Running a startup, for all its supposed glamour, is mostly an exercise in learning how little you know.
Sure there are playbooks for some of what you will do. As the technology industry has grown and startups have become an appealing career choice we’ve filled out how-to guides for everything from fundraising to operations.
Alas all advice is specific to the giver’s experience and untangling biases to make advice relevant to your specific needs is quite hard. That’s where it helps to have more experienced operators on hand to call bullshit.
At chaotic.capital we pride ourselves on being investors who “have a guy” for even the most esoteric possible requests. Playbooks can only you so far when you need an expert.
Just in the last two days we’ve worked through how one hires a chief of staff, what to do when letting go of counsel who made a mistake, installing appropriate security procedures for digital footprints, and the resale brokers for a rare commodity.
We like to problem solve and the weirder the problem the more fun it can be. Removing obstacles and clearing bottlenecks is satisfying work. And knowing guy who knows a guy is a heck of a fun game of social geography.
An offensive “joke” I learned from my favorite trainer when I was a powerlifter contains a simple truth.
You should only ask a former fatty for exercise and nutrition advice.
The reasoning is simple. The naturally slim and athletic never had to work for it and as such don’t understand the struggles of the average person.
As someone who has metabolic challenges I feel reasonably strongly this is correct. Struggle that leads to success has useful lessons that ease and natural talents doesn’t always pass along
It’s with this in mind that I sometimes hesitate to give cosmetic advice despite my professional experience. I had some teenage acne and an enormous struggle with eczema on my body. But everything from the neck up has been a breeze.
My face has been clean, clear and even at 40 largely wrinkle free. My hair grows down my back like a hippie. I can get past an optimal place with relatively little work.
I say this not to gas myself up, just that I don’t fully understand the struggle of problem skin or hair. So if you really struggle I’m not your girl.
And yet I get asked a lot about cosmetics as people presume I got my results from hard work. Thats only partly true. Some of it is just good genetics. I’ve got plenty of other genetic dings so I’ll take the good luck.
I do however maintain a very consistent routine and understand the inputs that lead to my desired outputs.
Getting yourself to a Pareto optimal place doesn’t require anything terribly elaborate or even expensive. Women’s magazines and Sephora may make it look impossible but heed the words of Elle Woods in Legally Blonde.
The rules of haircare are simple and finite. Any Cosmo girl would have known
There are basic rules for skin and haircare that you can follow diligently and at relatively low cost. If you give some basic inputs about your skin (is it dry or oily) and give me a budget I can get you 80% of the way there if you simply follow some basic steps everyday.
Marcia Kilgore of Bliss and Beautypie fame has a terrific memetic device I repeat to everyone.
ABC + SPF.
Vitamin A (retinol) plus Niacinamide (Vitamin B) and Vitamin C is all you need along with a sunscreen. The optimal order is a retinol moisturizer at night with a day moisturizer that contains B & C vitamins along with a SPF.
Now you can gussy that up a lot with dosing, adding in more acids if you have oily skin or ceramides and peptides (which I do as I have dry skin). I myself take a collagen and biotin supplement for some additional help. My expensive piss post offers some additional supplement options that are worth it if your nutrition isn’t perfect. Obviously you need to sleep and drink water.
Beyond a night cream with retinol and a day cream with SPF you can get more elaborate. There are manual processes for microdermabrasion, red light devices, Botox (I just started at 40 with about 15 units while the average is more like 70) as well massaging techniques and needling techniques. I think it’s overkill mostly especially if you don’t have good habits in the first place. Check your foundation before doing renovations.
If you just do the basics morning and night consistently (which can be fit in one or two products) you don’t shouldn’t to go hard until nailing the basics.
Unless looking good is a professional obligation it’s wasted time and money. Just do the basics. If you need product recommendations I can do that at any price point from drugstore to the luxury houses. It’s obviously a lot of fun if you are into it and I am so just hit me up.
As no cultural heritage must remain uncommercialized, you can find many pop culture best sellers on Swedish “lagom” philosophy.
“Not too little, not too much. Just right”
I’d actually never heard of it until today despite being the daughter of a Swedish American man. I am not one for balance though I actually do live a life of simple routines.
Consistent with their Lutheran heritage, the Nordic countries are united in their embrace of curbed aspirations for the best possible life.
This mentality is famously captured in the Law of Jante—a set of commandments believed to capture something essential about the Nordic disposition to personal success:
“You’re not to think you are anything special; you’re not to imagine yourself better than we are; you’re not to think you are good at anything”
I did not think I was anything special as a child. I’d laugh listening to Garrison Keillor describe the Lake Wobegon residents who were all above average. Those jokes landed with Minnesotans because who would be so foolish as to set unrealistic expectations?
I went through most of my life with the presumption that I was totally normal. I liked ketchup didn’t I? I wasn’t out of the ordinary and didn’t think I was especially intelligent or attractive relative to my peers.
As it turns out this was a real lack of self knowledge on my part. But it set me up for happiness. Every win feels fantastic because in my head I’m just a normal girl from a normal family who will achieve normal things.
None of that ended up being true. And I’ve been pleased to find myself actually quite a bit above average. They say expectations are premeditated resentments. And I have precious few of those.
Maybe I have achieved lagom. I’ve got just the right amount of expectations for my life. Set it low and your achievements will always be great.
My natural optimism is looking for the positive. If you go in for numerology 14 is a good number for the moment as 1 represents independence, leadership and change while 4 is stability and balance.
The world is shifting but my path is clear in front of me. We may be on a chaotic course but the adaption brings us new opportunities. I’ll just do my best to get enough sleep when things get exciting
It’s a nice number for today’s post. A strange countdown inside one day. A little spooky. Maybe also some good luck. Fourteen. Thirteen.
I am tabulating much more than my days of writing in a row or any particular numerical significance that this position of numerals might show. I’m adding up our position and deciding how to play our hand.
There is simply so much to consider. I feel it in my joints. Maybe that is evidence of acceleration. All I see and hear is speeding up. Are you accelerating anon? Maybe that’s the pressure in my joints and it’s arthritis at all.
I have felt a bit sick to my stomach and I’d prefer to blame it on delicate lady things. It could also be nausea from the spin cycle of all that “much to consider” of the moment.
I’m glad I’m ensconced in my winter farmhouse. The numbers go up. The game’s whirlwind spins. There is much to consider.
It really ruins your appetite this whirling. The ride up the rollercoaster. No wonder Alice in Wonderland commercialized into whirling teacups at Disneyland. Can’t have it be the symbolism of opinion and fuzzy opinions.
So there is much to consider as we whirl like dervishes into the next moment.
I’m in Miami for the week to attend a gathering. October is as fine a time as any to visit what is otherwise a very humid and hot climate. I’d prefer midwinter but I’ll manage with late fall.
I went to eat lunch at a friend’s home. Even with fans and very breezy weather I could still feel the humidity doing battle with my body. Ancient trees covered in moss kept off the sun as best as they could.
Welcome to the jungle
And still even a little bit of movement is enough to trigger sweating in such a climate. Which just leads to itching and inflammation so I’m being careful to not get myself into much trouble. I’ve got my hats and sunglasses and sunscreen and I move slowly.
I understand why the whole town has a hospitality aesthetic that the done up in whites. Anything to keep the sun from overheating you and let the breezes flow.
Whites on white in our room
If you are in Miami let Alex or myself know. We have a conference that you may be attending as well so we’d love to overlap. I’ve proud some amusing outfits and all kinds of cosmetics I hope I have time to apply and enjoy.
Velvets, pinks, and prints for the adventurousness
I am aching from doing too much packing in one day. Somehow a flight didn’t make it into my calendar and I thought I was flying Monday and not Sunday.
I usually take multiple days to pack things not because I’m unsure of my choices or dawdle over it but because the bending and picking up of things is hard on my spine.
I try to do these kinds of activities in 15-20 minute increments with an hour or more of laying down flat to recover.
Presume that packing for women requires extra effort when there is formal wear and cosmetics involved and I need a few hours to dedicate to the effort.
Chop it up into increments and well you can see how it becomes a thing I need to split up over a few days. I don’t think of myself as disabled but requiring breaks to rest my spine probably suggests it.
Alas the work and rest cycle wasn’t possible today as I had to get it all done in one go as my flight is at dawn. I am sure I’ll pay for the strain tomorrow. Which isn’t ideal for flying which is stressful enough without additional pain.
Thankfully it’s done. Now that this is all squared away I am in bed at 6pm and planning to go to sleep as soon as I can dampen the pain. Since I’ve got to be up at 5am a nice long sleep from 7pm seems perfect. And I’ll be adjusted to my new time zone.
I am just enjoying our first frost here in Montana and yet I’ll be pulled down too soon from our wonderful fall. All to enjoy hot takes and hot climates. I don’t like hot climates so I guess I’m going for the takes. Founders and LPs (and those with opinions on LPs) are priorities.
If you will be in Miami attending the conference I am hinting at please do look me up. The weirder the better. I’ll also be accompanied by my better half Alex Miller. Come for the tractor discussions and stay for the semiotics discourse.
Apparently there will be a costume party but one can simply choose black tie. One thing I like about it Miami is how it celebrates dressing up. I can wear a billowing pink gown or a dolman sleeve full length velet fishtailed dress and not be out of place. It’s just very tropical.
I think I’ll enjoy packing simply because it’s nice to have an excuse to wear white sneakers and floral robes. I can even get excited by doing some fun makeup. You have to live joyfully when the theme is the apocalypse.
I’ve written a few times about my interest in the right to repair. It’s not just a topic for computers or electronics. Many items can bring you lifelong joy.
Being in New York City I brought in a pair of boots for repair to the cobbler to the fashionistas Leather Spa. My Gucci knee high kitten heel black boots deserves every bit of love and care I can bestow on them. I’ve been wearing them for fifteen plus years now.
These boots are so representative of how I think of my wardrobe. A friend and I were discussing lists and the autistic love for ranking and context. I had once maintained a cost-per-wear sheet with the aim of only investing in pieces that would last a lifetime.
The Gucci boots I took in for repairs were acquired when I had an employee discount. Simple and without any logo to be seen, they retailed for $900 back then. I got them for $450.
To be seen through multiple decades by a boot is a reminder to prioritize the care and maintenance of what you already have. If you take good care of them they will take good care of you.
It’s lovely to have the occasional day where you are running on adrenaline. I myself am not a big fan of stress as I don’t see it as a “good” in and of itself so much as a tool to be used to accomplish certain ends.
To that end, I live a mostly quiet life. I love being far off the map in Montana precisely because a routine with its habits allows me to take certain kinds of risks (particularly as an investor) in the wider world. A calm life lets me find early stage investing to be exciting rather than anxiety inducing.
It’s no coincidence that while I called my fund chaotic I prioritized calm in my own life. Why go looking for trouble when your professional life is all about the edge?
But sometimes it’s nice to experience the visceral risks of life. I’m in New York City and running from event to event and meeting to meeting. It’s all smiles and adrenaline and enjoyment for me. I’ll go home to Montana soon enough to my calm life. A little bit of chaos is a treat.
