I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.
Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.
I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.
Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.
And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.
So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.
I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.
I spent serval hours today manually combing through everyone I followed on Twitter. I was following over 10,000 accounts. As I do not use the algorithm view “For You” tab, my feed was getting a bit out of hand. I knew something had to be done.
As Elonbucks (monetization for account with over one million impressions a month) have rolled out, it’s become harder to make sense of anyone’s feed. All the incentives for status and wit have been distorted by rage clicks and engagement bait. Everyone is competing to game the algorithm for maximum reach now.
I have fought the algorithms. I prefer to browse in chronological order. But as I follow all kinds of accounts the sheer volume was too much.
I don’t follow only people I like. I wouldn’t call it “hate following” but I keep an eye on unsavory types. When you combine the engagement bait with the exodus of professional and media accounts, you get a timeline that is tilted to scheming and grifting.
The confluence of factors means anything timely like breaking news is impossible to find. My capacity to extract sense or narrative from the platform has degraded to the point where I’m at the mercy of discourse.
So I started to unfollow. I began the day a hundred or so accounts over 10K. At the end? I got it down to 5,600 or so.
I followed a few simple heuristics. If I didn’t recognize your name and you didn’t follow me back it was an automatic unfollow. If I did recognize your name but I couldn’t remember the last time you interacted with me I also unfollowed.
The only exceptions to that were if you were a journalist I followed for news or a venture fund or LP I follow for work. I don’t expect random journalists who don’t know me or funds outside of my space to chat with me.
At first, my unfollows were a lot of anonymous and avatar accounts. I am active in TPOT and degen crypto which both have a culture of anonymity, so some of the accounts enjoyable.
But as I went further, I found a veritable deluge of NFT accounts I regretted following. 2021 Julie was far too forgiving of NFT content for 2023 Julie’s tastes.
A screen shot of me working my way through unfollowing a bunch of NFT Twitter accounts.
Because Twitter shows you who you followed chronologically, it was a bit like an archeological dig of my last decade on Twitter. I could see when I moved to Colorado. I could see when I was in Lower Manhattan. I unfollowed road condition, weather and emergency service accounts I did not need. Ditto local politicians.
I easily could see when I’m moved to Montana with a huge swathe of local news, local service, and local businesses all lined up chronologically to show we’d arrived in Gallatin County outside of Bozeman. I kept most of those except the local socialist club.
My local Montana layer from 2022. I kept them
As I dug, I found myself with plenty of people to unfollow. A shockingly large number of women had simply left the platform.
At first I thought they had just unfollowed me for being annoying (and I’m sure many did) but I kept encountering profiles that had tweets deleted and notes saying they were abandoned. Some were men, but it was dramatically more common with women and queer accounts.
I also noticed as I got to around the 2016 layers that my gender balance went from being 80% men to 20% women to being 50/50 as we traveled to the “Before Times” prior to the Great Weirding.
There was clearly a time on Twitter before Trump and the Resistance and the Pandemic had made the platform worthy of the nickname This Hellsite.
Andthat time had a lot more women on the website.There were marketing and PR chicks, Girlbosses, and mommy bloggers. All gone. That made me sad.
The most enjoyable part was seeing pleasant memories like when everyone was absolutely all in on Ted Lasso.
I followed the entire cast of Ted Lasso on Twitter in 2020
I also found evidence of many weird interests and hobbies. Like the time I got obsessed with algae. I didn’t figure I needed to keep a bunch of trade accounts and niche biology journals in my follow list.
It was also fun to see when I first followed my husband. I recalled it as his account was surrounded by a bunch of fitness influencers. It’s a long story involving Airbnb, a power lifting friend in from out of town and rent arbitrage
I also noticed that many of the venture capitalists I’d followed early in my career who I never imagined following were in fact all now following me. It was clear that over a decade I have gone from upstart founder to respectable (ish) member of the startup ecosystem. People I once viewed as aspirational were now people who treated me as a peer.
I’ve got no idea if this massive unfollowing will help my Twitter feed but I hope it will. And if I unfollowed you it was probably an accident. I was rapid fire unfollowing and scrolling and I had to go back to refollow folks when Twitter would get out of sync. But I’m sure I missed a lot. So please don’t hesitate to remind me to follow you back if I made a mistake.
My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.
That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.
I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.
I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.
If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there.
Over the years I’ve done things like
Put a VC making her comeback on the cover of a national magazine
Secure the keynote slot of the biggest conference in a founder’s industry
Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces
I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats.
During our work together I can help you,
Craft your narrative and position
Understand how reporters think and their incentive structures
Secure top tier, feature coverage in the places that matter
Provide crisis communications support
Find an agency (if that’s right for you)
I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.
Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead.
Greetings, citizens We are living In the age In which the pursuit of all values Other than Money success fame glamour Has either been discredited Or destroyed Money success fame glamour For we are living in the age of the thing
I wasn’t a club kid in the Iraq War era. I had not yet rebelled. Like all class jumpers I was safely ensconced at a private university where I studied great books. I was however a club kid in the era of indie sleeze which arrived at an even more bleak sociopolitical nadir.
The Global Financial Crisis imploded expectations for how middle class millennials might pay off loans for expensive educations while we redeployed our working class to Afghanistan. But we’d elected Obama so like our politics were a little weird. Yes, we can’t? It’s was a dissonant age.
The remnant aesthetics from that era are somewhat shameful (as is all true youth culture) and yet here we are repeating them as the twenty year cycles of cultural remixing arrive to demand their due from my youth. 2003 is reappearing in 2023.
Logan Paul cannot marry a slut just as Britney Spears should never have given it up to Justin Timberlake. Elite social mores are not for the Bourgeoisie to emulate.
I encourage you to revisit an artifact from the 2003 called Party Monster to explore this aesthetics original form. It stars Chloe Sevigny, Seth Green (remember him) and McCauley Caulkin. The music video for the big hit from the soundtrack is titled “Money, Success, Fame, Glamour”. I quoted it at the top.
With lyrics that rooted so deeply in modernist materialism I’m tempted to yell “Eat your heart out Walter Benjamin!” The Marxist continental philosopher was a sexy club kid. Consider the engraving on tombstone in Portugal where he died fleeing the Nazis.
There is no document of culture which is not at the same time a document of barbarism
Theses on the Philosophy of History
Benjamin was a great historian of German romanticism and it’s impact on fascist political aestheticism. So consider that history and ponder it’s relationship to the 2003 era counter cultural artifact.
The “Money, Success, Fame, Glamour” lyrics are materialism distilled and reflective of the nihilism of the Bush era. Forever wars and inflationary spending on empire was harder to smooth over with propaganda as the internet fought back. But in the aughts we still hadn’t quite realized we’d never be rid of our elites after the shocks of reactionary terrorism.
Maybe in our twenties we thought eventually we might take over and do things differently. I’m turning forty this year, and well, Joe Biden is president.
So here we are revisiting the past that won’t leave. RuPaul has a remix challenge of Party Monster soundtrack’s hits released this year and it’s worth seeing how ugly the refinements are compared to the original.
The most you can hope for now is that some millennial will turn your influencer work into a Netflix comedy in which you show off your cultural savvy by going to a queer club party themed 2003 in Bushwick. No the Kim Cattrall vehicle Glamorous is not very good.
It’s clearly the deep dog days of summer as I’m in a bit of a mood. I’ve got all kinds of things on my mind and yet it’s slow going executing on anything. The doldrums has certainly gripped me. And yet I take hope.
This corner of Twitter is going through a paroxysmal fit of whether it’s rational to be embracing pro-social behavior. Without having to cite all my sources we had Jane Goodall being packaged into a deceleration meme about removing a billion or so people.
So I think my entire mood when staring down the barrel of the future is “what’s it going to cost me in my soul?”
At this stage of the simulation I have to ask What color are the pills, and how many people are dying?
The cost of knowing it’s not just about us is slamming into the hard reality that you can’t do a damn thing about other people. And so we have to ask if we preserve what we have or do we leap into the great unknown. I don’t know anyone who is in the mood for much safety at the moment. There doesn’t seem like much to be had.
It’s a war of all against all on the internet. And I don’t recall being conscripted into any kind of war but here I am up to my neck in ontological shock and crisis of meanings as I read the news.
It’s our autonomy of mind that is threatened by this unholy troika of smartphones, social media and linguistic weaponization, and there is no more important struggle today than to defend ourselves against that threat.
Humans have nervous systems that are easily hijacked. You give us something to imitate and within a few weeks we’ve learned a new way to get a social advantage. And so we have massive social cataclysms as the rules change. And the rules are changing fast.
It’s not as if America gives a shit about maternal health or women but hey here is a podcast about a porn star who specializes in anime’s less savory fetishes. Is your teenage boy an Andrew Tate fan? It’s time to enjoy a reactionary period.
Obviously this has anyone older than forty asking if the western world under attack. Is questioning liberalism actually the psy-op? Are we fighting amongst ourselves? Do you even know what memetic agents you are infected by?
I sure don’t what brain works in carrying but I don’t think animated porn is for me. But I also got taken in by lots of questionable narratives on modern medicine, fertility and children too. Untangling yourself from the desires you were given is exhausting. Good luck unpacking who jacked your frame!
Keeping secrets used to be a lot easier. Noble philosopher kings with priestly knowledge kept that shit under under lock and key so some uppity courtesan or eunuch didn’t get too clever.
Not that it was all that necessary. Nobody was accidentally misinterpreting the layers of mystical knowledge because illuminated manuscripts were expensive as fuck. And that was cheaper than the previous method which was memorizing oral histories. The expense of sharing information has acted as a control mechanism for centuries.
The metaphor I’m working with on this silly desk is that humans love to horde secrets. We’ve got a lot of incentives to keep knowledge locked away. Drugs and sex in my joke mere proxies for ways we access altered states. Eve’s apple was a metaphor for forbidden knowledge so I’m not reinventing the wheel here.
So where are we today on secrets? Well, I think we are trying desperately to put the genie back in the bottle.
We think we’ve got an open internet but ten years ago Instagram stopped including the metadata tags to allow Twitter to display rich content embedded directly in a Tweet. Now Twitter and Reddit are taking the same approach as Instagram did as data ownership becomes a hot issue.
Closed gardens are meant to keep thieves out and Eve in. And depending on who you are it’s likely you will experience the fall from grace of Eve and the persecution of the thief. God clearly knew something as his conclusion was that once you’ve tasted the bitter fruit there is no point in protecting paradise.
Every time there is more access to information we have the same debate. Fundamentally you either believe people should have access to information and how they apply it to their lives (side effects included) or you don’t.
I’m happy for you to argue the nuances of it. Want a recent example that looks complex and might actually be deadly simply?
The clown meme format asks if it’s a joke to conclude confident that “LLMs should not be used to give medical advice.”
I know it’s tempting to side with the well credentialed researcher over the convicted felon when faced with a debate over access to medical advice. But I don’t think it’s as simple as all that.
From Guttenberg to the current crop of centralized large language models, it’s just more complexity and friction on the same old story. It is dangerous to let the savages have access to the priestly secrets. I for one remain on team Reformation. Rest in power Aaron Schwartz.
Most builders remain deeply skeptical of Noble Lies, “for your own good” safetyism, regulatory capture, oligopoly control, and the centralized nation state control as the most effective methodology of innovation for a dynamic pluralistic human future. We are having cultural and financial reformations at a frightening speed. It’s beyond future shock now.
So if I have a gun to my head (and that day may come) I’d like to have it on record that I don’t think secrets have any inherent nobility. It’s just a control mechanism. Keeping people safe sounds noble. But you’d be wise to consider how you’d feel if your life depended on having access to medical data. How would you feel if the paternalism of a noble lie to keep you from it? It’s not great Bob.
And yet today inside this chaos without clarity, the internet is filled with enthusiasm as a small niche of enthusiasts try to replicate the results of a chemistry paper that claims to have made a superconducting at room temperature material LK-99 produced with common materials like lead and red phosphorus.
Add that on top of fervor over Congressional investigations “aliens” program whistleblowers while we all collectively wonder at the potential for artificial general intelligence to be accelerated and the zeitgeist is a fever pitch of vibe shifts from doom to foom.
All of these glimmers of joyful uncertainty and hopeful chaos are emerging from a youth culture that is quite sure it has been abandoned by its own past as it is bombarded by a dystopian future by its own geriatric elite. Is it any wonder it feels like the social contract is hanging on by a thread?
When the equilibrium between ruling elites and the majority tips too far in favor of elites, political instability is all but inevitable. As income inequality surges and prosperity flows disproportionately into the hands of the elites, the common people suffer, and society-wide efforts to become an elite grow ever more frenzied. He calls this process the wealth pump; it’s a world of the damned and the saved.
Peter Turchin “End Times: Elites, Counter-Elites, and the Path of Political Disintegration
The broader popular rediscovery of historians Neil Howe and William Strauss is no coincidence. They wrote the The Forth Turning twenty five years ago.
Looking back at the last 500 years, they’d uncovered a distinct pattern: modern history moves in cycles, each one lasting roughly eighty to one hundred years, the length of a long human life, with each cycle composed of four eras—or “turnings”—that always arrive in the same order and each last about twenty years. The last of these eras—the fourth turning—was always the most perilous.
So perhaps these glimmers are here to show us that the churn is here, the fourth turning is now, and Turchin’s race to become an elite to outrun the effects of dislocation may already have its winners.
Amidst all of that there are those of us seeking to believe that we might find a way forward. I’d rather be looking for the glimmers of hope. I’ve already done what I can to warn about the need to prepare for hard times. If you haven’t yet come to terms with the doom then I certainly won’t convince you of the need for optimism either.
I’ve been enjoying a bit of accelerationism in my own life. I’ve been pruning attention and refocusing myself and was rewarded with a lot of change. All of which feels good to me. I’m relieved to be happy now that I have steadier days.
But I have the choice to have a steady till and my own hand will guide me on the course. If that requires nervous system work or grocery shopping. Or both. Or something entirely. Please do what you need to keep yourself steady in the storm.
The rising volume on complaints about the mainstream media has struck me as a little bit silly as I’ve been entrenched in skepticism of institutional authority my whole life. Thinking the news had a bias isn’t new and conspiracy is practically an American art form. So be careful out there.
When I was a kid in the late nineties we still had the national broadcast evening news as the center of discourse. I was considered a bit odd for being interested in news at a young age but my hippie parent had a healthy skepticism for institutional authority so they encouraged it.
I remember before the mass adoption of social media and self publishing, if you wanted an alternative perspective you had to turn to AM radio. If you were lucky you lived in a college town and had access to library cooperatives and computer labs. If you were very lucky like me, your parents had invested in personal computers and internet access early on so you could mix formal libraries with early choose your own adventure newsgroups online.
Thanks to the confluence of the above factors I read Adbusters, went to the local anarchist book cooperative and listened to Art Bell late at night. I was practically stewed in every early conspiracy and counter culture narrative that had any amount of reach. If a zine cared or an indie publisher could cobble together a story I read it. This lead to a general fascination with media and how Americans decided on what was credible and what viewpoints were discouraged.
I was a curious child. My family welcomed skeptics and mystics. This is perhaps what happens when you take children on meditation retreats. I got inoculated to a lot of crazies, cults and whackadoodles because America has always been where utopians gather. Our evangelical cultures have led to uniquely American interpretations of our Gods. And I loved nothing more than watching these subcultures flourish.
My family bought a cable news package and I watched CNN and Fox News battle it out. I read Naomi Klein and Marshal McLuhan. I convinced my mother to get me a subscription to the Economist when I was fifteen. Embarrassingly I used their motto in a year book quote. I talked my way into a job famed talk radio juggernaut 77WABC when still technically in high school.
If there is one thing I learned from this lifelong obsession with who controls what we think, it’s that we rely on the same simple narratives over and over again. The conspiracies of yesterday are the facts of today. We change our minds. We recycle the same prophecy. If you start seeing a lot of chatter about aliens remember we’ve had this news cycle before.
