I haven’t been on my Instagram account since 2018. I stopped actively posting in 2017. I’d become absolutely sick of the social media platform and the relentless aspirational influencer content marketing that had taken over my feed. I can’t say I’ve missed it, but I’ve decided to reinstall the application and begin posting again.
I’ve been a participant in the “creator economy” long before it had a name. A college friend set me up on a WordPress blog after a fellow student had written a piece criticizing me for being interested in fashion on campus.
I’d written something about designer denim in the competing school newspaper. My friend told me I needed to watch out as this new nemesis was going to ruin my Google results. From these petty seeds a fashion blogging “empire” was born.
I’d like to think having been there from the start of the creator economy counts for something but the harsh truth is that once you stop posting you tend to disappear from any social network. I stopped fashion blogging for my own enjoyment once I made it into a career.
During my girlboss years as the CEO of Stowaway Cosmetics being on Instagram felt like a part of my job. I had enjoyed it more when I wasn’t obligated to look cool. I remember 2012 Instagram fondly as a place where you followed photographers and fashion insiders at work. By 2016 it was loaded with aspirational lifestyle content. I felt like I all I saw was sponsored content.
Somewhere in that timeframe I racked up 30,000 followers. I don’t think I ever maintained anything remotely professional. It was just pictures of whatever was happening in my life so the usual mix of food and travel. It didn’t seem like a huge loss to walk away.
Oddly even if my follower count on Twitter isn’t actually that much larger than my Instagram account I feel like I’m much more influential there. I’m better with words clearly. I am a shitposter so it always felt lower stakes. And maybe that’s why it’s less of a burden in my mind. I do Twitter joyfully.
But I’m going to experiment with Instagram again. I’ve got visual things in my life that are worth sharing as I’ve now got a totally new aspirational lifestyle. I’ve graduated from fashion influencer to doomer optimist. Homesteading and cozy farmhouse is it’s own aesthetic and maybe I’ll enjoy sharing mine. And I’ll admit that I’m not at all above coveting back on gifting lists. I guess if you enjoy that sort of thing find me back on Instagram. Or if you want to send me some free stuff I’m open to getting back into the SponCon game.
As most of my extended network is aware, I am a big fan of therapy. We all grow up in imperfect families doing their best in a cruel world. No one is immune from emotional hurt, especially if you came by those wounds in childhood. Healing those old wounds as an adult is the kindest thing you can do for yourself and is not reflective of any weakness on your part or failure of your family.
Hurt people hurt. Every single one of us has lingering traumas from our childhood no matter how privileged our lives or lucky our circumstances. Trauma is universal. No one escapes being alive without some.
One of the most relatable types of hurt a child will experience is being made to feel less than, an outsider, unworthy or unloved. Our families might not intend for us to feel this way but it’s not uncommon to be bullied or ignored or told we are unworthy. If we do not find ways to heal from feeling like we are less than others, we will make others feel the same way. And we are obligated as responsible adults to not victimize others.
Nerds who don’t heal their trauma wound of being “unpopular” become quite dangerous when they go from underdog to ruling class
When I was young being called a nerd was an insult. But now as an adult the power dynamics have shifted significantly. The intellectuals have inherited the earth. But too many of us remember ourselves as victims of the strong. As adults we have an obligation to adjust our priors as we are no longer victims of what we experienced in childhood. In fact, we now we have the upper hand. Revenge of the nerds is due for an update.
We must remind our inner child that those days are over. We survived. It’s over. We are now strong adults with our own agency and capacity to set boundaries. Of course, it’s a hard task to reason with our inner child. The ego is very accomplished at guarding us from reality. It doesn’t want us to repeat those traumas and rightly so. It only takes being burned once to avoid the fire.
But if we don’t work to understand why we we still react as adults as if we were a hurt child the wounds of childhood trauma we will never allow us to reality.
If you want to see the truth of your circumstances consider going to therapy. If you cannot afford it, there are many recovery programs that are free to attend like Alcoholics Anonymous or Al-Anon. Contrary to popular perception they are not just for addicts. Heal yourself. We are all rooting for you.
For all the debate and consternation and concern around Elon Musk buying Twitter, there was a sizable group of power users, myself included, who were optimistic that Elon taking over would lead to a revitalization of the Twitter product. An injection of user aligned passion to fix all the little stuff that would improve the experience. So far we’ve gotten different colored verification badges and ads that are stuck to the top of our feeds.
But speaking as someone who’s seen it grow from the earliest days, who has spent untold hours on the site, for whom it’s been a lifeline during the pandemic and my own health issues, there’s really there’s only one thing that Twitter needs: make it a first class messaging application. Make DMs great again.
I love Twitter’s direct messaging feature. It is the glue that holds together my deal flow and my fundraising. It has all of the network of LinkedIn professionally, with none of its cringe. In fact, Twitter makes you look cooler. It’s the place where your achievements meet your personality. It actually is a holistic place to display yourself as a person. And shockingly we like to work with people that are authentic. Humans like empathy and vulnerability.
A Twitter DM comes with context. You know if you are mutuals. You can open it to people your followers follow. An excellent heuristic for deciding on how to direct your attention. You trust your network to make some decisions for you.
The ability to connect with people via DMs literally can’t be recreated elsewhere – there’s no trading contact info, confirming who you are on, – just see something interesting, click the person, send a message.
And because these messages are so powerful we desperately need improved features for communication on them. A few industry baseline improvements are all it would take to go from worst in class to baseline usability.
Threaded/Contextual Responses
A Twitter DM has no in-line individual message responses. This makes it hard to have a conversation that flows like it does in iMessage, Signal or WhatsApp. It makes it utterly chaos for Group DMs. Of which I’m in a number. I’ve used them to organize parties at crypto conferences and to guide the direction of a Doomer community. Imagine how crazy a chat with 20 people in it looks like without inline messaging. Absolutely nuts. But still easier than migrating to Discord.
Organization
While this isn’t technically a feature set for just DM, right now we can’t search our own followers or organize them with anything but the most manual full sight search. It would have been handy to see everyone who follows me in Austin Texas when I was there for the conference. I could have done a meet up much more easily. Or if founders could search by venture capital in profile bios and cross reference it with people their friends follow. Instant warm leads list.
We could build target lists based on who is most followed relevant to any of our passions or interests. Great Twitter users do this on intuition. That’s why Twitter is notorious for launching careers and fulfilling dreams. They had an entire advertising campaign based on it. #TwitterDoYourThing.
Search
DM search is completely unusable. I know multiple people who use texts.com literally JUST because it’s search of Twitter DMs work, unlike native search.
I’ve had some of the most valuable conversations of my life in DMs and yet its almost impossible to go back a few months later and find them.
Also while they’re at it, can they just fix Twitter search in general?
E2E Encryption
This one speaks for itself.
If Twitter could deliver on the promise of giving to its entire user base what it has given for its power users, their financial woes would surely improve. Plenty of proven ways to monetize people who you make money. But this all starts on the premise that we can message each other. We tweet into a wild stream and we get replies back. But what comes next is a better networked world. I’d be pissed if they took 10% but I would not scoff at 1%. If Elon wants to become WeChat he has to fix DMs first.
When Stephen Colbert was still the titular character on his Comedy Central Show he had the perfect delivery for the word extreme. Imagine a wholesome Mountain Dew meets X Games meets Gen X meets Vin Diesel’s Triple X meme and you’ve got the basic delivery. Extreme!
Colbert’s kindly delivery of extreme being something fun, sugary and maybe a bit sporty, has given way to actual extremes. Tucker Carlson doesn’t pretend to be a cool for clout. Now we just go straight for extremist politics. All those years Colbert spent imitating Fox News anchors normalized their schtick to such an extent that Bill O’Reilly couldn’t keep up. Now I gather the Colbert spends his time atoning for this normalization by cracking bad Trump jokes. Or so I hear. I’ve not ever watched his new sincere late night show.
The other extreme we’ve got is weather. Which is what I’d actually intended to write about, before I spent multiple paragraphs explaining a joke. You see, America is in the middle of some very extreme weather. And every time I’ve checked the temperature in the last 48 hours I’ve recited Colbert’s extreme delivery in my head. It was terrifyingly cold in Montana yesterday. Bozeman got down to -45 Fahrenheit.
Extreme doesn’t seem like a fun word anymore. I’ve stopped associating it with snowboarding and yellow caffeinated drinks. Extreme is groypers meeting former Presidents and climate change upsetting the jet stream. We’ve collapsed arctic air into the lower forty right just as we’ve collapsed distinctions between parody and reality.
The walled garden debate is back in Silicon Valley. What is a walled garden you ask? It’s a closed ecosystem in which your entry, exit and experience in the garden are controlled by a central entity. While modern social media has very centralized ownership structures, we’ve basically aligned on allowing sharing of content and interactions across and between platforms. We’ve homestead the modern social internet by tilling our profiles and tending our communities.
It’s unclear if it will last at the moment as within hours Elon apologized for making a massive change without a vote. Whatever that means. It’s been six hours of chaos as people reactively extremely negative to being told you cannot link to your Instagram or Facebook accounts. A few dickriders attempted to defend it by saying it was freeloading but it isn’t really tragedy of the commons that Twitter can’t make money off my hard work.
I’m old enough to remember the sheer indignation of Linux dorks had for the all encompassing closed systems that is Apple. Jailbreaking was a pastime for a whole generation of nerds. Sure the money folks kept trying to contain their ecosystems giving us nonsense like America Online, but information wanted to be free right? Well Stewart Brand fans know that isn’t the whole quote
Information Wants To Be Free. Information also wants to be expensive. Information wants to be free because it has become so cheap to distribute, copy, and recombine—too cheap to meter. It wants to be expensive because it can be immeasurably valuable to the recipient. That tension will not go away. It leads to endless wrenching debate about price, copyright, ‘intellectual property’, the moral rightness of casual distribution, because each round of new devices makes the tension worse, not better.
Whatever is going on inside Twitter and Elon Musk’s mind is unclear. But the basic tension of the internet has not changed. We built tools to network together whole worlds and that has been fucking with ideas of ownership and who gets paid since day one. Capitalism usually finds a way to ride on top of these issues of ownership and value but the technological progress came out space old norms quite quickly.
And we are in a moment where skepticism of these norms is being challenged. Why shouldn’t we get to chose how we engage with our own property online? Maybe we don’t own the land but we definitely homestead our little plots of internet land.
Because the nature of the internet is wild and untamed. It takes work to make it usable. And most of us don’t mind paying a fee to keep the grass trimmed. A few of us might even prefer a country club experience. But the trouble with any commons starts when enclosure starts.
And Elon seems to be going for something that’s more heavy handed HOA than parcel of land outside of county lines. And like your average president of the homeowners association, he seems to be taking concerns and criticisms quite personally.
I spent my entire day on Twitter. I’m not embarrassed by that to be clear. It felt like a vacation day. And even though I live in a majestic mountain paradise, I will spend my time off inside looking at my phone.
Yes it was absolutely gorgeous day in Montana. I marveled at the playful pinks of the sunrise over the mountains in our backyard while drinking coffee. And then I got back in bed and on my phone. And you better believe I fucking doomacrolled.
I just gorged myself on cheap attention calories. Gimme that dopamine drip. I did not even try to modulate my consumption pattern or prevent myself from going into fight or flight. It was goblin mode. I’m still not embarrassed.
But Twitter is a fucking mess. Watching people go tribal on Elon Musk is worse than people going tribal on the president somehow. Maybe because it feels more personal to me? Don’t get me wrong Trump felt existential, but Elon Musk is personal.
And it’s fucking embarrassing watching people react to him and his decision making. Here it is my industry’s moment in the spotlight. The technology industry showing itself as a keeper of common goods and open discourse right? Absolutely fucking not. We’ve shat the bed. Old management was incompetent sure. But new management is not an improvement.
I went into Twitter being purchased by Elon Musk modestly optimistic. He’s our guy right? He’s one of us. He likes startups and capital and technology. He reads the same science fiction as me. We’ve got friends in common. This is what it’s like to be a fan of the home team right?
Well fuck me sideways it has been going poorly. The site is pretty broken but I’m over that. It’s just the constant mayhem. Dave Kellog termed it adhocracy. Some random bullshit happens and the whole website has to lurch around conspiracy theories and rationalization.
It has frankly not been a fine showing for techno-libertarians. Not sure about showing up for a monarch executive now that you’ve seen your civil rights up for terms-of-service revisions by fiat huh? I’ve always thought the neo-monarchists to be dickriders but that’s a sentence that’s only comprehensible to the terminally online. And yes I should go outside and touch snow. I’ll do that now.
So Elon, this isn’t likely to actually make it to you, but this is my blog, I write every day for myself, so why not, I can give it a try and pretend. If it turns out this is any good I’ll ask a mutual friend to send it to you.
tldr: I feel a (parasocial) connection with you & I want more from you (and maybe also for you). I know it feels cool and edgy to wink at taboos but you’re getting rekt by fuck bois, sycophants and opportunists.
I know we are all Galileo in our own mind shouting “and yet it moves” to narrow minded Papists but you realize being a martyr requires your death right? I don’t want you to die.
You certainly don’t remember this, but we met a number of times in the mid-teens. Times like when a friend of mine hosted a blow out birthday party in New York. We sat next to each other in some awful club and discussed chess with a small group. The same friend had a big wedding. I remember goofy dancing. Your sons made snow angels in the confetti. It was nice.
You seemed as uncomfortable as the rest of us nerds. Your autism didn’t seem any worse than mine though. I remember finding that comforting at the time. It has curdled into alienation over time as your fame far outstripped your origins. And I’m sad to have lost the feeling of love I had for you.
Before we “met” I had slight case of hero worship. I remember thinking here is someone just like me. He likes the same science fiction. He dreams about the singularity. He’s neurodivergent. And he wants to get us off this damn rock. And he’s got more money and power than I do so maybe he is worth admiring. I was young and stupid and hadn’t yet gone to real therapy.
I would tell my friends I wanted to die outside the earth’s gravity well. I thought perhaps you might be the man that got us there. Had I not had a chance to see how much you were just like me, perhaps I’d still be a stan.
What I see now from you isn’t power and happiness, it’s isolation and sadness. But I want you to know it doesn’t have to be this way. You don’t have to listen to the flattering dick riders. They want shit from you. They want their agendas and they see your money and power as a way to achieve it. I know you know this.
It makes me angry to see you coddle the parasites. I’m shocked your mother hasn’t told you to knock it off. She seems like a cold bitch who gets shit done. I’m sure she’s told you that you are better than them. The nerds and autists did not inherit this Earth just to squander it for the roar of the crowd. If it is all bread and circus, remember you are a king and not a clown.
Maybe you think their slavish slobbering attention is a fair trade for some of your magic, I used to be emotionally slutty like that too.
Being an attention whore isn’t unusual for someone with distant parents. Shitposters gotta post right? Once again, I feel a kinship to you on the compulsion to post and roast. I’m addicted to Twitter too. We are all filling up the holes leftover from our childhood. I’ve got daddy issues so I’m sure you get it.
And yes, I am projecting my own insecurities. But maybe I can tell you a story that will comfort you in the big wide universe. Maybe it will comfort someone else. Maybe it’s just to comfort myself.
I read you named your family office Excession. I’m also a fan of Ian M. Banks. Since 2008 or so, I carry around a paperback of Excession with me whenever I vacation. Which isn’t a lot. I normally use a Kindle to read but this paperback has become a kind of totem. It signals to my hindbrain that I am in a sympathetic state of rest and digest. I reread it over and over in 20-30 page chunks. It bounces me out of fight or flight now after much repetition, it’s my comfort book.
A picture from September 2014 in Miami. We seem to have come full circle on UkraineHere is a picture of you with the same copy in 2015 while in Sun Valley.
Your love for Ian M. Banks all felt very relatable to me as I’ve been dreaming of a post-scarcity world where my AI space ship friends shuttle me around as they pursue their inscrutable intentions. I want to sublime. Maybe not for a few thousand more years though. But I want to make it through the singularity to the other side, or at very least avoid dying in William Gibson’s jackpot. I feel like you get what apocalypses preoccupied my mind.
Most of my fantasies and fears have been touched by my love for science fiction. I saw in you someone who saw the same possibilities as me. You were very much one of us.
I also see someone being used for their dreams. They are harnessing you and your power to drive the rest of us to focus on their nightmares. Don’t let them steer you.
But your posting is reaching people. It’s annoying to some, but it hits. Maybe it hits too hard. But the isolation I imagine you feel isn’t necessary. Power laws can separate just as effectively as they bring us together. You don’t have to be surrounded by reply guys. There is a path to connection even for the most singular among us.
Now of course, I want something from you too. I want you to get us off this rock before it’s too late. I know it’s a big ask.
My best is advice is to go reread Excession and get yourself out of this persistent “fight or flight” cortisol pump. Get focused back on the shit that matters. Maybe find yourself a nice autistic sociopath who will love you for you. Maybe she can protect you from some of the pain. I’m sure you will figure it out.
I want you go to therapy. Mine is pretty good if you’d like an introduction. She’s an aristocratic 80 something Swedish woman, so you might like her. She’s perfect for working through attachment issues. She’s quite good at dealing with poor little rich kids with mommy and daddy issues. Her neighbors are all billionaires so she won’t be impressed by your bullshit. She has a sub-specialty in sex so she can probably help with that dick riding problem too.
And most importantly, she’ll be the only person who doesn’t want anything from you. And you need that more than anything.
I think I might be living and participating in corporate and cultural warfare. Which is the most cyperpunk dystopian thing I can imagine. Which automatically makes it a little bit cool. But I really do think we are being drafted as a stan army of useful idiots in the culture war that has hijacked the meme space in Elon Musk’s brain.
Our most brilliant entrepreneur and erstwhile scientist reaching for the stars is now fighting a battle against attention whores. And I guess that’s how we fund things in late stage capitalism. It is honestly very cool even if it is very scary.
I know we have all read Ian M Banks. We love the Culture. Bring on AGI! Fun fact, Elon Musk’s family trust is called Excession. That’s the book I read on vacation every year. Clearly I have a lot of the same interests as the guy. So I get it. We want Elon to win.
But our boy is fighting some fights he might not even be aware he is in. He being used. He’s been recruited for a host of interest groups to launder some of the weirder corners of Reddit.
One narrative that outlines this agitprop civilian targeted skirmish is that Musk is freeing us from the tyranny of wokes. He represents the the real Americans populists who like goodness, dynamism and slightly dehumanizing working conditions.
And also somehow it involves grooming and pedophilia. Meaning that QAnon has come for Silicon Valley. So I’d be going to ground if I were a target, as you don’t want to be found by the crazies at the end of the internet. What Elon Musk just did to Yoel is at best naive and lacking impulse control, but at worst, puts a former employee at direct and extreme personal risk.
Silicon Valley used to be its own culture war. We fought for free information and open source software. We wanted cryptocurrencies and privacy. And now we have instead differing factions fighting for their own inscrutable means. Except maybe getting us to the singularity. I think he’s been clear on that. But beware fringe political movements flattering your ego. They just want your power.
One of my favorite science fiction series is Ian M Bank’s Culture series. Attempting to give a basic premise is a bit of a disservice to the sweeping space opera, but the TLDR is advanced artificial intelligence has spread humanity’s descendants to the stars in a massive pan-galactic utopian civilizational diaspora.
This future transhuman utopia has finally reconciled humanity’s inherent lack of cognitive processing power and set about flourishing in other ways, while our various AI friends, the Minds, make sure we are kept fed, watered and sheltered in sundry starships, megastructures and planets.
The Culture regularly engages in wars and espionage as it absorbs new species and civilizations, sees others off to the enlightenment (called the Sublimed) and generally gets up to batshittery because sometimes AI is inscrutable. It very fun and if you’ve not read them there is no real order just grab a book and start. If you need a starting place go with Use of Weapons.
The Culture has been on my mind has we are enjoying something of a Cambrian explosion of artificial intelligence generative art tools including the open source Stable Diffusion, OpenAI’s DALL E, and Mid Journey. People have been having a blast creating all kinds of wild imagery. Our tools are rapidly outpacing us in their ability to generate reality.
But I’ll fully admit I didn’t think it was personally that fun to fuck around with until we got a text generator from OpenAI called GPTChat. Surprise surprise I’m more interested in the written word than I am in generative art. I made all kinds of dumb prompts.
And I’m definitely having a bit of a Neo in the Matrix whoa moment with the possibilities. Imagine how much gets automated when our basic communication mechanics are freed from squishy meat space. It’s a long way to a Culture Mind but I definitely had a moment where I thought oh fuck some of us baseline humans are going to struggle to adapt to a manufactured world that isn’t created primarily by other humans. What a fucking trip!
And now I cannot get the Beatles’ Strawberry Fields out of my head. The creative realities emerging from our human minds might not be the dominant ones within my lifetime. I won’t have a clue what is real or what is a fantasy created entirely by machine. And doesn’t that just demand a reassessment of how real is our reality in the first place.
Nothing is real And nothing to get hung about Strawberry fields forever
Now the the Beatles were in an LSD phase but most of us are familiar with the glimpses of different realities that underline the shared sentiment that what if in fact nothing is real. But is it such a big deal? Our egos don’t need to get hung up about another tool to remake reality.
But we should be prepared to find out that our world and all our creations might be sharing space with some very strange new ways to mould reality. I cannot wait for the mind fuck personally. I hope I get adopted by a Culture ship with a name like Extentuating Circumstances or Nervous Disposition
Being extremely online is physically quite taxing these days. We’ve got these amazing dopamine casinos that are constantly rolling out the exact animal attention our novelty wired brains crave.
And absolutely the entire world of causes is out there competing for your attention. Everything from sugar water to white nationalism is being sold on social media. And we are just click clicking away not even being concerned about how we are getting radicalized into redder or blacker pills. We are riding all kinds of unhygienic dick and I fear we’ve got some kind of STD that affects common sense.
And while I just made up an entire disease for comedic effect, I do think being steeped in a reactionary culture is bad for our bodies. We can’t always be in fight or flight. We cannot constantly pump the stress hormones. Too much cortisol is at the root of a thousand different inflammatory diseases. And trust me you don’t want one of those. It’s quite literally a pain.
Information warfare is being waged and your eyeballs are boots on the ground. And just like every other grunt in any other Great War, the powers that be think you are expendable.
And you’ve got to ask yourself if you think it’s worth dying for some other man’s culture war. Has he done something heroic for your life? Given you anything? Or is it just all a story being sold to you and from which, sadly, you profit little.
