the “The West” definitely didn’t make fine distinctions between Mexico, Texas and the Rocky Mountains. We were all cowboys in their mind.

As I head into my forth week in Europe I’m starting to miss “American” food. So I ordered Mexican for dinner. In a testament to the strange truth that big cities have more in common with each other than actual countries do, I got some of the best pork tacos I’ve ever had. Just absolutely perfect Cochinita Pibil in Frankfurt.

Maybe it’s my imagination but between delivery apps and Netflix and the expectations of urban living cities have become a kind of default global standard of cosmopolitanism. I suspect this is why the digital nomad has become a thing. It’s not that young urban professionals are actually willing to become immersed in other cultures. It’s that we’ve formed our own culture that is portable to any city of a certain density. Frankfurt and Denver are basically interchangeable when it comes to amenities.

So we bounce from one Airbnb to another with our iPhones and Apple Air computers and we expect a certain standard of cuisine and service and global sameness. It used to be that if you were an American you’d end up at a McDonalds because you were homesick and wanted something that tastes like home. Now I expect to be able to get absolutely authentic Mexican food no matter where I am.

So I guess in that sense I did serve my French host family a traditional American meal. Americans pushed the neoliberal cosmopolitan smoothed edge sameness on the world. And I’m glad I could get good tacos to be honest. But also damn it’s going to be weird when we export cosmopolitan yuppie culture as a traditional Earth meal to the aliens when we finally have first contact. Hopefully they will be less disappointed than my French family was.

Categories
Aesthetics

Day 444 and Equinox

There is a brand of luxury gyms called Equinox that was started in Manhattan. I didn’t have enough money for a decent apartment when I first arrived in the city, so I showered at the gym. There was a time when I lived in a shithole on the Bowery that barely had working hot water but I could always rely on the sanctuary of the spa-like bathrooms at the Equinox. Apartments then were two grand a pop but an Equinox membership could be had for $150.

I loved that place so much my friend Rob swears I manifested a job at the corporate headquarters. I only lasted a year in the marketing department before I got headhunted out but I loved working there (until I hated it but that’s another story.)

One of the big events the gym would throw for marketing purposes was their biannual seasonal Equinox parties. They’d make a big to-do about both the fall and spring Equinox and encourage members to bring friends for free classes and workouts, and somewhat inexplicably an open bar. I never got how mixing drinks and spin class worked but whatever.

I always thought there was something beautiful about a fitness brand centering its marketing around the change of seasons. The Equinox logo plays on the balance of day and night aesthetically. But I’ve always preferred to think of the brand as a promise that all things change. It’s a powerful one for marketing aspirational luxury fitness because the origins of its earthly seasonal reality is so visceral.

The solstice may get all the glory what with midsummer madness and orgies and the Swedish horror movies and the whole winter solstice getting adopted by Christianity thing. But it’s the Equinox that has always spoken to me. Maybe it’s because I gravitate towards extremes that I crave the balance of the equinox over the solstice. I aspire to the rhythms promised by a day perfectly split by light and dark. The equinox says to me that it’s possible, even if it’s only twice a year, to get it all perfectly balanced. And then we get back to change. We move back towards extremes as we tilt towards the solstice.