Tag: Fashion

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Aesthetics

Day 646 and Birthday Shopping

My birthday is next Tuesday and I’ve been using it as an excuse to browse my favorite cosmetic and clothing websites. I should treat myself right? No gift is better than what you select for yourself. Plus, I love a free gift with purchase. A birthday is often the anchor of any decent loyalty program so I’m justifying this as an exploration of current merchandising trends.

Sephora in particular has dedicated itself to a Birthday Gift franchise that women obsess over all year. If you are part of their loyalty program called Beauty Insider or Very Important Beauty (VIB if you spend $350) you get to chose a gift during your birthday month. There are a lot of other perks in the program but the birthday gift doesn’t require spending any of your hard earned rewards points and it’s free to join.

Sephora’s Loyalty Program Birthday Gift Options for 2022 for VIB & VIB Rouge included Laura Mercier, Tatcha, Amika, NEST & Olaplex

It’s a big deal for the brands to be selected as one of the gifts for the year by Sephora as it’s a great way to get sampling and visibility for twelve straight months. Plus Sephora kicks in on some of the hard costs. It’s one of the better gauges in the cosmetics industry of who is up and coming and desirable, but also has enough cachet that it drives desire around the program.

They generally offer one color cosmetic, one skincare brand, one haircare brand and a fragrance but it can be a bit mix and match depending on what trends are in the industry overall. And they offer up slightly fancier rewards for the $350 and $1000 spending tiers.

This year haircare brand Olaplex was so popular as a VIB gift that only January birthdays got the gifts causing some angst. That slicked back clean girl aesthetic bun TikTok wave and the brand’s IPO last year might have been too much demand for it to be a part of a loyalty program that is intensely scrutinized.

I have actually never used Olaplex as I’ve got low maintenance princess hair. I would have loved to try it in a sample gift just to see but the merchandising gods said sorry girl you ain’t a Pisces.

I’ll admit I was pretty bummed as it was advertised all year but I only realized it was sold out when I was able to begin my own birthday gift selection process. Guess I should have kept closer tabs on the beauty influencers.

Charlotte Tilbury Sephora Birthday Set with Pillow Talk mini Matte Lipstick and Mascara

Because I am VIB I had access to a gift that wasn’t initially pictured in the Birthday section. My theory is it got added in after the Olaplex debacle but this is just me putting on a tinfoil hat. I ended up selecting the Charlotte Tilbury gift. When I was the CEO of Stowaway Cosmetics we duped their best selling shade Pillow Talk many years ago.

I’d never actually purchased the original one from Tilbury as I simply had access to the original source contract manufacturer. I never tried it in matte as Stowaway’s original formula was a satin, so I thought “let’s select this” as my gift for the year. I thought it was a nice throwback to remember a time when I wasn’t a civilian but had access to all the cosmetics I wanted straight from the factory. And yes I miss it but not necessarily enough to go back. But I’ll let you know if I like the lipstick!

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Aesthetics

Day 638 and Environment

We’ve had an unseasonably warm week in the Gallatin Valley. We pulled out our two air conditioners from the window installations and went to Costco to install our snow tires. Both activities felt a little bit ridiculous as the temperatures touched 80 degrees.

But finally this morning the last bits of summer felt like they might be behind us. We had a beautiful warm sunny evening last night and yet we woke up to clouds and a damp chill. I was relieved if I’m honest.

Almost overnight our cottonwood trees began to turn to pleasant yellows. The aspen groves showed some signs of change as well. When I went for a walk yesterday beyond the property line I spotted apple trees with maturing fruit. I had only been gone a week from my usual walking route and was surprised to see so much progress into fall happening what felt like overnight.

An apple tree alongside one of our country roads beginning to show fruit.

With temperatures safely back into the 40s and 50s, it felt like it was time to unpack some of our winter clothing. I spent some of this morning sorting through sweaters, scarves, hats and gloves.

It was dusty enough inside the the moving boxes I started to break out with a few itchy patches of red inflamed skin. I took a Benadryl and hoped a cup of coffee would overcome the anti-histamine’s fatigue.

The environment around me is tugging on my body and it’s control systems. But I’m grateful for the change even, if some of the required activities have brought up the stress of change. I love fall. I love the cold. I’m a big fan of winter too. And I’m excited to see where this weather takes us. Call me crazy but I can’t wait for my first winter in Montana.

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Aesthetics

Day 607 and Shopping

I’m in a heavy “bitches be shopping” phase. Moving into a new house always necessitates some new purchases but adjusting to an entirely new lifestyle is a heavy lift.

We don’t have much furniture that effectively made the transition from loft in lower Manhattan at the start of the pandemic to townhouse in Colorado for 18 months. So it’s almost like starting from scratch furnishing a farmhouse in Montana. We are using Havenly to help us decide on items we want for areas we’ve never had to furnish before like a dining room and guest rooms. It’s an amazing service that does all the product market work of finding items in your price point and desired styles.

But of course, it all takes forever to get furniture and I wish we’d started on this earlier. As rationalized not starting till we moved in but of course every week some new piece of furniture gets delayed. I’ll be lucky if I get the dining room table by mid October at this rate.

A rendering of our dining room from Havenly

The other big shopping project is upgrading my wardrobe as even after two winters in Colorado most of the adjustment from Manhattan to the Rocky Mountains was technical fabrics and activewear clothing not actual workwear.

Now I have outdoor clothing needs that are less “let’s go for a hike” and more “someone needs to stack wood” or “turn over the soil in the raised beds.”. I guess this means I’m changing over from Merril hiking boots to Ariat paddock boots and from hiking pants to Carhartt canvas work pants. I placed an order for a bunch of stuff today and am modestly enthusiastic about it.

I’ve spent a small fortune on adjusting to Montana life and a huge chunk of the purchases feel aspirational. Or at least my perception of what kind of adjustments are required. As much as I’ve lived in the country, and worked on a farm, my childhood is well in the distance. I’m working from memories.

Categories
Aesthetics

Day 595 and Clean Girl

I am not on Instagram or TikTok. I figure after being on social media for twenty years I’m allowed to be choosy about what platforms take my attention. I’ve joined and left and rejoined every kind of social media you can imagine and the ones that prioritize the written word are my favorites at the moment. WordPress and Twitter have my heart.

I took a break from the visual platforms after I left the cosmetics industry when I sold Stowaway. This means I am in the enjoyable place of only finding out about trends when normies do. It’s quite a relief to have no clue who the fashion influencers are right now after being paid to keep track of them for so long. It brings some of the joy back into it.

Today I did enjoy a little cosplay with the clean girl aesthetic. It’s just a reimagining of the evergreen “model off duty” look but overlayed with rich preppy Carolyn Kennedy styling and a whole lot of TikTok classism and racism. Be white, be rich, have money for nutrition and wellness and whatever you do don’t tell the boys how long it took to do the no-makeup makeup. Minimalism is a look not a reality.

I am an easy fit into the aesthetic as I’ve got all the basics. I pulled out summer weight slit skirt, an airy white tee shirt, tied it together it with a long Norma Kamali gold belt and I was done. I used the super trendy Merit minimalist complexion stick, slicked up my brows, put on a touch of perfume, and some hair oil. I looked styled and I liked it.

It felt pretty fun to look styled on my run to the grocery co-op. It almost makes me want to reboot some of my fashion and beauty content consumption. And I’m super tempted to buy the entire line of Merit products as their entire vibe feels like they evolved off my own former brand Stowaway. I thought I’d be annoyed at a minimalist beauty line up done in grey but I’m just relieved that someone else picked up where I left off. That’s the best part of the style industry. It’s entire purpose is to continues to evolve and improve on classic aesthetics.

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Aesthetics Internet Culture

Day 552 and Consumption

When I was emerging into my teens and early adulthood in the aughts I was fascinated by style. Coming from a small town in the Rocky Mountains, populated by hippies and techies, I’d had little exposure to fashion or cosmetics. Gore-Tex jackets, rainbow sarongs and Tevas had more purchase on the imagination than twin sets or pearls.

I didn’t chose a university known for its style either. I chose one known for crunching the numbers on our economy. My abiding interest in why we consume what we do never quite got around to being taste based. I followed fashion through export deficits, balance sheets and purchase orders. More back page of the Economist than Thursday Styles.

It was all an intellectual exercise for me. And it was mostly a numbers game. The cost of cotton and the trading flows of finished goods were much more legible to me than why a WASP enjoyed salmon colored pants.

I didn’t let an utter lack of taste, hell even exposure to taste, get in my way. I used a personal style blog hosted on WordPress (sound familiar) to comment on runway looks that were slowly emerging onto trade publications online. I used my comment sections to hold conversations with other enthusiasts. I was quite sure my opinion mattered. I guess I still am.

I very presumptuously emailed academic and authors like Valerie Steele and Virginia Postrel to share my enthusiasm. Much to my astonishment they wrote back. Eventually I stumbled into being their nominal peers, blending into the milieu of Balthazar breakfasts once I moved to Manhattan. Talk about peaking early. I’d achieved my life’s goals at 23.

But somewhere along the way it didn’t matter anymore that I lacked taste. No one had taste anymore. Our entire aesthetics stalled out sometime in the wake of the Great Recession. As I partied with the rest of Indie Sleeze crowd in my American Apparel deep v-necks, the end of distinct trends and looks was at hand. We just didn’t know it yet

Globalization and the internet gave us an amalgamation of tastes I’ve come to refer to the “Everything, Everywhere, All At Once” aesthetic. It’s all the same and it’s always been the same as long as our forever End of History Fukuyama moment continued. We’d reached terminal fashion. As the media class fractured into the creative class and struck gold in startup land, the center of gravity of taste didn’t just shift. It disappeared entirely. It was chaos and boring all at once.

No one sets agendas for style, or taste, or top down, or even bottom up aesthetic movements anymore. It’s just a stream of consumables made by fast fashion factories and sold out through Instagram and TikTok as the data miners and algorithms predetermined your desires before you’d even thought them up. Dystopian looks like getting exactly what you want.

It turned out that fashion blogs, once a nemesis for showing taste before it was ready, had been too slow. Blogging is so 2000 and late. The Everything Everywhere All At Once aesthetic is done with a look even before it starts. Because it has no beginning or end or middle.

Maybe we should have called it non-linear fashion. There are no early adopters or taste laggards any longer. It’s all very much a kind of quantum of sameness. Which is somehow even less exciting than a James Bond movie in the Daniel Craig era.

I stumbled onto a styles section piece about the disappearance of the fashion Czarinas in the wake of the Ukraine war. Global taste has collided with the brutal reality of kleptocracy. We’d ignored it for a decade or two but now it appears history has reasserted itself. Maybe that means fashion might come back? But as inflation runs rampant and supply chains crack we might be edging towards a new austerity. Which might make for a pleasant pre-war historic period.

I for one would love to know who the Neu-Weimar Coco Channel of the Boogaloo/World War 3 conflicts will be. I bet she’s an anorexic TradCath living in Dimes Square. And like her predecessor she’s definitely fucking a Nazi. Let’s pray she has taste that is more interesting than her sex life.

Categories
Aesthetics Emotional Work Travel

Day 531 and Overpacking

I used to be an expert packer. If you do some deep Googling on me you will find lots of travel tips as at one point I was the co-founder of a travel cosmetics company called Stowaway. I was on the road a lot and became quite practiced at getting my entire life in a carry-on.

I can’t seem to pull it off anymore. At first I thought it was because I didn’t travel during the pandemic. Then I blamed it on being modest disabled from all my various health nonsense. But I’ve just stumbled onto the real reason

I’ve got fantasies of having a life where I still do things.

By packing high heels and nice dresses and several colors of lipstick I am telling my disability “not today Satan!” Except then of course I don’t use any of it. Because I am in fact still disabled.

I packed an outfit for a black tie gala when I went down to Austin. Because you never know when you might appreciate having a gown on hand and it didn’t take up much space. Now mind you I still attended an actual gala, but I ended up wearing a tank top and camouflage pants. Crypto is low key that way.

While I am introverted, and not terribly keen on socializing, I haven’t quite given up on a world where I go out if I want to. I want to feel like I’ve got the option to say yes to a nice dinner or to a meeting up at a cocktail bar. Leaving behind my favorite pair of Gucci heels is cutting off some part of my life in my mind.

If I only pack comfortable clothing and sensible skincare I feel as if I’ve conceded something to my disability. If I don’t pack a nice dress, even if my entire trip is planned around being casually at home in an Airbnb, I feel I’ve somehow given in to the pain and fatigue.

I’m not entirely sure if this is something I can work through. Or even if I want to work through it. I hate having to make room for medication and supplements and knowing it means there is no room for a hair dryer or a second pair of heels. I’d rather overpack. I’d rather have some sense of optimism and ambition.

But then I’ve got to get through customs at Heathrow and I’ve got no intention of checking any of my luggage during a chaotic summer for travel. So it might be time to try getting back to traveling light. And that means fewer cosmetics and clothing.

Categories
Emotional Work Travel

Day 523 and Logistics of Appearing Professional As A Woman

I’ve never liked packing. It brings back childhood memories of moving which I did once every two years until college. And even then it was only a three year reprieve. I’ve moved thirty eight times in my life and I’m about to do my thirty-ninth to Montana soon.

I’m headed to Texas for Coindesk’s Consensus conference. I’m giving a talk called InDAOstrial Revolution about the history of corporate governance and recent large scale macroeconomic innovation cycles. I swear it will have some memes and it’s a pretty degen talk overall (why how do you do my fellow kids). But no seriously one of the arguments I make is that American government arose out of fascism so it’s pretty lit.

Unfortunately Austin is literally pretty lit. The predicted high for the entire week is over 100 with a couple days over 105. I’m moving from Colorado to Montana as I find the weather to be too hot in Colorado with global warming. So that gives you some idea of how I tolerate heat. I really don’t have a wardrobe for this kind of shit. I have a couple items I bought for Miami for the last crypto conference I went too but it feels a bit flashy for Austin.

I spent a couple hours in my closet trying to figure out what the fuck might be tolerable and basically ended up with exactly what I packed for Miami. I brought a more professional navy wrap dress for my talk as I figured I should look the part. Though I did seriously just consider wearing an Obi gown just for fun. If my body cooperates maybe I’ll wear it out to a party.

Then I had to contend with what kind of skincare and makeup was going to work on the surface of the fucking sun. I rummaged through quite a bit of sunscreens. Then I pulled out all my favorite skin oils and replaced them water creams and essences. Because I’ll be on a stage I also had to find my power foundations. I rarely used powder anything on my face. I’m totally a cream woman. But being under lights meant I needed to consider some melt-proof polished options. I typically wear very little makeup these days as I’ve got great skin so I may as well show it off. But that reads poorly on a stage and on camera so it requires a bit of planning.

Honestly the logistics of being a professional woman in public are extensive and it’s a set of obligations no formal education ever covers. It’s not like there is a class in 10th grade about applying professional looking makeup. But there should be! I say bring back home economics and add in the feminine arts. I want manners and grooming and styling so everyone has the chance to do the right social signaling that puts you on a track for upward mobility. It’s every bit as a crucial a skill as being numerate. If I ran a school I’d include it in my curriculum and I’d be sure to pass it in to my daughters. If only because you need to know the rules to break them well.

Categories
Chronicle

Day 416 and Packing

I’m going to Europe for the month of March. After two years of isolation with my husband it felt like it was time to be on my own for a little bit. Absence makes the heart grow fonder. And yes the trip will involve work so founders in Germany and France feel free to reach out.

Of course, a long trip means careful packing. I’m not traditionally been a fan of packing. In fact, packing is my most common recurring nightmare.

Packing brings back all my childhood memories of never feeling stable. Boxes and suitcases take me back. A common theme in my recurring nightmare is trying to find all the basics I will need for some trip. I’ll be searching for underwear or prescription medication. As the dream unfolds I’ll find a key item only to have it disappear. There is always a countdown.

Naturally I’m a bit concerned packing for a month long trip to another continent after literally years of not packing. But I’m letting some of of the fear go. Jo

I was at my first work conference since the pandemic this week. I had to pack up medication and supplements. Makeup and toiletries for casual and more formal events needed to be gathered and stowed. I needed to account for professional dressing along with a snowstorm and a 60 degree day. I brought a parka and boots along with heels and proper lingerie. It was not an easy packing job.

And to my surprise everything worked. I brought the right mix of attire. I only forgot a few medications that weren’t crucial. I looked perfectly fine and was able to be as casual or as polished as the circumstances required. And blessedly it mostly all fit into my trusty Muji suitcase.

While I feel out of practice, a dry run before I need to really have my act together for a big international trip went great. Maybe I’m actually ready to get back on the road.

Categories
Aesthetics Internet Culture Media

Day 251 or NYFW SS08

Today is Star Trek day. The original series debuted 55 years ago. I was searching for a photo of myself as a child wearing a captain’s uniform to commemorate it and instead stumbled upon a file containing my old WordPress blog. So rather than find an adorable picture of me in a red jumpsuit I found this picture from September 10th 2007 waiting for the Marc Jacob’s fashion show.

Several invitations to Marc Jacob’s fashion show for his spring 2008 collection seen from above. A blackberry, an iPhone & a recorder are scattered between wine glasses, a carton of cigarettes and two arms.

I used to be a fashion blogger you see. I have a few dubious CV distinctions, one of which is being the first person to live blog fashion week (at least according to Women’s Wear Daily). In the late aughts just before the Great Recession, it was a hell of a time to work in fashion and I wanted in. Being utterly unqualified I did what any kid would do and started a new media company. It went pretty well, we turned it into an ad tech company, sold it, and survived “RIP good times” but before all of that I partied professionally. A lot of business in fashion used to get done over drinks in fancy hotel lobbies while we all clutched our Blackberries.

This particular photo represents a time when Condé Nast still mattered. I was at the Mercer Hotel with my friend Lauren Goldstein Crowe (also apparently economic writer Felix Solomon). My friend Lauren was the newly installed fashion columnist for the new glossy magazine about money called Portfolio Magazine. We were killing time in the then trendy Soho hotel before the always reliably two hours late Marc Jacob’s show.

I don’t actually remember if I legitimately had an invitation or if I snuck in with Lauren that season. Back in 2007, if you can believe it, social media was considered very uncouth and no one has begun writing “bloggers are taking over the front row” thought pieces yet. Could have gone either way.

Portfolio was the last hurrah of the print behemoths, a glossy magazine dedicated to the culture of finance, so naturally I was appreciative that I could tag along with my much better financed friend. Condé Nast reported spent 100m on the magazine and I appreciate that some small portion of that went to drinks before the fashion of the season. Lauren is an especially erudite editor, of the sort who writes deeply studied long form work, so the fact that Condé Nast was paying to send her to fashion week was pretty decadent. She wasn’t a mid tier market editor who needed to see the clothes. She covers culture so the entire milieu was her domain. The gossip before the shows absolutely counted.

Of course, the business of media couldn’t support that sort of thing forever with changing advertising models and Condé Nast didn’t really keep up with the times. It’s a real loss. People like me ended up winning and it’s been perhaps a net loss for some things that were valuable cultural artifacts.

I spent no more than a couple grand getting our rinky dink operation up and running. We still managed to publish faster than anyone else. I had several meltdowns in service of that effort. In hindsight it was probably a waste but it felt so very new and urgent to be publishing things at the very second a look went down the runway. Now fashion week is an exercise in instant publishing and live-streaming everything from a million perspectives. But the actual studied writers don’t get expense accounts and drivers and corporate Blackberries anymore. If they are lucky maybe they have a blog with a subscription. Lauren knew it even then. She and I slowly occupied the same basic space in the ecosystem. She was just 15 years ahead of seeing it.

Categories
Aesthetics Emotional Work

Day 178 and Looking So Normal

On the surface I’m basic. But my aesthetics are lying to you. I’m a fucking weirdo. But I don’t look the part. I think this gives people a bit of cognitive dissonance. I’ve noticed it’s particularly acute in more personal social or familial settings. Because I look like a pretty regular white woman with a pretty regular life, folks assume I have pretty regular social mores. They want me to hew to what normal people do because that’s less cognitive overhead for them. I look normal so I should be normal. No reason their pattern recognition should be failing them so badly.

So when they discover I’m incredibly introverted, very reluctant to socialize, and do not prioritize any traditional social or family structures it’s confusing. “But she looks so normal!” It’s like if I had any of the aesthetics of a social outlier or a recognizable community outside of cultural norms, this would all make sense. Heck even if I had short hair and some tattoos it would all track. Their pattern recognition would work.

“Oh she’s counter cultural” or maybe “she is kind of a hippie” or even “ slutty weirdo” would all make more sense. But I don’t look as weird as I am. Why don’t her aesthetics match her lifestyle? Instead they see a kind of regular brunette who wears Ann Taylor. I kind of like conservative clothing. This doesn’t mean I’m a conservative person. I had a terrific boyfriend who had a thing for women in suits because he liked the idea of a woman who was into power. It was a bit of a letdown to learn that I’m a bit submissive.

The reason this is even a problem is because humans want to be understood. According to Psychology Today we all require a bit of external validation to feel like our reality lines up with others. Feeling like we are understood apparently even makes us happier. I often struggle to feel like I’m understood. I worry I’ll be judged for not living up to other people’s standards because they need to extend more cognitive effort to understand me. I often don’t feel like I have a right to ask for that from people.

The thing is I could make this all a lot easier on myself. If I telegraphed more of my idiosyncrasies visually I wouldn’t get put into the normal bucket. Then I wouldn’t disappoint people when they learn I don’t meet expectations for middle of the bell curve socially. If I talked about my sex life or my preference for alternative family structures I’d need to match that against some leather or kinks or hell even some bright lipstick or it’s just going to seem fucking weird.

Nobody registers me as an outlier no matter how much I say it out loud. But I have to be honest I’m just not that interested in making it easier for folks with my looks. If you want to get to know me I’m an open book. The only catch is you have to get to know me.