Tag: Public Relations

Categories
Aesthetics Culture

Day 979 and Signal Season

I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.

Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.

I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.

Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.

And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.

So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.

I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimism, YIMBY advocacy for the Montana Miracle housing reform, my digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Internet Culture Media

Day 937 and Conspiracy’s Greatest Hits

The rising volume on complaints about the mainstream media has struck me as a little bit silly as I’ve been entrenched in skepticism of institutional authority my whole life. Thinking the news had a bias isn’t new and conspiracy is practically an American art form. So be careful out there.

When I was a kid in the late nineties we still had the national broadcast evening news as the center of discourse. I was considered a bit odd for being interested in news at a young age but my hippie parent had a healthy skepticism for institutional authority so they encouraged it.

I remember before the mass adoption of social media and self publishing, if you wanted an alternative perspective you had to turn to AM radio. If you were lucky you lived in a college town and had access to library cooperatives and computer labs. If you were very lucky like me, your parents had invested in personal computers and internet access early on so you could mix formal libraries with early choose your own adventure newsgroups online.

Thanks to the confluence of the above factors I read Adbusters, went to the local anarchist book cooperative and listened to Art Bell late at night. I was practically stewed in every early conspiracy and counter culture narrative that had any amount of reach. If a zine cared or an indie publisher could cobble together a story I read it. This lead to a general fascination with media and how Americans decided on what was credible and what viewpoints were discouraged.

I was a curious child. My family welcomed skeptics and mystics. This is perhaps what happens when you take children on meditation retreats. I got inoculated to a lot of crazies, cults and whackadoodles because America has always been where utopians gather. Our evangelical cultures have led to uniquely American interpretations of our Gods. And I loved nothing more than watching these subcultures flourish.

My family bought a cable news package and I watched CNN and Fox News battle it out. I read Naomi Klein and Marshal McLuhan. I convinced my mother to get me a subscription to the Economist when I was fifteen. Embarrassingly I used their motto in a year book quote. I talked my way into a job famed talk radio juggernaut 77WABC when still technically in high school.

If there is one thing I learned from this lifelong obsession with who controls what we think, it’s that we rely on the same simple narratives over and over again. The conspiracies of yesterday are the facts of today. We change our minds. We recycle the same prophecy. If you start seeing a lot of chatter about aliens remember we’ve had this news cycle before.

Categories
Emotional Work

Day 935 and Rebranding

Changing someone’s opinion is hard. Twitter is being rebranded to X so the topic is newsworthy. I was on rebranding efforts at Pepsi (the infamous one) Tropicana (that didn’t go well) and Ann Taylor (which won us a lot of awards & made money) so I have lived through the challengers of remaking a corporate identity.

That sounds so much more professional than what is actually happening . A lot of people have bought in on something that is no longer the thing they loved. A change was necessary but not everyone so ready. Something that had meaning is being remade into a new set of meanings and it will provoke a backlash.

People all adopt new ideas at different paces. And hold outs and middle of the road types can be equally challenging. Any change can be greeted fairly with skepticism. Trust is hard to gain and easily lost.

Even when circumstances on the ground demand it, people fucking hate change. It’s scary. I get it. I find a lot of the world right now to be scary. Failure rates can be high. But if we don’t change we don’t get different outcomes.

Categories
Culture Media Politics

Day 932 and Schisms

Most of my social circle is caught up in various internecine dramas. This is really saying something as I have a lot of people in a lot of different demographics across every continent except Antarctica. Which is a pity as I’d love a friend down there.

I am convinced that everyone is losing their fucking minds because we are in the middle of what I believe will end up being recognized as an information war. Maybe one day we persecute memetic crimes against humanity at The Hague.

I realize this sounds modestly hysterical but really you probably don’t appreciate how much your opinions are being courted to different interests groups. It’s not even particularly menacing. We want others to see our humanity and we leverage every tool we have from Twitter to the New York Times.

And it’s important that we fight these wars. You are probably right about a lot of things and I am wrong about them. It’s important that you and I provide participation and consensus to the rest of society so we can come to some form of agreement. If you think something should change own up to it.

I genuinely think it’s a mistake for anyone to pull away from these obligations to society and by extension political and social opinion. I have watched Silicon Valley pull back from participation in its own self advocacy in the wake of the American media coming down so hard on it. I think this is a mistake.

I believe that the technology industry and startups in particular owe it to ourselves and to the rest of the world to remain engaged. I promise it’s not that hard to speak to the media or the general public. If you are a founder or someone participating in this community and need help just send me a DM on Twitter. Consider me a diplomat to the fourth estate.

Categories
Media

Day 929 and Right Speak

My day has been a little off as I’m nursing my husband through some surgery. Through frankly he’s recovering so well it’s mostly just keeping him company while I do my regular workday. But I have consumed some good content in the process of keeping him company and making sure ice packs are rotated & medicine is taken.

I watched John Mulaney standup special Baby J which was surprisingly good. My main takeaway was “being liked is a cage” but also you’ve got to watch out for how selfish everyone is in the process of managing their own traumas and addictions.

Mulaney is a fascinating example of someone going from beloved to fuck up as soon as it was clear he was a human and capable of sinning and hurting himself and others.

He got a good dose of being condemned while being shitheel as an addict. Who he really hurt other than himself I can’t say. But he was problematic says many inches of gossip writing and critical reviews. Wrong speak and shame and condemnation is so interesting as a social engagement issue for culture. It’s never really about them. We can all be assholes and unlikable in the process of being hurt and healing our hurts.

I suppose this is why I believe it’s better to never take anything personally and be sure you take care of yourself if you find yourself reacting strongly to a person’s frailty. The ones who love you will forgive you if you need to reorient yourself into doing what’s right for you so long as you don’t hurt anyone in the process. And oftentimes even if you do.

The follow up movie we watched was also about wrong think. But instead of it being about the addiction and selfishness of a celebrity it was about the selfishness of trying to decide what’s right for an entire nation. We watched the Tetris movie.

Which is quite a dramatization of how totalizing even the most glorious of ambitions can be in the hands of hands of normal frail humans. Yes I think wrong think comedians and communists are related and I swear I still think Bari Weiss is kind of an asshole. Most of the comedians asking for forgiveness for wrong think aren’t actually that funny to begin with. Back to Tetris

I found myself inspired by the frustrations that come from human nature & self dealing while glorifying ambitious end goals for social good. The collective good can often be patently false if someone ambitious enough gets perverted. Maybe I’m just being that asshole capitalist but I think nepotism and corruption come in many forms. And it’s easier to spot it in British billionaires and communists bureaucracies. But we’ve got plenty of right speak and “for your own good” pleas right here in America.

It’s inspired me to look harder into how we are perversely seeking control and benefits for large corporations and political parties in our current race to regulate new technologies like crypto and artificial intelligence. If you want a hint as to where I’m worried look no further than Gary Gensler and reinforcement learning for artificial intelligence alignment. And yes I’m making bets to that effect.

Categories
Culture

Day 911 And Social Geography

One of my friends at university was the sort of autistic who had total recall. He could tell you what neighborhood you lived in just from the zip code. It was an amazing party trick.

I lived at 80304 for a time. He would say ok well that’s obviously Colorado and this bit indicated Boulder and this bit suggests it’s actually the northern edge of it and I think you are in the neighborhood with the Ideal Market above Kalmia and oh I think it is “Old North Boulder.”

Now while he’s doing this bit with you he would obviously nudge your reactions for details. There are other neighborhoods in the zip code but he knew what to ask to guide you in because he saw the whole map.

You didn’t necessarily notice he was doing it because you couldn’t see it. But he saw the entire geography of it and could rotate it in. He just had that kind of mind.

I think a lot about it now as I start to notice more of how my mind works. I think I do a similar kind of social geography hat trick as my friend did. If you give me a few details about you, your background and your opinions I can telescope in very quickly on very specific social details you may not even clock about your own life unless you are very self aware.

I almost hesitate to discuss it as a super power as it can sound manipulative. The reality is more like a social courtesy to help you see the whole board of what you know about yourself and how you react to me in what you reveal. It’s a beautiful social dance and I enjoy making people feel comfortable expressing a story in a context that makes it easiest for them.

If I’m very good at my job I can then reverse this process. I can learn about who you are and what you really value and I can turn it to another angle so someone else who can’t do the social geography telegraphing in and out can see who you are. You might know the term code switching.

Imagine that but for some of the finer grades of social signaling. It is hard to do so because doing so usually has to do with coming to terms with the many ways in which you “pass” to fit into a life someone else told you to live. It’s rarely reflective of the whole picture. But sometimes because the world imposes systems, like my friends zip codes, which don’t always reflect the full reality. The map is not the terrain. The system is just a map.

Categories
Media

Day 905 and Shilling Myself

I should be shilling myself in today’s installment of writing everyday. But I’m a little tired to pull off the full bragging I’d like. One of my favorite financial news and analysis sources, Axios Pro-Rata, featured my little pre-seed fund chaotic.capital with an in-depth look at resiliency technology.

It’s a big deal to me because in-depth trade reporting is where the nuts and bolts of an industry are discussed. Anytime I’ve built something of value it was always the beat reporters who recognized it first.

Women’s Wear Daily was my big break in e-commerce and social media for my first startup Coutorture. Beauty Packaging’s company of the year award was a huge win for my cosmetics brand Stowaway. CoinDesk recognized my work on corporate governance structures and financing coordination. The trades matter more to outcome than glossies in the early days.

I’d like to think the LPs who will appreciate me as an emerging fund manager will find me from Axios Pro-Rata. And I sure would like for them to see my expanded viewpoint on the space right here on my daily essay.

I even had the good luck of preparing my quarterly investor update the day before this article hit everyone’s newsletter inboxes. So I’ve got all the materials ready to go.

Alas I’m wiped from a week of life happening (a death in the family) and the general excitement of the global summer solstice mania that’s gripping all the timelines.

So I don’t want to shill and flak myself right now. I just want to enjoy the feeling of pride that comes from seeing your work recognized with a proof-point all your peers respect. I’ll make sure to copy over the investor letter tomorrow. Stretch out my own little news cycle.

Categories
Internet Culture Politics

Day 904 and War Dogging on Mobile

I was busy working for most of the day on an investor update for chaotic.capital. It’s really dope and I’d love to have any prospective LPs read it to see how we are navigating the moment. Chaotic is my humble pre-seed fund for weirdos building shit to survive the current planet wide disjunction. The general sense of history restarting from its fuck Fukuyama slumber is a clear and there is stuff to build.

When I do deep work I try to give myself some space between me and information feeds. But I find it hard to entirely shut for more than a few hours. I monitor many threads across many interest groups with vastly different interests. I flow it back to me and my investments.

As I sit comfortably in my Montana home on the edge of the American empire, I obviously can’t help but worry I’m a Cassandra doomed to know horrible truths. But this becoming a bit of a hobby for all of us isn’t it? We all watch nervously as history unfolds with little influence on the broader strokes.

My fear is that we’ve all become armchair war dogs cheering on whatever professional grade propaganda works for the current moment. And we must be careful not to let ourselves be controlled by that chaos nor amuse that we know what is happening.

I firmly believe in having a locus of control and acting within it. Today I wrote up the current state of all the vibes I’ve seen and synthesized in my market status report. I then named the bets I’ve taken with our capital. I explained why I think have the greatest chance at resilience in a world that is more and more chaotic by the hour. And then I showed the work on how I found the deals and made connections for my portfolio that was unique to me.

After I’d wrapped it up and got my operating partner Alex to be sure all the operational work was settled I opened up my feeds. It was Swan Lake time. The head of mercenary organization Wagner Group was maybe, or maybe not, declaring a coup against the Russian Defense Minister. Who knows what’s going on! Certainly not me.

Cue the rampant speculations. My Telegrams are going wild. Signal is on fire. I am scrolling through sick jokes and CIA theories and extremely funny memes. Everyone is rushing to exert influence and partisan narratives on top of what looks like a Tom Clancy novel. And even he’d agree this week was a bit on the nose with the submarines and the Soviet comebacks. So let’s all remember the world is complex and we know so very little so let’s keep taking responsibility for the moves we can make and helping others do the same.

Categories
Startups

Day 826 and Alignment

I think there is this persistent fantasy in startup life that people will always agree with your bets. We forget the discord of every hype cycle but it’s not always clear who is winning and what outcome is certain. Only hindsight is 20/20.

You do get occasional moments of vindication but it’s rare that they ever clearly overlap with a trend or a moment that everyone is paying attention. Media hype cycles and innovation hype cycles are not the same thing. Trust me I’m a pretty good publicist for a hobby.

Your deals aren’t always going to get attention though and a lot of founders want to keep things quiet so you can’t always talk your commitments.

This is a problem that investing has in common with fashion. I earned my stripes making shit cool for money. It’s actually hard. I call it the The Thursday Styles. The problem with tend forecasting is knowing what’s going to be trendy is a temporal bet as well as a cultural adoption one.

It’s a thing happening over time that is unevenly distributed. I learned that from William Gibson. Some of us live in the future but you can’t be too far out because then it’s just you speculating. You got to be right on the thing and on the timing to make any money.

It’s honestly way harder than it looks and anyone who is any good at taking a bet on what the future looks like has to take some variant of this bet. It’s probably why Dune is such a canonical text for nerds. He predicts the future dimly and is also a messiah time lord? Sign me up that sounds like venture capital to me. The sheer hubris of this comparison is honestly nauseating.

Like fuck all the way off you ain’t Maud’Dib. You’ve got to be very skeptical about the charismatic pull of a messiah my friends. That said I bet you’d believe me if I told you I was a Bene Geserit right? Anyways. My point is you don’t always get it right and you don’t usually get to take credit till the end. And mercenaries can co-opt anything. Your shit might hit the skids.

But sometimes one of your deals looks hot and everyone is paying attention and you get to feel like you were cool. You spotted the band. You saw the runway show. The media is hyped about it at the same time and your friends noticed on Twitter. It’s a nice feeling. And yes I invested in the Chroma seed round. I think Jeff and Anton are cool.