Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.
I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.
Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.
As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.
I’ve been intermittently online (as opposed to extremely online) this week what with the travel and the holidays. So I decided to use the Twitter algorithm to catch up on what the “Everything Platform” thinks I should see.
Which I realize is a bit like saying I’ll just have a little bump to see what is driving the rest of the club insane. I knew it was a bad decision and I fully endorse only using social media without algorithms. I generally use my following list in a chronological feed and stay away from image or video driven social networks.
But I am in many information flows that are built to grab attention and normalize information outside our Overton Window of current civil society consensus.
I was taught this was a good thing as a child. Reading and reconciling conflicting arguments was an important democratic norm required of all responsible citizens. I also understand as an adult that this exposes me to propaganda made by any number of sources.
Now you can judge my information sources but I value both of them and they had a common theme. Women, and in particular the wives of powerful men, are the keeper of m civilizational standards and used for this power. This message came from two very different places.
One is widely known indie founder who writes about doing business in Europe and the other is a publisher of books outside polite discourse messages as well as my neighbor in Montana.
Both accounts took me down different uses of the matter. Though both have share other accounts I’d consider right conservative populists. One was about an interview with Nicole Shanahan the ex-wife of Google co-founder Sergey Brin, former running mate of RFK Jr.
She discusses how the wives of wealthy startup founders are finding causes that are not actually helpful to their intended purpose and are perhaps even actively harmful. It uses some language that is tied to a number of conspiracy adjacent words like the Great Reset and the World Economic Forum.
It is still fair game as a civic polity might ask about the responsibility of the wealthy pretty regularly. I do think Silicon Valley wives are a new vector to watch as a pressure point though. I better watch it as if the tech billionaires’s ex wives are under watch, I can’t wait to see how their less powerful (but much more numerous), Girlbosses will be scrutinized.
This video sent me right into an interview Jonathan Keeperman aka Lomez doing an interview with right populist pressure researcher Christopher Ruffo. He who made critical theory and Critical Marxism a household issue in Republican America.
Lomez has an essay about the feminization expressed in the longhouse. I won’t do it justify by doing a synopsis but Vikings had longhouses and so do plenty of other cultures. This is not all together a positive portrayal of women’s role in civilization but certainly as its driving force.
Algorithms refine down to clearer distillations. Smoothing functions are revealing of form after all. And I think it is interesting that Silicon Valley liberal ex-wives are being shown against the backdrop of norms enforcing regular mothers, wives and guardians of the good life the Karen.
The Karen was once a liberal nightmare and it is an interesting space to replace for the culturally conservative, especially as the Zoomer incel nihilist view is raging across the internet like a prairie fire. So that was an interesting gradient from a European founder to my neighbor.
I’d also say it’s exactly why I don’t read from the algorithm. I fundamentally agree with different positions expressed here but mane not in ways you’d expect. I’ve seen the pressure we place on women in certain social contexts and we make them feel crazy for being the balance of norms but also being hated for it if we don’t chose the ones our clique or social context prefers. My algorithm wants me to understand the narrow band I walk on. Fucking dicks.
I don’t quite know what it is about San Francisco but it’s just not my town. I love so much about it San Francisco. And it has much to love. But I’ll never love it the way it deserves.
I love what once represented in culture, technology and history, I love its portrayal as the epicenter of a certain kind of future. Whatever universe got us to Star Fleet Academy seems even if 2025 was pretty bleak for them too. Most importantly I love my friends San Francisco. It’s impossible to base a career on startups without spending some amount of time here.
But I just do not love being here for any amount of extended time. I find myself in an absolute misery adjusting to it every time.
Even when I lived and worked in neighborhoods with microclimates more suited to my preferences, I struggled. Dry, sunny and friendly is surrounded by gray, damp and miserable. And you can’t easily get out of where you live. Everything is 30 minutes away by car and the only way around that is biking.
The rolling hills in the 7×7 block that make up the core metropolitan area are a fair representation of my moods and the city’s fate. You can enjoy spectacular highs but you see the lows spread outward before you and it makes you question why you should have this unfair vantage point. Right up until you are trapped by the mountains at the horizon. San Francisco makes it easy to forget the rest of the world.
Some people manage to find an entire world here. I envy that. All I ever feel is hemmed in. It deepens whatever mood I am in, and heaven forbid I experience a depressive fit as you can roll very dark and deep here.
The expense, the hassle, the status games, and somehow (still!) the lack of women are all points in its disfavor. You can tell it’s a boom town because it’s where men seek their fortune and women don’t seek the men with fortunes. San Francisco is probably the best advertising for women seeking men beyond their utility. And they have tried importing the art hoes it just work. I promise it’s been tried.
I often wonder how it is that venture capital remains so male-dominated when most of the work is the same skill set as a fashion editor or a style writer.
Sure, you occasionally see a man with good taste, and the twinks and gays are obviously the best of breed in both venture and fashion. But the game is basically the same. And yet fashion is dominated by women and venture as an esoteric sub-asset of private equity is very much not.
Let’s compare. Venture is a small, tight-knit group of people, who run on backchannels and gossip, and absolutely everything is determined by being the first person to land the next hot thing.
Now there is an avant garde who sets trends which then get validated with market success. In venture these are the earliest angel investors. In fashion, it’s the indie publishers who slog through the upstarts and pick who to champion.
The angel investor hopes their deal will go to later stage investors just as the trendsetting editor hopes their designer pick makes it to Vogue. Picking the next “it” thing and riding the wave to fortune is the goal for editor and designer, just as it is for investor and founder.
I personally think my skills are validated just as much being the person to get Mansur Gavriel added to the right boutiques as I am being the first check into Valar Atomics.
I took my bag to a breakfast at a boutique investment bank (you know the one with the summer camp) and happened to be meeting with an investor who loved the bag so much that the founder of their luxury ecommerce investment picked up the bag to stock immediately. Well over a decade later, I still carry that bag almost everyday and so do millions of other women.
Now ask yourself if this next story sounds pretty similar. I sent a direct message on Twitter to a young founder who seemed interesting. He had a quickness to his thought I respected as well as humility that set him apart.
Alas I didn’t like the company he was working on at the time and I didn’t like that he wasn’t its CEO. Sounds like “the food was bad & the portions are so small” sort complaint right? Well, I just thought he was so good he should be the lead in whatever he did next.
The young man had partnered with an experienced elder (which was probably wise for that industry) but the founder was clearly the dynamo in that situation. I told the founder that straight up. He had earned complete candor from me.
We began talking about what he really wanted to build. His intensity was awe inspiring. And his vision was just so crazy that I knew I had to back him. Many phone calls and strategy sessions later I wrote a check. It would take less time than I’d dared dream for others to see what I saw first.
To see him now as the jewel in the crowns of many much larger funds and backed by much more impressive and capable people than me feels amazing. I’ll always have the satisfaction of being the first to know he was going to be the next big thing.
And that’s not so very different from helping select the hottest hand bag of the last decade. Like Jeremy Irons’ character in finance classic Margin Call, I know the value of being first.
There are three ways to make a living in this business: be first, be smarter, or cheat.
Now, I don’t cheat. And although I like to think we have some pretty smart people in this building, it sure is a hell of a lot easier to just be first.”
If Isaiah’s work is successful, it will be an awful lot bigger than the hottest handbag. It will materially change the conditions of fueling our lives.
And while I am pretty smart, I knew enough to act first. Because it was a hell of a lot easier to just be first. And if I’m lucky, I’ll carry my bag and own equity in Valar for a long time to come. Read the full story in Bloomberg with a gift link.
It’s getting harder to ignore the crumbles. Everyone on the internet is furious about everything. And everyone offline is just trying to keep their heads down.
I should probably have the good sense to do so as well, but I’ve made my bones being accessible and not at all sure I know what happens in a post-human Internet. I want it to be a human directed future.
2025 as a year has been particularly challenging even though we’ve had some positive moments. More and more things are breaking and it’s just impossible to ignore no matter your insulation from reality.
And quite obviously, I have done more than average to move us as far from the center of Empire as is feasible. We moved to Montana.
Part of me thinks it’s well past time we really took a hard look at the hell in a hand basket direction we are headed in. Things are going haywire everywhere. The brief moment in which it felt like we might accelerate through the turn naturally goes splat if you don’t commit to the bit.
And part of me says fuck’em all. The shit that was done to me in the service of extracting my life force for what, pensions and healthcare costs for a generation who broke all social fabrics? It’s literally Saturn eating his son levels of disgusting.
It’s quite canny of Peter Thiel to be ahead of it and it’s a better look than insulting the spiritual leader of the Catholic Church. And I’m not a notably sympathetic person when it comes to institutions like the Church (being a Protestant and all). I’m more of a direct communion with the Lord type.
However when a man well versed in scapegoat theory puts out a sympathetic hand & his most significant rival makes the tactical error of insulting the Pope, you know the tilt-a-whirl is in full spin and there is little space for any of us to cling.
We are on the highway to hell, & I was promised a handbasket but there are none to be had as they’ve been hoarded. The fourth turning is about to show us that even the liberals get the boot. There is little doubt that I am mere scraps of elite overproduction that refused to fuse to my intended spot. I’ll find my own place to stand.
It’s hard to say that there is a best part of living in Montana. If you like mountains, seasons and being outdoors it is hard to beat. One thing I particularly enjoy is how often people will come to our state either as tourists or for retreats with their companies and coworkers.
Alex and I drove down to Paradise Valley today to meet up with the founders of one of our favorite products. Having a company meetup in Yellowstone’s off season is a smart choice and as Montana citizens we love it when folks come to visit and center themselves and their work here.
A villain’s lair in Paradise Valley or a cozy lodge for discerning visitors to Yellowstone?
Daniel and Tristan have made one of our all time favorite and most used set of reading applications. The first is called Readwise. It’s hard to fully describe the product except to say that it makes you a better reader through your own highlights and notes.
I came into the application with more than a decade of highlights from my Kindle and found myself deepening my experience with all of my prior reading. It’s one of the best research tools a heavy reader can purchase and I was a very happy customer.
They didn’t stop there though. To make things even better, they launched a reader product which further cemented a virtuous reading. My highlighting, annotating and review cycle is now integrated with my reading and note taking across all my different content formats and sources.
Majestic vistas help us all feel wonder and spark creativity through nature’s beauty
Taking a few hours to drive through some of the most beautiful countryside in America and catching up with talented and passionate founders is an incredible way to spend a few hours.
The passion and care that Tristan, Dan and their team have brought to making reading an even better experience brings me so much joy. As a power user of their apps, and a voracious reader of all forms of written content from books to Twitter threads, I appreciate the incredible feat of product management they have pulled off. Making reading better is no easy task.
I was ordered into bed for a couple of days by not one but two doctors. As I mentioned yesterday, a small incision for testosterone pellets must have let in a small amount of bacteria.
Maybe we didn’t pick the correct antibiotics (or maybe it was an inadequate dose) so what looked like healthy healing turned into a subcutaneous infection just as it was all look well which needed managing and cause me a bit of trouble.
So I’ve been catching up on costume dramas like The Gilded Age about the 1880s boom times in America. I’m on the third season of it and while not quite done but I’m enjoying it.
No matter the era or the people involved, humans will always find new ways to organize themselves into hierarchies that reflect changes in technology and material conditions.
As eager as we may be to unravel past cultural ways of organizing our status and importance, we always find new ways to set new standards of who matters and why and the same human nature finds a way to creep back in.
Position, birthright, inheritances and other ways of marking nobility and aristocracy manage to find a way to accommodate wealth and power lest they lose all status.
And who has wealth and power in this century whipsaws so fast, it feels like change is as seasonal as the weather. Even if in reality, society changed little if at all. Money and birth still matter quite a bit no matter how many followers someone has on the latest attention gathering platform.
The Gilded Age attempts across the seasons to show that our society is always changing with subplots about rising in society through invention, intellect, political organization and sheer force of will.
Gilded Age’s director Julian Fellows also directed Downton Abbey which famously showed a British aristocratic family struggling with money, social change and war.
Both shows may show ways of changing one’s position in society but the skeptics exist at every turn. Even Fussell has Class X in his guide who exit rather than participate in what he calls the charade of meritocracy.
Fussell argues that it is essentially impossible to change one’s social class —up or down — but it is possible to extricate oneself from the class system by existing outside the system as a X person. Wikipedia
I find this particularly funny as we have entire institutions dedicated to deciding how we see and experience class and their luminaries hate how society organizes itself as much as anyone. The New York Times’s infamous columnist David Brooks finds Fussell’s book a “caustic and extravagantly snobby tour through the class markers of its time” which strikes me as especially funny as he once dedicated a column to worrying if he’d put his assistant into an awkward spot by presuming she wouldn’t know how to order in “gourmet” Italian deli.
Bourgeois bohemian that Brooks was, it never occurred to him that an Italian deli might actually be a lower class marker for plenty of people. American Society being filled with semiotic markers in America to ever really manage a static set of signifiers for all that long.
I am booting up the more practical aspects of writing to provide value, as opposed to the writing I do here, which is to provide a thinking space for myself, and if I’m lucky occasionally my notes will help someone else.
I am enjoying preparing posts with research, and the next post teaches a little about the Protestant Reformation and The Enlightenment’s role in the great “Male Renunciation” of appearance.
Afew short centuries upended thousands of years of cultural norms that showcased the importance of masculine beauty and taste and replaced it with a drab mind first Cartesian split.
If I’m going to put together historical context, I figure it has to help the reader feel freed enough to experiment with their own world and consider that they can regain lost or hidden knowledge that was once foundational. In this case how masculinity communicated power, status and taste through appearance.
If you are aspiring to better yourself, to pursue an aristocracy of the soul, we will start with mastering the basic ingredients you will encounter in a drugstore and how they might build into reclaiming your appearance. We will go from there to Pareto-optimal options for building a habit that helps age well and look its best.
So I am having a bit of fun thinking about appearances. Anything anyone of us can do to free up another human to choose a life that is better for them is worth the time.
I am quite jet lagged today so I am unsure if this will be coherent but “it’s practice” so here I am.
I am in the middle of my own biochemical storms as the wider algorithmic storms of the web remain at hurricane strength. My own teapot tempests hardly matter against the gale force nihilism of the raw power games buffeting us all about this online.
The phenomenon KiwiFarms calls “Zoomer sadism” — surreal, absurdist cruelty now endemic to so many online spaces, is not confined to the right alone. The disembodiment and desensitization that define life for so many under 45.
Since I began writing specifically about online nihilism in 2022, the FBI has even created a new domestic extremism category: NVE (nihilist violent extremism). These aren’t fringe concerns — or even new ones, the Internet didn’t invent this particular despair, it only gave it new outlets — they’re central to understanding what’s happening online. Default Blog
Nihilism being algorithmically amplified has given audiences to people who might have otherwise been dismissed as cranks, loons, and agitators in the past.
To have a counter culture meant having a dominant culture to press against. Now we have a thousand splinters and millions of different audiences to that splintering fighting symbolic battles. That they are spilling into real violence isn’t new, surprising or even native to the Internet.
It’s merely that we are being fed into the maw of reinforcement learning and algorithmic preferences until we have nothing left but smoothed archetypes battling tribal signals.
That we see people who takes these symbols to a violent extreme should be the expected outcome of persistent othering by algorithm. Digital cultural scissoring breaks apart the collective “we” of all types affinity from national and ethnic identities to sexual preferences and other more abstract ideologies.
Just remember that if a group kicks out too many people they may find themselves with nothing left but sycophant audiences driven by adaptive code. And while that may sound scary, I agree with Lebowski that nihilists are nothing to be afraid of when you are sure of your own principles. So take stock of what matters to you and feed that back to the algorithms. Despair only wins if you let it.
I am having a rough week what with my own chronic health challenges and the death of my father over the long weekend. My husband is also brutally ill with the flu. So it’s just generally 2025 on maximum. All brakes and no gas.
So I took a break from reality. to watch the reunion for Season Two of Love is Blind: UK aka the working class multicultural Manchester season as well as test out a South Korean dating show for forever singles or motae-solos in Korean called Better Late Than Single.
Now I’m a middle aged elder millennial who turned over into her forties with ten years of marriage so keep that in my mind. My husband and I met through a mutual friend and now I wonder if we were on the last helicopter out of Saigon.
We worked in the nascent New York startup scene. Over the course of two birthdays, a year apart, for that same friend, we got our act together (ok I did) and began dating.
A few weeks before we got engaged, that same friend showed us this new dating app called Tinder. We laughed at the bare bones profiles as were used to involved questionnaires from OKCupid.
It’s clear that these applications have left a cavernous void in the culture of mating and dating not only in America but across the world. From Raya to AMANDA (a very judgmental Korean dating app) we’ve found all the ways to maximize for the most superficial aspects and signifiers of a person.
Some cultures seem to have taken this to extremes. On rainbow coalition class coded Manchester season of Love is Blind: UK we had Indian posh girls dating down class half Pakistani guys and Albanian girls falling for Lebanese guys. It was a clusterfuck. I won’t spoiler anything but the disposable attitudes clearly came from long habit you associate with dating application culture.
Meanwhile the forever singles have taken the opposite approach. Rather than sweetly autistic singles being helped along as Love on the Spectrum does, social media personalities roast painfully awkwardly awful members of the opposite sex fail to listen to each other. Holding eye contact and grossly insulting someone via misunderstanding was the tone.
If those media pieces show anything it’s the utter lack of tenacity being displayed by everyone involved. Sure, someone willingly going on a reality show is extreme. But the deep desire to be seen and loved goes beyond any culture or awkward social technologies. We’d all do with learning to fight more for love and family.
