Tag: Media

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Media

Day 1235 and Spin Doctors

Anytime I am outside of the bubble of American media algorithms, I feel like I see more clearly. It’s easier to spot “spin” when you see multiple narratives from competing supranational actors. When I’m in Europe, it’s much easier to see competing angles from Russia, China, and competing industrial interests.

The term “spin doctor” emerged during the Reagan-Mondale debates in the 1984 election.

A spin doctor is a person, typically a political aide or publicist, whose role is to present information or events in a way that favors a particular perspective or interpretation. Their goal is to influence public opinion by putting a favorable “spin” on the narrative.

It combines the meanings of “spin” (a biased interpretation or slant) and “doctor” (someone who repairs or fine-tunes things). Spin doctors aim to control the media’s portrayal of events by providing their own analysis and framing the story in a way that benefits their side.

Perplexity’s “Spin Doctor”

I’ve not heard “spin doctor” used recently even as we’ve gone further into cultural obsessions with media and its role in shaping opinion across the Internet age.

We’ve never had more awareness of how the news sausage gets made and it only drives interest. Filter bubbles are now written up in listicles. Publicists are the subject of profile treatments their clients typically receive.

We are in the golden age of propaganda and every single one of us competes in shifting alliances of attention and affiliation. We are all spin doctors now for our causes.

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Aesthetics Culture

Day 1227 and Storm

I’ve been following NOAA Space Weather forecasts as there is an extreme geomagnetic storm. Scientific research stations and news media have been reporting avidly on the solar storm as it’s producing aurora in areas which typically don’t see northern lights.

G5 Geomagnetic Storm Message from NOAA

It’s fun to have another shared social astronomical event to enjoy across the planet. This year’s solar maximum has delivered us space watchers some incredible coronal mass ejections. You might recall some folks seeing them during the solar eclipse totality event

If you’d search social media for pictures of the aurora borealis you will be in for a treat as many photographers captured so many different colors and patterns.

Axios shared this British Columbia image

I’m always in awe of how much social media facilitates these types of natural phenomena. I find joy seeing different types of people sharing natural beauty and scientific knowledge across our networks. Our shared human experiences connecting us. And the good news is that it’s continuing over the weekend so if clouds cooperate we might all see more tonight.

Categories
Emotional Work Internet Culture

Day 1222 and No Exit

Even the most niche corner of the Internet can deliver fame instantly and irrevocably. I don’t think your average person is aware of just how much fame can be delivered by algorithm and how impossible it can be to shed it once you’ve gotten it.

If Andy Warhol could revise his “15 minutes of fame” conceit for the Internet age he’d probably have to grapple with how extended the event horizon of Internet fame can be.

The best you can hope for with algorithmic fame is that it fully dissipates into the background radiation of other people’s more concerted efforts to acquire fame for themselves. There is alas no exit.

Internet fame is mostly about being legible to other people and if you project something that makes sense into the wide abyss you will be known by someone.

If this doesn’t make any sense to you I’d recommend picking up some Satre. The ending isn’t very satisfying but it does repeat. So don’t worry too much about getting it right away

“Eh bien, continuons…” 

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Culture

Day 1213 and Acedia

Seat me not anywise upon a chair, O thou fostered of Zeus, so long as Hector lieth uncared-for amid the huts


Homer, Iliad, Book 14, line 427

I’d check the citations on this translation of the Iliad but the old internet is dying so several clicks later I’m still unsure what florid Englishman gave us this version of the Illiad.

While Wikipedia is load bearing for civilization our middle tier universities who host classics departments are….not? I know, I’m as shocked as the rest of you. So how about those Trojans for Israel. Sheesh what an awkward thing to be named right now. Rough time for universities all around.

Anyways, I was going down a translation hole to learn about the seven deadly sins and got stuck on Acedia. Which is how I’ve bumped this quote into our shared history. I hope it aids your journey.

It would seem being depressed is an insult to the gods because you don’t have any right to question their creation of you. I myself find this to be weird mix of Christian moralism and honor culture.

In Ancient Greece acedia originally meant indifference or carelessness along the lines of its etymological meaning of lack of care. Thus Homer in the Iliad uses it to both mean soldiers heedless of a comrade (τῶν δ᾽ ἄλλων οὔ τίς εὑ ἀκήδεσεν, “and none of the other [soldiers] was heedless of him.[3]“) and the body of Hector lying unburied and dishonored in the camp of the Acheans (μή πω μ᾽ ἐς θρόνον ἵζε διοτρεφὲς ὄφρά κεν Ἕκτωρ κεῖται ἐνὶ κλισίῃσιν ἀκηδής. 

Naturally we’ve demonstrated this lesson of heedlessness in the Anglosphere through the Iliad. Two dudes who seemed pretty horny for each other despite being on a mission to save some hot chick named Helen is a hell of a way to train the young on moralism but you do you.

My Greek isn’t what it used to be but if you literally have to die to get your boyfriend to pay attention I think he might not be that into you.

Who knew self help and the Iliad could so easily be filed together in a mental library. Anyways, it’s a sin to be joyless and you should be heedful of the Hectors in your life before they are gone. It’s what Zeus the old horny bastard would have wanted.

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Emotional Work

Day 1187 and No Joke

I don’t really care for April Fools. I can’t say I live in a time where I’m looking for additional cognitive overhead. And yet I am laughing all the time.

It feels a bit silly but sometimes I’ll just lose my shit laughing. Objectively funny things are happening as non-normalcy continues on. The Normie Restoration is upon us. And it’s just fucking funny.

If it feels impossible to pay attention as responsibilities mount then you already know you will cut back. Close the aperture. The return to living your own life. I’m sure they will enrage lots of people. Which is often the sign of a good joke.

Categories
Media

Day 1186 and Return To Non-Normalcy

I first sensed it when I picked up a copy of the Financial Times going through Heathrow in February. I was behind the news cycle. I read through the pink paper and felt informed.

Normally I wouldn’t be satisfied with just one news source. No matter how much I overweight my personal preferences to business papers I wouldn’t limit myself to just those publications.

But then I realized I had neither the time nor the patience to get up on the nuances of the day. I love the news business and even I felt weary about wading through the firehouse.

If a new hound like me who loves reading reactionaries of all stripes couldn’t do more than scan some financial numbers how did everyone else feel? Not good, not good at all.

The Normie Restoration

We are reaching a fascinating moment in history in which you can be shockingly well informed about almost anything in real time.

Naturally this means we “know” less than we ever did. I can read propaganda from every viewpoint straight from the source straight on Telegram chats. The most informed know they getting just a fraction of the story.

During the Great Dislocation (roughly 2019-2023 though many of us went into much earlier), there was a new openness to seeing beyond institutional consensus. We saw a flourishing of open condemnation of all forms of institutional knowledge and media was at the epicenter of much of that rage.

Many groups did not do well with the newfound power they had found in the hands of shifting alliances and new attention.

My theory is that the lunatic fringes of both the left & right have handled their digital powers poorly. As they did not handle the attention with care we will see a return to mass media preferences as people return to “non-normalcy.” Our trust has been spread too thin and too far and everyone has to tend to their own.

Who, or even what, ends up being the mass media substitute going forward ks not yet settled as the waning days of cable television & national papers will not disappear until the Boomers move on.

We are starting to realize little value is accrued by sourcing news from many sources as more competing narratives spin out to Cray Cray Land. Everyone has become audience captured. And not all audiences are equal. Not all voices are equal either.

People may think I’m insinuating that it’s about control or truth or ideological niche. I want to disabuse you of this notion. Media is about attention. People with different goals want your attention focused on what they think is important.

Anyone with responsibility has an attention limit. People with responsibilities are the people with power. They can’t manage with endless attention conflicts. They can and do resolve these conflicts on their attention all the time.

And many of them are about to resolve that by not paying attention. So you have to ask yourself if you think they are wrong. The new non-normal isn’t very forgiving of distraction.

Categories
Media

Day 1184 and Discourse is Back but Sharded

The era of shared media narratives with simplistic framing and consensus seems gone. The information sphere is now like glass shards with many distinct realities according to Axios.

I think we have many more than twelve realities as class, politics, identity and material concerns overlap. The Internet has allowed all of us to develop esoteric and idiosyncratic knowledge. More types of reality are coming into contact with each other.

Because power laws drive the internet sometimes it seems like everyone is paying attention to the same thing all at once. We get crazily intensified reactions. People go absolutely bonkers over morality plays.

It was impressive to me to see New York Magazine create two intensely viral shared discourse moments in one week with their Dr. Huberman “scandal” and “the equally explosive “Age Gap Marry Rich” essay.

Being curious I looked up the editorial team and found it was journalists I recognized from my time in beauty and fashion. There was recipe for inducing cultural virality discovered by Teen Vogue in leaning into what is loosely call identity lifestyle. You experience culture like fashion or makeup through very specific symbols of interconnected identities. For some reason lifestyle choices makes people really crazy. It seems Lindsay Peoples the editor is a generational talent at evoking response.

The Cut’s new masthead changed from 2022

Categories
Internet Culture Media

Day 1183 and Not Personal

If you aren’t familiar with the term “parasocial” I’d encourage you to dive into the term and its impact on our culture.

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.

A parasocial interaction, an exposure that garners interest in a persona,[6] becomes a parasocial relationship after repeated exposure to the media persona causes the media user to develop illusions of intimacy, friendship, and identification.

Wikipedia Parasocial Interactions

Because so little in daily life feels personal or reciprocal as intermediation and automation split us off from past norms of one-to-one relationships, parasociality is on the rise.

You and I are likely to be in some kind of parasociality in this blog post. It’s not a new phenomena having been theorized as far back as 1956, but social media’s ubiquity has now put all of us into varying degrees of parasocial interactions with each other. We have opinions about personas from movie star celebrities to niche Twitter accounts.

We don’t seem to have these parasocial relationships just with humans. There was a an era of corporate brand marketing (that seems to be fading) where we interacted with brands like as friends. I followed all sorts of Twitter accounts for brands that acted like personalities in the golden era of “funny” Twitter.

Yet as more and more people are becoming brands it seems that the old school idea of a brand as a an amorphous corporation is disappearing.

Perhaps it’s because we encouraged the cultivation of personal brands as a professional marketing necessity. Millennials leveraged carefully manufactured profiles to climb the last remaining rungs of the old career ladder.

Naturally this strategy has some drawbacks. During the Great Awokening/Weirding we saw inexperienced humans cope with the ramifications of having a reputation that extended far beyond work, family and community. Now we loosely call it cancel culture though it took years for the term to become less contested.

I’d like to encourage more people to not take things so personally. It’s not bad for be in parasocial relationships. In life we have varying degrees of intimacy and boundaries in even our closest relationships. No one is exactly one person or even persona. Next time you get really upset at someone else’s behavior try to remember it’s not about you. If someone gets upset at you recall that this still applies.

Categories
Biohacking Emotional Work

Day 1181 and Up All Night To Get Lucky

I’m in a new and odd pattern of activity recently. I maintain a flow like hyper awareness on my rotation of professional obligations with little sleep for two or three days. Then I break to sleep with as little movement or energy expenditure as I can manage for full day. It seems to be working for me.

I would prefer to call this approach “fits and spurts” or “the lion hunts when it’s hungry” but that sounds more like a behavioral problem than a protocol. Which, given the endemic narrative civil wars against empiricism in the N of 1 gym bros, seems about right aesthetically. Experimenting with your body is your right.

I have made many shitpoasts about this culture after yesterday New York Magazine “are we having unrealistic expectations about the same traumatized dude” essay. I don’t know anyone involved in that particular situation but I take lots of biohacking tips from broken people because I am also broken. Physician heal thyself. Biohacker hack thine own protocol and or behavioral problem.

So any distinction between a protocol and a behavioral problem is perhaps unnecessary except for optics. We can do a wash coating of public relations speak but it’s a virtue to seek to serve your gifts while carrying your sins. I personally advocate for a minimum viable approach to this but omnia vanitas

We do what we can to fix and accept parts of ourselves that we cannot live with and pray we find wisdom as we accept our own hypocrisy and failures. I hope that I do less harm to others and most especially less harm myself. I do not accept any type of coercion I didn’t choose myself. Neither should you. Don’t ride any dicks unless that’s what you like.

Categories
Media Politics

Day 1172 and Inference Ups

Something must have acted as a catalyst on a set of wrongly presumed dormant inputs in my mind yesterday.

A catalyst works by lowering the activation energy required for a chemical reaction to occur, making the process more efficient without being consumed itself

How does a catalyst work PerplexityAI

I delivered a series of schizo-style-poasts so lucid that I turned them easily into an essay on the natural rights basis for the freedom to compute. I barely labored at all to connect the dots. Years of reading, learning and reasoning condensed into form with a few simple connections.

I credit the wide availability of accessible artificial intelligence tools for this magical ease in myself. Programs like PerplexityAI (my preference for asking questions where I need precision in my answer) and ChatGPT (my preference for open ended queries) make it effortless to connect ideas and intuition.

Even a vague input like “story about a town that turns rhinoceros as metaphor for authoritarianism” is enough to get me off to the races with Eugène Ionesco and reopen the intuition library of my mind. This era of easy connections is giving my own inference powers a huge level up.

I can bring up “schizophrenia and capitalism” as a mere footnote and my past reading is immediately available and accessible on my phone with simple cross checks. It’s beyond liberating.

Just a few titles on the topic of schizophrenia in radical poststructuralist scholarship I have in my own library

I can see why it would be disconcerting for powerful institutions and gatekeepers of knowledge that someone like me can go down elaborate scholarship tangents without any guidance.

Sharp readers will enjoy that the examples I use here include Deleuze and Eugène Ionesco. Those who are unfamiliar with why this feels salient and ironic please feel free to go down a few rabbit holes of your own. I’m sure you too will connect the dots as swiftly as I did.