Tag: Work

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimism, YIMBY advocacy for the Montana Miracle housing reform, my digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Community Startups

Day 967 and Good Moods

Everyone in my social circle was in a terrific mood yesterday. A small company that was widely supported by angels in my ecosystem was acquired by a larger startup that we all like. Happy investors that we were, Alex and I read the cap table over dinner and celebrated each co-investor that we liked.

It was a jubilant moment across my group chats in a darker wider climate for startups. The federal reserve’s inflation fight has meant tighter dollars. And that means less funding for early stage companies at lower valuations.

The focus has been good for the industry. A reminder that we can’t spend our way to innovation. We’ve relied on bigger companies, weaker talent, and unsustainable growth policies while the cash spigot was on.

I enjoyed the win. I’m happy for the founder and the team who will be going to such a great company. I’m happy a lot of investors got a win. But I know that the good mood will have to sustain us through some rough patches. So it’s good we are all banding together and the wins are shared.

Categories
Finance Startups

Day 962 and Milestones

I’ve noticed an distinct uptick in pre-seed & seed startup founders looking to raise smaller rounds. If you think this post is about you, don’t fret I’m into the double digits with examples just this past month. Smaller rounds on reasonably capped SAFE notes are on everyone’s mind.

My account on Twitter AlmostMedia

While not everyone I’ve spoken to has fully thought through what it means to raise less, the market is a muse. And she is always worth listening too. Founders are hearing that raising a round must tied to product milestones. That it is good to raise what is needed to show proof that your idea has demand. In some cases the milestones are proof that your technology or product can be made at all.

When I first got started as a founder a million to 1.5m raise capped at 6m was considered a big and well funded seed round. It was more typical that the pre-seed and angel rounds were done in the half million range and capped at 3m or so if you were dealing with sophisticated angels. The industry was smaller.

It’s fascinating to see that we’ve stepped back to valuations and round sizes from ten to fifteen years ago. The markets have indeed shifted.

But what really got my attention is the undercurrent of planning and go to market strategy work being demanded again. We’d lost some of those expectations during the fervor of the zero percent interest years. Capital has a cost. We’d forgotten that.

Gary Tan summed it up best in response to my original Tweet.

Founders should raise whatever they think is right for their stage and what they want to prove. The pro for less is more discipline. The con is you run out of money and you die.
The rest is overoptimization about dilution which is not the high order bit.

If you are a founder in this market you must know what you want to do, how much it will cost and how long it will take you to get to the first step of milestones that proves you’ve got something of value. Everything else is noise.

Categories
Community Emotional Work Media

Day 960 and Summer Frailty

Rounding the bend into a thousand posts is teaching me some lessons in humility and frailty. I am reaching to get words word as my mind is slow.

I am not reacting to something in an average way and it’s been a struggle to keep going over the laser week or two. I’ve put one foot in front of the other but I can see that I only slept for a couple hours last night. Ironic to be considering averages when one’s own responses are so slowed.

I am just trying to get through August. If my standards are simply to plod through then any achievement like throwing a successful policy night or recording a podcast for Wealth Actually on early stage venture capital count for something.

Much of my struggle is probably just some better living through chemistry problems. A new addition to the biohacking routine went awry. I’m struggling with the heat wave and the air quality of summer in the mountain west. The long days of bright lights slowly unspooling my sanity as I wait for cooler less cruel months to come. Just breathe in and out and try to eat and sleep.

Categories
Politics

Day 958 and Civic Engagement

We hosted a little get together at our house this evening. Montana has been in the midst of a renaissance of optimism. It was encouraging to have thirty or so of our neighbors over to discuss our priorities for Montana’s future.

The state has many challenges ahead of it as a result of increasing growth and desirability. You can choose to approach that as an opportunity with a growth mindset. Or you can shrink back and pass laws limiting trouble and keeping things safe. Here in Montana a diverse set of constituents struck back against government overreach.

We discussed the recently passed YIMBY policies in Montana’s 2023 Legislative Session and the Frontier Institute‘s future plans to ensure Montana is a place that all can thrive.

While we all disagreed about a lot, what cemented the coalition is that we all agree that we want more freedom and less government. And you’d be surprised at how much flows from that basic positive oriented.

It was a pleasant night to stay indoors as it was past 90 outside. We had pizza and salad from Sidewall Pizza. And we chatting about knocking down bureaucratic barriers and ensuring opportunity for all. I know it sounds hokey but I honestly fell hopeful.

Categories
Biohacking Politics

Day 952 and Do It Live

I found myself with a bit of anxiety this morning. I was afraid that I hadn’t done enough to promote some of my commitments this month.

This morning I co-hosted a session on nervous system work for founders and venture capitalists with Jonny Miller. Aside from a few Zoom hiccups, I think it well. But with my anxiety all I could think of is how I should have done more. I could have invited more more people, emailed more reminders, promoted it more on Twitter. Just more.

I don’t think my anxiety is about a Zoom seminar. It seems to be directed towards a bigger event next week. I am co-hosting a BBQ at my home for the Frontier Institute in Montana.

I am finding myself fearful that I’ve not not done enough to promote it. I’m afraid I’ll look like a fool and fail at my goal of raising awareness (and ultimately money) for our policy goals. It’s probably irrational but it’s sitting heavily on my emotions at the moment.

I care a great deal about the event being a success. And I have done quite a bit to promote it and invite the right mix of folks who will be interested.

I think even admitting to the anxiety helps me recognize that it’s irrational. I do think the BBQ will be a good time. We will have food, drinks, good company and if you’d like to come it’s on August 16th. Worth a drive into Gallatin I promise.

I wish I didn’t get anxiety about if I’m working hard enough to prepare for an event. The balance between preparing and promoting an event and having it go smoothly when it comes to performing live isn’t an easy one for me. I used to obsessively prepare for everything.

Which would then backfire on me as I’d use all my energy on the lead up and find myself exhausted and frazzled when it came time to be present in the moment for a big day.

So I’m trying to not get too much in my head about if I’ve done enough. What will be will be and I can trust myself to be present in the moment to succeed.

So if you are interested in joining the next Nervous System Mastery Bootcamp with Jonny Miller my code is JULIE and it will get you $250 off. I myself am an alumni of the course and plan to retake it again in the fall. So you’d be taking it with me.

And if you’d like to meet me in person August 16th and you happen to be in Montana I’d love to host you at my home. The topic of conversation will be the Montana Miracle and now we can continue to make the state a place for all to thrive.

Please join Alex Miller, Julie Fredrickson, and Padden Murphy as they host a meet and greet with Frontier Institute’s CEO, Kendall Cotton. We will discuss the recently passed YIMBY policies in Montana’s 2023 Legislative Session and the Frontier Institute’s future plans to ensure Montana is a place that all can thrive.

Come learn about the Frontier Institute’s impactful initiatives, enjoy some delicious food, and engage with a group of fellow Montanans dedicated to knocking down bureaucratic barriers and ensuring opportunity for all. 

Please RSVP to secure your place at this exclusive gathering. The address will be provided upon RSVP.

Categories
Aesthetics Travel

Day 944 and InstaHo

I suppose it’s fitting that just one day after feeling glimmers of hope that our networked chaotic youth culture is rebelling towards whitepilled optimism that my mood would immediately take a darker turn. You just can’t sustain a vibe these days when you have to interact with reality. Or at least reality as intermediated through an algorithm.

I’m planning out a fall trip to Europe to go scouting and meet up with folks. It’s a challenge to get talent into America with our current visa system. So I do my best to get to get abroad to meet founders and builders. I’m considering going to some spots in the Baltics this trip and maybe I’ll do the Balkans on my next go.

So I’m browsing through Airbnb trying to see what could be a home base for me. I’m always looking for spaces that are livable. Function is more important than form.

I focus on kitchens, bathrooms and living areas that are built for comfort. Alas, this is actually a fair amount of labor as much of Airbnb is optimized for what can most kindly be referred to as an InstaHo aesthetic.

Soft pink modernist couch, illustrator triptychs, and geometric rug prints are InstaHo aesthetic

Now I’m not saying that this Apartment Therapy circa 2015 look isn’t easy on the eyes. It’s pleasant and bright. I’m sure if I had colorful outfits I photographed daily and sold some personal brand based how cute I am this would be my first choice for an Airbnb. Alas I’m a professional not an influencer.

I’m sure the algorithms reward being as aesthetically pleasing to as wide a range of people as possible. I was once an Airbnb super host myself so I’ve taken my fair share of over saturated photos. But can’t we just get a couch that is comfortable to sit on while you work?

Does no one else but me require a little spinal support? Is being cozy just too hard to photograph well? Why is everyone stuck with some hideous globalization chic when it’s not even that comfortable or functional?

If anyone has an apartment in Tallin or Prague do please let me know. I am actively looking for a spot.

Categories
Homesteading

Day 940 and Dishes

Much to my surprise, tomorrow it will have been one year since my husband and I moved from Colorado to Montana. It feels like the time absolutely flew by. We achieved quite a bit on the homestead in just a year here.

We installed a solar grid so we can be off the power grid if we chose. We repaired our well pumps & installed a top of the line water filters. We installed air conditioning because sadly that’s a thing you need now even in the Northern Rockies now. We replaced the roof on the barn and the house. We furnished the living room, dining area, and a full guest floor (come visit seriously). We built out a gym in the barn. We set up a small hydroponic system for vegetables and herbs.

That feels like a lot to when I write it out, and yet oddly it was a purchase we made just yesterday that made me feel like we’d settled in. We bought dishes.

Yes, dishes as in in plates and bowls. We bought a proper nice set of matched china. It took us an entire year of living in our first home, but we finally have something to serve our guests on.

This may require some context for the significance. We got married at city hall without anyone present. We didn’t have a registry or any kind of celebration, so we didn’t get a single gift like a serving platter or soup bowl.

It turns out if you don’t do things the traditional way, neither friend nor family will bother with the rituals of gifting midrange china to celebrate what used to be a major life milestone. I don’t think we got so much as a congratulations card let alone a teacup. Not that we’d asked anyone to do so.

Our kitchen reflects this ten years later with a hodgepodge of Ikea ceramics so chipped and mismatched it’s become a running joke. And while we are clearly willing to invest in substantial equity building activities, spending $500 to acquire dishes felt insane.

Heirlooms don’t really get passed down anymore so it’s just a consumer good. To be fair, we also thought spending the equivalent of a year’s college tuition on a wedding was a waste so maybe it’s just how we prioritize. We invest in things that will be worth more over time like company stock.

I think there has been a persistent fantasy about how millennials rely on their Boomer parents that has just never really been true for my own experience. The grind to build enough stability and cash to own a home can be nearly impossible when starter homes in middle tier cities are over half a million dollars. Letting go of things like weddings was a small sacrifice in my mind given the challenges of earning enough.

But I’ll admit to feeling a little surprised that even getting a hand with your kitchen necessities wasn’t something the older generations wanted to help the younger ones with. No wonder my generation is a bunch of workaholics with no kids.

If you own parents forget to send celebratory tokens, what hope do have for maintaining any of the social fabric of past traditions? We may as well accelerate as fast as we can into the future if we can’t even rely on the past for dishes.

Categories
Community Politics Preparedness

Day 939 and Culture Wins Not Culture Wars

You could be forgiven for losing faith in the American Dream. We’ve had a rough couple of years with bad vibes and culture wars. The Great Weirdening era was not easy.

I’ve been encouraging people to consider preparedness in the face of unrelenting uncertainty for a decade now. It’s time for us to move on from the “what if” of our current geopolitical, economic & climate dislocations to the “what now?”

I’m pleased and saddened to say the future is here. My revealed preferences tell you most of what you need to know. I live in an off grid capable homestead with well water and solar in Montana. I own Bitcoin. I think we are in for a bumpy decade or two.

But that doesn’t mean I’m not hopeful. I am optimistic about what a very different future will look like. I invest in technologies as varied as open source vector database software, multi sig wallets for DAO governance & network states, and psychedelic clinics for mental health. I clearly believe we can do future in the future. Orders of magnitude better. If you believe in the same you future you can become an LP in my fund chaotic.capital

Change is the only inevitable thing in life. I’m proud to have been raised in the Rocky Mountains because our history has been so crucial in the formation of the American mythos of a better future. We are the frontier. The future is a frontier just as surely as Star Trek was about space cowboys.

And on the frontier you have the freedom to make choices of your own. How things used to be done doesn’t matter as much here because “how things used to be” is barely more than century or two for most of us.

We take what works from our heritage and we use it to inform a better future. Because a frontier represents a better future for your family. That the next generation will have it better. It’s a commitment to our heirs.

We’ve seen what happens when people don’t believe the future will be better. The pandemic years were bleak. I’ve seen the despair in people’s eyes when I discuss the problems we have in front of us. I’ve happily worn the doomer mantle as I do not wish to convey that success is assured nor that the problems all have solutions. As without clear eyes we will remain in denial forever. But after accepting that we have problems we cannot remain frozen, we must act.

I’d like us all to wake up to our reality and resolve on the good we can achieve by believing the future can be improved by what we do in the now.

We need culture wins not culture wars.

The desire for clean and livable environment, a functional state, and the dignity of our life’s pursuits remain common cause for all humans. Resilience and adaptability remain our tools.

If you are one of my neighbors in Montana, I am hosting a get together on August 16th. I believe that America has a “dissident” middle who are tired of culture wars. We want the freedom to pursue the American dream without government interference. A dynamic future with growth and choice for everyone is the best path forward. And I like to walk that path with you. If you’d like that please come on by my place.

Categories
Chronicle Preparedness

Day 934 and Planning Ahead

I have been doing a short “season of no” over the last few weeks. I’m pruning my calendar and letting go of some projects, people and attention hogs. I’ve reoriented myself to obligations that give me as much as I give them.

The upside of saying no is that many obligations I’d assumed were set in stone are now blissfully gone. You can say no to more shit than you think as it turns out. I had a death in my extended family that provided me with clarity.

I do however feel as if it’s going to be hard to make plans too far out into the future for a while. A lot is happening and schisms in every community make it hard to see how some things could turn out. I’m keeping flexibility in my life so I can be mentally and physically prepared for rapidly changing conditions.

Especially as we come to grips with a world that is more chaotic, and a future that is less predictable, planning becomes the kind of exercise you hold gently. I’ve got goals and ambitions for the near term but I’ll play it as it lays.