Tag: Semiotics

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Aesthetics

Day 175 and Paternalism

Taste is totalitarian. Movements seeking aesthetic dominance hold sway with a paternalistic sneering. Anytime you’ve felt excluded because of dress code or manners you’ve experienced a form of aesthetic exclusion. It can be worse than country club snobbery though. Imagine the indignity of preppy credentialism from supporters of Brett Kavanaugh. How dare you question the character of the graduates of our finest institutions.

It isn’t so different from the pearl clutching of “good taste” of outlets like Anna Wintour’s Vogue. Oh my you are wearing cargo shirts? Heavens! That very tight tube top just isn’t done. You must conform to the standards of good taste.

Divergence from the mean is bad form, the preferred insult of Peter Pan’s nemesis Captain Hook. Sure he was a pirate but the man has good manners and grubby children thumbing their noses at authority is a classic adult frustration.

I suspect that “bad form” underlies much of the criticism of post modernism. I came across an article in The New Statesmen about the paranoia around “pomophobia” amongst post modern academics. The thesis is that the critics are basic bitches missing the point that postmodernism is all aesthetics. It was never about politics. I happen to agree.

It’s entirely possible to recognize it’s critical theory ,and it’s cousin post modernism, are entirely aesthetic movements not a political or social one. And taste, being totalitarian, can and does overwhelm opposition. So the screeching panic mongers at Tucker Carlson may have a point. Just not the one they think. That’s why scandal and hand wringing are so interwoven into criticism of critical theory.

Taste is meant to be inscrutable. We cannot question it. If anyone can question “bad form” or good taste then why do we need our social betters? It would be absolute anarchy! But then again I thought punk was dead. Maybe not!

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Internet Culture

Day 170 and Ass

I’ve got an hourglass figure and my favorite exercise is the barbell squat. That has over given me a fantastic ass. An ass that just won’t quit. Even after some health challenges my ass has been reliable as hell. So yesterday, without really thinking it over, I decided to share my appreciation for my ass.

The first response was from one of my girlfriends (who also has a great ass) sharing some body positive vibes. That was basically my expectation for likes and replies on a “feeling myself” tweet. It’s fun to share positivity on social media.

But then…it took on a life of its own. Comments started pouring in. I replied to virtually all of them. I had threads with best selling science fiction authors and anonymous replies guys. I got retweeted by big crypto and investor accounts. Venture capitalists and dirt bags had equal weight. I cracked wise and made jokes at my own expense. We made a party of it.

Obviously people joined in on the fun. Because shitposting is fun. Dunking, dumb puns and innuendos are enjoyable. But I think it’s something more than that. I believe in the cultural and emotional value of shit posting. Shitposting levels the playing field.

Audiences can be built by anyone now. Shitposting allows creators who have a firm grasp on concise and comprehensible language to get across their point to anyone. Rather than suffering through pontification by elevated voices protected by institutional gatekeepers, we can hear bursts of truthful hilarity from nobodies.

Hilarity is part of the social media experience. Many people have tried to hijack Twitter for the purposes of looking smart and influencing others. Thought leadership is an entire profession now. You’ve got Zen Koan advice Twitter abutting against “in this thread” tweet storms that are academic thesis quality. Which has been great for learning. I follow a lot of folks who use both formats. Being smart is cool.

But the essential nature of social has pushed back. The shitpost reigns supreme. We’ve had an enormous backlash against self serious Twitter. And that backlash has been rewarding folks who say weird shit like me.

Ironically, all the clout chaser and words of wisdom folks had their need to appear smart backfire on them. Shitposting is now a high status activity. Being smart isn’t high status. Being chaotic is high status. Leaning into the shitpost is high status.

You have really powerful people with enormous platforms saying ridiculous shit. I’m a reasonably respectable founder and angel investor and I’m talking about my butt. And the medium rewards you for it.

And I think that is OK. Not everything needs to be brilliant. Trust is built on the understanding that we are all humans. And sometimes humans feel themselves. Sometimes we get sad. It’s all part of the process. And if sharing your truth is what gets clout and audiences I think that’s a nice thing. I’d rather have status for being vulnerable than being brilliant any day.

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Aesthetics Internet Culture

Day 167 and the Naughties

I arrived in New York City in January of 2006. The aughts were an interesting time to be in New York. The recovery from 9/11 gave the city a sense of resilience but the Great Recession hadn’t reshaped the financial landscape of the country just yet.

I moved to Manhattan because I wanted to work in fashion. I didn’t have any relevant experience. I’d studied economics. But I was a blogger and that turned out to be enough to find a way in.

I met a man in the comments section of our respective fashion blogs as back then back links were an acceptable form of socializing. We both moved to the city the same week. He would become my cofounder on a fashion media startup and also my boyfriend. Yes it’s as dysfunctional as it sounds. Don’t worry we are still friends.

We’ve got a lot of fond memories of the Aughts. New media was just coming into its own. The possibility that it might change industries like fashion seemed exciting and democratic for style. No one had figured out how to grift by “influencing” yet. Which meant actual influence was still possible.

That first generation of bloggers was more influential in moving industries like culture than the commercial milieu we have now. Less lucrative certainly but the impact was significant. Good stuff actually emerged from living instead of someone imitating living.

My friend (the ex and cofounder) are considering writing a chronicle of our time. Partially it’s an exercise in nostalgia. It was a lot of fun. Maybe it’s a bit of an ego trip to think we could’ve even write some fiction that ties together the ethos and the aesthetics of that moment.

Back then we hadn’t cracked up the media industrial complex into algorithms and big automated ads dollars. A lot more got done in restaurants, bars and parties. The city itself hadn’t turned over into the complete plutocracy that dominates now. The kleptocrats needed the financial industry to implode and get bailed out for that kind of real estate takeover. Before the bailouts maybe the rest of us good maintain the delusion that we too could strike it rich. Now the distance is too great.

It was an era when Condé Nast mattered. Finance was a thing the cute guys with ambitions for money did, not yet a space that was entirely populated by Hedge Fund guys set on moving to Planet Billionaire.

And holy fuck the parties were great. Classes mingled more without the stratification that came out of the Great Recession. You could be someone even if you lived in a shitty barely heated no hot water squat loft on Bowery. It still cost $1600 but better than the 16K a month I saw it go for recently. You could get into club if you had some style. Instead of convincing people you mattered because you had a bunch of followers you had to convince someone you were cool.

I know this all sounds like bullshit old person nonsense mumbling about past good times. So if we do write about the Aughts it will take a lot better writing to make it compelling. I think it’s possible as I still retain a sense of place that I think is worth sharing. I’ve got ridiculous stories that could make for a fun read. So I’m putting the energy into the universe that I’ll capture those moments and share.

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Aesthetics Finance Internet Culture

Day 150 and Hypersigils

In the beginning there was the word……or the command line. Naming a thing used to be the literal path to power. Now we are pretty meh about the whole thing. Ritual magic is kind of a satanic panic middle brow thing in America even though we have a history of throwing in with prosperity theology. We’ve got entire evangelical communities dedicated to naming and belief with the expectation it will generate wealth and manifest prosperity. The meme magic folks who wished Trump into office were really just regurgitating Norman Vincent Peale prayers. Plenty of folks like to blame this kind of magic on like Max Weber with his Protestant Work Ethic but I’m mixed on it as I don’t think he envisioned Pentecostals when he said hard work was a moral good.

A friend of mine who knows my interest in both capitalism and its underlying energy in culture suggested I watch an old talk from illustrator and comic book author Grant Morrison.

Honestly you should pop it out and watch the whole thing if you have any interest in creation. But especially if you are interested in chaos. He discusses a term he coined called a Hyper Sigil. He is building on contemporary chaos magic which isn’t too far off from manifestation theology. He contends that bodies of art but really any form of creative work can be turned into collective signs of meaning with willpower and force. He literally means they are magic and if this interests you go read Ray Sherwin and Peter J Carroll. If that doesn’t no biggie the following point still stands. We have sigils in America that are pretty literally manifestations of power.

Corporate sigils are super-breeders. They attack unbranded imaginative space. They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing, turning people into advertising hoardings… The logo or brand, like any sigil, is a condensation, a compressed, symbolic summoning up of the world of desire which the corporation intends to represent… Walt Disney died long ago but his sigil, that familiar, cartoonish signature, persists, carrying its own vast weight of meanings, associations, nostalgia and significance.

I’ve completely fallen down a Grant Morrison hole as this kind of thinking is crucial to work in attention economy trades like communications, public relations and marketing. But I’m frankly a lot more interested in the practical aspects of how he conceives of himself as a chaos magician and how he we can all affect the reality around us. I’ve purchased his Invisibles comic. When he says imagination is the fifth dimension he literally means it. Multiversity is rad.

Categories
Finance Startups

Day 146 and Gossip

Gossip drive the world. The stories we tell about other people reflect a lot. Even if we claim we don’t care what others think what others think moves the world around us. And I would posit that this actually isn’t a bad thing. It can drive closer bonds and increased connection.

There is a concept in evolutionary psychology called indirect reciprocity. Natural selection favors strategies that base the decision to help on the reputation of the recipient. Social interactions in which one actor helps another and is then benefited by a third party are key to cooperative reputations.

This isn’t just a systemic population level issue either. People who are more helpful are more likely to receive help. It’s uneven obviously and people can obscure their reputation. Depending on if you are up or downstream of helping or being helped, you make different calculations. Some people help more but they feel it’s worth the cost. They are downstream. Others accept more help because they are upstream. We are all making trades based on our position and arguably they are fair market trades.

How we decide to cooperate and with whom is driven considerably by reputations and shared value beliefs. Relaying reputation signals to bolster your capacity to connect to others is actually a key part of empathy. We need to establish psychological safety to partner with each other. Gossip helps us find suitable relationships. This is especially true in disciplines which require creativity. Quoting myself on the topic of psychological safety in venture capital.

If entrepreneurs are solving entirely new problems with high chances of failure feeling like they can trust their financial partners should be a top priority. Yet the atmosphere of distrust is pervasive. Venture capitalist and entrepreneur are constantly managing the information flow between each other.

Managing the information flow is a key component of gossip. Showing you understand their context, their fears and their reputations concerns helps you. An act we denigrate in popular culture actually helps you to deepen the relationships as each signifier breaks down space between two people and builds trust. So don’t knock gossip. It has evolutionary, societal and individual benefit. Just remember the ultimate outcome is about bringing people closer.

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Aesthetics Finance Internet Culture

Day 128 and Financial Aesthetics

Humans have imbued money with so much significance over the centuries that financial spaces (merchants, traders, banks, trading floors, brokers, hedge funds) show us the style of their times better than almost anywhere else. Even when power centers have shunned money directly (democracies), and sometimes even because of it, money has dictated the soft powers of perception and relevance.

This makes investigating the styles of finance particularly fun as their signifiers tend to hum with unsaid anger, greed and resentment. Sexy stuff generally as we fixate on ever finer granular details to indicate that our taste shows us to be worthy of holding power (and hopefully money).

There is a reason popular culture loves the Hollywood treatment of Wall Street. Even if some of the most iconic touchstones like American Psycho were meant as dark comedies we didn’t perceive them at way. We were supposed to laugh at the business card scene not get turned on. When Gordon Gecko bellowed “Greed is Good” we were supposed to know he was the villain. We didn’t. We don’t particularly like watching these heros get their comeuppance. Giovanni Ribisi in Boiler Room ratting out the pump and dump scheme doesn’t leave a very satisfied audience but oh how we loved the second act when the gambling prodigy finds a way to go “legitimate” and become a millionaire. Just ignore the crash at the end.

Americans in particular love to fetishize our villains. Our media is littered with anti-heroes that over time become our actual heroes. We throw jealous narratives at the preppy alpha males but love it when their power is subsumed by someone who plays their games better than them. We are riveted when a protagonist emerges that knows how to best the alphas at their own game and emerges victorious. Just be careful you don’t overplay your hand and remain a villain (sorry Martin Shkreli you deserved better) as we need you to be seen as the good guy. It’s a delicate tension.

Think poor savant Bobby Axelrod in Billions becoming the titan of industry. Sure you know he didn’t start out as a classic alpha male (that hard knock upbringing) but I doubt you could tell at the end as he styles himself in the cashmere of his former enemies. Sure now it’s a hoodie but that’s a small inversion of the original sweater. The WSJ has an extensive shoppable feature on the style of the show. Now that’s cultural relevance. Turns out we do want cosplay Carl Icahn or Bill Ackman.

I’m particularly excited about the aesthetics of the next phase of financial heroes emerging from the financialization of cryptocurrency. Scrappy upstarts that want to make a more just and free financial system free of cronyism and accessible to the entire world is a beautiful narrative arc. The chaos of outsiders making the system their own has an ending we all know. You might start out in a tee-shirt and hoodie like Axe but beware the creeping encroachment of luxury goods looking to ride on your newfound wealth.

Turning doge gains into jokey NFT art is just a hop skip and a jump away from getting subsumed into the Art Basel scene. Lest you one day turn up and wake up in a new Bugatti. And while right now it may seem funny to buy a Lamborghini remember the narrative the world wants. You may just claim the mantle of a new kind of power. Or the Feds will come for you. Have fun out there!

Categories
Aesthetics Internet Culture

Day 127 and Horizontal Thinking

In the beginning there was the word? I dunno, seems more likely it was the image and then the Levantine religions got around to giving God the word. And thank God too as internet culture couldn’t exist without binary stuff.

But lately it seems like we’ve decided to go all in on horizontal thinking. Now it’s all about images. Gifs, YouTube videos, twitch streams and TikToks giving us cultural understanding not though the written word, but vibes.

The weaving together of aural, visual and emotional planes is an aesthetic that I’m thrilled to see Gen Z adopting en masse. If vibes had a gender, it wouldn’t. But seriously, backing away from the linear is a lot of fun and all of this vibes zeitgeist has been throwing my thinking back to a 1998 pop-science book called “The Alphabet and The Goddess.”

The Alphabet and the Goddess by Leonard Schlain is about humanity’s progression from horizontal to linear thinking. Shlain, a neurosurgeon, argues that that learning written languages, especially alphabetic languages, altered human brain function from holistic thinking to linear thinking. In other words, humanity wasn’t always so limited in processing. That’s a kinda new development.

I can’t say I have any real expertise in different theory’s of the mind like lateralization, but it does seem as if we seek to reduce complex matters such as ethics to simple rules and numerical measures in human systems, this despite us having significant holistic and metaphorical capacity.

If you coded “holistic, simultaneous, synthetic” views as feminine and the masculine as a “linear, sequential, reductionist”, you’re not alone according to Schlain. The scanning of the written word and visual processing of images may be different processes for the mind and for some weird ass reason we gendered them. Even though it’s just a straight up difference in brain processing. Schlain says:

Images approximate reality. The brain simultaneously perceives all parts of the whole integrating the parts synthetically into a gestalt. The majority of images are perceived in an all-at-once manner. Reading words is a different process. When the eye scans distinctive individual letters arranged in a certain linear sequence, a word with meaning emerges.

Basically humanity has been livin’ la vida linear for a few centuries, even though we have been plenty holistic as a species. But maybe with the internet our horizontal image driven thinking is coming back? Which brings me back to vibes. Vibes getting the New Yorker treatment this week.

I learned that vibes have a strong tie to the critical theory crowd. I suspect this pisses off a number of more literalist thinkers that are dedicated to trad aesthetics… I mean, ummm, Burkean economics? Whatever. Maybe the trads and red pillers sense the critical theory backstory?

Gernot Böhme identified “atmosphere” as the basis for a new aesthetics of perception, a kind of over-all feeling that has much in common with vibe. Heidegger had used “mood” to describe the quality of being in the world, and Walter Benjamin had identified “aura” as the feeling inspired by the presence of a unique work of art.

I think I’ve finally found the through line of why the “woke, critical theory, Gen Z, gender fluid crowd” and their vibes upset the “Athens to Jerusalem Western Civilization” crowd. Going from “great works” to “vibes” is going from linear to horizontal. It’s big dick energy being trounced by hot girl summer. The patriarchy is falling to glitter queers. And there is nothing anyone can do about it. And personally I like these vibes.

Categories
Aesthetics

Day 126 and External Aesthetics

An essay by Amanda Mull, whose writing I generally enjoy, has an essay on fashion and the end of the pandemic. It’s an interesting read on how fashion and disease have intersected in history and how we might react to our own moment in history as the summer of the vaccine rolls around. But it was this line that caught my attention.

Clothes are a language we use to tell others about ourselves; fashion is a conversation. If there are no other people to talk to, then what’s the point?

Aesthetics have been a big part of my adult life and one of my primary professional interests. I’ve worked with brands as diverse as Nike, Gucci and Ann Taylor and I founded a cosmetics line. I like conversations in the language of style.

But I didn’t realize until the pandemic that I had very little interest in an internal dialog on aesthetics. I think Ms Mull has hit on a truth I couldn’t put my finger on. What was the point if I was just talking to myself?

I’ve got several drawers of cosmetics and a full closest of clothing but I haven’t felt the urge to use any of it simply to please myself. I didn’t realize just how little these aesthetic conversations were about a personal dialog with myself until this year. I never wore makeup to please myself. If I did then I would have work lipstick this year. Nor did I wear clothing for my own enjoyment. The pandemic seems to have proven that for me aesthetics are all about the dance with others. The joy of communicating one’s taste and preferences to the outside world is more riveting than playing with my look for an audience of one.

While I have a personal style (it leans towards minimalism and Italian basics) it’s not so tied up with my identity that I felt I needed to expressive it to myself. I’ve got mixed feelings on the matter as there is an undercurrent of moralizing that suggests style should be for the joy and satisfaction of the wearer and no one else. It’s got a kind of self care “you be you” celebratory tone that is in reality a bit judgmental.

For some of us it’s clearly about telegraphing who we want to be seen as in the world. The semiotics of taste, class, wealth and culture are arguably more interesting than a personal picadillo for purple. Layering nuances into garments and color is an art but if no one looks at the final piece it feels a bit like keeping a painting locked up in a private collection. So I guess I feel ok that I’m only interested in style if it’s part of an external world. I’ll keep the talking to myself in my head and off my hips and lips. It’s nice that I have something I actually want to share with the world.

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Finance Internet Culture Startups

Day 119 and Status Narratives

I’ve mostly worked inside insular industries. There is something about disdaining a club and then slowly forcing it to adapt to me that I find appealing. My handle on Twitter “AlmostMedia” wasn’t actually meant to be a joke about the ephemeral nature of timeline driven content (though it is now) but was an inside joke about my first personal blog.

I wasn’t as comfortable being an outsider when I was younger so a common theme on my blog was about how I “almost” achieved insider totems and status but never quite did it right. I never felt like I was stylish enough, cool enough, rich enough or had enough status symbols. Now I kinda laugh at myself as I realize semiotics is as driven by the out group as the in group. I always had the power to be enough.

But thanks to this insecurity about being “almost” but not quite right I’ve achieved a pretty valuable skill set. I’m able to see what is coming, what will resonate, and most importantly what will have status. I’m not always great at the timing (I’m often too early) but I am very good at nudging narratives into the popular conception. I call this the Thursday Styles problem. Timing what is next is as much about knowing what is coming as when it will hit and doing what you can to control the pace.

I particularly like fashion and startups as as success is often a Thursday Style problem. Status narratives are driven by people who like to show off that they knew something cool was coming. Think of the trope of venture capitalists publishing a post about when they first met a founder timed with a company’s IPO. Music used to be like this too with snobs insisting “I knew them before they were cool” when a band blew up.

Status narratives often revolve around being first. Much of crypto is obsessed with showing off how early they were while also insisting to everyone that “it’s never too late” as they need to drive a status narrative that brings in more adoption. Being early generally only matters if you are also still around when it’s “late” and you always need more people to push you further into early. Even if most of the benefits are seen by late adoption we all want to feel like we won the status game of being early. But it’s important to remember we are all a little too early or too late. We are almost right. Which is enough for plenty of success.

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Aesthetics Internet Culture

Day 113 and Competence

I’ve never found it amusing to watch people be incompetent. The fool isn’t funny to me. Television shows with shitty protagonists who can’t do their jobs, and don’t care, make me sad. I don’t find The Office enjoyable. I never understood Arrested Development. I didn’t even attempt It’s Always Sunny in Philadelphia. The shows I gravitate towards are the ones where people want to make good things. Where the competence is the point. Shows like The West Wing, Star Trek, Mad Men, or The Expanse, where striving to be better is either the core virtue or the central tension.

I hate watching dysfunctional workplaces. Shows where the protagonist is fighting against bumbling bureaucracy don’t inspire laughs for me. They make me want to avoid ever being in a large organization. I still fear organizations like Human Resources. The pop culture obsession with being a knowing cynic makes me despair. How is it better to know something sucks, but rather than try to make something better, you laugh about how it all sucks? It’s not fucking funny to me. It’s sad.

I don’t know when America culturally made the transition from believing those at the top had earned it to knowing it’s all a charade but it certainly wasn’t in my lifetime. When I came of age Clinton was already a liar. We knew the history of Vietnam and Watergate so why anyone gave a shit about a blow job was beyond me. The trend only continued with the aftermath of 9/11 and our forever wars. The Obama era seemed like it provided a reprieve for people at least pretending like achievement was a virtue but the backlash was so severe I worry that was actually a fantasy.

I wonder if the “fool” or the jester archetype has become our default aspiration. If entertainment has decided its simply more appealing to play for laughs than the boring tedious reality of building stories around competence don’t get made. We don’t see the inspiration of good work.

Which sucks as being competent feels amazing. Sure I play for laughs and shitpost on social media but I want to assure you that none of that feels as good as doing work well. I don’t care what kind of thing you are making. It can be a meal or a billion dollar company. The satisfaction of competence is deep. No laugh I’ll ever get from a shitpost will ever feed the soul like a real achievement. A sincere creation hits different. Not to say that humor has no plays or that a shitpost doesn’t have virtue (I will and have gone on at length about the creative necessity of shitposting), but that being a fool isn’t the only enjoyment in life. The enjoyments I relish most are where I’ve shown myself to be competent. And I like watching others be competent as well. So please share your accomplishments with me. Even, or especially, the small ones. I think it’s just great.