I get out of America with as much frequency as I can manage. I juggle this with an intense patriotism not only for America but for my home biome in Rocky Mountain west. I am proud to say I am from Montana when I am abroad.
My interest in being regularly abroad began as an effort to source deals and understand different technical ecosystems, but has ended up being my barometer of what reality is being played for what channels. Deals get done where the founders are and it will remain so.
Yet if I didn’t see other economies and live outside of the news ecosystems of America I’d have an understanding of reality that was incomplete.
The projections of your interests as an American are in constant tension with the ex monica and cultural attacks on it from its adversaries. America has quite a few and it is extremely dangerous now to be blind to their impacts.
I don’t think our world will be as open in the future and this saddens me. When I visit a young formerly communist city in Europe I mostly see enterprising young people who see an. American and have positive associations.
The vibes Zoomer Eassyerj Europeans have towards a middle aged American from Montana is surprisingly positive. I am feel lucky that is their emotional connection to America.
And we shouldn’t take that good will for granted. We want America to be a good friend to them. Capitalist Zoomers who experienced totalitarianism and socialism are good friends to Americans.
There can only be one. One white boy. Oh no, sheesh we didn’t mean in the department. What on earth have you been reading? There is room for everyone to have a seat at the table in our modern world. Just one seat though. Were you expecting there would be more?
There can only be one Highlander. You know, the Scottish warrior Connor Macleod who is part of a race of immortals who must battle it out, do not age and only die if their head is taken? There can only be one of him. Except it’s a whole race. I don’t know how that works to be honest.
Immortals are driven to fight each other in “The Game,” where each beheading transfers power via a mystical energy surge called the Quickening, with the last survivor destined to win “the Prize,” a vaguely defined ultimate power. via Wikipedia
This very popular 1986 movie set between 1630s Scotland and 1980s New York City somehow turned into a mega-franchise with spin-offs and animes. It didn’t start out that flashy. I mean really look at how much content they had to pack into this poster to get people into the theater.
These days content usually the other direction, from anime to tv show to movie, but such was the power of Hollywood and its capacity for distribution in the eighties. Being a Baby Boomer movie director seems like it might have been a trip.
Things are not so rosy for the profession these days. Especially if you are a quirked up white boy like Duncan. We’ve lost them you see. This is a source of much consternation in the discourse. The children of the Higherlander generation definitely thought they would be more than one winner.
We’ve lost a whole generation of white men to diversity initiatives (launched by other white men) even though the lore being produced (by said white men) that white men were rightly battling it out for just one seat. The prize of real ultimate power seemed pretty clear. There can only be one.
Or at least this was the premise mythical of stories from ranging legendary Arthurian kings to actual Caesars of the Roman Empire. There wasn’t a team of Alexanders Who Were Pretty Good. The prize of real ultimate power is the stuff of myth. Sure actual power sharing is more complicated but humans love a final boss.
The American white boys (probably Ulster Scots) are suffering for the widening power sharing agreement reached in the great awokening diversity initiatives of the last generation. And no one even bothered to tell them until their hit middle age and didn’t end up as Highlander. We mostly told them it sucks to suck. You racist little shits just can’t compete.
I gather it wasn’t so bad when your enemy was other quirked up white boys. I don’t emotionally understand why as I was always expecting to have one seat as a token white girl. I must be less bothered having had lowered expectations. There is only one queen right? But there are lots of handmaidens if you are lucky.
Now if you want to be the Highlander you have to fight the whole globe. Highlander might be an Indian girl or a trans Guatemalan. That damned Netflix always caving in to the social expectations of elites forcing their luxury beliefs onto the suffering under class of millennial white boys. Didn’t you read JD Vance’s book? The American underclass is dysfunctional and suffering. They deserve it right?
But did they suck? Ah now that it’s too late we finally get to have the conversation about having deliberately changed the demographics of the elite winners of the Prize in American.
Which I assume is a wife, two kids, split level suburban home and a compact car. They weren’t expecting to be king. Maybe king of the cul-de-sac. And if you were forty in 2014 you didn’t get that. Well some of them.
Millennial American white boys expected they would have more seats at the table (having mostly seen themselves in power) rather than fighting it out to be Highlander.
Which is weird since I assume they saw the same movies, tv shows and animes as the rest of us. It’s hard out there for everyone. And the great game includes Everyone.
Zoomers get it. Shame it requires so much beheading. We’d better divvy up the spoils a bit more before the Highlander comes for our heads eh? Come on, at least give the boys a pilot or a term sheet or a job offer before this gets ugly. Just ask JD Vance.
Maybe because the profession’s entire raison d’être is to engage you there is always a new name for people who are good at grabbing your attention.
I swear I’ve lived through half a dozen new names for the communications profession in twenty years of being paid, in one form or another, to get attention for other people. And I don’t even call myself a marketer.
Everyone on LinkedIn, and a few on Twitter have latched onto the latest buzzword: storyteller. Someone call Joseph Campbell and see if they can send him a residuals check beyond the grave.
The aversion to existing terms like marketing, communications, and public relations is endemic to the space. There is always the new hotness and thus always a new name. Crisis manager. Influencer. Honestly I miss socialite. That was a great term.
I had not intended to read the trend piece as it’s not news to me that we hire professionals to craft stories about brands and people.
Millennials were the original generation who experienced personal brand building as just one of those things required to get a job.
I am glad I opened it up though as I got to experience a pretty amusing bit of story telling inside the Wall Street Journals mobile application. A most unfortunate creative services choice to place storytelling sponsored content from consulting firm Deloitte.
Who knew that consulting firms final form would be not as management consultants but publicists? The remaining few journalists at the Wall Street Journal definitely were not involved in this.
I’ve been using WordPress for a long time. Like rounding the corner to twenty years (in actuality going on 17) of time in the open source content management system.
Blogging was the new hot thing when I was in college. Blogging platforms emerged out of the strange tendency millennials and Gen Xers had for publicly sharing their own self reflection. I presume we got this from the Me Generation who raised us.
“I learned it from you Mom and Dad!”
Those early generations of social media all had flavors of being oriented towards writing with some multimedia mixed into mediums that were immersive and hyperlinked m but also narratives shared in reverse chronological order because the norm.
We went from Geocities to Livejournal to blogger, Typepad (RIP), and WordPress over the course of a few booms and busts. If you were blogging before 2005, you probably could have made a career out of it.
I don’t just mean writing, though lots of bloggers because professional writers, but whole online communities turned into careers from fashion and beauty to legal and financial.
Alas, the type of person who might once have made a wonderful career out of being a writer was caught out by the gutting of print media. America lost especially the kinds of middle class aspirant jobs that local news and independent publishers once provided for all kinds of creatives.
I’ve watched many platforms attempt to replace media jobs. Tumblr once hired a stable of writers. So did Medium. Neither ended well for anyone. Watching the comings and go of platforms and networks instilled a kind of paranoia in me about owning your own space.
I prefer posting under my own name on my own domain on an open source maintained piece of software as a back. I don’t pretend like I own my distribution on any social media channels. I’m sure Twitter will always be around wink wink.
So I am inclined to distrust Substack though I am reading more and more on the platform and I’ve enjoyed writing my own beauty blog there in the last few months. Thus far they managed to thread the needle on making money and making a social network and I don’t feel fearful that it will suddenly disappear like I once did.
Which is really a shame as it’s designed almost completely for the Gen C and Millenial set who really wished they had media jobs. The most successful did have media jobs and realized they could make more as an independent niche like the venture beat or by pandering to a very specific demographic or market that the giant media platforms don’t like.
These professionals class writers have a preference set for how they do content management and writing that just doesn’t remotely overlap with how I like to write. They want easy peasy hit publish. I want mobile. I want cross platform writing. It’s funny to finally have a content management system solve for monetizing and it’s just not made for me. But distribution and payment matters so I’m not booting up anything on my own without handling that first.
You know I am old as I just don’t consume or create short form video content. Every new trend that filters to me on Twitter or on my reader feeds presents as sadness to me. I don’t fully understand them and probably never will.
I left Williamsburg in 2010 for Manhattan’s Chinatown as even the south side past the JMZ had become too expensive. The loft I shared above Future Perfect on North 8th and Berry was getting expensive on just the other side of the Great Recession. It was a loud place to live and a lot of fun but I needed a lease with my name on it and prime Williamsburg wasn’t it in 2012.
I wasn’t in a position by 2012 to buy an apartment but neither did I have any debt. So I’m sure that made me better off than the Zoomers coveting my life just before New York would go ZIRP. Not making a fortune wasn’t too bad when you could still enjoy a lot of hipster consumer choices.
You can’t blame the Zoomers for feeling like today’s economic volatility and social fragmentation makes our “before times” life look relatively utopian.
I’ve previously enjoyed when my own past lifestyles are the subject of nostalgia rehashes on social media. Now I think worried as no one should be too obsessed with the past. Especially not the young.
The temptations to build an investing case around a historical parallel cannot be avoided. Americans love their booms and busts. And we love grand television dramas about them.
Julian Fellowes is the stage name of a conservative British peer, actor and dude who gets BAFTA award for making television about aristocratic families familiar to adapt and Americans bailing them out.
Then he went on to make a period drama about righteous industrialists in America called the Gilded Age which isn’t as iconic as as it’s not as personal since obviously a British peer won’t understand American mores.
It’s just a little weird to think that we’ve already made the Silicon Valley drama about the last boom and bust moment and it didn’t get written by a British conservative peer but by a Gen Xer Mike Judge.
Maybe in another generation on Netflix we will get a sweeping historical drama about a polycule group house in San Francisco as the next Downton Abbey.
My immune system must be reacting to something, be it travel and environmental factors or perhaps a bug I caught, so I’m in bed and trying to keep my body happy. That means catching up on a few Love is Blind seasons.
As the American seasons get worse and worse, the international editions offer up clues as to the politics and tensions that producers feel the need to offer up to international Netflix audiences.
The United Kingdom had a Manchester season that was more commentary on the failures of the working class and the country’s immigration systems than it did romance. It almost hurt to watch.
France’s most recent cast was more pan-Asian colonial tensions at the forefront (with an Algerian or two) than featuring any continental or regional ties. The Italian season reflects a more United Colors of Benetton than Georgia Meloni’s. European franchise spin offs feature more immigration more than America.
While everyone is talking about Netflix acquiring Warner Brothers today, I wonder if Hollywood will drive new cultural directions or if the data driven Netflix will produce endless remixes of subgroups and niches so no matter your identity you too will have an avatar on a spinoff of a reality show. Love may be blind but the watching data sure isn’t.
Lest you think it is all fan service and showcasing different immigrant groups being absorbed into the wider national identities of their former colonial governments, you do see the occasional fusion of sanded off styles meant to appeal across strange niches.
I love watching the style of the country doing offs as it is both globo-homo any and everywhere while still targeting very identity driven and place specific people.
Some make no sense. Who doesn’t love seeing a bizarre fashion choice like a Prada bolo ties at a French wedding? Unless you are an Italian getting married to a Texan girl at Marfa, it’s odd to pick 2020’s most viral celebrity accessory to get married in France on a 2025 reality show.
Sure still see some aesthetic choices you expect for both local and global reasons. Like the Italian party planner with the Gucci bee broach. That seems culturally appropriate with a cast that was variably actually Italian despite their their aesthetics
Long burgundy blazers and Gothic Bulgarian girls could work in any country this year. That’s simply globally appealing in the now in any country. Warner Brothers should be taking note.
I’m not new to the boom and bust cycles that have defined not only technology startups, but American herself. Most millennials have opinions about their malign status in an economy designed to borrow from the future for a dubious present.
Much of the world is in a state of panic over “the churn” of the old rules changing and the new ones not being quite clear. But it’s really not clear what happens next.
I enjoy speculating as is the fashion. Do I think corporate debt financing of data centers is some time bomb in private credit? Not really, no. I think it’s way more likely that don’t understand the full demand case for coordination in a mediated world.
I don’t know if we can meet the demand to be perfectly honest. I will say I am way more worried about us not meeting the moment. Changes to our cultural environment are as hard as our material ones.
If I had to read sentiment, I’d say that everyone is absolutely sick of having their attention used like a fiat currency. We cannot inflate our capacity for focus as easily as we can inflate the dollar. And we will demand simplicity by any means necessary just to exist. And artificial intelligence will smooth our world to manage with what we’ve got.
I think running a decentralized world will prove to be far too complex for most humans and it will be mitigated by layers of choices in governance that will probably not always maximize for the freedoms we’v come to expect from the liberal world order.
And yeah I think we will need a lot of data centers for that coordination effort. That the state might be the ones with the most demand seems a little rich though. Every individual on earth will want to be on the right side of the ratings. That’s more network state than state and it will be a longtime horizon.
I know it doesn’t sound great on its face. And yet I think it has had upsides. The demand for real businesses that operate in some world of efficiency has never been higher.
And to some extent, I believe that was always the entire point of computing. Make things so much better and cheaper we move on to bigger projects.
Giving you video games and porn might have been a weird way to get to Mars but medicine is as driven by vanity as much as survival so I don’t judge reality. I just want us to get more nuclear power. I don’t ask for much.
We didn’t want a legion of information processing professionals. We wanted to change the material conditions just as the Industrial Revolution did. The invisible hand is a strange thing.
I expect we will see quite a bit of opposition to the people believe that we need more energy, more industry, and more science. The future and its enemies are legions. I always did find it funny that fashion critics had a better read on the future than anyone else. Virginia Postrel and William Gibson both have good taste.
Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.
I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.
Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.
As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.
I’ve been intermittently online (as opposed to extremely online) this week what with the travel and the holidays. So I decided to use the Twitter algorithm to catch up on what the “Everything Platform” thinks I should see.
Which I realize is a bit like saying I’ll just have a little bump to see what is driving the rest of the club insane. I knew it was a bad decision and I fully endorse only using social media without algorithms. I generally use my following list in a chronological feed and stay away from image or video driven social networks.
But I am in many information flows that are built to grab attention and normalize information outside our Overton Window of current civil society consensus.
I was taught this was a good thing as a child. Reading and reconciling conflicting arguments was an important democratic norm required of all responsible citizens. I also understand as an adult that this exposes me to propaganda made by any number of sources.
Now you can judge my information sources but I value both of them and they had a common theme. Women, and in particular the wives of powerful men, are the keeper of m civilizational standards and used for this power. This message came from two very different places.
One is widely known indie founder who writes about doing business in Europe and the other is a publisher of books outside polite discourse messages as well as my neighbor in Montana.
Both accounts took me down different uses of the matter. Though both have share other accounts I’d consider right conservative populists. One was about an interview with Nicole Shanahan the ex-wife of Google co-founder Sergey Brin, former running mate of RFK Jr.
She discusses how the wives of wealthy startup founders are finding causes that are not actually helpful to their intended purpose and are perhaps even actively harmful. It uses some language that is tied to a number of conspiracy adjacent words like the Great Reset and the World Economic Forum.
It is still fair game as a civic polity might ask about the responsibility of the wealthy pretty regularly. I do think Silicon Valley wives are a new vector to watch as a pressure point though. I better watch it as if the tech billionaires’s ex wives are under watch, I can’t wait to see how their less powerful (but much more numerous), Girlbosses will be scrutinized.
This video sent me right into an interview Jonathan Keeperman aka Lomez doing an interview with right populist pressure researcher Christopher Ruffo. He who made critical theory and Critical Marxism a household issue in Republican America.
Lomez has an essay about the feminization expressed in the longhouse. I won’t do it justify by doing a synopsis but Vikings had longhouses and so do plenty of other cultures. This is not all together a positive portrayal of women’s role in civilization but certainly as its driving force.
Algorithms refine down to clearer distillations. Smoothing functions are revealing of form after all. And I think it is interesting that Silicon Valley liberal ex-wives are being shown against the backdrop of norms enforcing regular mothers, wives and guardians of the good life the Karen.
The Karen was once a liberal nightmare and it is an interesting space to replace for the culturally conservative, especially as the Zoomer incel nihilist view is raging across the internet like a prairie fire. So that was an interesting gradient from a European founder to my neighbor.
I’d also say it’s exactly why I don’t read from the algorithm. I fundamentally agree with different positions expressed here but mane not in ways you’d expect. I’ve seen the pressure we place on women in certain social contexts and we make them feel crazy for being the balance of norms but also being hated for it if we don’t chose the ones our clique or social context prefers. My algorithm wants me to understand the narrow band I walk on. Fucking dicks.
