Categories
Internet Culture

Day 716 and Slightly Embarrassed

I spent my entire day on Twitter. I’m not embarrassed by that to be clear. It felt like a vacation day. And even though I live in a majestic mountain paradise, I will spend my time off inside looking at my phone.

Yes it was absolutely gorgeous day in Montana. I marveled at the playful pinks of the sunrise over the mountains in our backyard while drinking coffee. And then I got back in bed and on my phone. And you better believe I fucking doomacrolled.

I just gorged myself on cheap attention calories. Gimme that dopamine drip. I did not even try to modulate my consumption pattern or prevent myself from going into fight or flight. It was goblin mode. I’m still not embarrassed.

But Twitter is a fucking mess. Watching people go tribal on Elon Musk is worse than people going tribal on the president somehow. Maybe because it feels more personal to me? Don’t get me wrong Trump felt existential, but Elon Musk is personal.

And it’s fucking embarrassing watching people react to him and his decision making. Here it is my industry’s moment in the spotlight. The technology industry showing itself as a keeper of common goods and open discourse right? Absolutely fucking not. We’ve shat the bed. Old management was incompetent sure. But new management is not an improvement.

I went into Twitter being purchased by Elon Musk modestly optimistic. He’s our guy right? He’s one of us. He likes startups and capital and technology. He reads the same science fiction as me. We’ve got friends in common. This is what it’s like to be a fan of the home team right?

Well fuck me sideways it has been going poorly. The site is pretty broken but I’m over that. It’s just the constant mayhem. Dave Kellog termed it adhocracy. Some random bullshit happens and the whole website has to lurch around conspiracy theories and rationalization.

It has frankly not been a fine showing for techno-libertarians. Not sure about showing up for a monarch executive now that you’ve seen your civil rights up for terms-of-service revisions by fiat huh? I’ve always thought the neo-monarchists to be dickriders but that’s a sentence that’s only comprehensible to the terminally online. And yes I should go outside and touch snow. I’ll do that now.

Categories
Aesthetics Startups

Day 714 and Cosmetic Organization

I used to be the CEO of a cosmetics company called Stowaway. We were a direct to consumer brand that manufactured and retailed our own line of travel sized makeup. Alas I got too sick to work and we sold the company to a private equity holding firm who shuttered it during the pandemic. I’m “shocked” that travel sized red lipstick wasn’t popular during two years of masking and lockdown.

I don’t particularly want to work in cosmetics again, even though I have arguably priceless experience that could be put to good use helping other brands. Startups are are traumatic and it’s not unusual for founders to find it challenging to work in spaces they know well. You don’t want to undermine the enthusiasm of founders. Also you’ve probably taken enough risks for a lifetime in a given space to never want to touch it again even if you made money.

But I do still enjoy being a consumer of cosmetics. I’ve got what might be the most comprehensive library of travel sized makeup in existence. I moved all of it up to Montana this year where it lives in a modestly organized vanity. For some reason I decided do a little reorganization of it today.

A very messy cosmetics vanity littered with makeup bags, travel sized packaging and a Sephora advent calendar.

Instead of finding a new schema for where I plan to keep all my products, I made it much worse. I let myself get a little bit of tunnel vision and instead of playing around for half an hour I spent an ungodly amount of time making it much worse. I’ve got drawers that are bursting with tiny mascaras, tiny lipsticks, tiny eye shadow palettes and thousands of other items.

I was surprised to find myself enjoying it. I did some comparisons of packaging and formulations and found that I was still quite pleased with what we had built. Many new brands have emerged since then but the promise of a minimalist purse friendly brand remains elusive. I see all the ways I failed but I also saw all the ways in which our team succeeded. And it was nice to feel like perhaps I’d learned something. But now I’ve got to clean it all up before my husband steps on an eyeliner.

Categories
Startups

Day 710 and Holiday Work

Working on a Wednesday is expected. Working on a Sunday is a transgression. And like all modern transgressions, working when you aren’t supposed to be working is now a desirable thing. When work becomes a rebellion, strange things happen to your life. I think magic happens.

I’ve excited for the dead time that the end of the year brings for work. Because it’s secretly one of the best times to get shit done. I am never more productive than when I’m expected to be at rest.

In America, there is an expectation that we take some of the time off between Christmas and New Year. But the time off grows and suddenly no one is expected to get anything done for two whole weeks. And then it’s just a mess of resentment where we are at work but not getting much out the door. It’s such a waste. But as soon as people are actually off the clock. That’s when the entire energy of the situation changed.

When everyone is out of the office, is the best times of the year to sprint ahead. Maybe it’s that when people are off work officially they are more receptive to new ideas. They are less on the clock and can take more chances. It seems fun to check your email after too many hours with family where no one shares your interests.

But trust me people are looking for an excuse to do deals when it’s taboo to be working. It’s as tantalizing as getting a message from someone you want to bone. Look at you doing this thing that is a little bit naughty. What a secret you have getting work done when social convention demands we be with family.

So if you get an email from me during the holiday season know it’s because I’m having a blast. You might enjoy responding. Who knows what kind of cool deals we get done when no one else is hustling.

Categories
Internet Culture

Day 709 and Stan Armies

I think I might be living and participating in corporate and cultural warfare. Which is the most cyperpunk dystopian thing I can imagine. Which automatically makes it a little bit cool. But I really do think we are being drafted as a stan army of useful idiots in the culture war that has hijacked the meme space in Elon Musk’s brain.

Our most brilliant entrepreneur and erstwhile scientist reaching for the stars is now fighting a battle against attention whores. And I guess that’s how we fund things in late stage capitalism. It is honestly very cool even if it is very scary.

I know we have all read Ian M Banks. We love the Culture. Bring on AGI! Fun fact, Elon Musk’s family trust is called Excession. That’s the book I read on vacation every year. Clearly I have a lot of the same interests as the guy. So I get it. We want Elon to win.

But our boy is fighting some fights he might not even be aware he is in. He being used. He’s been recruited for a host of interest groups to launder some of the weirder corners of Reddit.

One narrative that outlines this agitprop civilian targeted skirmish is that Musk is freeing us from the tyranny of wokes. He represents the the real Americans populists who like goodness, dynamism and slightly dehumanizing working conditions.

And also somehow it involves grooming and pedophilia. Meaning that QAnon has come for Silicon Valley. So I’d be going to ground if I were a target, as you don’t want to be found by the crazies at the end of the internet. What Elon Musk just did to Yoel is at best naive and lacking impulse control, but at worst, puts a former employee at direct and extreme personal risk.

Silicon Valley used to be its own culture war. We fought for free information and open source software. We wanted cryptocurrencies and privacy. And now we have instead differing factions fighting for their own inscrutable means. Except maybe getting us to the singularity. I think he’s been clear on that. But beware fringe political movements flattering your ego. They just want your power.

Categories
Internet Culture

Day 702 and Fight or Flight

Being extremely online is physically quite taxing these days. We’ve got these amazing dopamine casinos that are constantly rolling out the exact animal attention our novelty wired brains crave.

And absolutely the entire world of causes is out there competing for your attention. Everything from sugar water to white nationalism is being sold on social media. And we are just click clicking away not even being concerned about how we are getting radicalized into redder or blacker pills. We are riding all kinds of unhygienic dick and I fear we’ve got some kind of STD that affects common sense.

And while I just made up an entire disease for comedic effect, I do think being steeped in a reactionary culture is bad for our bodies. We can’t always be in fight or flight. We cannot constantly pump the stress hormones. Too much cortisol is at the root of a thousand different inflammatory diseases. And trust me you don’t want one of those. It’s quite literally a pain.

Information warfare is being waged and your eyeballs are boots on the ground. And just like every other grunt in any other Great War, the powers that be think you are expendable.

And you’ve got to ask yourself if you think it’s worth dying for some other man’s culture war. Has he done something heroic for your life? Given you anything? Or is it just all a story being sold to you and from which, sadly, you profit little.

Categories
Aesthetics

Day 701 and Frozen Goods

My Black Friday purchases are slowly making their way from warehouses in Denver or St Louis or other parts unknown to me in Montana. When I placed the orders I was so excited for the good deals.

But instead I’m just finding new disappointments. Four out of six items I ordered from Splendid will have to be returned. A pair of pants from Lunya is simply made for someone taller than me. And the remaining pieces of the order from Nadaam still hasn’t shipped yet. I hope my new negligees from Skims don’t disappoint as my track record on soft goods isn’t looking so great. Failures all around.

I’ve also had a few issues with trying to order cosmetics. I do a big order with Briogeo once a year. It’s in transit during a very chilly day. It was 10 degrees when I woke up. And I’ll admit I’m concerned about receiving a complete frozen bottle of shampoo. And it is expensive shampoo too.

We’ve had this issue before. Ipsy and Allure monthly boxes show up half frozen in the mailbox for a day. A Sephora order went straight to our mailbox where it sat for two hours before I got the alert it has arrived. It was cold but not fully frozen. I am afraid to look up how much efficacy is lost if retinol is frozen. What about vitamin C? How bad is it to freeze your cosmetics?

Because we live out on country roads and outside the town limits, we find our packages are often delivered by men in pickup trucks doing piece work contracts. They are nice folks but there isn’t much they can do about an expensive skin cream freezing solid in their open pickup truck bed. I would try to buy things in person but we don’t have a Sephora here so that catalog order life remains how people get stuff in rural America.

I used to have concerns about melting cosmetics when I was in Colorado. So perhaps freezing is an improvement. But I’m definitely wondering if we will need climate controlled options for certain kinds of deliveries in future for items that need a moderate temperature band. It could be a brand issue to have your product not work because the chemical bonds got wrecked by extreme weather. And we are all about to get more extreme weather as a normal feature of daily life.

Categories
Culture

Day 700 and Focus

I’m noticing a latent fear in the startup management classes. How do we know if people are focused? Maybe it started with work from home skepticism. But now it’s become an all encompassing yet amorphous fear that nobody is focused anymore. And I have a theory.

It’s all projection. The fear is coming from inside the house. The world is so chaotic everyone is struggling to stay focused. This includes your manager. This includes your manager’s manager. Even your CEO is struggling to shake off the clinging entropy that emerges from constant crisis. And because shit rolls downhill everyone is now flailing around attempting to show they are doing their jobs even as they know they are failing. Even though it remains unsaid because it’s impolite to tell your boss he can’t focus.

The constant chaos that is tugging on our collective capacity to focus is quickly eroding our entire social contract. Not because no one does their jobs anymore. But because we want to be set up to succeed. Because “doing your job” is a point of pride for most people. We like to reliable even if we know there are limits to what we can deliver. So collectively we are hyper vigilant for fraud even as we lack all accountability to each other because we’ve got to protect ourselves first. Self care right?

I don’t see how we get out of this state of fight or flight without a significant changes to culture. Surveillance capitalism isn’t very effective at driving value. It is very good at exacting any drops of it from people attempting to maintain their own dignity. See for instance the railroad workers who have no flexibility in their scheduling. Now with added Congressional oversight!

Categories
Medical Startups

Day 696 and Edge

I’m enjoying a migraine this weekend that was both strong and as of yet unbeaten. Perhaps I overdid things on Thanksgiving and Black Friday. But I’ve been stuck in bed in a dark room for the last 48 hours or so.

While this sounds a bit miserable, I can assure you it is also part of my edge. When my physical works shrinks my cognitive capacity unfurls. I very much liken it to the traditional super hero dilemma of being gifted with something that makes living a normal life a challenge.

I may be stuck inside struggling with light, noise and smell but I can still do most of my core deep work. I can’t take calls or go to meetings but I can be on my phone and my Kindle. I can intake information and I can synthesize that information when I’m in darkness.

And that is 90% of my job. Be informed and make the best decision you can. Those decisions are generally done when you are calm and fast. And I get the benefit of being in rest and digest as often as possible as it’s what keeps me alive.

I’ve got a generalized theory related to finding one’s edge. It’s pretty simple. If other people perceive it as a weakness but you understand how to wield it as a strength then your got an edge. People dismiss you sure. But being underestimated is one hell of a way to get on the better end of a trade.

And so while I’m here looking like I might not be worthy because of some set of heuristics that’s have typically worked well for you I’m actually the one that has a leg up on you. You would do well to think about all the ways in which you can leverage talent and insights that trade below their value. You can make a lot of money betting off of truly underestimated viewpoints.

Categories
Culture

Day 695 and Pareto Focus

Perhaps one of the odder aspects of millennial culture is our enthusiasm for embracing middle age. The excitement of passing into one’s middle and late thirties is palpable on Twitter in particular.

Our Boomer parents still think of themselves as “young at heart”, while millennials are grasping at any semblance of stability that comes our way. Buying a house, watching your children grow up, and acquiring items like minivans are luxury life events.

As culture and civilizational mores careen towards ever more swift changes, millennials are caught between a desire for the stability of previous types of adulthood while also being forced to constantly adapt to new expectations. You are being buffeted by changes that are swift and unrelenting. It is chaotic. You wish fervently to get out of constant fight or flight to the safety of being middle aged, even as the firmaments of past social stability are going down around you.

I believe this is contributing to a serious tension in our work lives. I’m tentatively calling it Pareto Focus to synthesize two concepts. The first being that 80% of the output is from 20% of the work (more commonly known as the 80/20 rule). “Focus” because we have little incentive to grind out focus on the remaining twenty percent of refinement if the rules of the world are changing too fast for expertise to ever be rewarded.

I see this in myself to some extent. I’ve done the work to become a competent working expert in several overlapping fields. I’ve worked in the desire trades including luxury, fashion, and cosmetics.

But I’ve not seen any point in pursuing them to the logical extension of specialization because the chances that the world shifts has always felt too great. Better to understand his desire and attention drive the larger market and refine those skills so even if the winds shifts I will still find work.

This has had a lot of positive effects. I focus on inverting as it allows me to apply the vast array of Pareto knowledge I’ve acquired. And it lets me continue working to intake the 20% of the new so I can I’d enjoy the fruits of the 80% of results.

Obviously I’m simplifying this a great deal. I am genuinely expert in many areas and hold myself to high standards because I’ve met the specialists who have done the long hard road to refinement. And I know where their paths have diverged from mine. Some of it is simply personality driven. Generalists and specialists are needed in any system.

But I do think Pareto Focus might be a phenomenon that’s driving labor allocation and focus in a wider generational way. If change continues to accelerate, you cannot blame people for doing the math on what it takes to survive.

Categories
Aesthetics

Day 694 and Buy Everything Day

When I was a hippie kid growing up in Colorado I was a fervent believer in a “holiday” called Buy Nothing Day. It was a campaign heavily promoted by a magazine called Adbusters which saw itself a culture jamming organization.

It felt cool and hip and maybe even a bit new to protest excess consumption in the era when globalization hadn’t yet experienced the bitch slap that are the last twenty years of history not actually ending. Teenagers are obviously a bit prone to over simplifying the world and I was no exception.

Now as a jaded veteran of the retail and luxury wars, I think it was the height of white girl naïveté that not shopping one day of the year meant shit. Now I pile all of my shopping into Black Friday. Instead of it being “Buy Nothing Day” it has become “Buy Everything Day” for me. I know how much brands are riding on my choosing to spend and I hold out the bulk of my shopping to extract maximum value.

I bought 2 tee shirts, one cardigan, 3 cashmere sweaters, one pair of silk pants, one cotton robe, 2 slips, 2 bras, and 3 pairs of tights. I bought a jumbo size shampoo and conditioner as well as travel sets. I also bought a luxury face cream, highlighter and other sundry cosmetics even though most of the cosmetics I prefer aren’t even on sale today. We also bought 4 scented candles for the house. Alex bought a pair of Chelsea boots, a new gun safe and a hunting jacket. In other words, we shopped till we dropped. We went full American on the day.

We’d hoped to buy new dishes and a few pieces of furniture as this has also been the year of outfitting the house but alas we just couldn’t figure out enough deals ahead of time. Black Friday is often a mess of confusing offers and marketing bullshit. It’s been made dramatically worse by the wave of direct to consumer brands who claim to give you better deals but often do little more than obfuscate where you are getting ripped off. It’s lowering trust by insisting that you are getting something better when you know you are not.

It’s with that knowledge in mind that I’ve come to terms with the reality of American consumption. I’ve come full circle on Buy Nothing Day. I recognize that shopping is the full contact sport that drives everything else around us. And so long as I’m embedded in that system it serves little purpose to be obstinate or contrary. But equally it serves no purpose to be taken advantage of by these brands either. Getting a deal is a very American kind of battle I’d rather win. As of yet there is no option to remain off the battlefield. But one day it may be gone for good. Until then I’ll buy my cashmere in discount.